Presentation on the Softer Skills that Data professionals also need to make an impact. Summary of key lessons from the very popular Consultancy Skills for Analysts training course from LaughlinConsultancy.com
Small Business Banking Segment StrategyCalvin Turner
Most banks believe they are committed to servicing Small Business customers. They develop products and services for this segment; they invest considerable amounts of time and money trying to improve their Small Business Bankers’ business development (i.e., sales) skills; and some may even create a line of business within the bank entitled “Business Banking” or “Small Business Banking.” But most of these efforts fail to produce the desired growth objectives because banks don’t really understand the needs of the small business customer
Cardlytics at DRS: Reaching the Buyers You Really Want Digiday
Digiday workshop sponsored by Cardlytics. Card-Linked Marketing is a completely new media channel, providing advertisers the possibility of reaching exactly the consumers they want, at significant scale. For the first time, advertisers can fine-tune their marketing based actionable Big Data. Cardlytics will discuss the industry, practical factors for success, and case studies for making the most of this new and effective channel.
Speaker: Kasey Byrne, svp, marketing, Cardlytics
Small Business Banking Segment StrategyCalvin Turner
Most banks believe they are committed to servicing Small Business customers. They develop products and services for this segment; they invest considerable amounts of time and money trying to improve their Small Business Bankers’ business development (i.e., sales) skills; and some may even create a line of business within the bank entitled “Business Banking” or “Small Business Banking.” But most of these efforts fail to produce the desired growth objectives because banks don’t really understand the needs of the small business customer
Cardlytics at DRS: Reaching the Buyers You Really Want Digiday
Digiday workshop sponsored by Cardlytics. Card-Linked Marketing is a completely new media channel, providing advertisers the possibility of reaching exactly the consumers they want, at significant scale. For the first time, advertisers can fine-tune their marketing based actionable Big Data. Cardlytics will discuss the industry, practical factors for success, and case studies for making the most of this new and effective channel.
Speaker: Kasey Byrne, svp, marketing, Cardlytics
Driving Topline Growth with Purchase IntelligenceRandall Beard
Atlanta Chapter, P&G Alumni Organization presentation on how Cardlytics drives topline growth for Marketers via purchase behavior based targeting, delivery of ad promotions in fraud-free native e-banking channels, and closed loop incremental sales lift measurement.
A Capability Model for Driving Customer Engagement in a Connected WorldAcxiom Corporation
A Capability Model for Driving Customer Engagement in a Connected World
Forrester Presentation
Tim Suther, Acxiom, CMO
Download whitepaper:
http://bit.ly/motwp
Innovation and Transformation in Financial ServicesCertus Solutions
Historically, financial services firms have struggled to target and tailor their product offerings to the customer journey. Often only traditional demographic information – gender, age, occupation – is collected with no real insight as to what life stage a customer is in and how this could influence their financial activity.
To compete in a consumer-empowered economy, it is increasingly clear that financial services firms must leverage their information assets to gain a comprehensive understanding of markets, customers, channels, products, regulations, competitors, suppliers, employees and more.
Using Operational Planning and Benchmarking to Your AdvantageVesta Corporation
This presentation evaluates how benchmark studies can optimize merchant operations, influence strategy, and improve operations. Benchmarking ties business decisions to industry trends, reveals potential opportunities and competitive advantages. The presentation includes perspectives from three different merchants who utilize the practice of benchmarking in their business.
Visit www.trustvesta.com for more tools on optimizing your operation.
Disruption is causing chaos in the banking industry. Customers are buying insurance at Costco, making deposits at the grocery store, and transacting on their mobile devices. They are looking for relationships that deliver the most value and the least friction, and aren’t afraid to bypass traditional banks to get them.
To compete in this new reality, banks need to commit to building customer trust. In the presentation, “Banking’s Most Important Currency: Customer Trust,” Don Peppers, Founder, Peppers & Rogers Group, and Weston McDonald, Head of Financial Services, TeleTech, explore how to convert trustable banking customer experiences into a competitive advantage. Learn:
- The reality of disruption and competition in retail banking
- Why trust matters, and how it impacts the bottom line
- How to identify and leverage five drivers of trust specific to retail banking
Connaizen is a Personalization Platform to optimize customer communication and increase lifetime value of customers.
Connaizen works with players with rich and scarce customer data including banks and retailers.
This deck is a an open pitch for banking customers
Softer Skills workshop for #DTS16 event in EdinburghPaul Laughlin
Slides presented as keynote workshop at Data Talent Scotland 2016 event, brining together Data Science students, academics, employers & data industry for conversation & talent pipeline.
Driving Topline Growth with Purchase IntelligenceRandall Beard
Atlanta Chapter, P&G Alumni Organization presentation on how Cardlytics drives topline growth for Marketers via purchase behavior based targeting, delivery of ad promotions in fraud-free native e-banking channels, and closed loop incremental sales lift measurement.
A Capability Model for Driving Customer Engagement in a Connected WorldAcxiom Corporation
A Capability Model for Driving Customer Engagement in a Connected World
Forrester Presentation
Tim Suther, Acxiom, CMO
Download whitepaper:
http://bit.ly/motwp
Innovation and Transformation in Financial ServicesCertus Solutions
Historically, financial services firms have struggled to target and tailor their product offerings to the customer journey. Often only traditional demographic information – gender, age, occupation – is collected with no real insight as to what life stage a customer is in and how this could influence their financial activity.
To compete in a consumer-empowered economy, it is increasingly clear that financial services firms must leverage their information assets to gain a comprehensive understanding of markets, customers, channels, products, regulations, competitors, suppliers, employees and more.
Using Operational Planning and Benchmarking to Your AdvantageVesta Corporation
This presentation evaluates how benchmark studies can optimize merchant operations, influence strategy, and improve operations. Benchmarking ties business decisions to industry trends, reveals potential opportunities and competitive advantages. The presentation includes perspectives from three different merchants who utilize the practice of benchmarking in their business.
Visit www.trustvesta.com for more tools on optimizing your operation.
Disruption is causing chaos in the banking industry. Customers are buying insurance at Costco, making deposits at the grocery store, and transacting on their mobile devices. They are looking for relationships that deliver the most value and the least friction, and aren’t afraid to bypass traditional banks to get them.
To compete in this new reality, banks need to commit to building customer trust. In the presentation, “Banking’s Most Important Currency: Customer Trust,” Don Peppers, Founder, Peppers & Rogers Group, and Weston McDonald, Head of Financial Services, TeleTech, explore how to convert trustable banking customer experiences into a competitive advantage. Learn:
- The reality of disruption and competition in retail banking
- Why trust matters, and how it impacts the bottom line
- How to identify and leverage five drivers of trust specific to retail banking
Connaizen is a Personalization Platform to optimize customer communication and increase lifetime value of customers.
Connaizen works with players with rich and scarce customer data including banks and retailers.
This deck is a an open pitch for banking customers
Softer Skills workshop for #DTS16 event in EdinburghPaul Laughlin
Slides presented as keynote workshop at Data Talent Scotland 2016 event, brining together Data Science students, academics, employers & data industry for conversation & talent pipeline.
Every three years we conduct global research
into “What it Takes to Win Business” based on
the perspectives of 178 global Buyers and Sales
Professionals from a range of industry sectors.
We use the findings to help our clients understand
how their customers make their buying decisions,
become more customer-centric and improve their
win/loss ratio.
Thought Leadership: Positioning Yourself as an Expert in the MarketplaceDana Vanden Heuvel
Presentation to the Sheboygan Chamber of Commerce on 12/17 at their program: FOCAL POINT: Thought Leadership: Positioning Yourself as an Expert in the Marketplace.
Marketing for Where You Want to Be – Proven Ways to Grow in 2011 and BeyondClearEdge Marketing
This presentation covers the best ways to grow your firm in 2011 and beyond. It covers highly successfully marketing approaches and offers real-world case studies from IT services firms. It also examines a wide assortment of marketing approaches—from social media, PR and target account campaigns to events, award programs and the ever-essential website optimization—and shows exactly how industry peers are leveraging these techniques to achieve bottom-line results.
For questions or details email lvickrey@clearedgemarketing.com or call 312.731.3149.
Sales Win Loss Analysis & Competitive Intelligence Tips Webinar With Andela a...Ben Holland
In this informative webinar about voice of customer (VoC) feedback strategies, Customer Experience experts Evan Klein and Andela's Akua Sencherey share their best practices and tips for Sales Win-Loss Analysis and Competitive Intelligence Market Research.
https://www.satrixsolutions.com
Digital Media Stream Introduction to Content Marketing April 2017Dave Watson
Introduction to content marketing, content strategy, buyer persona definition and aligning your content plan with your sales process and pipeline strategy.
5 ways innovative brands leverage social data insights (1)Cision
The social intelligence space is evolving rapidly. Will you stay ahead of your competitors and industry trends? Learn the intelligent approach communicators take to harness the power of social data to inform business strategy. Members of the Visible Technologies team show how to beat competitors with the latest social intelligence trends, reduce research spend, and move beyond standard social metrics.
Customer Identity is the New Currency: Signal featuring Forrester ResearchSignal
Learn a breakdown of the different types of customer data and identity, plus how leading organizations are leveraging data and identity to create powerful customer experiences.
This presentation features Fatemeh Khatibloo, Principal Analyst at Forrester Research, Inc. Fatemeh serves Customer Insights Professionals and her research has been featured in the New York Times, Wall Street Journal, AdAge and more. She's a frequently highly-rated speaker at industry events.
Helping companies do better business with the right content by @JGCommunicationJGCommunication
This is Pontus Staunstrup's presentation at Content Strategy Forum 2013 in Helsinki. Pontus has added in comments on the slides to clarify what they're about.
Know your audience: Discovering Learning and Development Insights
Hear from experts how they are using the information they hear from customers to mine for insights and create ideas that are changing their business. Explore the various levels of insights available and find out how your organization can begin learning and acting on this invaluable information.
Join this webinar with Peter Armaly, Senior Director and Adviser for Customer Success at Oracle, who will share his experiences, discuss some research, and offer guidance and opinions on the issue of Customer Success programs not being treated equal to its Sales peers.
Join this webinar with Peter Armaly, Senior Director and Adviser for Customer Success at Oracle, who will share his experiences, discuss some research, and offer guidance and opinions on the issue of Customer Success programs not being treated equal to its Sales peers.
Big Data and Analytics in your Organisation talk.pdfPaul Laughlin
My presentation to the ILA Digital Community Showcase event at the Vale Hotel in Glamorgan on 7 Oct 2022. Introducing the topic of Digital Transformation to healthcare leaders in Wales.
Data Leadership talk for CIIA March 2022.pdfPaul Laughlin
Slides presented to the Chartered Institute of Internal Auditors on the challenge of being a data leader & the skills needed for such leaders (and their teams) to succeed.
You can read more about this event here:
The Softer Skills analysts need to succeed in their careersPaul Laughlin
A talk that I gave to the UK's Operational Research Society's annual Analytics & AI Summit 2021 (#AS21). Focusing on the Contracting & Delivering parts of this training model.
The Softer Skills that analysts need (beyond Data Visualisation)Paul Laughlin
A talk I gave at #DataVizLive online event in Nov 2020. Introducing the Laughlin Consultancy 9-step model for Softer Skills needed by Analysts & previewing some of those steps (beyond data visualisation & storytelling skills).
Presentation to Analytics Network of the OR Society Nov 2020Paul Laughlin
Presentation on 'The Softer Skills that Analysts need' presented by Paul Laughlin at a virtual event run for the Analytics Network group within the UK OR Society. Exploring Paul's 9 Step Model for effective analysis & explaining how Softer Skills are essential throughout that workflow.
Do data leaders face unique challenges as leaders?Paul Laughlin
A leadership development talk given to private event for senior data leaders - it sparked some really useful conversations. To find out more please checkout: http://laughlinconsultancy.com
The People Skills analysts need to succeed in their careersPaul Laughlin
Slides from a webinar that I presented. Sharing some of the highlights of my one-day online training course on People Skills for Analysts, including my 9-step-model for effective analysis. Further details available from: http://laughlinconsultancy.com
It's so important at this time to use trusted sources for your analysis & Data Viz, even in simple dashboards. This deck helps reveal some of the sources you can use.
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
Sharing results of researching 1k UK consumers on their digital customer experience, to show need for positive response to GDPR & the key role of Identity Relationship Management.
How life-event data can improve & protect your marketing in a post-GDPR worldPaul Laughlin
Understanding the role of life-event data and life-event marketing in both improving marketing effectiveness and protecting consumer interest/reach following GDPR enforcement. Sponsored by Royal Mail Data Services and MyCustomer.com
Behavioural economics for The Financial Services Forum members conference 2015Paul Laughlin
A brief introduction to Behavioural Economics and suggestions for getting started with applying such hypotheses to improving customer communications. Presented at The Financial Services Forum annual members conference in March 2015.
An introduction to Laughlin Consultancy. Who we are, what we do & why companies need help with Customer Insight Leadership. Our Services include Consultancy, Training & Coaching. Happy to chat further if you want to maximise the value of your Customer Insight.
Presentation on Measuring Marketing Effectiveness which I presented at #CAI2015 in London on 25 Feb 2015. A review of that event can be found at: http://customerinsightleader.com/events/event-cai2015/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Presentation at Big Data & Analytics for Insurance 2016
1. Paul Laughlin, Managing Director, Laughlin Consultancy
The Softer Skills
Data Professionals
also need these to
make an impact
2. Background
❖ Created and lead customer insight
teams for all the major insurance
brands, products & channels used by
Lloyds Banking Group over 13 years
❖ Added over £11m incremental profit
to bottom line annually
❖ Pioneered work with FCA on
Behavioural Economics in comms
❖ Developed capability in team of 44 &
mentored next generation of leaders
3. Business
“Helping businesses make money from customer insight”
Laughlin Consultancy helps companies maximise sustainable
value from their customer insight, for example by growing their
bottom line, improving customer retention and demonstrating to
their regulator that they treat customers fairly.
6. 9 Step Analysis Model
Question
Data Analysis Insight
Planning
&
Design
Presentation
&
Distribution
Solution
Buy
-‐
in Sign
-‐
off
“Contracting”
translating
business
questions
into
actionable,
analytical
terms
“Delivering”
expressing
analysis
&
insight
in
actionable
business
terms
Addressing
business
need
Transparency
of
activity
Engagement
with
key
stakeholders
9. Socratic questioning
❖ Aim is to help client have clarity on
need not just what they want:
❖ Concept clarification questions
❖ Probing assumptions
❖ Probing rationale, reasons &
evidence
❖ Questioning viewpoints &
perspectives
❖ Probe implications & consequences
10. “By failing to prepare, you are preparing to fail” Benjamin Franklin
10
Planning & Design stage
Question
Planning
&
Design
11. 11
What do we
already know?
What am I
missing?
How could I
fill this gap?
How am I going to
communicate
findings?
What are the
Hypotheses?
You could start at any
point in the cycle but
you should look to
address all elements
in completing your
analysis
Design Map
12. Who
Use
/
Involvement
/
Experience
Shopping/Buying
Engagement
/
Influences▪What characterises the
customer/ segment
−demographics
−stage of life
−attitudes
−behaviours
−dissatisfactions
−routines
−etc
▪What are their chief concerns
in life (attitudinal data)?
▪What are their key needs and
aspirations?
▪What are their circumstances
and what is going on in their
lives that impacts how they
see the category?
▪What motivates them?
▪What are their preferred channels for
researching and purchasing products
and how does this compare with other
types of products?
▪How do they make a purchase decision
and what factors are important?
▪What are their attitudes to advice? What
prompts/triggers them to seek advice?
▪How do they perceive your brand vs
other brands? (product category and
wider)
▪How do they become aware of the
category?
▪What is there attitude to planning for
the future? When do they think
ahead, what triggers this?
▪When do they reconsider their
choices? What prompts change?
▪ What and who influences them
and their choices? Who do they
turn to for guidance/information/
recommendations?
▪What competitive product holdings
do they have and why?
▪When are they receptive to
messages?
▪What does the segment need and want
when buying your products?
▪What products are they most likely to
buy and why?
▪What is the current customer
experience?
▪What are the key dissatisfactions
(irritations, frustrations etc) with the
current process?
Pricing/Finances
▪How engaged/informed/involved are
they with regard to competitive pricing?
▪What products do they hold? How does
this contrast with other segments?
▪What triggered their purchase? What
stops them buying?
▪Do they go on to buy something else?
(us or competitor)
▪What are their goals and to what extent
do they plan their spend (budgets)?
12
Insightful questions
13. “Men often oppose a thing merely because they have had no agency in planning it, or because
it may have been planned by those whom they dislike.” Alexander Hamilton (American politician)
13
Buy-In stage
Question
Planning
&
Design
Buy-‐in
15. “A moment's insight is sometimes worth a life's experience”
Oliver Wendell Holmes, Sr. (American writer)
15
Insight stage
Question
Data Analysis Insight
Planning
&
Design
Buy-‐in
16. Media and Technology Trends
Regulatory Environment
Socioeconomic Stats
Competitor Intelligence
Market Developments
Qualitative Research
Quantitative Studies
Tracking Studies
Meeting Customers F2F
Customer Complaints
Listening in at Call Centre
Those who meet customers
Sales, Customer &
Transactional data
Communication
Evaluations
Behavioural
DataEnvironm
ent
Research
Custom
er
Connection
Customer Personas/Vox pops
Customer Experience Study
Market
Intel.
Team
External
MI
Database
Data
Team
Analysis
Team
Research
Team
Customer
facing
Colleagues
16
4 sources of Insight
17. “Think like a wise man but communicate in the language of the people”
William Butler Yeats (Irish poet)
17
Sign-off stage
Question
Data Analysis Insight
Planning
&
Design
Buy-‐in Sign-‐off
21. Storytelling
❖ People are engaged by stories
❖ Psychological studies show better
attention & recall (esp. feelings)
❖ Common templates:
❖ “Just imagine, if…”
❖ “Wow! I’m going to tell… about this”
❖ The Burning Platform
28. 9 Step Analysis Model
Question
Data Analysis Insight
Planning
&
Design
Presentation
&
Distribution
Solution
Buy
-‐
in Sign
-‐
off
“Contracting”
translating
business
questions
into
actionable,
analytical
terms
“Delivering”
expressing
analysis
&
insight
in
actionable
business
terms
Addressing
business
need
Transparency
of
activity
Engagement
with
key
stakeholders