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The document discusses how the pay-per-click (PPC) industry has evolved over time to require more advanced tools and strategies to optimize campaigns. It states that the top agencies and brands now see marketing automation as the most important aspect of PPC. The document promotes a specific automation software, claiming it will supercharge analysts by giving them more time to focus on optimization, increase autonomy, and improve ROI and peace of mind. Testimonials from other companies already using the software say it has changed their PPC workflows and allowed them to better hit budgets while creating new opportunities.
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- 1. WE NOW LIVE IN AN ERA WHERE NOT GIVING PPC ANALYSTS THE TOOLS THEY NEED TO SCALE IS DANGEROUS.
- 2. THINGS ARE DIFFERENT NOW IN PPC. Early 2000's Pay money Optimize site = 1990's Pay money = Late 2000's Pay money Optimize site Write good ads Landing page testing Display advertising Social network ads = Mid 2010's Pay money Optimize site Write good ads Landing page testing Display Advertising Build extensions Mobile strategy Hone negative keywords = Customers Customers Customers Customers
- 3. THE TOP PPC AGENCIES AND DEPARTMENTS ADAPT TO NEW TECHNOLOGY
- 4. ADAPTING TO TECHNOLOGY CREATES WINNERS. The top 50% of agencies and the top 55% of brands ranked automation software as the most important aspect of the pay per click industry in 2016. AGENCY BRANDS 2016 State of Search Hanapin Marketing 50% Marketing automation 55% Marketing automation 55% Other categories 50% Other categories
- 5. SUPERCHARGE YOUR ANALYSTS Your analysts are talented. Empower them, and allow them to be creative. Automation software gives your analysts more time to write ads, research keywords and build strategies. Increased time More autonomy Higher ROI Peace of Mind Balance and flexibilty
- 6. A CHANGE IN THE IDEAL STATE. Complacency is the quickest way to kill your business. Don't let a lack of software solutions prevent your team from sustaining growth.
- 7. PRE MARKETING AUTOMATION Consistently overspent budgets, insufficient time to optimize new keywords or ads Complicated spreadsheets and manual workflows create mistakes and headaches High employee turnover due to overworked analysts. Typical employee turnover cost for a PPC analyst is $30,000
- 8. POST MARKETING AUTOMATION Always hit your budgets, while creating new keywords and ads Streamline data aggregation while never missing an opportunity to optimize Empower your analysts and enhance their creativity
- 9. "We easily have 25% more time to focus on optimizing accounts because of Shape. Highly Recommended." Garret Mehrguth, CEO Directive Consulting
- 10. "Shape has become an invaluable tool in my daily workflow of managing over 150 client budgets." Tony Griego, PPC Analyst G5
- 11. "Shape has definitely changed our “PPC” life, doing what no other tool is able to do." Benjamin Bonnet, Senior Digital Marketing Consultant Reprise Media
- 12. "I decided to give the free demo a try... I'm hooked. Without expecting it to be, Shape has become a daily tool for me." Kirk Williams, CEO ZATO Marketing
- 13. DOES YOUR TEAM HAVE THE TOOLS THAT THEY NEED?
- 14. HAPPY ANALYSTS SUSTAINABLE GROWTH ACCURATE SPENDING IMPROVED KPI's Simplify PPC Account Management With A Platform That Adapts to How You Operate