The marketing campaign for Iron Man 2 utilized various traditional and social media platforms. Posters, standees, television commercials, online advertisements, and print articles were used. Iron Man 2 also had a presence on Facebook, websites provided interactive content, and partnerships offered promotions like comics and sweepstakes. The film's soundtrack and merchandise from companies like Burger King and Disney further supported the marketing of Iron Man 2.

1. Iron Man 2
The Marketing Campaign

2. International Marketing
• Iron Man 2 is promoting itself internationally
as well, as it acts as the theme for the MSN
France homepage. The film is being shown in
France with subtitles or in French.
France’s MSN Homepage

3. Social Networking Sites
• Iron Man 2 has it’s own Facebook Fan Page,
encouraging audience to find out more about
the film and ‘like’ the page.

4. Posters and Standees
Here is a range of posters created to advertise Iron man 2. Each one has a main character of
man on it and the title of the film of the number ‘2’. The poster all possess the same theme
with the iconic Iron Man lettering and colours.
Here is a standee created for a cinema. It is designed on a computer then bought o life in
the cinema on the right. Standees help to provide awareness of a film that is soon to be
realesed. They usually have little information on them and feature images of the main
character(s).

5. Applications
On the Iron man 2 website there is a virtual
experience involving turning yourself into iron man
using a webcam and a voice animator. This brings
children and teens on board, along with the
futuristic, high tech, gadget feel of the website.
The application is compatible with PC’s and MAC’s
helping to widen it’s target audience.
Iron Man 2 Website

6. Freebees and Competitions
• LG Electronics will soon be airing Iron
Man 2-themed TV ads, in-store
placement ads, digital and mobile
ads. Also, stores are giving out a
limited edition “Iron Man 2″ comic
book with every LG handset
purchase.
• Hershey’s Reese’s peanut butter cups
is sponsoring a sweepstakes which is
offering fans a chance to win a role in
an upcoming movie put out by
Marvel. Also they have created Iron
Man 2-branded Hershey products.

7. Soundtrack
• The soundtrack album that they
released for the movie has 15 songs
from AC/DC on it. However only 2 of
these songs from the sound track
featured in the movie.
• AC/DC a are a very well known
classic rock band. By having a well
known artist or band
on you soundtrack, sales will
improve and
audience that are fans of the
band may come to watch the film.

8. Merchandise
• On April 26th, Burger King sold Iron Man-themed burger
called the “Whiplash Whopper.” The also will be giving Iron
Man-themed toys in the kids meals. In addition, Burger
King will also be airing a number of ads promoting the
movie and the restaurant tie-in. The Burger King website
was also branded in the same way
• The Disney Store sold an Iron man costume to gain a
younger audience.
• 7-Eleven sold Cups and straws that were Iron Man themed
• Dr. Pepper has already released 14 Iron Man branded
collectible cans and a number of television ads featuring
Iron Man creator Stan Lee.

9. Products used in the film
• Royal Purple motor oil
products will be see in the
Iron Man 2 film. Also, in April
and May the company will
debut fully-wrapped co-
branded race cars at key
events in addition to TV and
retail ads.
• The lunchmeat brand Land
O’Frost is Tony Stark’s
sandwich meat brand of
choice. The company will be
rolling out both TV and print
ads as well as Tony Stark
standees to stores

10. Magazines and Newspapers
• Empire magazine did an
article and review on Iron
Man 2. The also then
published this on their
online site. The review
was read by film lovers
and as it was so excellent
more people went to see
it.
• This article in MTV new
Marketed Iron Mans
success and helped it to
gain a bigger audience.