Reacting to a major crisis in your region
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Paige Hughes, marketing & communications manager, TLC Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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Reacting to a major crisis in your region
- 1. @PaigeComms @TLC_Charity REACTING TO... AN EXTERNAL CRISIS PAIGE HUGHES TLC: TALK, LISTEN, CHANGE
- 2. WHAT DO YOU DO WHEN A CRISIS HAPPENS... BUT... YOU'VE GOT NO PLAN? @PaigeComms @TLC_Charity
- 3. RESPONDING TO AN EXTERNAL CRISIS: QUESTIONS TO ASK YOURSELF Does reacting to this crisis fit our mission, vision & values? What options for responding do we have? Consider them all. Would there be a fallout from not responding? If yes... what is this? What are the benefits to responding? Do they outweigh the costs? What are other organisations doing? Can we add value or partner up? How does this all feel? Can you find the perfect balance between gut instinct, heartfelt, strategic and practical? @PaigeComms @TLC_Charity
- 4. RESPONDING TO AN EXTERNAL CRISIS: TOP TIPS Create a crisis comms plan, even a small & basic one - you'll thank yourself later Hypothetical scenario planning: include in this crisis comms plan what your organisation would do in certain situations that may be relevant to your geographical region/mission When a crisis happens and you intend to respond - respond fast The first day after a crisis is the most important day Be prepared to change your approach or your narrative as new information comes in or you don't feel you've quite got the messaging "right" Don't be pressured by the media's interest - stick to your values and mission Have a plan for supporting colleagues, volunteers and spokespeople You don't necessarily need to be sophisticated in your response - timing and authenticity are more important Plan afterwards to agree how you will discuss this externally - ensure all staff are on the same page with what you did, why you did it & the organisational "bottom line" @PaigeComms @TLC_Charity
- 5. THANK YOU PAIGE HUGHES Marketing & Communications Manager TLC: Talk, Listen, Change @TLC_Charity @PaigeComms @TLC_Charity