A marketing campaign is not a press release, advertisement, digital tactic, etc. It’s all of these and more. But how do you determine the right mix of traditional, digital, social, direct response, mobile and more as an integrated marketing campaign?
Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives.
Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Develop a strong, integrated campaign that will help you justify your marketing budget – or get a budget – to your organization’s executive leadership.
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
The Converging Funnels for Inbound & Account-Based Marketing presentation by Sangram Vajre, Co-Founder & CMO, Terminus; Jon Dick, Vice President of Marketing, HubSpot; Peter Herbert, Vice President of Marketing, Terminus.
Webinar presented by Terminus, the category leader in account-based marketing, originally aired on Nov. 28, 2017
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Minneapolis, Mn - AMA Fall Workshops 2015Jon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Communication Breakdowns and the Route Towards a Publisher First Approach_Ano...PerformanceIN
It's commonplace for advertisers to gain insights into their campaigns from networks. These conversations are made with the aim of driving better results, based on genuine logic, helping to unlock the true potential of the affiliate channel.
Publishers, however, are less privy to the information at hand; a situation which often leads to advertisers having ambitious goals that cannot be achieved.
In an honest interpretation of the data-sharing debate, Anouk de Lange from TradeTracker - a network in its own right - will explain why publishers are typically left out of the frame and how they can get back into it.
In an informative session based around insights, facts and case studies from the shopping and travel industries, de Lange will provide examples of the sorts of information that can help publishers tweak their offering based on their role, thus handing them a competitive advantage.
Increasing self-directed buyer behavior means that sales depends on marketing more than ever before. And now marketing is tasked with bringing in net-new quality leads at the top of the funnel. Learn how Everstring approached the age-old battle to align sales and marketing for record-breaking results at #LLS16: http://dg-r.co/2aMIf0V
Sales and Marketing - Shifting Lead Nurturing Into OverdrivePardot
Both sales and marketing teams are being challenged with bringing in prospects, engaging leads and bringing home the deals. Lead nurturing has historically been known as a marketing tool and has quickly become a successful part of the overall strategy that supports and drives sales deal success.
So, just how does sales leverage lead nurturing? Join Ken Krogue, President and Founder of InsideSales.com, and Derek Grant, Director of Sales at Pardot, a salesforce.com company, to find out!
The Converging Funnels for Inbound & Account-Based Marketing presentation by Sangram Vajre, Co-Founder & CMO, Terminus; Jon Dick, Vice President of Marketing, HubSpot; Peter Herbert, Vice President of Marketing, Terminus.
Webinar presented by Terminus, the category leader in account-based marketing, originally aired on Nov. 28, 2017
Improving Customer Engagement through Personalisation & Marketing AutomationAndy Lima
Workshop delivered for the Leeds business Week 2017 event with an emphasis on SMEs building a better customer engagement. Best practices for personalisation and marketing automation through data management, integrated IT architecture and creative content. We looked at how companies can improve their engagement through building personas, design customer journey, better customer interface through integrating IT support to core marketing activities.
Minneapolis, Mn - AMA Fall Workshops 2015Jon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Communication Breakdowns and the Route Towards a Publisher First Approach_Ano...PerformanceIN
It's commonplace for advertisers to gain insights into their campaigns from networks. These conversations are made with the aim of driving better results, based on genuine logic, helping to unlock the true potential of the affiliate channel.
Publishers, however, are less privy to the information at hand; a situation which often leads to advertisers having ambitious goals that cannot be achieved.
In an honest interpretation of the data-sharing debate, Anouk de Lange from TradeTracker - a network in its own right - will explain why publishers are typically left out of the frame and how they can get back into it.
In an informative session based around insights, facts and case studies from the shopping and travel industries, de Lange will provide examples of the sorts of information that can help publishers tweak their offering based on their role, thus handing them a competitive advantage.
Increasing self-directed buyer behavior means that sales depends on marketing more than ever before. And now marketing is tasked with bringing in net-new quality leads at the top of the funnel. Learn how Everstring approached the age-old battle to align sales and marketing for record-breaking results at #LLS16: http://dg-r.co/2aMIf0V
[Webinar] How Tech Companies Leverage Personas and SegmentationMarketo
As a B2B technology marketer, chances are your buyers have complex journeys. How can you help them find you, learn more, and choose your solution? By adding value with relevant information at every touch!
7 Advanced Lead Nurturing Tips for Marketing - AND SalesPardot
Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.
Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
Buyers today are more informed than ever. They use more information sources than ever, and social media to make informed decisions. Content Marketing is catching more and more attention from players like Coca Cola, Cisco, but also Google.
Content Marketing is transforming from an art to a science. The combination of technology and content is becoming a powerful tool in the toolbox of marketers.
What are the big trends fueling this idea of content marketing becoming more and more a science?
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.
In this presentation on behalf of Standard Press, Terminus Co-Founder & CMO Sangram Vajre shares why ABM & H2H are the future of B2B marketing. Learn how "customer heroism" can transform the buyer's journey.
How Terminus Does Account-Based MarketingSangram Vajre
Presented by Sangram Vajre, Co-Founder & CMO of Terminus, at the #SLCSEM meetup at Adobe's HQ in Lehi, Utah, on June 21, 2017. Learn how Terminus is the easiest way to do account-based marketing at scale.
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
How Sales & Marketing Can Own The Buying ExperienceLinkedIn
It often feels as if the buying process is broken - buyers get automated emails and continuous phone calls from sellers that seem to know nothing about us. The irony is we have never had so much data at our finger tips and this presentation will examine how LinkedIn views the sales & marketing engine of the very near future.
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
Women-Owned Business Certification and the process of achieving certification explained, WBE, Women Business Enterprise Certification, 2014 State of Women-Owned Businesses by American Express OPEN
[Webinar] How Tech Companies Leverage Personas and SegmentationMarketo
As a B2B technology marketer, chances are your buyers have complex journeys. How can you help them find you, learn more, and choose your solution? By adding value with relevant information at every touch!
7 Advanced Lead Nurturing Tips for Marketing - AND SalesPardot
Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.
Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
Buyers today are more informed than ever. They use more information sources than ever, and social media to make informed decisions. Content Marketing is catching more and more attention from players like Coca Cola, Cisco, but also Google.
Content Marketing is transforming from an art to a science. The combination of technology and content is becoming a powerful tool in the toolbox of marketers.
What are the big trends fueling this idea of content marketing becoming more and more a science?
Crawl, Walk, Run with Account-Based MarketingSangram Vajre
How do you get started with account-based marketing, then fully execute ABM at scale? In this webinar, Sangram Vajre from Terminus teamed up with Dialpad, LookBook HQ, and Lattice Engines to discuss the steps for successful ABM campaigns.
You can't deny the importance of marketing these days, especially in the digital realm. Unfortunately, your business may have reached a bottleneck. Whether you lack the manpower, time or budget to implement effective marketing, you've reached a crossroads: Should you hire in-house talent or outsource the bulk of your marketing to an agency? Here, we list the pros and cons of each option.
In this presentation on behalf of Standard Press, Terminus Co-Founder & CMO Sangram Vajre shares why ABM & H2H are the future of B2B marketing. Learn how "customer heroism" can transform the buyer's journey.
How Terminus Does Account-Based MarketingSangram Vajre
Presented by Sangram Vajre, Co-Founder & CMO of Terminus, at the #SLCSEM meetup at Adobe's HQ in Lehi, Utah, on June 21, 2017. Learn how Terminus is the easiest way to do account-based marketing at scale.
#FlipMyFunnel with Account-Based MarketingSangram Vajre
Presented at Dreamforce 2016 at InsideView's Open Lounge, #FlipMyFunnel with Account-Based Marketing by Sangram Vajre, Terminus Co-Founder and CMO, discusses how to take an ABM approach to ramp up B2B demand generation, sales velocity, and improve closed-won rates.
How Sales & Marketing Can Own The Buying ExperienceLinkedIn
It often feels as if the buying process is broken - buyers get automated emails and continuous phone calls from sellers that seem to know nothing about us. The irony is we have never had so much data at our finger tips and this presentation will examine how LinkedIn views the sales & marketing engine of the very near future.
Open any business journal, and inevitably you will see an article about digital transformation. It is a buzzword in today’s marketing, business and strategy world. But how does that apply to professional services firms? During this session, at the 2017 Legal Marketing Association Annual Conference, we look at how to move beyond discreet digital projects (i.e. creating a website, amplifying your message through social and/or fine-tuning your email communications) in favor of a comprehensive multi-year strategy that focuses on continuous improvement, optimization and multi-channel communications. We examine how law firms and other professional services organizations are investing in digital as a core business development and marketing asset.
Specifically, we touch on how to:
1). Break free from the confines of defined project stages (beginning, middle, end), and instead adopt a more fluid approach that allows for continuous, incremental investment
2). Plan strategic short-term actions that will support a long-term vision
3). Collect, analyze and apply data in order to sustain digital momentum
4). Tackle budgeting and assemble strong cross-functional teams to support digital efforts
5). Implement a governance plan to measure and promote progress year after year
Women-Owned Business Certification and the process of achieving certification explained, WBE, Women Business Enterprise Certification, 2014 State of Women-Owned Businesses by American Express OPEN
Con nosotros los padres ya no van a tener la preocupación del rendimiento de sus hijos. Nosotros tenemos todos los profesionales aquí: psicólogo clínico y psico-terapistas. Un solo costo de $410/mes por todos los servicios. Realizamos pruebas psicométricas. Dos programas ofrecidos. El programa regular tiene un costo de $350/mes y una terapista por cada 6 niños (no incluye terapias individuales).
Garantizamos que el niño salga leer y escribir y con todas las destrezas necesarias para enfrontar sin problemas un primer grado.
Horario: de lunes a viernes desde 6.30 am hasta 6.00 pm.
Matricula por el momento de solo 12 niños (por los servicios especiales ofrecidos)
Todos los permisos y Licencia del Departamento de la Familia.
CASA ABIERTA EN 22 DE DICIEMBRE 9.00 am 6.00 pm
– están invitados -
ChoiceSmartEdu – Calle 1 K5, Urb. La Milagrosa, Bayamón 00959
Centro psico-educativo de cuido de niños, SMART KIDS.
choicesmartedu@yahoo.com
Websites: www.terapiaeducativapr.com / http://recursoseducativospr.com
Licencia Departamento de la Familia. Todos los permisos al día. Personal altamente cualificado.
Infórmate del lugar. Pide a ver las licencias, eres en tus derechos.
Brain game changer presentation -israeli leadership in cns ilsi iata biomed ...Howard Sterling
Neuro-cognitive and degenerative (CNS) diseases, with Alzheimer’s leading, are among the most intractable and costly and distressing diseases. Without effective therapies with minimal side effects, these diseases will break the healthcare systems, patients and caregivers.
Current therapies are inadequate and so many standard pharmaceutical responses have failed in late stage trials.
Only the most innovative solutions will yield effective therapies.
Israel, with its history & culture of scientific innovative innovation, Government support & early recognition of the challenges of CNS, is poised to be a leader in effective CNS therapies.
How can we make Israel’s leadership known to the world?
Global Village Bard Bilingual Repertoire (RU-EN) Oct 2015Thomas Beavitt
Bilingual repertoire developed in Russian and English as part of the Global Village Bard project by Scottish singer-songwriter Thomas Beavitt and his collaborators, including: Mikhail Feygin, Boris Petrov, Irina Golovina, Aleksandr Zyryanov, Frank McNab, John Mikietyn and Vicky Stonebridge.
Integrating Marketing Session - Charlotte AMA Spring WorkshopJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
2015 Minneapolis, Mn - Fall AMA WorkshopsJon Barlow
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Intelligent Marketing Solutions: Where to Begin and Whysbmoser
The marketing game is changing. Gartner analysts predict that by 2020, customers will manage 85% of their relationships with enterprises without interacting with a human. Are you prepared?
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
The Intersection of Predictive and Account-Based MarketingPerkuto
The traditional methods we have used to reach our prospects are less effective in this new world. The top-of-funnel, mass-communication approach—blasting messaging on every channel to see what sticks—is proving only marginal success. For a B2B marketer, you engage in numerous marketing activities, but still get poor quality leads. There has to be a better way.
Engaging in a target account strategy not only helps you be much more targeted with your marketing, but it increases sales and marketing alignment—account-based sales should be met with account-based marketing. In this webinar we will cover how account-based marketing (ABM) and predictive marketing can make your campaigns incredibly precise and effective.
Join our webinar and learn:
- How to use predictive for target account selection
- How to deliver powerful, 1:1 interactions with your target accounts
- How to build a compelling, omni-channel ABM campaign at scale
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
Engaging with Today’s Empowered Healthcare ConsumerMarketo
Join this webinar to learn healthcare marketing best practices and how Kaiser Permanente of Colorado transformed the way they engaged their business and consumer audiences using multi-channel demand generation, sales enablement, etc. and plenty of learning and teamwork.
Upturn private limited marketing and technology capabilitiesUpturn Consulting
Upturn is an innovative digital marketing agency where we strive to ingeniously integrate brand, demand and technology so that the business of our clients can flourish. At Upturn we are a team of young and energetic digital geeks who use their marketing, creative and technological skills to help brands connect and engage with their targeted audience, and generate more sales successfully #digitalmarketing #marketingautomation # leadgeneration #marketingagency
Driving Marketing Automation Success Across the Enterprise: Marketing StrategyMarketo
Looking to build the business case for launching a marketing automation solution at your enterprise organization?
Join Marketo to hear best practices for building a business case and marketing strategy to ensure you get documented buy-in from all stakeholders. As with any new process or system, everyone’s goals must be aligned in order to be successful.
Attend to learn how to:
-Build a business case to identify your strategies and objectives
-Quantify the potential benefits of your marketing automation solution
-Justify the improvements you are predicting
Social advertising, native advertising, content marketing, mobile, marketing automation, CRM, email marketing - today's world of marketing is filled with more opportunity than ever before. But with this opportunity comes the potential inertia of too much – too much to learn, too much data to measure, too many technologies to adopt, too many marketing tactics to integrate – too many decisions overall! Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Learn how to develop a strong, integrated campaign that will help you justify your marketing budget - or get a budget - to your organization's executive leadership.
Privacy-proofing your Paid Social - BrightonSEO Paid Social Show talk 2023 (1...AmyStamper4
This will talk based on what Amy's learned over the past 12 months as the Paid Social landscape has changed. She will touch on iOS14, sunset of cookies and other privacy factors for anyone unfamiliar with the direction of travel.
She'll also focus on practical ways that marketers can build their campaigns and still measure results, even in a time of belt-tightening and data loss.
eMarketer Webinar: Digital Media Scorecard—How Canadian Marketers Rate the Ef...eMarketer
Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?
Embracing Digital Disruption to Power Sales GrowthDreamforce
Digital disruption is impacting organizations today and will continue to do so in the future. One area of opportunity organizations must not ignore is the Sales environment, where there is greater pressure than ever to maximize sales results. Join Yusuf Tayob from Accenture as we look at this through three lenses: customers, sellers and competitors.
Watch the session video: http://bit.ly/1MnIqep
Similar to Marketing Decision-Makers: Stop Thinking Tactics, Start Thinking Campaigns (20)
Is My Digital Marketing Strategy Still Relevant in 2016?Capstrat
Shift and disruption are driving the digital industry. Technology advances continue to be a moving target. Learn how digital marketing continues to evolve, and get tips for refining your digital marketing strategy in 2016.
Contrary to what we think as marketers, consumers don’t care about brands -- even healthcare brands. But as marketers, our job is to get them to believe in our brands. With attention spans growing shorter and branding and messaging increasingly being seen as interruptions, how do we break through to get healthcare consumers to pay attention to us? The traditional go-too tactics we use to reach them are no longer going to cut it. Healthcare marketing as we know it is dead. Learn where the future of marketing is going or should be going in this webinar.
Integrating Traditional and Social Media WebinarCapstrat
TV. Digital. Radio. Social. All great media channels, and opportunities, to reach audiences. But how do they fit together? Join Jay Dolan, Senior Social Media Strategist, and Maria Walker, Media Supervisor, as they share 10 tips for integration.
Utilities on social: 4 crisis tips for community managers Capstrat
When a crisis happens, the first resource customers turn to is social media. They expect up-to-date information, help and solutions. For a utility in a weather crisis, this means lots of unhappy customers searching for a solution to a problem we have little to no control over solving.
The worst thing a utility can do is be unprepared to respond on social media when a crisis hits. Planning responses, approval processes and even staffing is critical to success.
This slide deck provides four tips to help community managers:
- Humanize the brand
- Leverage internal expertise
- Divide and conquer customer service
- Provide transparent, timely information
Because "build it and they will come" doesn't work. Three steps to market like a retailer for hospital systems. Scratching the term patients from marketing materials is a first step. To really engage with consumers you have to understand who they are, where they get their information and learn when and where to optimize programs to reach them most effectively.
Capstrat: Consumer Choice and the Impact on Communications Capstrat
Today’s healthcare consumers have more active roles in their healthcare decisions and expenditures, creating a traceable journey from awareness to adoption, much like retail customers. Healthcare organizations must learn to be more consumer-centric with communications. This presentation will provide tips to help healthcare organizations reach and engage consumers to build long-term brand affinity.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
