MIP is a solution that allows producers to associate product barcodes with multimedia information about the products in order to better meet consumer needs. It takes advantage of mobile device capabilities to provide consumers with relevant product information wherever and whenever they need it. The solution benefits producers by allowing them to connect with customers, understand their preferences, and optimize marketing campaigns. It also benefits consumers by giving them access to personalized product information through their mobile phones. The presentation proposes forming a consortium to further develop and market the MIP solution.

1. 09/02/11
My products HERE and NOW

2. Presentation
¿What is MIP ?
• Solution to improve the information about the
products and helps producers to get closer to real
customers needs.
• Does not need any change over the actual
label to convert it into a new creative and
attractive multimedia format contents.
• Takes the best from all available mobile devices
functionalities. Gives the consumer what he/she
needs when needed.
• Supported by the every day increasing social
web environment to spread and share
information.

3. Presentation
¿ Whom is focused to ?
• As horizontal solution, applies to all agents within
the supply chain of any bar-coded product, but is
specially suitable for the Food and Drink sector
 SME to big producers
 Intermediate agents
 Wholesalers, Supermarkets and retailers
 Trademarks
 Expert panellist
 Consumer

4. Presentation
¿What are the benefits ?
• To Producers, Trademarks and Wholesalers
 Associate their products barcode to ALL
multimedia information they wish to be of
their customer’s interest.
• Consumers
 Define their individual profiles with the type
and products categories are interested in and
decide what information is relevant at every
moment : i.e. Origin, components, price,
nutrition, allergic, etc.
 Accessible from the mobile phone camera,
WHERE AND WHEN needed.
 A social space to SHARE, give feedback
and recommend the products with their
interest groups.

5. Presentation
¿ How it works ?
1. Product label as it is.
2. Bar code reading from a mobile device camera
3. Multimedia Product information ( origin, ingredients, price, promos..)
4. Access to the personal profile ( preferences, applications, comments ...)
5. Share the contents through social networks

6. Presentation
¿It’s there a market
interest?

7. Presentation
Business concept
• Listen and answer
your consumers
Consumer
ProducerMIPaldia
New
Business
Oportunities
• Improve your products
information
• Identify WHO they are
• Where they need your info
• And What they say about
• Get in direct contact with
them
• Optimize your campaign
• Get new prescribers

8. Presentation
Results
• Social network tools to monitor and analyse brands
providing :
 Promotion and international follow up.
 Adapt the product information to real needs.
 Identify geo referenced demands.
 Direct Communication with consumers.
 Customers loyalty.
 Customers become prescriber.
 Immediate Impact analysis.
 Geo referenced campaigns segmentation.
 Optimize promotional resources.
 New business opportunities.

9. Presentation
Lets joint the Consortium
Coordinator:
Design and developments:
Marketing:
Market:
CDC Cosultoría de comunicaciones
www.consultoriatic.com
www consultingTIC English
IBCmass
www.ibcmass.com
www.myspyspot.com
Sociedad europea de promoción de la innovación
www.asitelocuento.com
CIAA Confederación Europea de Industrias de
Alimentación y Bebidas
http://www.ciaa.be/asp/index.asp