The McDonald's "Friends Wanted" campaign aims to stand out in the youth employment market and encourage job applications by allowing friends to apply together. This takes advantage of research finding teens are more likely to apply for jobs they can work alongside friends. The campaign goals are to portray McDonald's as modern and progressive in its hiring. Allowing friends to work together benefits both employees and employers by increasing employee satisfaction, motivation, and retention while improving business performance.

1. McDonald's
“Friends Wanted”
Campaign

2. “FRIENDS WANTED” CAMPAIGN
The Goal of campaign is “to help McDonald’s
stand out in the crowded youth employment market,
encourage applications and to paint a picture of a
company that is “modern and progressive” in its
hiring practices. Also they believe that teens are likely
to apply for a job if it comes with the added perk of
working alongside friends. For this purpose,
McDonald’s allows applicants to apply for a job with a
friend through an online application form”.

3. Key benefits of campaign
Effect on
employer
Effect on
employees

4. WYE IT IS IMPORTANT TO WORK WITH FRIEND
70% 3 times
more
7 times
more
50%
increase
50%
Of employees are
happier when
working with their
friends
Employees love
their jobs
Employees are
motivated at work
employee
satisfaction
Of employees feels
a strong
connections
SUCCESS
Effects on employees

5. YOUTHFULNESS IMPROVES THE
COMPANY’S FUNCTIONALITY
NEW ENERGY AND PERSPECTIVE
AFFORDABILITY
ADAPTABILITY & AGILITY
Effects on business

6. NEW ENERGY AND
PERSPECTIVE
 Interest in learning
Most young workers are
enthusiastic to learn, build their
experience and apply their skills
in the workforce
 Bring fresh perspective
Younger people have great
ideas and different ways of
thinking that can affect on the
business
 Enthusiasm for team building
Younger people prefer to work with
others rather than work individually
 A better understanding of
relationship building
They know how to influence, and
connect with their peers

7. The wages of young
employees are lower than
those of experienced
employees. Therefore, this
can reduce the cost of hiring
an employee
Options like formal trainee
and apprenticeships can
have advantage for workers
and employers
AFFORDABILITY

8. Younger people are better
able to respond to sudden
changes.
Since technology and
priorities are constantly
changing in the modern
workplace, more adaptions
is needed. Younger
employees are able to adapt
quickly.
ADAPTABILITY &
AGILITY

9. What does mean for the business?
Using younger people and encouraging them to work with
their friends, not only impacts employee performance but
can have a positive impact on business. In this way,
employees will feel more comfortable and their efficiency
will be higher, which in turn improves business
performance and leads to greater success.

10. Works Cited
• “5 Key Benefits of Hiring Young People - CHESS Employment.” CHESS Connect, 26 Nov. 2019,
www.chessconnect.org.au/5-benefits-hiring-young-people/.
• digital assistant. “The Benefits Of Having Friends At Work - Why Your Business Should Encourage Coworker
Friendships & How.” Quills UK, digital assistant Https://Www.quillsuk.co.uk/Wp-Content/Uploads/2019/10/Quills-
White-Reverse-300-Wide.png, 17 Aug. 2018, www.quillsuk.co.uk/the-benefits-of-having-friends-at-work-why-
your-business-should-encourage-coworker-friendships-how/.
• “McDonald’s Puts Friendship at the Core of Recruitment.” Strategy, 24 Apr. 2019,
strategyonline.ca/2019/04/24/mcdonalds-puts-friendship-at-the-centre-of-youth-recruitment.

11. THANK YOU!