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This document outlines various factors that contribute to 20% each, including attitude, knowledge, skills, care, rewards, inventory, costing and pricing, sales and marketing, branding, profit and loss, simplicity, effectiveness, maintenance and security, cost scaling, review, approval and validation, satisfaction, return, sharing, process or operation strategy, system strategy, customer feedback, competitors, key performance indicators, questionnaires and surveys, products or services, product segments, target customers, and people strategy. These factors are grouped into operational, strategic, system, customer, and people categories.
