Indian and Foreign MNCs
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Presentation about Indian corporate's advertising strategy mainly hybrid strategy and foreign MNCs hybrid advertising strategy.
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1. Market and strategic overview to understand the context and objectives.
2. Background and role of the research to specify how findings will inform decisions.
3. Objectives including business goals and specific research questions.
4. Suggested approach and target groups to provide guidance on methodology.
5. Reporting requirements to establish deliverables.
6. Timing and budget constraints to ensure feasibility.
7. Existing information to refine the scope and build on past learnings.
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25193644 indian-mnc-s
A multinational corporation (MNC) manages production or delivers services across national borders, with its headquarters in one country and operations in multiple other host countries. Top Indian MNCs listed on stock exchanges in the US include Infosys, Dr. Reddy's Laboratories, and HDFC Bank. While MNCs provide benefits like more jobs and competition, they can also move operations overseas, impact local cultures, and weaken economic sovereignty.
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Young Marketers Elite 2013 - Co hoi du thinh Tuan 2 Market Research - Nguyen ...
The research brief outlines key elements for a market research project, including:
1. Market and strategic overview to understand the context and objectives.
2. Background and role of the research to specify how findings will inform decisions.
3. Objectives including business goals and specific research questions.
4. Suggested approach and target groups to provide guidance on methodology.
5. Reporting requirements to establish deliverables.
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7. Existing information to refine the scope and build on past learnings.
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1) Idea generation, which starts the process by searching for ideas.
2) Concept development and testing, where product concepts are elaborated in consumer terms and tested to get consumer reactions.
3) Concept testing involves presenting the product concept symbolically or physically to target consumers to understand benefits, value, and purchase intention.
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This document outlines the new product development process. It discusses 7 steps: idea generation, idea screening, concept development and testing, business analysis, prototyping and market testing, technological implementation, and commercialization. Idea generation involves finding new product ideas from consumers or creativity techniques. Ideas are then screened and evaluated. Concepts are developed and tested with consumers. Business analysis assesses financial viability. Prototypes are tested and market testing is conducted before full commercialization. The process aims to successfully develop new products that meet market needs.
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This document discusses several major Indian multinational companies across different industries. It provides details on Tata Motors and Mahindra in the automobile industry, Infosys, TCS, and Wipro in the information technology industry, ONGC in the energy industry, Dr. Reddy's Laboratories in the pharmaceutical industry, and Hindalco in the manufacturing industry. The document outlines key features of these companies such as revenue, profits, number of employees, locations of offices and manufacturing plants. It also briefly discusses the merits and demerits of multinational companies investing in India.
25193644 indian-mnc-s
A multinational corporation (MNC) manages production or delivers services across national borders, with its headquarters in one country and operations in multiple other host countries. Top Indian MNCs listed on stock exchanges in the US include Infosys, Dr. Reddy's Laboratories, and HDFC Bank. While MNCs provide benefits like more jobs and competition, they can also move operations overseas, impact local cultures, and weaken economic sovereignty.
Indian multinational companies
This document discusses multinational companies (MNCs) operating in India, including their growth and impact. It provides background on globalization and defines MNCs as corporations managing production or services across national borders. Several top Indian MNCs are profiled, such as Tata Group, which owns Jaguar Land Rover, as well as ONGC Videsh and Motherson Sumi Systems. Indian companies have increased their outward foreign direct investment and international mergers and acquisitions. While MNCs can spur employment, competition and exports, their rise may also lead to outsourcing, loss of economic sovereignty, and other issues.
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This document discusses the role of multinational corporations (MNCs) in India. It provides background on MNCs, including their history and features. It then examines MNCs operating in India, their impact on the country, and a SWOT analysis. The roles of MNCs in India are also outlined, such as profit maximization and international marketing. While MNCs can increase investment, technology transfer, and exports, they may also acquire monopolies, underestimate local culture, and prioritize profits over host countries' interests. In conclusion, MNCs increase competition and employment opportunities in India.
MNC
Multinational corporations (MNCs) are companies that operate in multiple countries. They originated in the early 20th century and expanded greatly after World War II. MNCs have subsidiaries and operations in foreign countries, exercising control over policies across borders. While MNCs bring investment, jobs, and technology to host countries, they also face criticisms like manipulating markets and prioritizing home country interests. As India's economy grows rapidly, it attracts many MNCs in sectors like oil, infrastructure, and technology due to its large population and market. However, Indian MNCs expanding abroad face challenges in overcoming cultural and business differences.
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This document provides an overview of international financial management and multinational corporations (MNCs). It discusses how MNCs expand business across borders to access resources. The international financial environment and foreign exchange markets enable trade, investment, and financing between countries. MNCs have objectives like expanding globally and lowering costs. India is an attractive location for MNCs due to its large market, low labor costs, and manufacturing potential. The document outlines the structure, advantages, and constraints of MNCs and their valuation considering international cash flows and exchange rate risk.
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Indian multinational corporations face several major challenges when operating abroad, including competition from established local businesses and other multinationals, restrictions on foreign investment in some countries, and increased scrutiny and criticism of their activities. They must address issues like differing cultural values and business practices, ethical concerns, and political risks in order to successfully manage their operations overseas and strengthen their legitimacy and reputation. Adapting to these challenges requires a focus on reducing costs and risks, building competitive advantages, and creating mutually beneficial partnerships in different cultural contexts.
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The document discusses the influence of marketing mix strategy on Zayurku's ready food business plan in Indonesia. It analyzes Zayurku's use of the 7P marketing mix strategy, which includes product, price, place, promotion, people, process, and physical evidence. The findings indicate that Zayurku's marketing approach utilizes both traditional and digital promotional elements. Customer satisfaction is expected from Zayurku's products and services due to their strong reputation resulting from their marketing strategy.
Presupuestos publicitariosune2
The document discusses the integrated marketing communications (IMC) planning process. It covers segmenting customers and markets, understanding competitors, setting communication objectives, determining budgets, and positioning products. The key steps in IMC planning include understanding the context, selecting target markets, defining objectives, and determining the appropriate mix of IMC components within budget constraints to meet strategic goals.
Consumer preference studies.Premraja N.pptx
This document discusses the objectives of consumer preference studies. It notes that such studies are important tools for businesses to understand consumer behavior, analyze markets, develop new products, tailor marketing strategies, gain competitive advantages, inform pricing and brand positioning, mitigate risks, enhance customer satisfaction, forecast demand, personalize offerings, analyze trends, and help policymakers make informed decisions. The key objectives mentioned are understanding consumer behavior, conducting market analysis, informing new product development, guiding marketing strategy, achieving competitive differentiation, developing pricing strategy, mitigating risks, refining brand positioning, improving customer satisfaction, enabling demand forecasting, allowing personalization, analyzing trends, and aiding policy and regulation impacts.
Summer traning final report
The document discusses strategies to increase revenue for KFC in India. It provides background on KFC's operations in India, including developing a large vegetarian menu to appeal to India's large vegetarian population. Market research methods are described to understand customers and competitors. A SWOT analysis is conducted to evaluate KFC's strengths, weaknesses, opportunities, and threats. Other strategies discussed include promoting KFC's signature chicken products while expanding the menu, tailoring communications to different customer groups, and identifying internal strengths to develop an effective marketing strategy.
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Below the line (BTL) activities conducted by BYJU'S helped increase their brand awareness and sales. BTL strategies are targeted communication approaches directed at specific customer segments. BYJU'S implemented various BTL tactics like direct marketing, sponsorships, and in-store promotions. These activities provided direct contact between customers and the brand, helped BYJU'S reach their target audience effectively, and increased brand credibility. Research found BTL activities to be more effective than above the line strategies at improving brand awareness for education companies like BYJU'S due to their targeted nature.
Jaiib marketing
This document provides an overview of key marketing concepts for banks and financial services. It discusses the marketing concept, types of markets, and the evolution of modern marketing. It defines marketing and differentiates it from selling. The document outlines the 4Ps of marketing (product, price, place, promotion), as well as people, process and physical evidence for services. It provides details on various product, pricing, placement and promotion strategies relevant for banks. It also discusses the role of marketing information systems and the types of information needed for effective marketing.
'Conjoint analysis and its applications'.
This document discusses conjoint analysis and its application for marketing products. Conjoint analysis is a statistical technique used to determine how people value different attributes or components of a product or service. It involves breaking products down into key attributes and measuring how people respond to different possible combinations. The document outlines how conjoint analysis works and how it can be applied for new product development, product optimization, market segmentation, and pricing insights. It concludes that understanding customer preferences through conjoint analysis is crucial for product success in today's competitive markets.
New Product failures
This document discusses reasons why new products fail and provides a framework to increase success rates. It defines new products and outlines the new product development process. Common reasons for failure include the product not being new to customers, lacking benefits, poor positioning, and inadequate return on investment. The proposed OEEM framework emphasizes organizational excellence, execution skills, consideration of external factors, and effective marketing mix strategy to reduce failure rates.
Grow beyond entrepreneurship ; Become a leader
This document discusses key topics for business leaders to consider when developing strategies, including how to create an environment that drives innovation, analyzing future opportunities, and gaining a competitive advantage. It emphasizes understanding customers, competitors, and industry trends to formulate a strategy and outlines frameworks like PESTEL analysis, Porter's five forces, and the BCG matrix to evaluate the business environment and portfolio. The role of the leader is to communicate vision, motivate teams, set goals, and ensure outstanding results through strategic planning.
Research project sanjeev choubey
- Market Probe was founded in 1976 by T.R. Rao as a consulting company focused on market research.
- By 1985, it expanded into customer satisfaction and quality studies. It developed proprietary tools and software.
- It has since grown globally with offices worldwide and strategic partnerships. Today it provides customer and employee satisfaction services globally.
- In India, Market Probe launched operations formally in New Delhi in the late 1990s/early 2000s.
all about marketing
The document provides an overview of key marketing concepts including:
1) Marketing involves facilitating exchanges between parties where each party has something of value to the other. It can involve the marketing of goods, services, and other offerings.
2) Marketing takes place within environments including micro and macro factors that impact organizations.
3) The marketing mix, also known as the 4Ps, involves decisions around product, price, place, and promotion.
Consumption of chocolates in india
This project is an extensive research on the buying behavior of consumers for different brands of chocolates. It covers facts and figures and depicts all graphs of the companies. It begins with the introduction of industries. It covers some of the major strategies adopted by the companies like their pricing policy, sales promotion, and advertising policy, distribution policy etc. The project has been made interesting with the inclusion of the topics, which covers the 4P’s of marketing.
The major players in the sweet confectionary industry in India are Amul, Campo, Cadbury, and Nestle. They have a cut-throat competition among themselves. Whatever strategy is followed by one company, it is copied by the other to make themselves popular among the market too.
New product devlopment ppt
The document discusses the process of new product development, which includes market research, concept testing, prototype development, market testing, and product launch. It emphasizes the importance of market research to understand customer needs and identify opportunities. The development process then progresses through building prototypes, testing concepts with customers, and launching the new product in the market.
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The document discusses the Indian banking sector, including non-banking financial companies (NBFCs). It notes that robust demand, innovation in services, and policy support have contributed to growth in the sector. Some key points:
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The document discusses the Family Life Cycle model developed in the 1960s, which segments families into stages based on age, marital status, career, income, and presence of children. It identifies seven common stages including young singles, newly married couples, families with young children, empty nesters, and widowed seniors. Understanding where families are in this cycle helps marketers identify their purchasing behaviors and target appropriate products. The document then provides an example of how Horlicks nutritional drink brand uses the FLC model to target different products to families at each stage, such as versions for breastfeeding mothers, children, and adults.
Social Media Marketing
This document discusses social media marketing and how it has become a paradigm shift in marketing practices. It defines social media marketing as engagement with social media tools to generate exposure, opportunity, and sales. It discusses how social media allows for participatory and multi-way communication between brands and customers. The top 5 social networks are identified as Facebook, Twitter, LinkedIn, MySpace, and Google Plus in terms of unique monthly visitors. The document outlines the key components of a social media marketing system and process and lists common social media tools. It describes how social media marketing can build brand loyalty through conversation and dialogue on social networks while shifting power from brands to consumers.
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The document summarizes social commerce (S-commerce), which involves using social media platforms to facilitate online shopping. It discusses four key forces driving S-commerce: 1) explosive growth of social networks like Facebook, 2) increasing time spent on social networks, 3) use of social networks to research products, and 4) merchant investment in social media platforms. It then provides examples of how some merchants are engaging in S-commerce, such as using shopping carts on Facebook, driving sales through daily deal sites, and promotional activities on social media. Finally, it introduces Socialify, a tool that integrates with Shopify to allow merchants to sell directly through their Facebook pages.
Career & Succession Planning
Career planning is a systematic approach to career development that aligns with an organization's strategic objectives. It involves both employee-centered career planning through self-assessment and counseling, and organization-centered career management using HR functions. Effective career planning requires a proactive employee and supportive HR practices like training and mentoring. It is also important for succession planning and developing an organization's talent pipeline. As organizations face changing business needs, career planning and succession planning must also transform to use objective assessments and be inclusive and transparent.
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永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 1. Indian Vs. Foreign MNCs From the perspective view of CUSTOMER REQUIREMENTS & COMPETITIVE ONSLAUGHTS Presenter Koushik Dutta School of Management Sciences Bengal Engineering and Science University, Shibpur
- 2. Introduction Handling Competitive Pressure Identifying and satisfying the needs of the customer and society Better quality of Products and Services at affordable price
- 3. Innovative Product and Services
- 4. Innovative Product and Services Samsung SMART TV
- 5. Consumer Buying Behavior 1- Research on Consumer behavior 2- Identifying the need 3- Developing Strategies 4- Deliver needs to customers 5- Satisfaction of needs
- 6. Microsoft’s investment in 2010, 2011 & 2012 respectively $8.7 billion, $9.0 billion & $9.8 billion. • Specific identification of needs • Identifying innovative products and services • Identification of cost reduction techniques R&D • Specification of strategies in order to satisfy consumer needs • Innovative product reduces competition Strategy Making • Increase customer satisfaction • Increase brand image Need Satisfaction Research & Developments- Market Research
- 7. Market Segmentation Identifying target groups Age, Sex LOHAS Customers- Lifestyle of Health and Sustainability Demographic Marketing Segmentation Availability of market Geographical consideration Target group
- 8. Innovative Marketing Practices Innovative Promotional Activities Film Marketing - (Hyundai in Don2, BMW in In My City- Priyanka Chopra’s Album) Social Media Marketing – Ads of foreign companies over Facebook, Green marketing Eco – Packaging Green Technologies and Activities (Planet Ke Rakhwale- CSR) Green Products (SAR & NOKIA)
- 9. Nokia Lumia 920 ad in Chennai Express
- 10. Film Marketing - Promotional Activities Hyundai in Don2
- 11. Green marketing Techniques Specific Absorption Rate & NOKIA Planet Ke Rakhwale- CSR
- 12. Innovative Management Practices – Waste Management Low-carbon, zero-waste business, new initiatives aimed at improving Recycling behavior and Infrastructure. A new joint venture in France with PET recycler APPE to boost the capacity of its plastics reprocessing facility by 70% and recycle an additional 20,000 tonnes of plastic into food-grade packaging per year.
- 13. Social Media Marketing - Promotional Activities
- 14. Path needs to be followed Better Management practices Cost Reduction Better quality products Gaining consumer satisfaction Capture market share Reduce competition
- 15. Thank You