Five Ways to Drive Business Using Social Media (Instantly)Marcus Taylor
My presentation for Oxon Digital on how to leverage the quick wins present in the social web and how to justify return on investment for social media spend.
Breaking Barriers Webinar Series - An RIA Social Media Case StudyBlane Warrene
The RegEd Breaking Barriers webinar series continued with a case study in how one international registered investment advisor, Keats Connelly, implemented social into their business.
Rewriting the Crisis Handbook for SocialMichael Stern
Shared during Social Media Week, September 2013. During this workshop, we revisited recent issues that hit brands in the social space, and how the organizations reacted. Together we played out some of the better practices being implemented by today’s engagement experts and challenged conventional thinking in the process. Community managers on the front lines of automotive, consumer lifestyle, hospitality and consumer packaged goods conversations helped to deconstruct and debate these cases with participation from the audience. And, in the process, better prepared all of us for the next time a crisis hits.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
Reacting to a major crisis in your regionCharityComms
Paige Hughes, marketing & communications manager, TLC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Five Ways to Drive Business Using Social Media (Instantly)Marcus Taylor
My presentation for Oxon Digital on how to leverage the quick wins present in the social web and how to justify return on investment for social media spend.
Breaking Barriers Webinar Series - An RIA Social Media Case StudyBlane Warrene
The RegEd Breaking Barriers webinar series continued with a case study in how one international registered investment advisor, Keats Connelly, implemented social into their business.
Rewriting the Crisis Handbook for SocialMichael Stern
Shared during Social Media Week, September 2013. During this workshop, we revisited recent issues that hit brands in the social space, and how the organizations reacted. Together we played out some of the better practices being implemented by today’s engagement experts and challenged conventional thinking in the process. Community managers on the front lines of automotive, consumer lifestyle, hospitality and consumer packaged goods conversations helped to deconstruct and debate these cases with participation from the audience. And, in the process, better prepared all of us for the next time a crisis hits.
Jump starting digital relationships through social mediaSageukofficial
Many businesses are starting to put social media at the heart of their marketing. Pete Wilson, Sage's Digital Strategy Manager, talks about how to develop relationships through effective use of social media.
Reacting to a major crisis in your regionCharityComms
Paige Hughes, marketing & communications manager, TLC
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Knowing What Success Looks Like On Social & How To Measure It Effectively - A...Organic
Andy Sitta, Social Media Consultant at Organic looks at how to know what success looks like in social media campaigns and how to measure it effectively.
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
The Rise of Influencer Marketing in B2B TechnologyTraackr
This webinar deck reveals 6 influencer marketing shifts emerging in leading technology companies. Discover key findings from new industry research, brand-new data illustrating how influencers impact B2B organizations, and ways to apply the trends in practice to enable B2B success .
MozCon Virtual - Surviving the Covid News Agenda and What It Means for the Fu...Shannon McGuirk
For the past 18 months, my mindset has been firmly set in ‘survival mode’ due to the trials and tribulations that the global pandemic has brought forward. I will be opened up about my learnings sharing insight into how Aira’s digital PR team was able to pivot their link-building activity for clients on a hairpin, whilst navigating an oversaturated news agenda at the same time as being under pressure from clients around return on their investment.
Using ‘survival mode’ experiences, I share clear tactics setting the standard on how to future-proof your digital PR and link building. These tactics will show you how to adapt to the ever-changing news landscape and how to improve your processes from ideation through to outreach.
SSATB Keynote on Open Leadership in Secondary SchoolsCharlene Li
Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social media. Includes examples of how secondary schools can/should use social media.
Knowing What Success Looks Like On Social & How To Measure It Effectively - A...Organic
Andy Sitta, Social Media Consultant at Organic looks at how to know what success looks like in social media campaigns and how to measure it effectively.
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
Does juggling social media management along with an armful of other task sound familiar to you? If so, I thought it might be helpful to detail what I’ve found so far and to show what all’s involved in the way that we go about managing our social media strategy at Buffer.
Get the book http://socialmediaforeventsebook.com - An infographic about using Twitter for event marketing, sales, event PR, customer service, research.
Twitter is a powerful tool for #eventprofs. This infographic will give you top tips in regards to:
- What events is it best for?
- What is the Twitter etiquette for event planners?
The Rise of Influencer Marketing in B2B TechnologyTraackr
This webinar deck reveals 6 influencer marketing shifts emerging in leading technology companies. Discover key findings from new industry research, brand-new data illustrating how influencers impact B2B organizations, and ways to apply the trends in practice to enable B2B success .
MozCon Virtual - Surviving the Covid News Agenda and What It Means for the Fu...Shannon McGuirk
For the past 18 months, my mindset has been firmly set in ‘survival mode’ due to the trials and tribulations that the global pandemic has brought forward. I will be opened up about my learnings sharing insight into how Aira’s digital PR team was able to pivot their link-building activity for clients on a hairpin, whilst navigating an oversaturated news agenda at the same time as being under pressure from clients around return on their investment.
Using ‘survival mode’ experiences, I share clear tactics setting the standard on how to future-proof your digital PR and link building. These tactics will show you how to adapt to the ever-changing news landscape and how to improve your processes from ideation through to outreach.
SSATB Keynote on Open Leadership in Secondary SchoolsCharlene Li
Speech at SSATB by Charlene Li on Sept. 22, 2011 in Phoenix, AZ discussing how independent secondary schools can practice open leadership and how they can create a coherent strategy around social media. Includes examples of how secondary schools can/should use social media.
Developing your social media strategy in 7 stepsAudacious Leap
A good marketing strategy helps you define your business goals. You have one?
In this presentation we present some steps to developing your social media plan
5 Habits of Successful Social Media ManagersSprout Social
Brands everywhere are hiring social media managers and building dedicated teams to run social media, but are they properly trained and set up to succeed? Here we offer a helpful resource guide with five habits of successful social media managers and questions to consider as you map out your strategy.
Explore These Themes:
-Understand the social sphere and what works for your brand
-Develop holistic plans that enable you to test, learn and adapt
-Balance human and technological resources for maximum impact
Measurement is Not Counting: Social Media & Return on Investment, presented b...craigslist_fndn
You are actively using Facebook or Twitter or LinkedIn or a blog as part of your organization’s marketing or fundraising strategy. But do you know what your audience wants from you? Are you measuring how effective you are with these tools? Can you answer your boss’s or board’s questions about the value of spending time on social media? How do you know social media is a good investment and that you are getting strong results? Beth’s session addresses how to measure social media return on investment, including a strong framework and practical tips to measure and refine your social media tactics.
This presentation serves as a resource for professionals inside organizations who are tasked with buying Social Media technology, services and advertising. It is a culmination of one on one interviews, radio talk shows and survey data gathered from organizations that have launched social media.
A research project between Social Media Club and e-storm international. Findings were presented at Web 2.0 San Francisco.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
Measuring social media efforts nh
1. Measuring your
social media
marketing efforts
Hint: Size isn’t everything
Natalie Henry
@henrynatalie
April 2010
2. It looks like fun
but like any relationship,
it takes effort.
3. The issue:
The focus of social media is on building and nurturing
relationships. Old school sales-related rules don’t
necessarily apply. Those rules hinge on quantifiable
ROI.
4. And why aren’t they effective
for measuring social media
efforts?
5. Measuring social media
initiatives with old
school methods
does not capture the way
‘word of mouse’ travels.
Doing so also inhibits
participation.
6. Steps we need to
take before we can
start measuring
Don’t worry there are only five of them.
7. 1. Build concrete goals i.e.
What do you want social
media to do for your
company or a particular
project?
Be S-M-A-R-T about it.
8. 2. What’s the plan? How
do you plan to fulfill the
goals? This action plan
should complement the
marketing strategy.
9. 3. Implementation and
execution: It’s time to put
the plan into action. When
doing so, consistency is key.
LISTEN ► LEARN ► CONVERSE ► TWEAK ► REPEAT
11. Five separate metrics
(These aren’t definitive.)
>Reach
>Frequency and Traffic
>Influence
>Conversions and Transactions
>Sustainability
12. 5. Keep talking. Regular
interaction is vital. We can’t
just write an article, post a
blog entry or finish a
campaign and call it a day.
This is relationship building folks –
not chitchat in the elevator.
13. Time to sum it up
• Size is irrelevant
• Create SMART goals
• Build and execute an action plan aka
LISTEN ► LEARN ► CONVERSE ►
TWEAK ► REPEAT
• Measure selected metrics in above goals.
• Keep talking (listening and tinkering).
14. Reminder:
You must begin with
determining your objectives
and then apply metrics
according.
Here’s a cheat sheet to get you started:
100 ways to measure social media
http://www.marketersstudio.com/2009/11/100-ways-to-measure-social-
media-.html
15. Parting thought:
Should you ask ‘What's the
ROI of your efforts?’ or
‘What value are you
creating for people via
social media?’
17. Sources
Measurement Strategies for 5 Social Media Goals (PR Communications) - John Cass
Are We Too Worried with Finding the ROI of Social Media? (The Viral Garden)
100 Ways to Measure Social Media (Inside the Marketers Studio/David Berkowitz)?
The New Community Rules: Marketing on the Social Web by Tamar Weinburg
Lose Control of Your Marketing: Why marketing ROI measures Lead to Failure by David Meerman
Scott
Social Media: Who Can Show Us the Real Value? (Econsultancy)
Cheers to Social Media by Simon Baptist and Dylan Fuller (Slideshare presentation)
Oliver Blanchard Basics of Social Media ROI (Slideshare presentation)
Social Media Networking and ROI: How to Maximize Value and Minimize Cost
Images: Creative Commons
