Night at the Museum 2 was promoted using billboards, bus posters, cinema and TV trailers, interviews, posters outside cinemas, and previews in magazines and newspapers. The trailer highlighted actors like Ben Stiller and Owen Wilson, and the appealing setting of the Smithsonian museum in Washington DC. It aimed to appeal to its wide target audience, aged 6 to 50, by featuring characters from the previous popular film and a recognizable American landmark. The posters promoted new characters like Kanmanrah while emphasizing the comedy genre to generate interest from fans of the first film.