Rihanna is featured on the cover of Billboard Magazine. The central audience for this magazine would be female teenagers interested in dance and music genres like R&B, pop, reggae, and hip-hop. Rihanna, the central image on the cover, uses direct eye contact which intrigues the audience and matches her confident persona as an artist who likes to create buzz. The magazine targets an audience that is up-to-date on new urban music and social networks.