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Augeo - brief presentation
This document summarizes an in-store audio advertising solution called Augeo. It notes that over 70% of purchasing decisions are made in-store, and 41% of adults have made unplanned purchases after hearing in-store audio. The solution uses devices connected to a web platform to play targeted audio ads triggered by customers passing by. Initial pilots saw a 15% increase in sales with no technical problems or complaints from staff. The founders have experience in engineering, sales, and fast-moving consumer goods companies. They plan to sell the hardware and subscription model to retail chains and consumer brands in Serbia and Bulgaria.
Augeo - brief presentation
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- 3. 70% of allpurchasing decisions are made in store 41% of adults have made an unplanned purchase after hearing an in-store audio 36% of customers have changed brands after being exposed to in-store advertising In-store advertising have created lifts between 3%-21% independent of price reductions Data provided by: Ogilvy Action, The Arbitron Retail Media Study, POPAI Supermarket Study 2012
- 4. More than 150000 food stores in Serbia and Bulgaria In-store advertising market equals €20 mil combined for both countries Scalable – new regions, new venues
- 6. In the placeof purchase In the moment of decision making Sound advertisement triggered by a customer passing by
- 7. Every message counts Real timestatistics / Pay per Play
- 8. Easy and flexible Everydevice connected to a web-platform
- 9. Market Validation Not intrusiveor annoying 15% increase of sales Well accepted by the shop’s staff No technical problems Prototype ready A patent for an utility model
- 10. Augeo advertising Influence Lack of technological restrictions Size ofaudience captured Control Conventional printed materials Mobile advertising
- 11. Who do wesell to? Retail chains FMCG companies Business model – hardware sales and subscription
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- 13. A team of3 All Augeo team members are engineers 2 of us have experience with M2M solutions 2 of us have been a Sales Rep for a FMCG 2 of us have worked for total of 4 FMCGs
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