The document summarizes MBP Commercial Offer 2014-2015. MBP is an ongoing consumer tracking survey that measures brand consumption, media exposure, and consumer profiles through face-to-face interviews. It provides brand monitoring, media exposure data, consumer demographics and preferences. The offer details MBP's methodology, sample specifications, content areas, and promise to clients of flexibility, real-time data, and efficiency. It also introduces new focuses and products within the MBP ecosystem to integrate client needs, including media monitoring, tracking of 50 consumer categories, omnibus questions, and new sub-products.

1. MBP Commercial Offer 2014-2015

2. What is MBP?
1. The Essence of MBP
OVERVIEW
 Brand monitoring for consumer and
service categories
 Media exposure of all major outlets
including, alternative media, and
mobile
 Unprecedented consumer profiles
including demographics, personal
finances, & living and lifestyle
preferences
 Fully Customizable – ability to add on
exclusive questions or categories
through our ongoing Omnibus
The MBP is the ONLY ongoing consumer-based tracking survey that measures and
monitors brand consumption and media exposure on a continuous basis
MBP CONTENT*

3. Adults 18 +
Tweens/Teens 12 - 17
Purchasing Agents GeneralPopulation
METHODOLOGY HIGHLIGHTSSAMPLE SPECS
 80 face-to-face interviews
per day among a
representative sample of the
population aged 12 +
 Over 28,000 interviews / yr
 Sample segment varies
depending on the category
 25 min questionnaire
designed by expert
researchers
 Data collected through
Galaxy tablets!
Puerto Rico residents from all socio-
economic backgrounds
Interview segment is tailored to your
category of interest!
1. The Essence of MBP
What is MBP?
(II)

4. Our Promise to our Clients
1. The Essence of MBP
Ease of
Adjusting to
Demands
o We listen to our clients and to how their
information needs are constantly
changing, and we strive in adapting to
new market demands
o We offer our clients a unique
value proposition in terms of
pricing and package offers.
Our mantra, ‘you pay for what
you need!’
o Nobody knows research like we do,
and that’s why our products &
packages have been creatively
designed by our research experts
with you in mind
o We are 100% committed to our
clients, and to providing them with
superb customer service at all
times
o Because sometimes the
numbers are just not
enough, we offer
additional research
consulting, to turn those
numbers into
opportunities, and those
opportunities into actions

5. What Makes MBP Unique
1. The Essence of MBP
• Flexibility in data design & samples
• Real-Time data
• Maximum Efficiency that turns into value
• A continuous, true Tracker
• Data Integration Capabilities
MBP is the only study of its kind in Puerto Rico, with unique features that
distinguish us among the rest.
We collect house-to-house/face-to-face interviews, 7
days a week, 360 days a year, which allows for
continuous monitoring of brand, advertising, and
consumer preferences
Data collected is available through the MBP
portal within 48-hours, after thorough and
rigorous quality control check-ups
Samples can be adapted for each category,
and we can design and adapt questionnaires
based on changing market demands
Our methodology, design, and data capturing
system allows us maximum efficiency in the
project, that translate into cost-savings for our
clients
Emarsuite web-reporting platform allows clients for
additional data sources to be integrated into the
system, and for a single control Dashboard to view
and monitor company/brand information

6. The MBP Ecosystem & Our New Focus:
2. The New MBP
Why a new
FOCUS for
MBP?
Design a product that adapts to our clients’
ever-changing needs
The MBP
Ecosystem
Media Brands
Omnibus New Products
Advertising agencies & media
companies benefit from our
YESTERDAY approach to media
exposure & recall
50 categories are monitored
throughout the year, with extended
modules for the high-advertisers
Ad-hoc, on-demand questions with
the ability to cross-reference with
media and brand module
questionnaires
A series of new complementary
products to balance and integrate
all your research needs with one
preferred supplier

7. The MBP Ecosystem: Media
2. The New MBP
Advertising agencies & media companies benefit from our YESTERDAY
approach to media exposure & recall
* See appendix for full breakout of questions for MBP Media
Radio
Television
Newspapers
Internet
Shoppers
Social Media
Outdoor
Movie Theaters
A redesigned
questionnaire
Movie Theaters
 Focus on Past Day/Week
Exposure
 New Media Community Omnibus
to attend industry specific needs!
Media Community Omnibus – What is it?
Each month we sit with our media clients and design
omnibus questions accessible (at no extra charge) to all
our MBP Media subscribers.
In other words, each month YOU tell us what to ASK!
NEW VALUE!!!!!!

8. The MBP Ecosystem: Brands
2. The New MBP
We asked MBP clients for their most important categories, and we came
up with an impressive list of 50 categories for our 2014-2015 offer
Tracking Categories
Autos Internet Services
Beer Juices
Casual Diners Liquor
Chewing Gum Malls
Crackers Mobile Phones
Cookies Paid TV
Finance
Quick Service
Restaurants
Food Stores Sodas
Gasoline Stores
Health Insurance Universities
Q2 & Q4
Adult Diapers Dog Food
Airlines Makeup
Allergy Medicine Sanitary Pads
Analgesics Sanitary Paper
Children Diapers Shampoo
Cold & Cough
Medicine
Stomach Remedies
Conditioner Tampons
Deodorant
Q1 & Q3
Air Fresheners Dishwashing Soap
All Purpose
Cleaners
Kitchen Cleaners
Bathroom
Cleaners
Milk
Chips/Potato
Chips
Paper Towels
Chocolates
Powdered
Beverages
Coffee Sliced Bread
Cold Cereal Sliced Cheese
Detergent
Service Categories HH Products Categories
Personal Care Categories HH Consumption Categories
 500 interviews per month (for 12 months)
 4,000+ interviews per year
 500 interviews per month (for 6 months)
 3,000+ interviews per year

9. 9
Our Standard Questionnaire for Consumer Categories includes information on:
Target segments for each
category have been
defined through detailed
and thorough analyses
 How frequently are
consumers
purchasing the
category
 What brands
have
consumers
purchased
recently*
* Will vary by category
 Incidence of recalling ads for the category,
brands recalled and media where remembers
 seeing/hearing publicity
 Top-of-mind brand
awareness for
category
 Frequency of
category use at
home and/or by
person
The MBP Ecosystem: Brands
2. The New MBP
(II)

10. The MBP Ecosystem: Omnibus
2. The New MBP
Ad-hoc, on-demand questions with the ability to cross-reference with
media and brand module questionnaires.
For reference purposes, we have classified our Omnibus offer into three (3) product types:
• Omnibus included in MBP Subscription (no. of questions vary).
• Questions must be placed by the 15th of the month for next month’s deployment
• Ability to cross-reference questions with other MBP data modules
Main Description:
MBP
Subscription
Omnibus
On-Demand
Omnibus
MBP Community
Omnibus
MyOmnibus
A.
B.
C.
D.
• Omnibus questions purchased on an on-demand basis
• Questions can be placed anytime within a 48-hour window
• Ability to add visual and audio media in field.
• Ability to cross-reference questions with demographic module
• Omnibus questions designed by our Gaither research experts and available to
MBP subscribers.
• Questions and modules may vary on a monthly basis.
• A subscription package to Omnibus questions to use throughout the year.
• Questions must be placed by the 15th of the month for next month’s question
deployment.

11. The MBP Ecosystem: New Products
2. The New MBP
A series of new complementary products to balance and integrate all
your research needs with one preferred supplier
MBP
Sub-
Products
Sampling
Lead
Generators
New MBP Products:
o PSP
o BEC
o CPC
o IAM
o PCP
 Our unique database allows for
unprecedented segmentation of potential
clients and/or targets
 Full addresses & telephone contacts
available
 Position product
samples directly at
the homes you want
to target
 Ability for call-back
and/or request
product/sample
product feedback
(TAPI or CATI)

12. The MBP Ecosystem: MBP Sub-Products
2. The New MBP
* Product Name Type Main Description Methodology
PSP
Product Satisfaction
Probe
Premium
Measures satisfaction levels of
product/brand and its main competitors
Ability to cross-reference satisfaction with
MBP data modules
Call center interviews with
client database extracted
from MBP.
BEC
Brand Equity that
Counts
Premium
Measures top-of-mind brand equity and
advertising awareness of category/brand
Ability to cross-reference satisfaction with
MBP data modules
Call center interviews with
client database extracted
from MBP.
CPC
Category Player
Comparison
Premium
Measure and assess consumer preferences
for a given category/product line
Ability to cross-reference satisfaction with
MBP data modules
Call center interviews with
client database extracted
from MBP.
PCP
Product & Competitor
Profiling
Mainstream
Assess target profile/demographic for a
category/brand/competitors
Analysis of database from
MBP
IAM
Instant Advertising
Measurement
Mainstream
Measure and assess satisfaction levels of
potential target for a specific
advertisement
Omnibus questions on
MBP
* All products consider an additional sample base of 300 interviews, with the exception of PCP,
that requires no additional interviews