Jco is a brand, and jcoffee is something else, the rebirth of Jco as Jcoffee and create new public perception, a new sustaining brand from Jco, it is "Jcoffee" Jco = Donuts (mindset) yet Jcoffee is an experience!
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
My presentation material when I spoke at a Regional Economic Development Forum, endorsed by UNDP (United Nations Development Program), Vienna, Austria. February 2011.
My topic "Regional Branding" was meant to provide a introduction with background theories on brand-building, and how countries (and their stakeholders) need to think of themselves as a Brand. Where the goal for every country is ideally three-fold: Position itself as a Unique Destination, as a Nation Brand that can attract; 1. Tourism, 2. Trade, and 3. Investment.
Final Project for Principles of Advertising at Ithaca College
Created an advertising plan in response to a mock RFP from Boomchickapop Popcorn, complete with research, creative, media strategy and brand activations.
Professor Scott Hamula
Team Members: Emma Behrens, Natasha Brower, Mollie Wiener, Taylor Rao, Maria Buitrago
Branding, marketing strategies and competetive analysis ofSaurabh Sharma
This presentation is all about the marketing strategies and competition level which is facing by PEPSI in INDIA.
this presentation has been made after a live project in jaipur city under the pepsi's biggest bottler VARUN BEVERAGES.
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
The purpose of this presentation is to determine the effectiveness of Pepsi’s latest global ad campaign based on the AIDA model, and their use of global ad elements, and their new advertising approach development. Pepsi creates a unique advertising campaign, even in a market that has already seen quite a variety of emoji advertisements and promotions, and even though their ads could be much more personable. Pepsi’s emoji cans allow individuals to further express themselves both in the real and the digital world.
Final Presentation for my Marketing Courses in Advertising, Promotion, Public Relations, Consumer Behavior, Market Research, and Marketing Management, Sales Management. Enjoy.
Final Project for Principles of Advertising at Ithaca College
Created an advertising plan in response to a mock RFP from Boomchickapop Popcorn, complete with research, creative, media strategy and brand activations.
Professor Scott Hamula
Team Members: Emma Behrens, Natasha Brower, Mollie Wiener, Taylor Rao, Maria Buitrago
Branding, marketing strategies and competetive analysis ofSaurabh Sharma
This presentation is all about the marketing strategies and competition level which is facing by PEPSI in INDIA.
this presentation has been made after a live project in jaipur city under the pepsi's biggest bottler VARUN BEVERAGES.
In good times and bad, branding will make you or break youDian Hasan
Presentation on the compelling role of Branding in business, and how it gives a company the edge to win the against the competition. They key is the ability for Brands to connect w/ customers on an emotional level. This was presented at the Asia Pacific Retail Conference 2013 in Jakarta, March, 2013
The purpose of this presentation is to determine the effectiveness of Pepsi’s latest global ad campaign based on the AIDA model, and their use of global ad elements, and their new advertising approach development. Pepsi creates a unique advertising campaign, even in a market that has already seen quite a variety of emoji advertisements and promotions, and even though their ads could be much more personable. Pepsi’s emoji cans allow individuals to further express themselves both in the real and the digital world.
Final Presentation for my Marketing Courses in Advertising, Promotion, Public Relations, Consumer Behavior, Market Research, and Marketing Management, Sales Management. Enjoy.
CONCURSO DE CORTOS
PARAGUAY CREE Y CREA
MARATON DE CINE & TV PARAGUAY 2014
Género: Guión de Cortometraje.
Convocantes: El Bagre Productora y Hambre Creativo, Banquete de Ideas para el evento Maraton de Cine & TV Paraguay 2014, en adelante los organizadores.
Pueden participar: Personas nacidas en o residentes, con más de dos años, en Paraguay desde los 16 años.
Fin del plazo de admisión de originales: 22/11/2014
Premio: Producción del cortometraje por parte de EL Bagre Productora.
Bases:
Podrán presentarse a este concurso todas las personas nacidas o residentes, con más de dos años, en Paraguay cuya edad sea desde los 18 años.
El guión, de tema libre y escrito en castellano, será original e inédito. No se admitirán obras que hayan sido presentadas simultáneamente a otros concursos, hayan sido premiadas con anterioridad, o sus derechos de autor puedan estar comprometidos con terceros.
La extensión comprenderá entre 3 y 6 folios por una sola cara, mecanografiados con un tipo de letra estándar de 12 puntos a doble espacio y en formato digital editable.
Cada autor/a podrá presentar a concurso como máximo tres guiones. Por cada trabajo se adjuntarán tres copias impresas del guión.
Los trabajos se presentarán firmados bajo lema, sin que aparezca el nombre del autor/a. Este lema se repetirá en el exterior de un sobre cerrado que, en su interior, contenga el nombre del autor o autora, dirección postal, teléfono de contacto, dirección de correo electrónico y fotocopia de Cédula de Identidad.
Premio: El guión que resulte premiado será producido por EL Bagre Productora, en una producción de máximo 4 días de rodaje. La producción incluye colorimetría, edición de sonido, edición de video y postproducción, no incluye utilería. Bajo la dirección del propio autor. Si dicha producción excede del importe del premio correrá a cargo del autor premiado. El jurado será nombrado por la organización entre especialistas del mundo audiovisual y literario y su composición se dará a conocer una vez finalizada la fase de concurso. Dicho jurado establecerá los guiones premiados atendiendo a criterios de calidad, interés de la historia y viabilidad a la hora de ser grabado y producido. El fallo del jurado será inapelable y el premio podrá ser declarado desierto si ninguno de los guiones alcanza la calidad media establecida por el jurado. El fallo será dado a conocer al cierre del evento el día 29 de Noviembre.
Los trabajos que no resultasen ganadores quedarán a disposición de todas las productoras nacionales y del AAFP, Archivo Audiovisual Fotográfico del Paraguay, bajo derechos del autor del guión, con los datos de contacto, a modo de promocionar nuevos talentos y que estos puedan ser contactados ante cualquier necesidad.
Las obras se entregarán en dos copias, directamente o remitirán por correo, en sobre cerrado, a la siguiente dirección:
EL Bagre Productora: Tte. Martinez Ramella 1080 casi Herm
Présentation et définition de l'inbound marketing, stratégie de marketing BtoB. Inbound marketing vs outbound marketing. emarketing btob. webmarketing btob.
STUDY GRADUATE DIPLOMA IN PROJECT MANAGEMENT AT NORTHTEC !!Nivedita Khasria
The demand for qualified Project Managers has significantly increased in recent years. This demand comes from many industries including information technology, construction, engineering etc.
This course is a management oriented course and is cross-disciplinary. It is for students who wish to manage projects in the business, management, engineering, construction and the information technology environments. The course will enable students to propose, plan and control all aspects of a project from proposal to completion.
The project management expertise you will gain on this programme aligns with the Project Management Body of Knowledge (PMBoK) ®, as defined by the Project Management Institute, and is an internationally recognized standard.
My partner and I created a comprehensive event planning guide to commemorate the 30th anniversary of the public relations program at Westminster. We designed four smaller event during the fall semester to elevate the prominence of the major to campus and one larger event to partner with the professional networking symposium to foster deeper connections between the public relations students and alumni.
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
Brand architecture is an organizing structure that specifies brand roles and the nature of relationships between brands. Brand managers now face market fragmentation, channel dynamics, global realities, and business environments that have drastically changed their task. In addition, there is pressure to leverage brand assets because of the prohibitive cost of creating new brands. This set of challenges has created a new discipline called "brand architecture." It explores the needs for a company to be centralized or decentralized (in terms of its product range, sales, and marketing); and the extent to which the firm's market offerings are standardized versus customized.
Chúng tôi tin hành trình bạn đã, đang và sẽ trải qua là một câu chuyện xứng đáng được “cất thành lời”. YoMarker sẵn sàng cùng bạn kể câu chuyện tuyệt vời đó.
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
5 Simple Steps to Revitalize Your Brand.
1. Identify the Problem
2. Brand Evaluation & USP
3. Under the Channels
4. Re-design & Execute
5. Assess Immediate Progress & Plan for the Future
Cooking Up a Storm - Using Design in Food Innovation Seymourpowell
It’s no secret that we have become a nation of foodies. Enticing new food and drink experiences litter the pages of our lifestyle magazines, making consumers ever more demanding.
Despite being famed for transportation and product design, Seymourpowell’s designers often work with a different raw material – food. Whether creating the future of beer, chocolate, coffee, orange juice or crackers, it’s the same team of talented designers turning their hand to the future of food who were, the day before, working on the design of a TV or a train.
Hello there,
I am Vivek Pillai. I am highly imaginative and motivated graphic design professional. I have a consolidated experience of 4 years in print and digital marketing industry. I am also an experienced trainer who has planned, facilitated, executed professional training to 300+ employees.
This document should give you an overview of my design skills and expertise in graphic design space. Don't hesitate to reach out with any questions, or if you want to discuss any of your ideas in depth.
Regards,
Vivek Pillai
New Bottle pack campaign, product The Zegar from 2Tang,
creative task creating awareness new bottle pack from 2Tang as one of biggest player in tea business, as previously it only the cup which in the market
concept: the stop motion idea creative believe that can delivery the relevancy of unique taste from The Zegar and also can be a viral in the socmedia and to sustain in to activation in social media etc
New Bottle pack campaign, product The Zegar from 2Tang,
creative task creating awareness new bottle pack from 2Tang as one of biggest player in tea business, as previously it only the cup which in the market
concept: the stop motion idea creative believe that can delivery the relevancy of unique taste from The Zegar and also can be a viral in the socmedia and to sustain in to activation in social media etc
Christina Bali, who specialized in teak furniture and located in Seminyak Kuta, developing their whole branding concept, including creating their website.
short term promo periode (King Collection-premium ingridients), we have to create buzz and wow fx (attarct formula), some of the routes that we develope for Burger King
category "Healthy Drink' they want to talk more about healthy concern (wider market) instead of to targeting and skewing in clubers, a drink for "sober" only -- the drink to drink after you drink.
USP : instant detox
current conversation more talk about Liver Detox
Activation creative guirella, digital campaign desainstore
digital/socmed and guirella campaign to create enggagement with target market about healthy living - talk about "liver concern"and create uniqueness storytelling "VIRAL" about the brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. Brand
objec;ve:
Business
sync.
Niche / specialized.
New / over shadow by mother brand Eroding
Ownable? Capitalizing what?
Differentiate: Own by J.Co as Mother Brand,
Be the first: In the market vs To own a story.
Niche / specialized.
Objec&ve.
introduce
to
own
a
space
and
build
compe;;ve
advantage.
4. Coffee
Bean
Coffee
Shop
2nd
Global
Player
Anomali
Local
player
ϖισινψα µισινψα µενϕαγα ϖαλυε
κοπι Ινδονεσια δενγαν πενγαλαµαν βαρυ
µενγοπι
Category.
Bring
the
unique
taste
of
coffee
experience
as
trend
and
lifestyle
Starbuck
Coffee
Shop
1st
Global
Player
5. * Male + Female, AB socio-status
Unbelievers
20-30
Wivi seekerc/hangout,
workaholic.
60+
Traditional lifestyle
35-50Negative Positive
-20
idealist
40-50
Diet fanatics and
Healthy lifestyle
brand concern
Llifestyle enthusiast
And Market Player
25-40
Social drinkers
Health fragile
45-55
chronic illness
ashma
Trend and
Lifestyle maker
30-40
Fun Active lifestyle
Babyboomers
Audience
specific:
Transi3ons.
Alfa/indomart café/
Sevel/pop up cafe
Talk of the town
Consumer
profiling.
Patriots
coffee
lover,
trend
maker
and
lifestyle
seeker.
BIG MARKET
Snow Ball
6. Conversa&on
on
issues.
“Ngopi
yuk!“
=
Social
Connec;on
(mul;ple
meaning/ac;vi;es
ngopi
and
hangout,
wivi,
mee;ng,
killing;me,
etc
)
7. Key
Insights.
‘Unlimited
experience
/
evergreen
coffee
experince’
“Ngopi”
Kopi
dimanfaatkan
untuk
yang
niat
bergadang
Kopi
bagian
dari
gaya
hidup
modern
dan
trend
‘Ngopi
itu
nikmat
dan
untuk
kesehatan
sakit
kepala
dan
asma
kronis
Kopi
juga
untuk
start
your
day
Ngopi
sambil
hangout
dan
mee&ng
yuk!
Ngopi
aja
killling
&me
dan
cari
tempat
yang
cozy
bisa
wivi!
8. RE-BORN
Karena
Jcoffee
menawarkan
pengalaman
UNIK
ME-‐‘NGOPI’
(mul3ple
needs)
dengan
rasa
kopi
yang
UNIK.
The
Hybrid
Coffee
Xperience
Independence
as
Brand
HOWPosi;oning
SOLUTION
‘Crea;ng
evergreen
coffee
experience’
Brand
9. Campaign
direc;ve:
Single
message
across
stages.
Campaign base : Reborn Jcoffee as brand and creating evergreen coffee experience
The Hybrid !
Coffee Experience!
10. CONSUMER
My
preferred
coffee
hybrid
experience
in
taste
with
Jcoffee
as
as
trend
and
lifestyle
CULTURAL
Seeking
for
in
evergreen
experience
coffee
and
lifestyle
CATEGORY
Bring
the
unique
taste
Of
coffee
experience
as
trend
and
lifestyle
BRAND
we
create
evergreen
coffee
xperience
Concept
Alpha
HIGH VISIBILITY ισ ιµπορταντ
• Increase Brand Awareness
Brand
Reborn
(Branding,
Logo,
id)
Strategic
concept:
RE-‐BORN|HYBRID|EVERGREEN
Concept
Omega
Brand
Xperience
11. Concept
Alpha:
Brand
visibility
inspire
coffee
lover.
(
Branding
and
Unique
taste
leads
to
Jcoffee
–
transforma3on
)
-‐
Provoca3ve,
unique,
engaging.
Σινχε χοφφεε ισ αν Ιµπυλσε προδυχτ,
HIGH VISIBILITY ισ ιµπορταντ!
Ηιγη αωαρνεσσ ανδ ρεχαλλ ϑχο ασ µοτηερ βρανδ ρατηερ
τηαν
ϑχοφφεε µορε το λοω αωαρνεσσ.
Οτηερ πλαψερ ισ αλρεαδψ εσταβλιση ιν τηε χοφφεε σηοπ
ωαρ αλσο ινφραστρυχτυρε ανδ χηαιν (σινγλε σερϖε ιν τηε
ηψπερµαρτ ανδ ατταχηεδ ωιτη λοχαλ µαρτ.)
Jcoffee in EVERY CORNER!
Concept
Omega:
Avid
coffee
lifestyle.
(Hybrid:
Unique
Taste,
emo3onal,
experience)
Yuk
ngopi……Jcoffee….unique
taste
Yuk
ngopi……Jcoffee….cozy
Yuk
ngopi…..Jcoffee…..wivi,
fast
lane,
pre
order,
…….Jcoffee…have
fun…playground
for
modern
trend
and
lifestyle!
Jcoffee
adalah
bagian
dari
circle
of
life
=
#YUKJCOFFEE
=
TEMPATNYA
NGOPI
(Social
Connec;on)
Seper3nya
sederhana,
tapi
sangat
pen3ng
untuk
meciptakan
kesan
evergreen
dan
hybrid
dari
me-‐’Ngopi‘
Jcoffee
menciptakan
me-‐ngopi
yang
evergreen
dan
hybrid
baik
rasa
ataupun
experience,
kita
bukan
memberikan
yang
market
mau
tapi
yang
market
perlukan.
à
a
be`er
way
for
enjoying
coffee
experience
Dengan
Jcoffee,
saya
bisa
berkata
…
#YUKJCOFFEE!
Mau
ngapain
aja
/bercinta/makan/olahraga/killing;me/
mee;ng,
INGAT
JCOFFEE
TEMPATNYA
NGOPI
klik
www.JCOFFEE.com/YUKJCOFFEE
Concept
tes;ng:
Behavior
changing.
12. Ac;on
plan:
Hybrid
the
Brand
building
elements.
phase 1
Campaign base
•Brand id
resturcture and
implementation all
line
Phase 2
•Re-launch
Jcoffee new look
•Jcoffee shop
launching
•activation event
•launching new
microsite and
promo
#YUKJCOFFEE
phase 3
Brand Awareness
•Sosmed -
#YUKJCOFFEE
•Point of purchase
phase 4
Brand interactivity
•Endorser
•Sosmed -
#YUKJCOFFEE
•PR Activation
phase 5
•Endorser
•Feedbacks
•YouTube Virals
Pilot Coffee Shop > HYBRID Infrastructure
• Digital Campaign (LBS, Gamification, Google Mapping, etc)
• Digital instore Experience
(Board, Solar Mobile Charging Socket, Music Experience – Co Brand w/Itunes,etc)
• Member Card and Loyalty Programe
• Apps >> Pre Order /Fast Lane /Coffe to Go
• New Coffee Shop atmosphere (exterior and interior) single serve shop
• Recycle Cup Machine – The First EcoFriendly Coffeeshop
• Vending Machine
• Single serve – product line OOH > Hypermart/Alfa/Superindo/Sevel/Pop up store
• Unique Interior/Exterior
Campaign
stages:
Community
of
believers
13. Ac;on
plan:
Brand
building
elements.
Key
message:
Evergreen
Coffee
Experience
Communica&on
trigger:
Hybrid
Experience
(RELEVANCE)
Interac&on
between
Community
of
believers’:
Guerilla
PR
/
Digital
Campaign
ac;va;on
series
leads
to
brand
interac;ve
website.
(DIFFERENTIATION)
Engage
in
social
mission:
The
First
Eco
Friendly
Coffee
Shop
(ESTEEM)
Par&cipa&ons
on
the
cause
Virals
on
Social
networking.
(KNOWLEDGE)
Bold
visual
iden&ty
Memorable
campaign
icons
/
slogan.
14. Channel
selec;on:
Media
plan.
Mini
PR-‐ACTIVATION
@
PUBLIC
DOMAIN
Customized,
selected,
targeted,
effec3ve.
POINT
OF
PURCHASE
Lifestyle
medical
+
video
blog
YOUTUBE
VIRAL
SERIES
COLLATERALS
and
GUERILLA
AMBIENT
FLASH-‐MOB
DANCE
16. Crea;ve
strategy
brief.
Brand
proposi;on:
The
Hybrid
Coffee
Xperience
Audience
specific:
Passionate
and
Experiencing
coffee/ngopi
as
a
place
for
social
connec3on
aswell
as
taste,
a
hybrid
coffee
shop
What
do
we
want
to
achieve?
We
serve
bener
(hybrid)
in:
hybrid
cofffee
shop,
taste,
in
line
product,
etc
=
Reborn
-‐-‐à
evergreen
experience
What
is
the
one
key
insight?
Evergreen
Experience
What
do
we
want
people
to
do?
Coffee
=
Ngopi
top
of
mind.
How
should
we
tell
them?
No
maner
what
you
do
in
a
day,
Coffee
is
a
ritual
and
a
place
easy
to
find
(
jcoffee
in
every
corner)
Why
would
they?
Hybrid
strategy
and
evergreen
experience
Crea;ve
inspira;on:
Persona
/
experiences
/
digital
lifestyle/
Mandatory:
Jcoffee
in
use
17.
18. BRAND AWARNESS – MOBILE APP | community | pay to
go | pre order | jcoffee chat and share | poin reward > loyalty program!