Central tendency refers to typical or average values in a data set or probability distribution. The three most common measures of central tendency are the mean, median, and mode. The mean is the average calculated by summing all values and dividing by the total number. The median is the middle value when data is arranged in order. The mode is the most frequently occurring value. Other measures discussed include range, which is the difference between highest and lowest values, and quartiles, which divide a data set into four equal parts based on the distribution of values.