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This document discusses Justin Bieber's 2015 album "Purpose" and its marketing campaign. It analyzes the common elements across the album cover, website, and music video for the song "What Do You Mean?" Specifically, it notes their similar dark color schemes and natural settings, as well as Bieber being the central focus. However, it finds the music video significantly brighter than the other elements. The document concludes the campaign was not that successful as it is now two years later and the reviewer has not heard of the album or any of its songs.
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Synergy and cross media convergence for one direction 1
One Direction uses various forms of media to promote themselves and their music, including movies, documentaries, merchandise, games, and TV shows. They leverage cross-promotion between their music videos and films, have documentaries made about their fans to increase awareness, sell branded merchandise to generate revenue, feature their songs in games to expose new audiences to their music, and appear on TV shows when releasing new music to boost ratings. These synergistic efforts allow One Direction and their various media partners to mutually promote each other's brands.
In what ways do your media ancillary products challenge forms and conventions...
This document discusses conventions of music advertising and how the author's ancillary music product challenged or conformed to these conventions. It lists common elements of music ads such as the release date, artist name, album title, images, and social media links. The author conformed by including an attention-grabbing image, release details, and song name, but challenged conventions by omitting the artist name and using character images instead of a band photo. Examples are provided of both conforming and challenging stereotypes through design choices.
Evaluation 3
The document summarizes feedback from a focus group of the target audience for a music campaign. Participants provided direct quotes about what could be improved, such as making the triangle incorporation simpler and providing more context for some parts of the video. The focus group was effective because the participants were the same age as the target demographic and correctly guessed the music genre. Some strengths identified were connections between elements of the campaign, while areas identified for improvement included confusing sections.
Magazine Advert Analysis
The document discusses the design choices made for a band's promotional magazine advertisement. Key points include:
- The same font was used for the band and album names to create a consistent brand identity.
- An iTunes visualizer screenshot was used instead of a band image to focus on branding over personality.
- Standard elements like the record label logo, release date, and website were included in the same font for cohesive branding.
- Including multiple formats (vinyl, digital) shows the band appeals to a wide audience. Specifying iTunes ensures wide digital access.
Evaluation Question 1
The document discusses how the author analyzed existing music videos, magazines, and albums to identify common codes and conventions. They then applied these conventions, such as shots of the band performing and lyrics matching the visuals, to their own music video, magazine ad, and album cover while conforming to an indie genre. Some conventions were challenged, like not showing the artist's face on the cover or having the male body as the object of voyeurism, to widen the target audience and show nonconformity to mainstream styles. Research into other products informed creative choices to connect the author's pieces and engage intended explorers and reformers as an audience.
Unit 13 task 2 b
The document discusses different aspects of mood, atmosphere, genre, ideology, and brand identity in media such as posters, websites, and videos. Mood and atmosphere can be conveyed through music, color schemes, images, and layout. Genre is often indicated through images, color schemes, and music style. Ideology can be shown through navigation bars, themes of equality or religion. Brand identity is represented through logos, fonts, and how and when brands are featured. Examples from posters and videos on campaigns are provided to illustrate these concepts.
Assignment 7 – Magazine Advert Analysis
This document analyzes magazine advertisements for albums by various artists such as Madeon, Kanye West, Drake, Wretch 32, and Kings of Leon. It discusses common conventions in album ads such as featuring the artist's image, vibrant colors, release dates, and track names. Each ad summary highlights design elements like text size and placement, images used, and whether they focus more on the artist, album details, or both.
Eval q3
1) The document discusses feedback the author received from their target audience on various creative works and marketing materials.
2) Focus groups provided useful feedback that helped clarify confusing elements and improve the overall narrative. They also informed decisions around distribution platforms and branding elements.
3) Audience research found common album naming conventions that informed the author's album title. Feedback confirmed the preferred meaning was successfully conveyed.
Recommended
Synergy and cross media convergence for one direction 1
One Direction uses various forms of media to promote themselves and their music, including movies, documentaries, merchandise, games, and TV shows. They leverage cross-promotion between their music videos and films, have documentaries made about their fans to increase awareness, sell branded merchandise to generate revenue, feature their songs in games to expose new audiences to their music, and appear on TV shows when releasing new music to boost ratings. These synergistic efforts allow One Direction and their various media partners to mutually promote each other's brands.
In what ways do your media ancillary products challenge forms and conventions...
This document discusses conventions of music advertising and how the author's ancillary music product challenged or conformed to these conventions. It lists common elements of music ads such as the release date, artist name, album title, images, and social media links. The author conformed by including an attention-grabbing image, release details, and song name, but challenged conventions by omitting the artist name and using character images instead of a band photo. Examples are provided of both conforming and challenging stereotypes through design choices.
Evaluation 3
The document summarizes feedback from a focus group of the target audience for a music campaign. Participants provided direct quotes about what could be improved, such as making the triangle incorporation simpler and providing more context for some parts of the video. The focus group was effective because the participants were the same age as the target demographic and correctly guessed the music genre. Some strengths identified were connections between elements of the campaign, while areas identified for improvement included confusing sections.
Magazine Advert Analysis
The document discusses the design choices made for a band's promotional magazine advertisement. Key points include:
- The same font was used for the band and album names to create a consistent brand identity.
- An iTunes visualizer screenshot was used instead of a band image to focus on branding over personality.
- Standard elements like the record label logo, release date, and website were included in the same font for cohesive branding.
- Including multiple formats (vinyl, digital) shows the band appeals to a wide audience. Specifying iTunes ensures wide digital access.
Evaluation Question 1
The document discusses how the author analyzed existing music videos, magazines, and albums to identify common codes and conventions. They then applied these conventions, such as shots of the band performing and lyrics matching the visuals, to their own music video, magazine ad, and album cover while conforming to an indie genre. Some conventions were challenged, like not showing the artist's face on the cover or having the male body as the object of voyeurism, to widen the target audience and show nonconformity to mainstream styles. Research into other products informed creative choices to connect the author's pieces and engage intended explorers and reformers as an audience.
Unit 13 task 2 b
The document discusses different aspects of mood, atmosphere, genre, ideology, and brand identity in media such as posters, websites, and videos. Mood and atmosphere can be conveyed through music, color schemes, images, and layout. Genre is often indicated through images, color schemes, and music style. Ideology can be shown through navigation bars, themes of equality or religion. Brand identity is represented through logos, fonts, and how and when brands are featured. Examples from posters and videos on campaigns are provided to illustrate these concepts.
Assignment 7 – Magazine Advert Analysis
This document analyzes magazine advertisements for albums by various artists such as Madeon, Kanye West, Drake, Wretch 32, and Kings of Leon. It discusses common conventions in album ads such as featuring the artist's image, vibrant colors, release dates, and track names. Each ad summary highlights design elements like text size and placement, images used, and whether they focus more on the artist, album details, or both.
Eval q3
1) The document discusses feedback the author received from their target audience on various creative works and marketing materials.
2) Focus groups provided useful feedback that helped clarify confusing elements and improve the overall narrative. They also informed decisions around distribution platforms and branding elements.
3) Audience research found common album naming conventions that informed the author's album title. Feedback confirmed the preferred meaning was successfully conveyed.
(Pdf)media eval q 2 : a2
- The document discusses how to effectively combine a music video with ancillary products like a digipak and magazine ad through maintaining a consistent brand identity.
- Some techniques used to achieve this were incorporating the band members across all products, using a graffiti motif and sky/cloud background in multiple places, contrasting black and white with bright colors, and keeping the typography consistent.
- These visual connections help audiences easily recognize the products as belonging to the same artist and strengthen the brand. Maintaining continuity in this way between a music video and ancillary texts is important for promotion.
Theory audience pro-forma
The document discusses audience profiles for different films. The primary audience for one film are male adults and teens due to its setting, while it may also appeal to females due to a strong female character. Another film's primary audience is middle aged adults, teens, and children because of its setting and narrative. Young adults may like this film for its animation and art design. The document also defines hypodermic needle theory and provides an example of its use, discusses uses and gratifications theory with personal examples, and explains advantages of consumer generated content for media producers and motivations for audiences to generate content.
Evaluation task 2
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
Evaluation – question 2
The teddy bears in the music video were used for comedic effect and to increase rewatchability, taking inspiration from famous videos like "Thriller". For the album packaging and poster, the decision was made to not include the bears from the video to avoid overusing the theme across all media and distracting from the artist's image, as Michael Jackson's "Thriller" album art did not feature elements from the title song's video. When designing the poster and digipak, common themes of color scheme, logo, and font were used to clearly associate the materials with the artist and each other. Brantley Gilbert was also considered an established country brand, so his logo and iconic hat were incorporated into the
Researching YouTube Headers
The document summarizes conventions used in YouTube headers for music artists. It notes that the artist's name is usually in a bigger, different font to emphasize importance. The album or single title is slightly smaller but can also be highlighted through color or other means. The point of sale icon is the smallest but still significant as it helps generate income. The avatar image generally shows less promotion is needed for bigger artists as their name and brand are already established with audiences.
Mv notes
Kid Rock targets stereotypical American rockers, straight males, and rock fans in his music videos. His brand presents him as wild, free, loud, and out there with a redneck persona that plays into stereotypes. His music videos have fast-paced shots that fit the fast style of his songs. The videos can either literally illustrate the song lyrics and themes or build on them to further develop the messages.
How to view + write about a film
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Eval q1
The document discusses how the media product utilizes, develops, and challenges conventions of real media forms. It analyzes conventions of music videos, digipaks, and magazine advertisements that were used in the product. These include using narrative, relationships between characters, color schemes, and consistent branding across formats. Some conventions were directly implemented while others were challenged, such as changing typical relationship narratives or using less bright colors than usual for the genre. The product aimed to balance repetition of expectations with unexpected elements to intrigue audiences.
How effective is the combination of your main product and ancillary tasks?
The combination of the main music video product and ancillary print products is effective because they utilize similar media language and representations of the artist. Specifically, the music video, digipak, and magazine advertisement for the band Cold Fire all feature dark, muted colors and lighting that connote the band's alternative genre. Facial expressions and cropping in the music video leave the band somewhat mysterious, carrying through to the print products that do not explicitly identify what the band looks like. By maintaining these themes across products, the identity of the artist and coherence of the marketing campaign is strengthened.
Music video Audience Profile
The document analyzes the target audience for a music video by an artist named Samuel Ford. It discusses using profiles from YouGov to determine the audience is primarily females aged 18-34 who enjoy romance films. To appeal to this audience, the video features a love story between teenage actors and references other popular romance texts. Additional analysis of subcultures, psychographics, age, gender, ethnicity, and social class is provided to understand the target audience and ensure the video caters to their interests.
Digipak and music magazine advertisement pitch
The document discusses plans for designing a Digipak album cover and advertisement for a folk rock band. Key points include:
- The target audience is 16-30 years old and research from a music video will inform the design.
- Examples of successful album artwork show the importance of linking to the band's genre, using nature themes, and having a unique yet memorable design.
- The planned Digipak design features a tree spreading across the cover with branches and track listings. Nature tones and a vintage font will be used.
- An example advertisement is praised for effectively representing the artist's style through imagery, font, and linking to their album design.
- The artist's advertisement will similarly
Justin bieber
Justin Bieber is a Canadian singer and songwriter who was discovered in 2007 through his YouTube videos by his current manager Scooter Braun. After being impressed by the videos, Braun arranged for Bieber to meet with Usher, and Bieber was later signed to RBMG and Island Records. Bieber has since released three successful studio albums and an EP, received numerous industry awards including two Artist of the Year awards from the American Music Awards, and has over 40 million followers on Twitter. He is considered one of the most powerful celebrities in the world according to Forbes magazine.
Analysis of Digipaks Adverts
The document analyzes conventions used in digipak advertisements. It notes that digipaks typically feature the artist's name in bold font to catch attention, along with the album/single name in a clear style to present the genre. Release dates are also usually included, with already released albums stating "Out Now!". Ratings and reviews are sometimes used to encourage new audiences, especially for pop music. Tour dates may also be promoted. Images commonly use close-ups of the artist to engage fans. Font, color schemes, lighting and layout are designed to make key information stand out.
Eval 2
The document discusses how various ancillary texts like a music video, magazine advertisement, poster, and CD cover work together to promote an independent folk rock band called The Bible Code Sundays. Specifically, it aims to create synergy across the materials by using consistent visual elements like black and white color schemes, natural lighting, and locations. It also establishes intertextual references to Oscar Wilde's The Picture of Dorian Gray to give the music video deeper literary meaning for audiences familiar with the novel. However, promoting through digital platforms could encourage piracy that reduces CD sales, so the band may need to partner with larger companies to survive as an independent act.
Mags ads
The document discusses magazine advertisements for music albums. It analyzes several ads, noting design elements like font size, image placement, and included information. Key details emphasized in the ads include the artist's name, album title, release date and songs. Placement and size of these elements aim to attract fans and encourage purchases. Imagery is often consistent with album artwork to aid recognition. Additional details like tour dates or featured artists can further promote interest in the release.
Justin bieber (2)
Justin Bieber was discovered in 2008 by Scooter Braun after Braun came across Bieber's videos on YouTube. Braun later became Bieber's manager and arranged for him to meet with Usher, who soon signed Bieber to his record label. Bieber's debut single, "One Time", was released in 2009 and was successful in international markets. His debut album My World was released later that year and was certified platinum in the US. Bieber went on to achieve further success with his album My World 2.0 in 2010, which debuted at number one in several countries. Bieber has received numerous awards and nominations, including Artist of the Year at the 2010 American Music Awards.
Flatplans for album cover
The document discusses creating flat plans for album covers to get feedback from the target audience on different layout options. It explains that flat plans are visual representations of possible album cover designs that allow for testing different layouts of typical conventions like the band name, album title, and main image. Getting feedback will help determine the most appealing layout to use for the final album cover design in order to increase its success and appeal to the target audience.
Moodoard
A digipak is a type of packaging for CDs and DVDs made from cardboard with an internal plastic holder. It commonly includes extras like lyric books, photos, and song lists to encourage fans to purchase the physical release rather than just downloading the music. Digipaks benefit artists by promoting their brand through colorful, theme-based designs on the cover that appeal to fans and catch attention. They allow artists to market special editions and re-releases of albums to expand their audience and increase awareness of their music.
What have you learnt from your audience feedback?
The document discusses feedback received from audiences on a student film project. It describes how the group identified their target audience as those aged 15-28 from socioeconomic classes C1 to E. They conducted surveys, questionnaires, and used social media to gather feedback. Classmates provided positive feedback on the shots establishing genre and use of costumes/props. The group developed a narrative about a youth joining a gang that was influenced by other social realist films. Overall, the audience feedback helped the group improve their film to better appeal to the target audience.
Advert Draft
The document discusses conventions for magazine advertisements for solo artists. It notes that the advertisements usually feature a large dominant image of the artist with their name also prominently displayed. They prominently promote the artist's album title to make it clear the purpose is to promote the new album. The advertisements also include praise quotes from publications, information on where the album can be accessed, its release date and record label. Analyzing these examples will help the author design their own successful advertisement.
Analysis of a Digipak #2
Justin Bieber's 2015 album "Purpose" features a minimalist digipak design with mystical imagery and themes of redemption. The front cover shows a tattooed Bieber in a praying position surrounded by abstract black and white shapes, representing his journey to find purpose after past legal issues. Religious undertones are conveyed through Christian symbolism and Bieber's praying stance. The back cover continues the mystical font and color scheme while listing tracks. Overall, the dreary grayscale palette and obscure artwork symbolize Bieber's return to innocence after experiencing darkness.
Assignment 6 - Promotion of the artist
Justin Bieber is a Canadian pop star who was discovered on YouTube as a young teenager. His debut album went platinum in several countries. Initially portrayed as a love idol for teenage girls, Bieber's image and reputation were damaged in recent years due to legal issues and negative media attention. Bieber is now focusing on rebuilding his image and career by releasing a new single, using social media promotion, and modeling for Calvin Klein to attract a wider audience beyond teenage girls. His image has evolved from innocent love songs to more mature collaborations with artists like Skrillex to stay relevant with changing tastes.
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What's hot
(Pdf)media eval q 2 : a2
- The document discusses how to effectively combine a music video with ancillary products like a digipak and magazine ad through maintaining a consistent brand identity.
- Some techniques used to achieve this were incorporating the band members across all products, using a graffiti motif and sky/cloud background in multiple places, contrasting black and white with bright colors, and keeping the typography consistent.
- These visual connections help audiences easily recognize the products as belonging to the same artist and strengthen the brand. Maintaining continuity in this way between a music video and ancillary texts is important for promotion.
Theory audience pro-forma
The document discusses audience profiles for different films. The primary audience for one film are male adults and teens due to its setting, while it may also appeal to females due to a strong female character. Another film's primary audience is middle aged adults, teens, and children because of its setting and narrative. Young adults may like this film for its animation and art design. The document also defines hypodermic needle theory and provides an example of its use, discusses uses and gratifications theory with personal examples, and explains advantages of consumer generated content for media producers and motivations for audiences to generate content.
Evaluation task 2
The document evaluates the effectiveness of combining a band's main products and promotional activities. It discusses how the digipak, music video, and poster for a band work together to promote the band's image. Each element promotes different aspects of the band visually and the contradictory nature of the video and poster make the band seem more edgy. The marketing strategy incorporates the 4 P's and maintains the band's star image while appealing to different audiences through various online and traditional forums. The only weakness may be the digipak back cover not drawing people in as well as the front.
Evaluation – question 2
The teddy bears in the music video were used for comedic effect and to increase rewatchability, taking inspiration from famous videos like "Thriller". For the album packaging and poster, the decision was made to not include the bears from the video to avoid overusing the theme across all media and distracting from the artist's image, as Michael Jackson's "Thriller" album art did not feature elements from the title song's video. When designing the poster and digipak, common themes of color scheme, logo, and font were used to clearly associate the materials with the artist and each other. Brantley Gilbert was also considered an established country brand, so his logo and iconic hat were incorporated into the
Researching YouTube Headers
The document summarizes conventions used in YouTube headers for music artists. It notes that the artist's name is usually in a bigger, different font to emphasize importance. The album or single title is slightly smaller but can also be highlighted through color or other means. The point of sale icon is the smallest but still significant as it helps generate income. The avatar image generally shows less promotion is needed for bigger artists as their name and brand are already established with audiences.
Mv notes
Kid Rock targets stereotypical American rockers, straight males, and rock fans in his music videos. His brand presents him as wild, free, loud, and out there with a redneck persona that plays into stereotypes. His music videos have fast-paced shots that fit the fast style of his songs. The videos can either literally illustrate the song lyrics and themes or build on them to further develop the messages.
How to view + write about a film
This document provides guidance on how to view and write about a film using the A.P.F.C. method of analyzing Audience, Purpose, Form, and Content. It explains how to consider the intended audience, purpose, appropriate form and style, content including characters, plot, and message. The document advises supporting opinions about whether you liked the film with examples from your observations using this A.P.F.C. method of analysis.
Eval q1
The document discusses how the media product utilizes, develops, and challenges conventions of real media forms. It analyzes conventions of music videos, digipaks, and magazine advertisements that were used in the product. These include using narrative, relationships between characters, color schemes, and consistent branding across formats. Some conventions were directly implemented while others were challenged, such as changing typical relationship narratives or using less bright colors than usual for the genre. The product aimed to balance repetition of expectations with unexpected elements to intrigue audiences.
How effective is the combination of your main product and ancillary tasks?
The combination of the main music video product and ancillary print products is effective because they utilize similar media language and representations of the artist. Specifically, the music video, digipak, and magazine advertisement for the band Cold Fire all feature dark, muted colors and lighting that connote the band's alternative genre. Facial expressions and cropping in the music video leave the band somewhat mysterious, carrying through to the print products that do not explicitly identify what the band looks like. By maintaining these themes across products, the identity of the artist and coherence of the marketing campaign is strengthened.
Music video Audience Profile
The document analyzes the target audience for a music video by an artist named Samuel Ford. It discusses using profiles from YouGov to determine the audience is primarily females aged 18-34 who enjoy romance films. To appeal to this audience, the video features a love story between teenage actors and references other popular romance texts. Additional analysis of subcultures, psychographics, age, gender, ethnicity, and social class is provided to understand the target audience and ensure the video caters to their interests.
Digipak and music magazine advertisement pitch
The document discusses plans for designing a Digipak album cover and advertisement for a folk rock band. Key points include:
- The target audience is 16-30 years old and research from a music video will inform the design.
- Examples of successful album artwork show the importance of linking to the band's genre, using nature themes, and having a unique yet memorable design.
- The planned Digipak design features a tree spreading across the cover with branches and track listings. Nature tones and a vintage font will be used.
- An example advertisement is praised for effectively representing the artist's style through imagery, font, and linking to their album design.
- The artist's advertisement will similarly
Justin bieber
Justin Bieber is a Canadian singer and songwriter who was discovered in 2007 through his YouTube videos by his current manager Scooter Braun. After being impressed by the videos, Braun arranged for Bieber to meet with Usher, and Bieber was later signed to RBMG and Island Records. Bieber has since released three successful studio albums and an EP, received numerous industry awards including two Artist of the Year awards from the American Music Awards, and has over 40 million followers on Twitter. He is considered one of the most powerful celebrities in the world according to Forbes magazine.
Analysis of Digipaks Adverts
The document analyzes conventions used in digipak advertisements. It notes that digipaks typically feature the artist's name in bold font to catch attention, along with the album/single name in a clear style to present the genre. Release dates are also usually included, with already released albums stating "Out Now!". Ratings and reviews are sometimes used to encourage new audiences, especially for pop music. Tour dates may also be promoted. Images commonly use close-ups of the artist to engage fans. Font, color schemes, lighting and layout are designed to make key information stand out.
Eval 2
The document discusses how various ancillary texts like a music video, magazine advertisement, poster, and CD cover work together to promote an independent folk rock band called The Bible Code Sundays. Specifically, it aims to create synergy across the materials by using consistent visual elements like black and white color schemes, natural lighting, and locations. It also establishes intertextual references to Oscar Wilde's The Picture of Dorian Gray to give the music video deeper literary meaning for audiences familiar with the novel. However, promoting through digital platforms could encourage piracy that reduces CD sales, so the band may need to partner with larger companies to survive as an independent act.
Mags ads
The document discusses magazine advertisements for music albums. It analyzes several ads, noting design elements like font size, image placement, and included information. Key details emphasized in the ads include the artist's name, album title, release date and songs. Placement and size of these elements aim to attract fans and encourage purchases. Imagery is often consistent with album artwork to aid recognition. Additional details like tour dates or featured artists can further promote interest in the release.
Justin bieber (2)
Justin Bieber was discovered in 2008 by Scooter Braun after Braun came across Bieber's videos on YouTube. Braun later became Bieber's manager and arranged for him to meet with Usher, who soon signed Bieber to his record label. Bieber's debut single, "One Time", was released in 2009 and was successful in international markets. His debut album My World was released later that year and was certified platinum in the US. Bieber went on to achieve further success with his album My World 2.0 in 2010, which debuted at number one in several countries. Bieber has received numerous awards and nominations, including Artist of the Year at the 2010 American Music Awards.
Flatplans for album cover
The document discusses creating flat plans for album covers to get feedback from the target audience on different layout options. It explains that flat plans are visual representations of possible album cover designs that allow for testing different layouts of typical conventions like the band name, album title, and main image. Getting feedback will help determine the most appealing layout to use for the final album cover design in order to increase its success and appeal to the target audience.
Moodoard
A digipak is a type of packaging for CDs and DVDs made from cardboard with an internal plastic holder. It commonly includes extras like lyric books, photos, and song lists to encourage fans to purchase the physical release rather than just downloading the music. Digipaks benefit artists by promoting their brand through colorful, theme-based designs on the cover that appeal to fans and catch attention. They allow artists to market special editions and re-releases of albums to expand their audience and increase awareness of their music.
What have you learnt from your audience feedback?
The document discusses feedback received from audiences on a student film project. It describes how the group identified their target audience as those aged 15-28 from socioeconomic classes C1 to E. They conducted surveys, questionnaires, and used social media to gather feedback. Classmates provided positive feedback on the shots establishing genre and use of costumes/props. The group developed a narrative about a youth joining a gang that was influenced by other social realist films. Overall, the audience feedback helped the group improve their film to better appeal to the target audience.
Advert Draft
The document discusses conventions for magazine advertisements for solo artists. It notes that the advertisements usually feature a large dominant image of the artist with their name also prominently displayed. They prominently promote the artist's album title to make it clear the purpose is to promote the new album. The advertisements also include praise quotes from publications, information on where the album can be accessed, its release date and record label. Analyzing these examples will help the author design their own successful advertisement.
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How effective is the combination of your main product and ancillary tasks?
How effective is the combination of your main product and ancillary tasks?
Similar to Media
Analysis of a Digipak #2
Justin Bieber's 2015 album "Purpose" features a minimalist digipak design with mystical imagery and themes of redemption. The front cover shows a tattooed Bieber in a praying position surrounded by abstract black and white shapes, representing his journey to find purpose after past legal issues. Religious undertones are conveyed through Christian symbolism and Bieber's praying stance. The back cover continues the mystical font and color scheme while listing tracks. Overall, the dreary grayscale palette and obscure artwork symbolize Bieber's return to innocence after experiencing darkness.
Assignment 6 - Promotion of the artist
Justin Bieber is a Canadian pop star who was discovered on YouTube as a young teenager. His debut album went platinum in several countries. Initially portrayed as a love idol for teenage girls, Bieber's image and reputation were damaged in recent years due to legal issues and negative media attention. Bieber is now focusing on rebuilding his image and career by releasing a new single, using social media promotion, and modeling for Calvin Klein to attract a wider audience beyond teenage girls. His image has evolved from innocent love songs to more mature collaborations with artists like Skrillex to stay relevant with changing tastes.
Presentation 5
Justin Bieber's new album "Purpose" promotes a more mature image through a minimal black and white album cover showing his face and body art. The album's songs discuss love, heartbreak, and owning up to past mistakes. This narrative is continued in the black and white music video that features intimate scenes with various women. Bieber's website complements the album with its similar black and white coloring and prominent display of the "Purpose" name. Together, these products present a cohesive message that Bieber has a new purpose in life found through love while still appealing to his core audience.
How effective is the combination of your main media
How effective is the combination of your main mediaSt Wilfrids Featherstone Catholic High School and 6th Form
1) The document discusses how the author created three media products - a music video, album design, and promotional poster - to effectively promote a fictional band.
2) The key was to use consistent "media language" across all three products, including similar clothing, locations, instruments, shots, lighting, and logos to represent the band and connect the products.
3) Elements like smoking, indie clothing, city locations, and close-up shots of band members were chosen to match the genre and appeal to the target audience. Maintaining visual continuity across the music video, album, and poster unified the band's representation.Evaluation question 2
The document discusses three indie/rock artists - The 1975, Catfish and the Bottlemen, and Jake Bugg - and their promotional packages, including albums, music videos, and websites. Key aspects noted are The 1975's use of black and white photography and neon themes carried through different products. Catfish and the Bottlemen also use consistent black and white filters. Jake Bugg emphasizes his guitar playing and uses low-budget music video locations. The document then discusses how the student group incorporated elements from each artist into their own promotional packages, such as using original artwork, a neon theme, and featuring the lead singer across products to create synergy and brand identity.
James Bay Music Campaign
A music campaign promotes an artist's music, image, and brand. James Bay's campaign includes his website, new album "Electric Light", and a music video for a single. The campaign ties these elements together to present Bay as a singer-songwriter who blends indie pop and alternative rock. It targets his core audience of 14-23 year old females while also appealing to his home market in Britain. The campaign successfully conveys Bay's new image and the evolution in his sound and style.
Music video analyis
The music video being analyzed is "Hit U" by the Korean girl group Dal Shabet. It promotes their EP of the same name. The video tells a narrative of a woman seeking revenge after being hurt and laughed at by her boyfriend and his friends. This video allowed Dal Shabet to showcase a more powerful image with stronger vocals and choreography compared to their previous cute concept. It uses a memorable technique of replacing blood with pink paint. The video was successful in promoting the EP, which reached #1 on Korean charts. It was produced by E-Tribe, known for popular K-pop songs.
Music video task 2
Music videos are made for three main reasons: to represent the story or location in a song, to promote and sell music recordings, and to make more money. Artists and record labels use various techniques in music videos like including romantic or sexual content to attract wider audiences and increase sales. Representation through stereotypes can also influence audiences. Synergy across different media platforms likewise expands an artist's reach. Featuring popular artists on songs helps promote lesser known musicians.
Music video task 2
Music videos are made for three main reasons: to represent the story or location in a song, to promote and sell music recordings, and to make more money. Artists and record labels use various techniques in music videos like including romantic or sexual content to attract wider audiences and increase sales. Representation through stereotypes is also used to make certain groups seem more appealing to buyers.
Music video task 2 unit 1
Music videos are made for three main reasons: to represent the story or location in a song, to promote and sell music recordings, and to make more money. Artists and record labels use various techniques in music videos like including romantic or sexual content to attract wider audiences and increase sales. Representation through stereotypes is also used to make certain groups seem more appealing to buyers.
Music video task 2 unit 1
Music videos are made for three main reasons: to represent the story or location in a song, to promote and sell music recordings, and to make more money. Artists and record labels use various techniques in music videos like including romantic or sexual content to attract wider audiences and increase sales. Representation through stereotypes is also used to make certain groups seem more appealing to buyers.
Lo1 c) annotated digipak and advert research
The document provides analysis of album covers and advertisements for Justin Bieber and Selena Gomez. For Justin Bieber's "Purpose" album cover, the analysis notes the religious connotations of his pose and tattoos, and that the minimal design makes him the main focus. Selena Gomez's "Revival" album cover is described as very explicit, with her unclothed and her hair down suggesting a lack of styling. The poster advertisements for both artists maintain themes from the album covers like fonts and colors while highlighting tour dates and ticket information.
G324: A2 Media Studies: Evaluation
Michael created a music video for the track "No Answers" by Amber Run along with accompanying products - a digipak and magazine advertisement. He researched various music video genres and was influenced by Amber Run and The Kooks videos. The digipak was inspired by Lana Del Rey and Sam Smith, while the advert drew from Katy Perry and Linkin Park. Feedback showed the narrative was clear but the grey backgrounds were disliked. Michael learned improved organization and planning from AS to A2 along with better software skills using Adobe Creative Cloud.
Inspirational texts
The three Ariana Grande products share a similar black and white color scheme and bold "Dangerous Women" font. The album artwork, website, and "Into You" music video all tie together the theme of power and danger through these visual elements.
The Shawn Mendes products use green and blue colors and a simple, subtle font to hint at themes of loneliness and vulnerability. These colors and fonts connect the Illuminate album, website, and "Treat You Better" music video.
Dua Lipa's bright colors, simple title font, and unusual graphics and designs link her self-titled album, website/social media, and "Be The One" music video under a cohesive
My idea research and planning
- Twenty One Pilots is an American duo formed in 2009 that specializes in alternative rock and hip hop. Their 2015 album Blurryface was very successful, with the single "Stressed Out" peaking at #2 on the Billboard 100.
- The chosen song is a remix of "Stressed Out" by TOMSIZE. The original music video is simple with little animation or graphics, allowing for an adventurous new interpretation.
- Elements that could be learned from the Blurryface digipak include its bold color scheme, elegant yet simple design, and synergy between package contents. However, the new digipak would feature more interesting text at a larger, readable size and connect to the
Evaluation
The document discusses the effectiveness of combining a main music product (music video) with ancillary texts (poster and digital album packaging). It notes that the ancillary texts link together through shared themes, styles, and symbolic elements. While the music video focuses mainly on the lead singer, the ancillary texts equally feature the whole band. Color, fonts, and representation of the band are also consistently applied across products. Feedback from audiences was incorporated into revising and improving the products. Specifically, the poster and digital packaging were adjusted based on suggestions to modify symbolic elements and fonts to achieve a more professional look that better promoted the theme of heartbreak.
Evaluation 3
The document provides feedback from audience questionnaires about a music video and print productions. The feedback showed that the productions successfully promoted the artist and appealed more to females than males. Specifically, females responded positively to the imagery and said they would buy the album and attend a show, while males were less engaged. The document discusses how gender may influence the reception of the productions based on the target audience and encoder/decoder theory.
Evaluation 3
The document provides feedback from audience questionnaires about a music video and print productions. The feedback showed that the productions successfully promoted the artist and appealed more to females than males. Specifically, females enjoyed the imagery more and were more likely to say they would buy the album or attend a show. The feedback also helped identify areas for improvement, such as strengthening the narrative in the middle of the music video.
Evaluation 3
The document provides feedback from questionnaires about the respondent's engagement with the music video and print productions. The feedback showed that:
- The music video held the attention of respondents and the fast pace editing worked well. Some suggested shortening certain shots.
- The print productions successfully promoted the artist but the advert was generally more appealing than the digipak, particularly to female respondents.
- Females were more likely than males to say the productions would encourage them to buy the digipak or attend an event, indicating a gender difference in appeal.
- Respondents enjoyed how the productions reflected British culture and youth perspectives.
Evaluation 3
The document provides feedback from audience questionnaires about the filmmaker's music video and print productions. Respondents generally agreed the productions successfully promoted the artist and reflected the genre of music. However, feedback indicated the productions appealed more to females than males. The filmmaker learned the narrative in the music video weakened in the middle and certain transitions were unnecessary. They addressed this feedback in re-editing.
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Eval task 1
The document discusses conventions in the pop music genre, particularly related to female pop artists. It provides examples of conventions across music videos, album artwork, websites, and other promotional materials. Key conventions discussed include minimalistic white sets focused on the artist, close-up camera shots emphasizing faces and bodies, inclusion of romantic themes and love interests, elegant costumes, emphasis on beauty through makeup, editing that cuts with the beat, cursive fonts, red and white color schemes, headshots emphasizing facial features, lighting that enhances colors, and typical page elements like galleries, tour dates, and social media links on websites. The document also notes some ways conventions were challenged or developed in the analyzed materials.
Task 3 extension
The document summarizes the findings from a focus group that provided feedback on a marketing campaign for a pop music artist. It discusses how the focus group was conducted with 15 teenagers, and how their psychographic profiles affected the results. Strengths identified included an engaging music video that adhered to genre conventions, while weaknesses included plain costumes in the video. Overall, the feedback helped identify changes needed to better target their young audience.
Eval task 1
The document provides information on conventions in the female pop music genre. It discusses how conventions help differentiate genres and allow audiences to find what they are looking for. It then examines specific conventions used in pop music videos, albums, and album artwork, including set design, camera work, costumes, makeup, editing, fonts, colors, layouts, lighting, and pictures. Examples are given from various popular female artists to illustrate these conventions and how the document challenges or develops some conventions.
Eval task 1
The document provides information about conventions in the female pop music genre. It discusses how conventions help differentiate genres and allow audiences to find what they are looking for. It then examines specific conventions used in pop music videos, including set design, camera work, performance, costume, makeup, editing, digipak design, font, layout, colors, pictures, and lighting. Examples are given from various popular female artists like Dua Lipa, Britney Spears, Pink, Taylor Swift, and Miley Cyrus to illustrate common conventions.
Task 1
This document discusses conventions in music videos and how they were applied in a student music video project. It analyzes conventions related to set design, camera work, performance, costume, makeup, and editing seen in popular music videos and how the student project emulated these conventions. The conventions were chosen because they focus attention on the artist, engage target demographics, convey emotions, and enhance the artist's beauty and star image in line with popular music video genres. Examples are provided from music videos by Dua Lipa, Britney Spears, Pink, Katy Perry, and Miley Cyrus to illustrate the conventions analyzed and applied.
psych
This experiment aims to see if there is a correlation between students who can delay gratification and wait for a better reward (new biscuits) versus taking an immediately available but inferior reward (stale biscuits), and their academic performance. It is inspired by the Stanford Marshmallow experiment. In the experiment, student participants will be left alone in a room with stale biscuits and told better biscuits will be available in 20 minutes. Whether they wait or not will be recorded on hidden cameras. Academic performance data will then be analyzed to see if a correlation exists between waiting and grades. The null hypothesis is there will be no correlation, while the experimental hypothesis predicts a positive correlation between delayed gratification and academic performance.
BTS
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like anxiety and depression.
Evaluation task 1
1) The document analyzes how the media product uses and develops conventions from real media through comparisons to other works. It draws comparisons between the thriller and films like Gamer (2009), Saving Private Ryan (1998), and elements from the video game Call of Duty and TV show Black Mirror.
2) Specific techniques that were adopted from these reference works include the camera techniques, shaky handheld shots from Saving Private Ryan, the mise-en-scene and props from Call of Duty, and the flashing title design from Black Mirror.
3) While it follows conventions from these works, it also challenges some conventions, like revealing the plot twist later than Gamer. Overall, it aims to develop and emphasize conventions
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- 1. JUSTIN BIEBER ‘Purpose’ music campaign
- 2. WEBSITE
- 4. ‘Purpose’ (2015) JB’s most recent album
- 5. MUSIC VIDEO
- 7. What conventions have been used between the three? What do they have in common? What is similar about them and why? • The colour scheme across all three are similar: use of dark colours, such as black, grey and beige. • In addition to this, the campaign predominately use the same mise-en-scene.The music video and album cover both utilise the natural earth; rock formations, dirt, sand etc. • In addition to this, the artist himself, Justin Bieber, is the main focus in all products of the campaign, as he is his own USP.
- 8. What is the overall goal, message and/or message image the company is trying to portray? • Solitude • Isolation • Loneliness
- 9. Is there anything different? Why? • The music video is vastly different to both the website and the album cover; it is significantly brighter • In addition to this, not one single female can be found on both the album cover and the website. In the music video alone, there are four.
- 10. Do you believe this to be a successful campaign? If so why? • I don't believe it was that successful as a campaign. • 2 years old- have not heard of it or any of its songs • Little promotion/mention on website, had to google it.