The document discusses the importance of understanding your digital footprint and leveraging social media as a marketing tool. It emphasizes identifying your target audience, selecting appropriate platforms, and the value of a content strategy for attracting potential customers. Additionally, it notes the significance of feedback and continuous improvement in your marketing efforts.

2. Welcome

3. Intro
what we’re going to cover
& what are your interests

4. The
importance
of your
Digital
footprint

5. What is social media?

6. Why use it?

7. Social media is your “free”
marketing tool

8. What are you trying
to achieve

9. Ask the audience …

10. Not this

11. Or this

12. but for this?

13. Finding your audience

14. Hint … pt 1

15. Pt 2
where is the traffic?
Find out which social media platform
they are on

16. Where are you
currently advertising?

17. Who do you think your
audience is & why?

18. What’s the right social
media platform for
you?

19. Have a website – even
a free wordpress one

20. You don’t need to be
active on every
platform
but you need to be on
them

22. Which
platform is
right for your
business?

23. Facebook, Twitter,
Pinterest, Instagram,
LinkedIn, Youtube,
Slideshare, Snapchat
and more …

34. Free online
courses

35. Who are your
competitors …?
Twitter and others can help

36. They are a potential
source of customers

37. Ways to find new
customers
read conversation threads,
LinkedIn, Twitter, Quora,
Reddit, Facebook, Pinterest

38. #
Hashtags!

39. No means
not now
find out why they said no,
negative feedback is good
Bill Gates “success is a lousy teacher”

40. Pitching to
potential
customers
Be ‘on message’
we do X,
we’re great because Y,
we cost Z

41. Have a cheat sheet,
prepared responses,
[ can be automated]

42. Make your own news
=> have a content
strategy
=> then use this to
approach bigger outlets

43. Keep tweaking it
try A / B testing
try stuff out,
try it asap
and analyse quickly

44. If you’re not sure
look it up …

45. Ask for advice

46. Thanks