The document provides a flowchart outlining the branding process for wine brands. It begins with understanding corporate objectives and capabilities through opportunity analysis and brand audits. Consumer testing of brands and liquids helps inform the development of profitable and sustainable wine brand propositions through creative briefs. This leads to creating brand names, propositions, and liquid sourcing based on quality, style and blending. Competitive environment analysis and consumer insights feed into refining the brand character, mission and positioning. Communication, PR and sales then promote the brand to trade and consumers.

1. Branding - Style 3
Corporate
objectives and
capabilities
Including opportunity Confirming
Communication analysis existing or proposed
media, PR and liquid, name, design
sales presenters positioning and price
tailored to trade (brand audit)
and consumers
Consumer Competitive
testing Environment
of brand and/or liquid analysis and
Profitable and
benchmarking
sustainable
wine brands
Creative Consumer
brand and insights
liquid identifying target
developed from audience-their
creative brief needs and wants
Create brand
Create liquid
proposition and
name unique
proposition
sourcing, quality
brand character
style and
and mission
blending
statement
www.slideteam.net Your Logo

2. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

3. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

4. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

5. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

6. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

7. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

8. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

9. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

10. Branding - Style 3
Corporate
objectives and
capabilities
including opportunity Confirming
Your Text Here Communication
media, PR and sales
analysis existing or Proposed
liquid, name, design
presenters tailored positioning and
to trade and price
• Your Text Goes here consumers (brand audit)
• Download this awesome
diagram Consumer Competitive
• Bring your presentation to life testing Environment
• Capture your audience’s of brand and/or
Profitable and
analysis and
liquid benchmarking
attention sustainable
• All images are 100% editable in wine brands
powerpoint
• Your Text Goes here Consumer
Creative brand insights
• Download this awesome and liquid identifying target
diagram developed from audience-their
needs and wants
• Bring your presentation to life creative brief
• Capture your audience’s Create brand Create liquid
proposition and proposition
attention name unique sourcing, quality
• All images are 100% editable in brand character style and
and mission
powerpoint statement
blending
www.slideteam.net Your Logo

11. All images are 100% editable in Powerpoint
“Change color, size and orientation of any icon to your liking”
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12. Ungrouping the object
2
1
3
1. Right click the object.
2. Choose Group and then Ungroup.
3. Click beside the object and drag the arrow over it.
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13. Edit Color
2 3
1
1. Select the shape to change the color and Right click the object( click any object which you
want to change color)
2. Choose Format Shape in the dialog box.
3. Choose “Fill” in the Format Shape box then “Solid” or “Gradient” depending on the
appearance of the object. Change colour as shown in the picture.
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