The COPC (Customer Operations Performance Center) is a performance standard and management system designed to improve customer satisfaction, increase revenues, and reduce costs. It was developed in 1996 based on the Malcolm Baldrige National Quality standards. The objective of COPC is to improve service, quality, revenue, customer satisfaction, and profitability. The COPC certification process involves an on-site assessment of the organization's processes, KPIs, technology, and customer experience. A report is then developed comparing the organization's performance to benchmarks and providing recommendations for operational improvements.