This document discusses various promotional items for a new JCO-puccino print ad/poster campaign including napkins and bags with the ad, stickers for stores, and an X banner to hang.
The document provides details about a social media marketing campaign for Bayfield Coffee Company. The objectives are to upgrade their social media presence to increase sales and position them for future success. Bayfield Coffee is a specialty coffee brand originally from Wisconsin that is looking to expand its market. The campaign will target younger gourmet coffee drinkers and utilize platforms like Twitter, Como mobile app, and Tumblr to showcase the company's passion for coffee and education. The goals are to enhance Bayfield Coffee's brand and online presence in a cost-effective manner.
GandunG's Cafetaria menawarkan berbagai pilihan makanan dan minuman dengan harga terjangkau, mulai dari snack, hidangan siap saji, roti, hingga minuman dingin dan panas. Tempatnya bersih dan ramah tamu.
The document outlines an integrated marketing campaign for Caribou Iced Coffee that will utilize "because-isms" - short phrases that give reasons to drink the product. The campaign will target multi-cultural men aged 18-30 in major cities through out of home advertising on public transportation, gyms, bars/clubs bathrooms. Sampling initiatives will occur at street festivals, outdoor retailers and college campuses. The online portion includes banner ads on sports and humor websites. Commercials and opportunities for user generated content are also discussed.
This document outlines a brand communication plan for Spectranet, an internet service provider in Nigeria. The objectives are to increase awareness, loyalty, and market share. Key insights include that consumers want control and connectivity anywhere. The big idea is "Disconnect to Connect" which positions Spectranet as empowering users to achieve their goals. The plan includes TV, radio, outdoor ads, events, and merchandise to launch the new brand positioning. Effectiveness will be measured through surveys and analyzing brand perceptions.
The document provides research findings from an online survey and focus group conducted for Uncommon Grounds Coffee and Tea. Key findings include:
- The majority of survey respondents were young, local college students who enjoy coffee but have neutral perceptions of Uncommon Grounds.
- Focus group participants said Uncommon Grounds' uncomfortable seating and lack of capacity detracted from the social coffee shop experience.
- While Uncommon Grounds was known for its tasty coffee, participants felt it could improve its brand awareness, customer service, and competitiveness through enhancing its atmosphere and customer comfort.
The research insights will inform HMC Advertising's brand strategy and marketing plan recommendations to help Uncommon Grounds better connect with customers and fuel growth.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
New Bottle pack campaign, product The Zegar from 2Tang,
creative task creating awareness new bottle pack from 2Tang as one of biggest player in tea business, as previously it only the cup which in the market
concept: the stop motion idea creative believe that can delivery the relevancy of unique taste from The Zegar and also can be a viral in the socmedia and to sustain in to activation in social media etc
The document provides details about a social media marketing campaign for Bayfield Coffee Company. The objectives are to upgrade their social media presence to increase sales and position them for future success. Bayfield Coffee is a specialty coffee brand originally from Wisconsin that is looking to expand its market. The campaign will target younger gourmet coffee drinkers and utilize platforms like Twitter, Como mobile app, and Tumblr to showcase the company's passion for coffee and education. The goals are to enhance Bayfield Coffee's brand and online presence in a cost-effective manner.
GandunG's Cafetaria menawarkan berbagai pilihan makanan dan minuman dengan harga terjangkau, mulai dari snack, hidangan siap saji, roti, hingga minuman dingin dan panas. Tempatnya bersih dan ramah tamu.
The document outlines an integrated marketing campaign for Caribou Iced Coffee that will utilize "because-isms" - short phrases that give reasons to drink the product. The campaign will target multi-cultural men aged 18-30 in major cities through out of home advertising on public transportation, gyms, bars/clubs bathrooms. Sampling initiatives will occur at street festivals, outdoor retailers and college campuses. The online portion includes banner ads on sports and humor websites. Commercials and opportunities for user generated content are also discussed.
This document outlines a brand communication plan for Spectranet, an internet service provider in Nigeria. The objectives are to increase awareness, loyalty, and market share. Key insights include that consumers want control and connectivity anywhere. The big idea is "Disconnect to Connect" which positions Spectranet as empowering users to achieve their goals. The plan includes TV, radio, outdoor ads, events, and merchandise to launch the new brand positioning. Effectiveness will be measured through surveys and analyzing brand perceptions.
The document provides research findings from an online survey and focus group conducted for Uncommon Grounds Coffee and Tea. Key findings include:
- The majority of survey respondents were young, local college students who enjoy coffee but have neutral perceptions of Uncommon Grounds.
- Focus group participants said Uncommon Grounds' uncomfortable seating and lack of capacity detracted from the social coffee shop experience.
- While Uncommon Grounds was known for its tasty coffee, participants felt it could improve its brand awareness, customer service, and competitiveness through enhancing its atmosphere and customer comfort.
The research insights will inform HMC Advertising's brand strategy and marketing plan recommendations to help Uncommon Grounds better connect with customers and fuel growth.
Digital Marketing - Baroness Coffee CaseCole Ericson
In a digital marketing class, my teammates and I put together and ran a Pay Per Click campaign for a small Denver coffee seller to learn how Google's advertising tool worked, and what it could do for our client.
New Bottle pack campaign, product The Zegar from 2Tang,
creative task creating awareness new bottle pack from 2Tang as one of biggest player in tea business, as previously it only the cup which in the market
concept: the stop motion idea creative believe that can delivery the relevancy of unique taste from The Zegar and also can be a viral in the socmedia and to sustain in to activation in social media etc
HMC will collaborate with Uncommon Grounds Coffee and Tea to rejuvenate the brand through a four phase process: Discovery, Distill, Design, and Deploy. Phase I involves research through surveys and focus groups to understand customers. Phase II will define target audiences and strategy. Phase III includes concept development and identity design. Phase IV develops marketing strategies and plans. The goal is to increase awareness, fuel growth, and reconfigure Uncommon Grounds' space and offerings to better serve customers like college student Jack who wants quality coffee without long waits.
This document provides branding guidelines for Sunny Bean Coffee. It describes Sunny Bean Coffee as a simple, cozy coffee shop that serves tasty, affordable coffee and tea in a relaxing environment. It lists the approved colors for the Sunny Bean Coffee logo and describes the single approved logo variation. It provides dos and don'ts for using the logo, such as only using it with contrasting backgrounds and the approved colors. It also describes the target customer as a 18-year old male who enjoys relaxing at home in comfortable clothes with music, writing, sleeping, and hanging out with friends. Finally, it identifies the two approved typefaces as Cooper Std Black for the logo and Brush Script Std for longer written pieces.
New Bottle pack campaign, product The Zegar from 2Tang,
creative task creating awareness new bottle pack from 2Tang as one of biggest player in tea business, as previously it only the cup which in the market
concept: the stop motion idea creative believe that can delivery the relevancy of unique taste from The Zegar and also can be a viral in the socmedia and to sustain in to activation in social media etc
The promotional plan aims to create awareness, visibility, and trial purchases of KOPIKO coffee and chocolate brand. The plan targets urban professionals, students, and businesses. It will use various promotional techniques including t-shirts, vehicle and traffic sign branding, social media promotions, sponsored events, and wall murals. The total budget is over 18 million BDT covering expenses like production, agency commissions, and activation costs across Bangladesh over the year.
Ways of brewing your coffee shop marketingprintrunner
This document provides 5 ways for coffee shops to market themselves: 1) Offer free Wi-Fi access to customers; 2) Get listed on online directories like Google, Facebook, Foursquare; 3) Use print materials like business cards and flyers; 4) Provide books for customers to read; 5) Engage customers through rewards programs and newsletters. The overall goal is to turn casual customers into regulars through branding and perks.
Café Neo is launching an awareness campaign to increase brand recognition and traffic to their coffee shops. The campaign objectives are to achieve 50% awareness, increase traffic by 25%, establish brand loyalty, and make Café Neo a regular stop for their target audience of young professionals aged 18-45. The campaign will utilize digital media like social media, videos, and influencers to launch with an intriguing teaser campaign called "#TheAffair". This will be followed by commercials and experiential activities to convert audiences and build advocacy for the brand through a comfortable yet sophisticated atmosphere and high quality affordable coffee.
1. The promotional plan is for Marvel Bread, a flavored bread coming in chocolate, mango, and strawberry flavors.
2. The target market is children and mothers. Promotional objectives include increasing profits, gaining attention, and making the target audience aware of the product.
3. The media budget will be allocated 60% to electronic media, 20% to print media, and 20% to outdoor advertising like billboards. TV ads will feature child expressions and gestures to convey preferences for the unique flavored bread.
Aroma Coffee Shop aims to provide refreshment through quality coffee products at reasonable prices. It will target a variety of customers through convenient location and friendly environment. The marketing strategy will focus on competitive pricing, product quality, and customer service. Social media, newspaper ads, and in-store displays will promote the shop and home delivery option. Performance will be monitored through revenue, expenses, and customer satisfaction metrics.
This document provides an overview and marketing analysis of J.CO Donuts & Coffee's operations in Malaysia. It begins with background information on J.CO including its origins in Indonesia and current store locations. An analysis of J.CO's market environment in Malaysia is then presented, including market segmentation, competitors, and SWOT analysis. Objectives, issues, and marketing strategies like product pricing and franchise expansion are also summarized. Financial projections for annual donut and coffee sales and profits are included.
Cava Coffee Bar aims to provide a unique Arabian coffee experience with authentic Moroccan ambience. It will offer beverages, gourmet food, and sheesha in a warm, relaxed atmosphere. The business will target youth and families in Singapore, where coffee consumption is growing, by opening locations in strategic areas like Orchard Road and Clarke Quay. Marketing strategies will include advertisements, discounts, and positioning the brand as providing high quality products at reasonable prices. Financial projections estimate break-even will be reached in the second quarter of operations.
Jco is a brand, and jcoffee is something else, the rebirth of Jco as Jcoffee and create new public perception, a new sustaining brand from Jco, it is "Jcoffee" Jco = Donuts (mindset) yet Jcoffee is an experience!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Christina Bali, who specialized in teak furniture and located in Seminyak Kuta, developing their whole branding concept, including creating their website.
The document proposes a marketing campaign for the mc2 Angry Birds credit card aimed at young people. The campaign's objectives are to attract, engage, and connect with consumers. It will use both digital and traditional media like print ads, billboards, and banners. The campaign's theme is "It's Time to Play" and will encourage cardholders to play with their lifestyle. It will launch with print teasers and outdoor banners to generate interest before a launch event at a local entertainment center.
BreadTalk conducted weekend product launch promotions where they gave a name to a new product and had participants share their experience with it on social media for a chance to win $400. To generate buzz, the creative strategy involved guerrilla and ambient advertising around malls and stores, along with in-store branding like posters, hang tags, trays, and digital signage to engage customers.
HMC will collaborate with Uncommon Grounds Coffee and Tea to rejuvenate the brand through a four phase process: Discovery, Distill, Design, and Deploy. Phase I involves research through surveys and focus groups to understand customers. Phase II will define target audiences and strategy. Phase III includes concept development and identity design. Phase IV develops marketing strategies and plans. The goal is to increase awareness, fuel growth, and reconfigure Uncommon Grounds' space and offerings to better serve customers like college student Jack who wants quality coffee without long waits.
This document provides branding guidelines for Sunny Bean Coffee. It describes Sunny Bean Coffee as a simple, cozy coffee shop that serves tasty, affordable coffee and tea in a relaxing environment. It lists the approved colors for the Sunny Bean Coffee logo and describes the single approved logo variation. It provides dos and don'ts for using the logo, such as only using it with contrasting backgrounds and the approved colors. It also describes the target customer as a 18-year old male who enjoys relaxing at home in comfortable clothes with music, writing, sleeping, and hanging out with friends. Finally, it identifies the two approved typefaces as Cooper Std Black for the logo and Brush Script Std for longer written pieces.
New Bottle pack campaign, product The Zegar from 2Tang,
creative task creating awareness new bottle pack from 2Tang as one of biggest player in tea business, as previously it only the cup which in the market
concept: the stop motion idea creative believe that can delivery the relevancy of unique taste from The Zegar and also can be a viral in the socmedia and to sustain in to activation in social media etc
The promotional plan aims to create awareness, visibility, and trial purchases of KOPIKO coffee and chocolate brand. The plan targets urban professionals, students, and businesses. It will use various promotional techniques including t-shirts, vehicle and traffic sign branding, social media promotions, sponsored events, and wall murals. The total budget is over 18 million BDT covering expenses like production, agency commissions, and activation costs across Bangladesh over the year.
Ways of brewing your coffee shop marketingprintrunner
This document provides 5 ways for coffee shops to market themselves: 1) Offer free Wi-Fi access to customers; 2) Get listed on online directories like Google, Facebook, Foursquare; 3) Use print materials like business cards and flyers; 4) Provide books for customers to read; 5) Engage customers through rewards programs and newsletters. The overall goal is to turn casual customers into regulars through branding and perks.
Café Neo is launching an awareness campaign to increase brand recognition and traffic to their coffee shops. The campaign objectives are to achieve 50% awareness, increase traffic by 25%, establish brand loyalty, and make Café Neo a regular stop for their target audience of young professionals aged 18-45. The campaign will utilize digital media like social media, videos, and influencers to launch with an intriguing teaser campaign called "#TheAffair". This will be followed by commercials and experiential activities to convert audiences and build advocacy for the brand through a comfortable yet sophisticated atmosphere and high quality affordable coffee.
1. The promotional plan is for Marvel Bread, a flavored bread coming in chocolate, mango, and strawberry flavors.
2. The target market is children and mothers. Promotional objectives include increasing profits, gaining attention, and making the target audience aware of the product.
3. The media budget will be allocated 60% to electronic media, 20% to print media, and 20% to outdoor advertising like billboards. TV ads will feature child expressions and gestures to convey preferences for the unique flavored bread.
Aroma Coffee Shop aims to provide refreshment through quality coffee products at reasonable prices. It will target a variety of customers through convenient location and friendly environment. The marketing strategy will focus on competitive pricing, product quality, and customer service. Social media, newspaper ads, and in-store displays will promote the shop and home delivery option. Performance will be monitored through revenue, expenses, and customer satisfaction metrics.
This document provides an overview and marketing analysis of J.CO Donuts & Coffee's operations in Malaysia. It begins with background information on J.CO including its origins in Indonesia and current store locations. An analysis of J.CO's market environment in Malaysia is then presented, including market segmentation, competitors, and SWOT analysis. Objectives, issues, and marketing strategies like product pricing and franchise expansion are also summarized. Financial projections for annual donut and coffee sales and profits are included.
Cava Coffee Bar aims to provide a unique Arabian coffee experience with authentic Moroccan ambience. It will offer beverages, gourmet food, and sheesha in a warm, relaxed atmosphere. The business will target youth and families in Singapore, where coffee consumption is growing, by opening locations in strategic areas like Orchard Road and Clarke Quay. Marketing strategies will include advertisements, discounts, and positioning the brand as providing high quality products at reasonable prices. Financial projections estimate break-even will be reached in the second quarter of operations.
Jco is a brand, and jcoffee is something else, the rebirth of Jco as Jcoffee and create new public perception, a new sustaining brand from Jco, it is "Jcoffee" Jco = Donuts (mindset) yet Jcoffee is an experience!
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Christina Bali, who specialized in teak furniture and located in Seminyak Kuta, developing their whole branding concept, including creating their website.
The document proposes a marketing campaign for the mc2 Angry Birds credit card aimed at young people. The campaign's objectives are to attract, engage, and connect with consumers. It will use both digital and traditional media like print ads, billboards, and banners. The campaign's theme is "It's Time to Play" and will encourage cardholders to play with their lifestyle. It will launch with print teasers and outdoor banners to generate interest before a launch event at a local entertainment center.
BreadTalk conducted weekend product launch promotions where they gave a name to a new product and had participants share their experience with it on social media for a chance to win $400. To generate buzz, the creative strategy involved guerrilla and ambient advertising around malls and stores, along with in-store branding like posters, hang tags, trays, and digital signage to engage customers.
The document outlines a three phase marketing campaign to attract, engage, and connect with women micro-enterprise owners. The first phase uses guerilla marketing tactics like stickers and billboards to generate buzz and drive people to a microsite. The second phase uses the microsite and mobile apps to provide information and opportunities for users to share experiences. The third phase involves print, newspaper, and digital ads that will communicate the brand positioning using product facts, customer testimonials, and emotional messaging about empowering women business owners.
short term promo periode (King Collection-premium ingridients), we have to create buzz and wow fx (attarct formula), some of the routes that we develope for Burger King
Sweety buzz in bangladesh guirella marketingdesainstore
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health.
The document discusses strategies for launching the CitiMobile app and CitiBank online web platform to attract, engage, and connect customers. It recommends creating an attention-grabbing story using social media by tagging celebrities and teens, who have large followings, to casually share their experiences using #ezmobilebanking. It also suggests making registration easy via the online web and implementing a promotional loyalty program that collaborates with the mobile app.
category "Healthy Drink' they want to talk more about healthy concern (wider market) instead of to targeting and skewing in clubers, a drink for "sober" only -- the drink to drink after you drink.
USP : instant detox
current conversation more talk about Liver Detox
Activation creative guirella, digital campaign desainstore
The document outlines a digital campaign that includes creating a creative guerrilla campaign, microsite, social media presence, and viral video. The viral video is titled "The Diary of Livie and Jay" and tells the story of Livie's busy lifestyle draining her energy until her soulmate Jay provides energy and returns her glow. The campaign also includes promoting the video and campaign on social media platforms like Twitter and Facebook through a coordinated microsite, social media, and viral video strategy.
The Mitsubishi Pajero Sport is a mid-sized SUV known for its durability and off-road capabilities. It has a powerful engine and all-wheel drive system that provides traction on any surface. With seating for 7 adults and ample cargo space, the Pajero Sport is a versatile and capable vehicle for both road and light off-road use.
The Local Diaper Brand "Sweety" - Softex Indonesia, they want to Launch in Bangladesh, we try to find a fit creative approach for that, the idea is mix between activation/event + social media + guirella ad.
The Goal is to become Word of Mouth in the New Town
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.