This document appears to be a study on the garment industry of Bangladesh and one company called CNL Ltd. The objectives are to understand the prospects and problems of the garment sector, and the activities of CNL Ltd. It discusses the scope, sources of data, SWOT analysis, and makes recommendations. It finds the garment industry has high growth but also issues like low productivity, political unrest, and labor exploitation that need addressing for it to improve.

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2. I.D. 122-14-325
MBA Program
Major- Marketing
Department of Business Administration
Daffodil International University
Uttara Campus, Uttara, Dhaka.
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3. Origin of the Study
Scope of the Study
The Objective of the Study
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4. General Objective
 To have a broad idea about the present problems and prospects
of garments industry of Bangladesh.
Specific Objectives
 To know about the Prospect of Garments sector of Bangladesh.
 To know about the Problem of Garments sector.
 To know about the overall activities of CNL Ltd.
 To make some recommendations based on the findings.
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5. Nature of the study
Sources of Data
Primary Source
Primary data collection methods
Secondary Source
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6. Organization Part

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8.  Always expand the boundaries by looking for new
opportunity.
 Maintain Business discipline.
 Diversity.
 Reward.
 Excellence working environment.
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10.  Woven Labels
0.20 Million Pcs per Day.
 Poly bags
0.20 Million Pcs per Day.
 Collar Insert / Butter fly
0.15 Million Pcs per Day.
 Hang Tag / Paper Products
1 Million Pcs (same category)
 Rubber Patches / Silicon Patches
35000 to 50000 Pcs (based on color & design)
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11.  George Asda
 Littlewoods UK
 Mango Spain
 Prominent UK
 Oasis UK
 River Island UK
 Primark UK
 Sara LEE Canada
 Texline ( Charles Vogele)
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12. The Project Part

13.  High growth rate since its inception in the late
1970s.
 More than 12 million people associated.
 4500 plus firm.
 Earning is 2/3 of total export.
 Low wage rate.
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14. "I have determined that it is appropriate to suspend
Bangladesh ... because it is not taking steps to afford
internationally recognized worker rights to workers in
the country.”
- Barak Obama
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15. Strength
Weakness
Opportunity
Threat
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16. Low Wage Rate
Infrastructure
Labor Productivity
Research and Training
Supportive Government Policy
Quality of Production
Technology adoption and adaptation
Backward Integration
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17.  Market Diversification
 Product Diversification
 Low productivity
 Lack of Forward Linkage
 Inadequate Backward Linkage
 Longest Lead-Time
 Underdeveloped Infrastructure Facility
 Complete Control of the Buyer
 Narrow Product Line
 Research and Training
 Political Unrest
 Supportive Government Policy
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18. Child Labor
Exploitation of the Female Workers
Labor Standards
Environmental Standards
Eco-Labeling
The Security Concern
Cost Reduction Strategies
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23. Skilled workforce
Market Reputation
Collaboration with suppliers
Permanent Buyers
Collaboration with backward linkage industry
Long-term relationship with buyers
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24. Fail to attract big Buyers
Not International standard certified
Updated web site
HR Department
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25. Cheap labor
Motivating the employees
Advertising
Own Shops
Online Shopping Store
Technology
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26.  Cheap labor
 Motivating the employees
 Advertising
 Own Shops
 Online Shopping Store
 Technology
 Shortage of electricity
 The threat of new entrants
 The bargaining power of the firm's suppliers
 The bargaining power of the firm's customers
 Local competitors
 Political unrest
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27.  Right mix of basic and advanced factors of
production
Intense rivalry
Local demands also vary
Related and supporting industry
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28. Codes and Labels Limited-
 Should monitoring the production.
 Should maintaining product quality.
 Need a truly international outlook.
 Should advertise in international magazines.
 Should open its own local business magazine to promote
their selves.
 Can advertised over the internet (electronic Marketing).
 Should arrange seminars.
 Should prepare Monthly Budget.
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