Pml inbound marketing meetup intro final
•
1 like•474 views
Main Line Internet Marketing and Social Media Meetup from June 12, 2013. This intro presentation laid the groundwork for an evening of conversation around Inbound Marketing and the HubSpot Inbound Marketing platform.
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Similar to Pml inbound marketing meetup intro final
Similar to Pml inbound marketing meetup intro final (20)
More from Philly Marketing Labs
More from Philly Marketing Labs (6)
Recently uploaded
Recently uploaded (20)
Pml inbound marketing meetup intro final
- 1. Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 1 Inbound Marketing & HubSpot Main Line Internet Marketing and Social Media Meetup June 12, 2013 Skip Shuda
- 2. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 2 Inbound marketing is advertising a company through blogs, podcasts, video, eBooks, e-newsletters, whitepapers, SEO, social media marketing, and other forms of content marketing. In contrast, buying attention, cold-calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditionaladvertising are considered "outbound marketing". Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content. Source: http://en.wikipedia.org/wiki/Inbound_marketing
- 3. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 3 According to HubSpot, inbound marketing is especially effective for small businesses that deal with high dollar values, long research cycles and knowledge-based products. In these areas prospects are more likely to get informed and hire someone who demonstrates expertise. Who Should Use It?
- 4. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 4 There are 55% more Website visitors for companies that blog.
- 5. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 5 In 2009, we completed our first Hubspot implementation
- 6. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 6 In 2009, we completed our first Hubspot implementation Grew from 0 to 15000 visitors over 6 months
- 7. Copyright © 2010 Philly Marketing Labs. All Rights Reserved. 7 11Your Contacts Database Text goes here Text goes here Text goes here Social Media Content Creation Email & Lead Nurturing Marketing Analytics Marketing Automation SEO Social Media Landing Pages All-in-One and Integrated to Make Your Marketing Powerful
- 8. Work Your Entire Sales Funnel
- 9. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 9 According to a DemandGen report, nurtured leads produce a 20% increase (avg) in sales opportunities vs non- nurtured leads
- 10. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 10 HubSpot Delivers… MIT/SLOAN Study on Hubspot ROI •Traffic increased for 92% of Customers, - on average by 270% •Leads Increased for 93% of Customers - on average 3000% more leads/month •Sales Conversion Rate Increased for 50% of Customers
- 11. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 11 - Philly HUGS (LinkedIn) - Inbound 2013 (8/19-22)* - Sharon Pastore - Michael Lieberman *see a PML Team Member for Discounts Meet OTHER Hubspotters!
- 12. PhillyMarketingLabs THANKS FOR COMING! Contact: Skip Shuda, Business Composer & co-founder Philly Marketing Labs www.phillymarketinglabs.com skip@phillymarketinglabs.com
Editor's Notes
- Get the logo from client web site
- The inbound marketing term was coined by HubSpot’s Brian Halligan, in 2005.The term is synonymous with the concept of permission marketing, which is the title of a book by Seth Godin from 1999.
- Grew 0 to 15,000 monthly visitors.
- Grew 0 to 15,000 monthly visitors.
- See us for discounts! INBOUND104 (50% discount) Case Studies - what's working? Professional Services/Freelancers – events and connections (CheapRevolution - Blogging for $$, Recognition – Webinar fishing machine, See Ed Callahan content on LinkedIn) (Skip)B2C Passionate Customers - Community Support (Burberry? Crowd-sourcing) (Bechara)Technology firms - Knowledge Community (Chariot’s Super-Segment… blogging focus) (Skip)Retail business - Driving sales (BagelSpice) (Bechara) Product/Service sales with scale - Customer support (Jet Blue CaseStudies, Comcast) (Skip)