The document discusses Isobar's approach to connecting people, brands, and digital experiences. It provides an overview of Isobar's global network and capabilities in creative services, performance marketing, and pioneering new digital solutions. Isobar aims to extend and enrich brand stories through consumer engagement and make experiences shareable, searchable, and measurable across different platforms and screens.
Zeno India 2013 Trends: Convergence Compassjohnkerrnz
Timed to celebrate the advent of the Year of the Snake and for the fourth year in a row, welcome to 'Zenology 2013: The Convergence Compass.' Launched with a two-day roadshow in India (Delhi and Mumbai), this deck steps out:
- Key Consumer Trend affecting marketing and engagement
- Implication for communications and marketing professionals
- Best Practice Approach and goes deeper into a local market example
The Five Key Consumer Insights Are:
1. Simpler Lives
2. National and Cultural Pride
3. All About Me
4. Karmic Brands
5. e2Commerce
If you'd like more information, or are interested in a point-of-view for your specific country, please do not hesitate to contact john.kerr@zenogroup.com.
Conducted part of the "Marketing Your Library" workshop, organised in conjunction with the "Conference on GenNext Libraries 2012" at the Universiti of Brunei Darussalam (UBD), Brunei.
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...W2O Group
Chuck Hemann, Group Director of Analytics at WCG, presented at Syracuse University's Newhouse School as part of its Global Leaders in Digital and Social Media series. During his talk, Chuck talked about how the communications landscape is changing and how digital marketing analytics is changing to meet the new demand. He highlighted the top 10 trends from his new book -- "Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World."
A comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement.
Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
Read exclusive interviews with some of the tech community’s most-watched start-ups: Figment, PlacePunch, GetGlue, Crimson Hexagon and BlueCava.
Zeno India 2013 Trends: Convergence Compassjohnkerrnz
Timed to celebrate the advent of the Year of the Snake and for the fourth year in a row, welcome to 'Zenology 2013: The Convergence Compass.' Launched with a two-day roadshow in India (Delhi and Mumbai), this deck steps out:
- Key Consumer Trend affecting marketing and engagement
- Implication for communications and marketing professionals
- Best Practice Approach and goes deeper into a local market example
The Five Key Consumer Insights Are:
1. Simpler Lives
2. National and Cultural Pride
3. All About Me
4. Karmic Brands
5. e2Commerce
If you'd like more information, or are interested in a point-of-view for your specific country, please do not hesitate to contact john.kerr@zenogroup.com.
Conducted part of the "Marketing Your Library" workshop, organised in conjunction with the "Conference on GenNext Libraries 2012" at the Universiti of Brunei Darussalam (UBD), Brunei.
How Do Red Bull, The Hershey Company, and Intel Turn Big Data Into Competitiv...W2O Group
Chuck Hemann, Group Director of Analytics at WCG, presented at Syracuse University's Newhouse School as part of its Global Leaders in Digital and Social Media series. During his talk, Chuck talked about how the communications landscape is changing and how digital marketing analytics is changing to meet the new demand. He highlighted the top 10 trends from his new book -- "Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World."
A comprehensive report on emerging technologies and best practices for brands. CMOs and brand leaders will find creative digital strategies to drive growth in the year ahead.
Technologies and platforms include mobile and location-based marketing, owned-media channels, online coupons, interactive TV, apps, virtual goods, gaming, augmented reality, social analytics and measurement.
Best practices and market insights include the foundations of digital success, defined brand behaviors within social channels, creativity in the era of co-creation, brand storytelling, crowdsourcing, retail convergence, consumer narcissism, privacy regulations, social coding of sophisticated teens and behavioral marketing.
Read exclusive interviews with some of the tech community’s most-watched start-ups: Figment, PlacePunch, GetGlue, Crimson Hexagon and BlueCava.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
The World Of Digital - Key Shifts In The Distribution Of Video Games - Julius...Julius Chen
Tracking key shifts in digital trends that are shaping the way content distribution and business innovation is taking place across video games industry - Year 2013.
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
Social Media March Book Club Featuring Get Bold by Sandy CarterSocial Media Club
Sandy Carter, Author of Get Bold: Using Social Media to Create a New Type of Social Business joined Social Media Book Club in March 2012 to offer a deeper dive into Get Bold and her 6-step AGENDA method. Sandy serves as VP of Social Business Evangelism at IBM.
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Mandy Poon, Digital Marketing Consultant @w.illi.am/ presents what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
The World Of Digital - Key Shifts In The Distribution Of Video Games - Julius...Julius Chen
Tracking key shifts in digital trends that are shaping the way content distribution and business innovation is taking place across video games industry - Year 2013.
7 examples of stuff we need to stop saying about social media. Presented at the KC/IABC monthly professional development lunch meeting on Oct. 18, 2012.
Social Media March Book Club Featuring Get Bold by Sandy CarterSocial Media Club
Sandy Carter, Author of Get Bold: Using Social Media to Create a New Type of Social Business joined Social Media Book Club in March 2012 to offer a deeper dive into Get Bold and her 6-step AGENDA method. Sandy serves as VP of Social Business Evangelism at IBM.
It's all about Content Marketing, it's about the Content and the Human Mix, it's about the rules of the Social Media World.
Presentation by Stefanos Karagos, Founder of XPLAIN at Social Media World 2012 Conference
IABCSeattle - TJKelly - Beyond Channels: Social Media TrendsIABC Seattle
IABCSeattle's March 16, 2010 Morning Manager event was a home run hit. Fantastic presenter TJ Kelly (@tjkelly42), VP at Edelman Digital, shared great insights and wisdom on trends in social commerce, micro-broadcasting and how social media is changing the way we communicate.
Presented for Montreal Girl Geeks, January 2013
http://montrealgirlgeeks.com
Red Bull, McDonald’s, Starbucks. These are just a few brands that fully take advantage of social media as part of their overall business strategy. In an age where voicing opinions and connecting online are second nature, social media has now become more essential than ever as a way to research, create relationships and shape brand perception.
However, what does it take to employ social media beyond a local business level, when there are dozens of markets, thousands of employees and millions of conversations to manage worldwide? What does it take to do it well? And even though all the other kids are doing it – is social media really worth investing in?
Together we’ll discuss what enterprises need to consider before embarking on a social media journey, how that journey requires Social Media to become an integral part of a multinational’s business and marketing plans, what it means to create a truly global strategy, and some tools and guidelines to get there.
Earning Attention in the Age of the Connected CustomerEnergize
Annually, marketers spend 450 billion dollar on bought media attention. Every 11 seconds of the time we are awake, we get exposed to an advertising message. As a result, people zap, skip and block messages and bought brand attention looses its glory.
In this talk for the top Graduate Students and Alumni at the Erasmus University Rotterdam I discuss the powerful concept of Earned Attention. The presentation describes an alternation path to building brands in the digital age.
Brands that remain fixated on buying attention per second, inch or pixel will loose the battle of attention. Tomorrow’s effective brands prefer to talk with instead of to people. They activate their fans and create content worth sharing. This results in authentic brand conversations, whereas people become media themselves.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
INBOUND 15: Defining the brand experiencejeremygbrady
The in-house creative team at HubSpot was asked to create the Brand Definition for INBOUND 2015 and execute tactics against it which include but was not limited to hundreds of videos, mobile site and app, illustrations, collateral, signs, motion graphic intros, photography and videography, physical installation concepts and much more.
This presentation represents that first step in our internal discovery process in creating the #INBOUND15 event.
Jumping into Social Media without a proper plan accompanied by Valuable, Useful and Usable content might be useless. Follow a Step-by-Step approach and Win.
Elizabeth Quintanilla, Marketing Gunslinger, gave this presentation: "Social Media Marketing what business owners should know .." to business owners considering social media as part of their Marketing Mix.
Presentation includes a discusion of social media monitoring tools, 101 ways to measure Social Media Return on Investment (ROI), the ABC's of Social Media, and more!
Activation and Engagement through Social Media April 2012Penn Mutual
Social Media is now a core component for a company’s marketing/engagement strategy. This overview will help individuals manage social media efforts, understand risks, and map out a strategy. Many highly regulated industries have additional oversight, compliance, and privacy issues that need to be addressed. Taking a holistic approach that includes participation from all parts of an organization will help to facilitate successful implementation of your social media strategy. Financial Services competitive best practices are reviewed.
A presentation on November 3, 2011 at the Annual Conference of the National Association for the Education of Young Children in Orlando Florida by Fran Simon, Engagement Strategies
2. Our Group
START FROM A BRINGING PEOPLE & REDEFINING MEDIA DIGITAL PIONEERING OUT OF
DIFFERENT PLACE BRANDS TOGETHER PERFORMANCE HOME
LIKE NEVER BEFORE ON A GLOBAL SCALE
Global communication Creative & content Global communication Performance Global outdoor
planning & media buying planning & media marketing specialist
buying
2
7. Connecting me
Talking
Engaging
Listening
Energizing
Supporting
Embracing
7
8. Connecting me
Stories
Talking
Engaging
Data Listening Social &
mobile
Energizing
Supporting
Embracing
New Media
8
9. Extend, enrich & create brand stories with
consumer engagement and make it
shareable, searchable & measurable.
…. I know the rule, but how to make it ?
9
10. Connecting me
Rule of digital in web 4.0 :
Creativity is still important in MKT communication
Consumer becomes the center of creativity
The creativity becomes real with digital, driven by the
technology
1. Before people try to understand the digital, but in web 4.0, the digital
understands the people
2. The convergence driven by technology comes up with the seamless touch
point. ( covering 24 hours )
10
11. The rule of the game
Everybody wants to be happy
in the life. Digital can be
happy virus in sharing
OR
Just fun.
Digital is making real
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14. Just fun. Digital is making real
Feel the refreshment !!
Sharing and
expansion
Sharing and
expansion
Dance game with 2 Draw keen
PM attention and
conversion
Coke Dance digital
Dance game with 2 vending machine Draw keen
PM attention and
conversion
Coke Dance digital
vending machine
14
16. A huge growth in the adoption of
Facebook with 67.38% increase in
monthly active users in Korea
17. ISOBAR Philosophy Social Man
Why and What
Key Opinion Leader Strategy and
Propagate activation
Through
B.O.E Media
New way of creating
“branded” content that is
Shareable, Searchable, Measurable
Results
Social
and
Brand Equity
Evaluation
17
18. Motivation-based Framework for Share-worthy Content
• Find the motivation that’s most relevant to your message/objective
• Develop the main content & its interaction based on this motivation
Human motivations for Sharing Content *
Type of •Fun Stuff •Knowledge •“I + Verb” •Greet •Pledge
Contents / •Play •Goodies •Personalization •Poke •Support
Interaction •@ •Advocate
•They are not mutually exclusive
•Can be all 6 of them, but there’s always a leading motivation for our idea.
*Remark: Based on a Study by New York Times Costumer Insight Group
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19. Motivation Index Motivations for sharing – China M15-19
Entertainment Utility Self-definition Relationships Altruism
SOURCE : Aegis China CCS Study, 2012, Attitudinal Statements
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20. Drivers to making content share-worthy
Successful SNS
in brand
communication
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21. 47% of Users has experienced m-commerce Vs. 16.9% in the same period last year.
(Social commerce real-time coupon service)
M-Commerce offers Location Based Serives(LBS) and It
possible to fine real-time coupons surrounding areas.
22. Case studies ; SNS with consumer stories
City café
“ The entire city is my coffee shop”
22
24. isobar nowlab – Consortium for Digital Innovation
NFC tech with
Media - Facade Interactive Wall Mobile Tech Social & e- commerce
Digital Tech Trend Human Interactive
Cross Media Market
Research Research
Research
24
25. isobar nowlab - We create digital market solution ideas that
combine...
TECHNOLOGY
Case
CREATIVE
Simulation
Research
Digital
on-off
Market
25
26. isobar nowlab - We can help join the dots across convergence
media...
DIGITAL
NEW DIGITAL NEAR FIELD
OUT OF N-Screen
TECHNOLOGIES COMMUNICATION
HOME (Mobile)
(NFC)
( 신기술 적용 ) (DID)
ONLINE
ADVERTISING WEBSITES VIRAL
VARIOUS MOBILE SITES USER GENERATED
SEM
DIGITAL MOBILE APPS CONTENT
SEO
FACEBOOK, BLOG POSTS &
SOCIAL APPS
YOUUTUBE , COMMENTS
SOCIAL BRAND PAGES
SOCIAL ADS FAN PAGES
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27. isobar nowlab - Digital Space Architecture Methodology
소비자의 행동 인지
A B 소비자 행동 , 동선에 적합한
관찰 , 인터뷰
“nowlab Digital Space 인터렉션 프로토 타입
Architecture Methodology “
디지털 환경 테스트
D C 디지털 인터페이스
및 구현 아키텍쳐 설계
27
29. isobar nowlab Case Study - Seamless Retail Experience (Special K &
SK-II)
Kellogg SK-II
미디어 파사드
투명 디스플레이
증강현실 터치 테이블
NFC
Kellogg SK-II
PLAY PLAY
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30. nowlab Case Study - Get Your Energy Back… (isobar UK)
Client: Toyota
Campaign: Get Your Energy Back
Brief Solution Results
The Auris Hybrid was the most important launch for We wanted a campaign which was as innovative There are now over 130,000 views of the main film on
Toyota in 2010. The car combines hybrid technology, as the car itself. To ensure the content was YouTube.(2011,12 : 275,000 views) The asset has been
with the good looks and practicality of a compact talked about and shared via social media, we amplified within owned communications and driven a
hatchback. needed an irresistible idea which would appeal further 94,000 views across the Toyota.co.uk and eCRM
to a tech savvy audience broadcast to prospective Auris buyers.
Our objective was to create a buzz about the launch and
in doing so, communicate a unique quality about the We decided to create a live event in London Over 100 articles have been published across print,
Auris – that it recycles energy while it drives. employing an innovative 3D projection mapping online titles and blogs. PR value is currently estimated at
technique to dramatise the hybrid technology 6 million impacts with a value of £491,000. Bought
The target audience was male and female drivers aged inside the car. We parked the Auris in a busy media has provided a further 132,000 views and a 15%
30-50 years who lead busy lives and demand a lot from urban location at night. To passers by, the car click to play rate.
their cars. For them, image is just as important as appeared to magically transform, its metal shell
economy. They like the idea of lower fuel bills and are peeling back to reveal its inner hybrid energy, In total, there have been over 350,000 known views.
impressed by useful, clever technology, but they’re not symbolized with glowing blue light. When combined with the ‘Making Of’ film, user-
sure about hybrid cars. We wanted to get them intrigued generated content and the views we have had on blogs
and excited about what hybrid technology could do. Video content from the night was then seeded and news sites that have embedded their own video file
onto a targeted websites and featured on rather than the YouTube edit, this total figure is likely to
Toyota’s website, YouTube channel and be over the 500,000 mark.
Facebook page. Photos, videos and tweets from
the night were aggregated on a hub site:
http://www.getyourenergyback.co.uk. A cinema
advertisement has also been produced from the
content and will air in cinemas nationwide
during January / February 2011.
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34. Integration data with retargeting
Using insightful data, integrated and holistic planning through implementation
available for retargeting
OBJECTIVES
PORTRAIT
FOOTPRINT
JOURNEY
STRATEGY
PLAN
ACTIVATION
RESULTS
35. Closed loop marketing
Seamless tracking and data management enables closed loop marketing with no licking
consumer insight
Quality content with ground
breaking training system
Integrated with mobile app.
Amplifying through communities
Capture the data for closing the loop
36. Closed loop marketing
Off line (product )
PC (website) • Speed cell
• Download the mi coach application
Mobile/ Digital Kiosk
Synchronize
Community the consumer data in the
products with mi coach
application • Mobile contents for education
• Mobile application with features to
support the training
• Community in local market for sharing •Personalized and sports-specific training
program
plans, workout calendar, and workout
feedback
37. Measurement & Optimisation(Connecting the Data)
Personal data tracking is rapidly increasing across multiple devices. Ongoing, rapid access
to in-market response analytics & listening platforms allows for intelligently optimizing the
seamless brand experience for the personalized“digital persona”.
Pewr
Personalized
Digital Data
Persona
Hello! We are Isobar. And I am Sunyoung lee, CEO of Isobar Korea. We are the global digital communication companies under the Aegis media. Today, I would like to bring you into the digital AD and the evolution of digital communication.
Last year, Isobar APAC was awarded as the digital agency of the year in the region. Isobar Korea was awarded as the digital Agency of the year in the North Asia for 2 years in a row. That represents that Isobar is the true global digital network in delivering the valuable service to the industry leading clients.
We have 3,000 digital specialist in the 31 countries, the one of the largest digital groups in the world.
Rather than simply replicate what has come before or chart an identical course to today’s established digital networks, we are creating a thoroughly modern network by harnessing our unique understanding of the changing consumer landscape, and delivering across the full power of bought, owned and earned media. Isobar is a new breed of challenger communications agency network with digital at its heart. Isobar is idea-led, technologically advanced, and media enabled, built for today’s convergent consumer world.
In the digitalized world, the most important thing is how to connect people with each other and with brands. So, I think it would be quite interesting topic today, “ connecting Me “.
I think Brands are like a living human being. It has its own stage of growing. No awareness, starts to be known, becomes well known and be a love mark to the consumers. But, every brand is not connected to the consumer. We need to define how we help consumers connected with the brand
I think Brands are like a living human being. It has its own stage of growing. No awareness, starts to be known, becomes well known and be a love mark to the consumers. But, every brand is not connected to the consumer. We need to define how we help consumers connected with the brand
So, lots of people said “ we need to extend, enrich and create brand stories with consumer engagement and make it, shareable, searchable and measurable. Yes. It sounds like as simple as it is. But, how it becomes really happening ?
We should not forget about the fact that digital is not for someone who is early adopter, who is the tech savvy and who is young. At present, digital is our life there fore we are talking about ourselves, simply describing our daily life.
When it comes to connecting people, Social can not be go unnoticed. Now, everyone goes is Social, every brand is doing social and every communication happens in the social.
In fact, the influence of facebook is the vivid experience on how digital social activities are moving the world. Korea might be the nation where facebook has landed late and taken times to be noticed. However, now, it becomes huge and big in the market.
Abraham Maslow – US Professor of Psychology, who established Maslow’s hierarchy of needs. He stressed the importance of
We have the various innovative works, but sometimes we show our case in the interesting way. This nowlab showreel’s theme is ‘ pioneering with nowlab ‘.
Abraham Maslow – US Professor of Psychology, who established Maslow’s hierarchy of needs. He stressed the importance of
Nowlab is also thinking about how we drive the intelligent strategy through DATA management. Data coming out of consumers’ experience is huge assets for successful marketing activities.
Personal data tracking is the rapidly increase across multiple devices. Ongoing, and rapid access to in- market response analytics and listening platform allows for intelligently optimizing the seamless brand experience for the personalized digital persona.
Abraham Maslow – US Professor of Psychology, who established Maslow’s hierarchy of needs. He stressed the importance of
Our purpose is simple. We want to bring people and brands together in the most effective way. Whatever it takes.