The document discusses strategies for maximizing an M-commerce strategy. It examines whether companies should focus on mobile sites or native apps and discusses the typical evolution a company goes through with their mobile strategy from denial to maturity. It emphasizes that mobile performance impacts brand equity and revenue, and outlines best practices for optimizing the mobile user experience.
Mobile is increasingly important as people spend more time on their mobile devices. Some key facts:
- 80% increase in mobile ad spending in 2012 with 4 out of 5 mobile minutes now spent in apps.
- 242.8 million US mobile phone users and 115.8 million US smartphone users.
- 71% of all mobile spending is now in-apps.
appsnack is a mobile marketing solution that can reach large audiences, produce creative ads that work across different devices/apps, and provide analytics on ad performance. It benefits from the resources of its parent company Exponential, which has expertise in audience data and mobile ad serving.
The document discusses the opportunities for marketers in mobile app advertising. It begins by debunking 5 myths: 1) audiences only use iPhones/iPads, 2) only smartphones users enjoy apps, 3) mobile only offers small banner ads, 4) mobile internet users are the same as PC users, and 5) mobile usage patterns are the same as PC. It then provides examples of how app advertising can be used to engage youth audiences, reach tech-savvy influencers, and maximize app distribution. Additional opportunities discussed include location-based targeting for retail brands and creating "wow" experiences through premium app placements.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
The document discusses how to maximize the value of users through the InMobi Lifetime Value Platform (LTVP). The LTVP allows developers to:
1. Gain insights into user behavior and attributes through integrated event tracking.
2. Segment users based on collected insights for targeted actions.
3. Take actions like ads, rewards, or cross-promotion tailored to specific user segments to increase engagement and monetization.
A demo shows how the LTVP can be used to implement actions like promotions for certain user types to boost retention, engagement, and monetization. The document concludes by explaining how developers can get started with the LTVP in three simple steps.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
Mobile trends show rapid growth in mobile search driven by an annual holiday peak. Half of all mobile internet sessions start with search. Mobile search queries grew over 200% year-over-year in 2011 for top searches. Marketers are recognizing the need to optimize websites for mobile to improve the customer experience and capture the growing mobile traffic. However, many large companies still do not have mobile-optimized sites, presenting an opportunity for those that make the investment.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Native apps are designed to run directly on a device's operating system. They must be downloaded from app stores and updated through new downloads. Web apps run in browsers using HTML5 but can automatically update without downloads. Hybrid apps combine aspects of both - they are downloaded like native apps but can use web technologies like HTML, CSS, and JavaScript and update content over the air. They can also access device features like cameras through JavaScript.
The document summarizes the opportunity for mobile apps and content management systems. It notes that audiences want relevant mobile content through pull marketing. The MobilityCMS combines a cross-platform mobile app with a content management system to provide dynamic content updates and a consistent experience across devices. It then reviews mobile market trends and the MobilityCMS features, benefits, process and pricing.
Mobile is increasingly important as people spend more time on their mobile devices. Some key facts:
- 80% increase in mobile ad spending in 2012 with 4 out of 5 mobile minutes now spent in apps.
- 242.8 million US mobile phone users and 115.8 million US smartphone users.
- 71% of all mobile spending is now in-apps.
appsnack is a mobile marketing solution that can reach large audiences, produce creative ads that work across different devices/apps, and provide analytics on ad performance. It benefits from the resources of its parent company Exponential, which has expertise in audience data and mobile ad serving.
The document discusses the opportunities for marketers in mobile app advertising. It begins by debunking 5 myths: 1) audiences only use iPhones/iPads, 2) only smartphones users enjoy apps, 3) mobile only offers small banner ads, 4) mobile internet users are the same as PC users, and 5) mobile usage patterns are the same as PC. It then provides examples of how app advertising can be used to engage youth audiences, reach tech-savvy influencers, and maximize app distribution. Additional opportunities discussed include location-based targeting for retail brands and creating "wow" experiences through premium app placements.
Maximize Revenue with the New InMobi Lifetime Value PlatformInMobi
The document discusses how to maximize the value of users through the InMobi Lifetime Value Platform (LTVP). The LTVP allows developers to:
1. Gain insights into user behavior and attributes through integrated event tracking.
2. Segment users based on collected insights for targeted actions.
3. Take actions like ads, rewards, or cross-promotion tailored to specific user segments to increase engagement and monetization.
A demo shows how the LTVP can be used to implement actions like promotions for certain user types to boost retention, engagement, and monetization. The document concludes by explaining how developers can get started with the LTVP in three simple steps.
Mobile Application Design & DevelopmentRonnie Liew
The mobile landscape is incredibly fragmented with a huge pool of devices and operating systems. This presentation shares tips and guidelines on how to navigate this maze and help design/develop better mobile applications.
Mobile trends show rapid growth in mobile search driven by an annual holiday peak. Half of all mobile internet sessions start with search. Mobile search queries grew over 200% year-over-year in 2011 for top searches. Marketers are recognizing the need to optimize websites for mobile to improve the customer experience and capture the growing mobile traffic. However, many large companies still do not have mobile-optimized sites, presenting an opportunity for those that make the investment.
Thinking of developing a mobile app for your business? Should you go for a native, device-based application or a web-based application? This white paper addresses some of the considerations...
Native apps are designed to run directly on a device's operating system. They must be downloaded from app stores and updated through new downloads. Web apps run in browsers using HTML5 but can automatically update without downloads. Hybrid apps combine aspects of both - they are downloaded like native apps but can use web technologies like HTML, CSS, and JavaScript and update content over the air. They can also access device features like cameras through JavaScript.
The document summarizes the opportunity for mobile apps and content management systems. It notes that audiences want relevant mobile content through pull marketing. The MobilityCMS combines a cross-platform mobile app with a content management system to provide dynamic content updates and a consistent experience across devices. It then reviews mobile market trends and the MobilityCMS features, benefits, process and pricing.
Navigating through the fragmented media landscape by Binay Tiwari, Head Mark...iMediaIndia
This document discusses the growing role and opportunities of mobile media in India. It notes that mobile has surpassed television as the most widely used mass media platform in India. The document seeks to address common myths about mobile audiences and advertising, highlighting that mobile offers opportunities for large scale reach across urban and rural areas, can effectively engage youth and tech-savvy influencers, and allows for powerful targeting and segmentation of audiences. It provides several examples of how brands across categories can leverage mobile. The key takeaways are that mobile allows for reach, engagement with audiences, and impact through applications and leveraging natural consumption behaviors on the platform.
Mobile OS and Mobile Browser Trends and PredictionjTribe
The document provides an overview of the mobile browsing landscape in Australia and recommendations for a mobile web app strategy. It analyzes the current state of mobile operating systems and browsers, trends toward web applications, and challenges of testing across devices. It recommends focusing web development on the five largest platforms and taking a staged approach from basic mobile websites to optimized apps for specific devices.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
Mobile retail summit 26 1-12 - incentivatedJason Cross
The document discusses how integrating mobile messaging and websites can help retailers reach shoppers. It notes that mobile users expect fast loading sites and are more likely to purchase from retailers with optimized mobile experiences. The company Incentivated is presented as a mobile marketing specialist that can help clients with acquisition, customer relationship management, and mobile commerce through technologies like SMS, mobile internet, apps, and location marketing.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
Tom Deryckere shared thoughts on mobile web development and how content management systems (CMS) like Drupal, Joomla, and WordPress can be used to build mobile sites. He discussed how the mobile web is different than the desktop web and outlined techniques like device detection, template switching, and content transcoding to optimize sites for multiple devices. Examples of CMS extensions and services that facilitate mobile development were provided. Attendees were encouraged to start building mobile versions of their sites.
For better or for worse, like it or not, mobile wearables are already changing our lives. Combined with social media, mobile wearable devices form a new generation of personalized technology that knows us better than our closest friends. How many of your friends know how far you walked or what you ate? The challenge for developing applications is correctly incorporating context to add value your users hadn’t considered while being sensitive to their privacy. In the future, our devices will wake us up earlier because of the ice storm last night and contact the people we are meeting to warn them we could be late. Philip Lew covers the most important element of mobile user experience and customer experience―context. Using examples, Phil breaks down context into elements you can incorporate into your design and development. Learn the contextual elements you need to incorporate right now and identify key factors for future generation products based on providing anticipatory services.
The document discusses strategies for mobile marketing. It outlines how mobile devices provide constant access to the internet, social media, and entertainment. It notes that smartphones are used for accessing news, media, and that social media crosses generations. The rest of the document discusses growing mobile app usage, how businesses are targeting customers through mobile, using mobile for social media, different mobile platforms, and strategies for reaching customers via barcodes and SMS.
The document discusses the pros and cons of mobile web applications versus mobile apps. It begins by debunking common myths about mobile and exploring why mobile is growing in importance. It then walks through a typical user's day to demonstrate how many mobile moments there are. The rest of the document compares mobile web, apps, and hybrid approaches on factors like reach, engagement, costs and technology requirements to help determine the best approach.
The document discusses the rise of native smartphone apps and the potential challenges they face from HTML5. It notes that while native apps have driven huge growth, consumers may find managing and updating many apps to be limiting. HTML5 offers an alternative for delivering content and apps directly through the web browser, avoiding issues like platform fragmentation and high development costs for native apps. The economics also favor HTML5 over native apps beyond a certain volume of users. Overall, HTML5 could fundamentally disrupt the current mobile app ecosystem.
Adtech unwired - Tourism Victoria Mobile StrategyMike Hauser
1. Tourism Victoria aims to increase visitation to Melbourne and Victoria through marketing the destination globally.
2. Their digital strategy focuses on developing mobile applications and websites to provide tourism content to mobile users at every stage of travel.
3. Their mobile strategy pilot involved creating a mobile-optimized website and apps to provide location-based tourism information to visitors.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
The document outlines 10 rules for developing connected TV apps:
1. Define a strategy for the app upfront.
2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control.
3. Consider important tech specs like screen resolution and safe areas when designing for TVs.
4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons.
5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs.
6. Simplify user interface controls as interaction is through a remote rather than mouse/
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
MobiWeb - SMS for App Promotion & EngagementMobiWeb
Today’s life is mobile. Literally people spend a considerable amount of their daytime on the way and use their mobile phones more than ever.
By early 2015, there will be more mobile phone subscribers than the world's population, while smartphone penetration is rapidly increasing in many markets around the world. It is expected that by 2015 smartphone users will total for at least 2 billion.
Mobile apps and smartphones are the latest trend in the industry, offering rich functionality. The mobile app market is booming and is predicted that it will be worth US$25 billion by 2015.
Growing profitable and loyal user bases is critical to mobile applications. However, the mobile app market is very competitive. There are over 2 million mobile applications published in the major app stores. Furthermore, 25% of mobile apps are downloaded just once and then never used again, while each user uses on average no more than 29 apps per month.
All these facts generate intense competition in the mobile app market. Mobile apps face difficulties getting noticed in crowded app stores and converting desktop and ad traffic to app installations.
SMS can help mobile application developers & publishers in app promotion and distribution, user conversion, user engagement and user retention. SMS is a well-established, mature technology that is compatible across all mobile phones, requires no data and is cost-effective. With an open-rate of 98% it leads engagement in the mobile channel. World-renowned and successful mobile apps already use SMS for promotion, distribution and user engagement.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
This document discusses trends in mobile commerce. It notes the explosion of the mobile market including smartphones and tablets. Mobile applications and websites are important for commerce as people now browse and shop on their mobile devices. Technologies like location services, augmented reality, mobile payments, and QR codes are changing mobile commerce. Developers must decide between native apps or mobile web sites to reach customers on their devices. The future will likely be a mix of both approaches along with responsive design to provide quality experiences across all screens.
Presentation of the Strategy & Outlook by Patrick Pouyanné, Chairman and Chief Executive Officer and Patrick de La Chevardière, Chief Financial Officer.
September 2017
Navigating through the fragmented media landscape by Binay Tiwari, Head Mark...iMediaIndia
This document discusses the growing role and opportunities of mobile media in India. It notes that mobile has surpassed television as the most widely used mass media platform in India. The document seeks to address common myths about mobile audiences and advertising, highlighting that mobile offers opportunities for large scale reach across urban and rural areas, can effectively engage youth and tech-savvy influencers, and allows for powerful targeting and segmentation of audiences. It provides several examples of how brands across categories can leverage mobile. The key takeaways are that mobile allows for reach, engagement with audiences, and impact through applications and leveraging natural consumption behaviors on the platform.
Mobile OS and Mobile Browser Trends and PredictionjTribe
The document provides an overview of the mobile browsing landscape in Australia and recommendations for a mobile web app strategy. It analyzes the current state of mobile operating systems and browsers, trends toward web applications, and challenges of testing across devices. It recommends focusing web development on the five largest platforms and taking a staged approach from basic mobile websites to optimized apps for specific devices.
Build Mobile Websites | How to make a Mobile Website | Creating Mobile WebsitesClickTecs
Let’s start with the premise that, given the growing demand and popularity of mobile sites you decide it’s time to consider a mobile website for your business. However, you remain a somewhat skeptical whether you need a mobile website for ‘your’ business and the prospect of building one leaves you even more puzzled.
Why Create a Mobile Website?
Mobile & Search Marketing: Lowe's Platforms & TrafficaiCommerce
Presentation by Jeff Campbell (Resolution Media) and Sean Bartlett (Lowe's) on Lowe's mobile platforms & leadership as well as traffic driving strategies/tactics. Presented at Internet Retailer (IRCE2012)
Mobile retail summit 26 1-12 - incentivatedJason Cross
The document discusses how integrating mobile messaging and websites can help retailers reach shoppers. It notes that mobile users expect fast loading sites and are more likely to purchase from retailers with optimized mobile experiences. The company Incentivated is presented as a mobile marketing specialist that can help clients with acquisition, customer relationship management, and mobile commerce through technologies like SMS, mobile internet, apps, and location marketing.
Hot house istrategy_presentation_february_2012_original-1iStrategy
The document discusses how consumer usage of mobile devices for internet access and social media is growing rapidly, surpassing desktop usage. It notes that nearly half of smartphone users have Android devices, so brands need to support Android as well as iOS to reach the majority of mobile users. The document also provides tips on developing an effective mobile marketing strategy, such as understanding consumer mobile behaviors and choosing technologies like SMS that are widely used.
Tom Deryckere shared thoughts on mobile web development and how content management systems (CMS) like Drupal, Joomla, and WordPress can be used to build mobile sites. He discussed how the mobile web is different than the desktop web and outlined techniques like device detection, template switching, and content transcoding to optimize sites for multiple devices. Examples of CMS extensions and services that facilitate mobile development were provided. Attendees were encouraged to start building mobile versions of their sites.
For better or for worse, like it or not, mobile wearables are already changing our lives. Combined with social media, mobile wearable devices form a new generation of personalized technology that knows us better than our closest friends. How many of your friends know how far you walked or what you ate? The challenge for developing applications is correctly incorporating context to add value your users hadn’t considered while being sensitive to their privacy. In the future, our devices will wake us up earlier because of the ice storm last night and contact the people we are meeting to warn them we could be late. Philip Lew covers the most important element of mobile user experience and customer experience―context. Using examples, Phil breaks down context into elements you can incorporate into your design and development. Learn the contextual elements you need to incorporate right now and identify key factors for future generation products based on providing anticipatory services.
The document discusses strategies for mobile marketing. It outlines how mobile devices provide constant access to the internet, social media, and entertainment. It notes that smartphones are used for accessing news, media, and that social media crosses generations. The rest of the document discusses growing mobile app usage, how businesses are targeting customers through mobile, using mobile for social media, different mobile platforms, and strategies for reaching customers via barcodes and SMS.
The document discusses the pros and cons of mobile web applications versus mobile apps. It begins by debunking common myths about mobile and exploring why mobile is growing in importance. It then walks through a typical user's day to demonstrate how many mobile moments there are. The rest of the document compares mobile web, apps, and hybrid approaches on factors like reach, engagement, costs and technology requirements to help determine the best approach.
The document discusses the rise of native smartphone apps and the potential challenges they face from HTML5. It notes that while native apps have driven huge growth, consumers may find managing and updating many apps to be limiting. HTML5 offers an alternative for delivering content and apps directly through the web browser, avoiding issues like platform fragmentation and high development costs for native apps. The economics also favor HTML5 over native apps beyond a certain volume of users. Overall, HTML5 could fundamentally disrupt the current mobile app ecosystem.
Adtech unwired - Tourism Victoria Mobile StrategyMike Hauser
1. Tourism Victoria aims to increase visitation to Melbourne and Victoria through marketing the destination globally.
2. Their digital strategy focuses on developing mobile applications and websites to provide tourism content to mobile users at every stage of travel.
3. Their mobile strategy pilot involved creating a mobile-optimized website and apps to provide location-based tourism information to visitors.
"How to Make TV Apps Work" 10 rules for Connected Tv apps developmentJavier Lasa
The document outlines 10 rules for developing connected TV apps:
1. Define a strategy for the app upfront.
2. Recognize that TV is neither a PC nor mobile device - it has limited memory/performance but high quality video/audio and uses remote control.
3. Consider important tech specs like screen resolution and safe areas when designing for TVs.
4. Simplify the information hierarchy and navigation using main categories, in-page scrolling, and direct access buttons.
5. Make navigation a key focus through large interactive hotspots, minimum font sizes, and restricted image/font catalogs.
6. Simplify user interface controls as interaction is through a remote rather than mouse/
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss these consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes. Enjoy!
MobiWeb - SMS for App Promotion & EngagementMobiWeb
Today’s life is mobile. Literally people spend a considerable amount of their daytime on the way and use their mobile phones more than ever.
By early 2015, there will be more mobile phone subscribers than the world's population, while smartphone penetration is rapidly increasing in many markets around the world. It is expected that by 2015 smartphone users will total for at least 2 billion.
Mobile apps and smartphones are the latest trend in the industry, offering rich functionality. The mobile app market is booming and is predicted that it will be worth US$25 billion by 2015.
Growing profitable and loyal user bases is critical to mobile applications. However, the mobile app market is very competitive. There are over 2 million mobile applications published in the major app stores. Furthermore, 25% of mobile apps are downloaded just once and then never used again, while each user uses on average no more than 29 apps per month.
All these facts generate intense competition in the mobile app market. Mobile apps face difficulties getting noticed in crowded app stores and converting desktop and ad traffic to app installations.
SMS can help mobile application developers & publishers in app promotion and distribution, user conversion, user engagement and user retention. SMS is a well-established, mature technology that is compatible across all mobile phones, requires no data and is cost-effective. With an open-rate of 98% it leads engagement in the mobile channel. World-renowned and successful mobile apps already use SMS for promotion, distribution and user engagement.
Since its establishment in 1999, MobiWeb is providing global SMS Messaging for B2B, B2C and C2C mobile interaction.
Visit us at www.solutions4mobiles.com
Apps are bad
This document summarizes Ronan Skehill's presentation on apps. It begins with smartphone statistics showing rapid growth. It then discusses the many app stores and platforms. A decision matrix compares native apps to web apps on various factors like user experience, monetization, and technical capabilities. While web apps are cheaper and easier to build, native apps generally provide a better user experience and ability to utilize device features. The conclusion is that this presentation provided smartphone statistics, discussed app distribution options, and presented a guide to decide whether an app should be native or web-based.
This document discusses trends in mobile commerce. It notes the explosion of the mobile market including smartphones and tablets. Mobile applications and websites are important for commerce as people now browse and shop on their mobile devices. Technologies like location services, augmented reality, mobile payments, and QR codes are changing mobile commerce. Developers must decide between native apps or mobile web sites to reach customers on their devices. The future will likely be a mix of both approaches along with responsive design to provide quality experiences across all screens.
Presentation of the Strategy & Outlook by Patrick Pouyanné, Chairman and Chief Executive Officer and Patrick de La Chevardière, Chief Financial Officer.
September 2017
M ichael porter strategy is not operational effectivenessMichaelcmcdermott
This document discusses the differences between operational effectiveness and strategy. It argues that while operational effectiveness like lowering costs or increasing productivity is important, it does not constitute a strategy. A strategy involves performing activities differently than competitors or performing different activities to develop a unique competitive position. Relying solely on operational effectiveness can only provide a temporary advantage as competitors will catch up. To achieve a sustainable competitive advantage, a company needs both a strong strategy to be distinct in the market as well as excellent operational effectiveness.
The document outlines IBM's Lotus mobility strategy for connecting to networks, accessing email, communicating via Sametime, using applications, and working offline. It discusses products like Lotus Mobile Connect, Traveler, Sametime Mobile, WebSphere Portal, Everyplace Mobile Portal, Mashups, and Expeditor that provide these capabilities across different devices and contexts. The overall strategy is to enable secure and productive access to business information anytime and anywhere.
1. The document analyzes the market segments in recreational boating industries in the US and UK. It finds that marinas/storage, boat sales, servicing/maintenance, equipment, and engines make up over 70% of revenues on average.
2. It proposes that Mahindra enter the luxury yacht market in India through a joint venture called Ocean Blue with a proposed 16% market share. It also suggests Mahindra enter the marine engine market with a potential 50% domestic market share and 33% export market share.
3. It estimates the total marina capacity needed in India could be up to 1300 berths over the next 3-4 years under a good scenario led by projects from Blue
Siemens Corporate Strategy and Proposed AcquisitionFrancesco Colombo
Siemens is considering acquiring KiteGen, a company focused on harnessing high altitude wind energy through kite technology. Siemens is a global technology leader with businesses in electrification, automation, and digitalization. The acquisition of KiteGen could provide Siemens a competitive advantage in renewable energy and allow it to exploit an untapped energy source. KiteGen relies on numerous patents for its kite technology but requires significant financial resources for development. The proposed acquisition price of €260 million is based on the market value of KiteGen's patents and could provide attractive returns given Siemens' large operating cash flows. The acquisition fits with Siemens' strategic focus on innovation and renewable energy.
Anheuser-Busch and Harbin Case Study - Part 2 Drawing a strategyRomain Corraze
This document outlines the key elements to consider when developing a corporate strategy, including defining the scope and strategic objectives, identifying unique resources and capabilities, determining sources of competitive advantage, establishing functional strategies, selecting a development mode, conducting a SWOT analysis, and assessing risk factors. The strategy will leverage Anheuser-Busch's product range and resources in China through partnerships with local breweries like Tsingtao and Huiguan to expand market presence while balancing opportunities and risks.
Siemens is a 160-year-old German company with top competitors including ABB, GE, and Schneider Electronics. While originally focusing on electrical products, Siemens has diversified into new markets globally. Strategic goals include delivering quality products and services to customers, expanding offerings into different countries, and maintaining a strong brand image through organizational streamlining. Key workforce competencies are an ability to continuously learn, adapt to different cultures through teamwork, and participate in training. HR policies follow a strategic process to translate business strategy into practices supporting goals like shareholder value, expanding offerings globally, and maintaining high quality and selection through innovation, learning, and diversity.
What is a Strategy? Michael Porter - Harvard Business ReviewDonny Sitompul
This document discusses the concept of strategy. It defines strategy as creating a unique and valuable market position through choosing different activities than competitors. This requires trade-offs to not do everything. Strategy relies on unique activities and fit among activities to create sustainability. Operational effectiveness alone is not a strategy. Leaders must define the strategy, make trade-offs, and forge fit among activities.
IKEA is a Swedish furniture retailer with branches in 41 countries that aims to provide affordable home furnishings and create a better life for customers. It has been recognized as a top employer, focusing on cultural fit over skills alone in recruitment. IKEA promotes from within, offers on-the-job and online training, standardized global compensation, and surveys employees to solicit feedback. These human resource practices have helped IKEA build a strong culture with lower turnover than competitors, sustaining its growth as a preferred retail employer.
The document outlines Gary Wheeler's presentation on aligning human resources with business strategy. The presentation covers:
1) How to implement an HR strategy aligned to the overall business strategy and discusses HR competencies and best practices.
2) A case study of Sysco Foods demonstrating HR's role as a strategic partner.
3) Key themes from best practices literature emphasizing HR executives must speak the business language and create the workforce to deliver the business strategy.
This document discusses Apple's failure in the Indian smartphone market and strategies to capture that market. It provides company information on Apple and sales data. It then analyzes why the iPhone failed in India, including high pricing, lack of promotion and distribution issues. A SWOT analysis identifies strengths like brand recognition but also weaknesses like limited distribution. The document proposes strategies like expanding distribution networks, lowering prices while maintaining quality, and partnering with e-commerce companies to help Apple succeed in the Indian market.
The Adidas Group pursues a three-pillar human resources strategy to support its mission of being the global leader in sporting goods. The three pillars are: 1) creating an engaging work environment that stimulates team spirit and passion, 2) expanding a performance-based culture with strong leadership, and 3) becoming an "employer of choice". Key aspects of the strategy include developing employees' skills and talents, rewarding high performance, and maintaining a diverse and motivated workforce. The HR department aims to align all human resources initiatives with Adidas' business culture and values.
Google's mission is to organize the world's information and make it universally accessible and useful. Its vision is to develop search engines that understand everything in the world. The document provides a company profile of Google, a PEST analysis, five forces analysis, and a SWOT analysis. It identifies Google's core problem as some of its strengths like data mining and product integration making it more unpopular and seen as a monopoly. The document outlines a strategy for Google to maintain its market leader position while addressing these issues.
The document discusses the results of a study on the effects of a new drug on memory and cognitive function in older adults. The double-blind study involved giving either the new drug or a placebo to 100 volunteers aged 65-80 over a 6 month period. Testing showed those receiving the drug experienced statistically significant improvements in short-term memory retention and processing speed compared to the placebo group.
Get Mobile | Mobile & Digital Marketing | Crystal Olig | Upward | OxiemLessing-Flynn
Why marketers should care about mobile marketing now. Includes statistics on mobile device proliferation, responsive website design, mobile websites vs. mobile apps, and how the market will continue to change.
Presentation given at Interact13 conference in January 2013, Springfield Ohio.
MeasureWorks eFinancials - Best practices for a successfull mobile experienc...MeasureWorks
Gebruikers van mobiel internet verwachten snelle transacties en betrouwbare sites en/of applicaties. Volgens recent onderzoek haakt meer dan 52% van de klanten af bij een slechte ervaring en overweegt daardoor geen gebruik meer te maken van een mobiele applicatie.
Nu mobiel internet een integraal onderdeel wordt van uw dienstverlening, en de verwachtingen van klanten toenemen, wordt het managen en monitoren van uw mobiele sites en applicaties een voorwaarde voor succes. Het niet tijdig identificeren van langzame, of erger, niet functionerende mobiele diensten zal onherroepelijk resulteren in verlies van klanten, omzet en uiteindelijk reputatie schade.
Aan de hand van praktijkvoorbeelden zullen we u laten zien:
* Wat de impact is van de adoptie van mobiel internet en groeiende klantverwachtingen op uw online dienstverlening
* Op welke wijze Mobiele Web Experience problemen kunnen worden herkend voordat klanten uw website verlaten
* Best practices voor het leveren van een kwalitatief uitstekende Mobile Web Experience
How to maximize mobile website & app ROICompuware APM
Are you maximizing the return on your mobile investment? With mobile services your customers expect quick anytime transactions that work flawlessly.
Failure to identify and resolve a slow – or worse – malfunctioning mobile service will result in lost customers and irreparable brand damage.
Join featured speakers, Julie Ask, VP and Principal Analyst from independent research firm Forrester Research, Inc., and Compuware CTO APM Solutions Imad Mouline to learn:
- How to quantify the return on investment for your mobile services
- What growing mobile Web adoption and rising customer expectations mean for mobile service owners
- Common challenges that prohibit companies from capitalizing on the mobile opportunity
- Best practices to deliver quality mobile Web and application experiences to all end-users
Decide if PhoneGap is for you as your mobile platform selectionSalim M Bhonhariya
The document discusses strategies for developing a mobile application. It compares web applications, hybrid applications, and native applications. Hybrid applications like PhoneGap allow developing using HTML5/JavaScript while accessing device features, providing a compromise between web and native. The document suggests PhoneGap is best if performance and user experience are not primary concerns and a shorter timeline is needed, as it allows building once and releasing across platforms quickly. Otherwise, native may be preferable for the best performance, experience, and access to device features.
What users want from mobile - Equation Research - July 2011Romain Fonnier
Executive Summary:
Mobile is reaching critical mass. According to Forrester Research, Inc., mobile
commerce will top $6 billion by the end of this year (2011) and is expected
to reach $31 billion by 2016. The ubiquity of mobile phones, improved
infrastructure, advances in device utility, overall market penetration and the hype
around the iPhone and applications are driving phenomenal growth.
eBay recorded close to $2 billion in sales on mobile devices in 2010 — expects close
to $4 billion in 2011.
Google mobile ads are now over a $1 billion business worldwide.
Amtrak attributes 2% of its revenue to mobile — $32 million — and notes growth is
staggering.
Marriott Hotels averaged mobile sales of $6 million per month in 2010 – up 100%
from 2009.
ASOS’s (U.K.) mobile revenues topped £1m in the U.K. during December — double
the retailer’s expectations.
1-800-Flowers.com tops $1 million in quarterly m-commerce sales — up 9,900%
from same quarter in 2010.
Worldwide, mobile commerce should hit $119 billion in 2015, according to
ABI Research. Despite the upbeat forecasts, a large number of businesses
are in the planning or early deployment phases of their mobile strategies, but
consumers want to connect on mobile devices today.
63% of smart phone users access the internet on their mobile device. They are searching for hours, special offers, addresses, maps, menus, and many other details about your business. Traditional desktop websites simply do not function or display the same on a mobile screen. Users can be easily frustrated. If your website is not mobile-friendly, you will miss consumers that are actively looking to engage with your business. This presentation gives you everything you need to take the next step and build a mobile website. It's simple, economical and you have total control of the content and any updates or changes.
Presentation Designed by Al Bonner - Presentation Transformations
Compuware ASEAN APM User Conference 2013 - University of Customer ExperienceCompuware ASEAN
Rafi Katanasho discusses effectively monitoring the customer experience across diverse platforms. He outlines 5 tips: 1) Analyze performance data in relation to user behavior to see where customers are dropping off and optimize key pages. 2) Speed up resolution of user complaints to improve their experience. 3) Report on key business metrics like conversions and revenue to understand the impact of performance issues. 4) Manage third-party services that can impact response times. 5) Unify oversight of different customer channels like web, mobile web, and native apps for a holistic view of the experience.
This document discusses how enterprise applications need to be prepared for the growing mobile user base. It provides tips for organizations, including adopting the end user's perspective, ensuring services can be accessed 24/7 from any device, and using a "one web" approach to application performance management that treats all devices and browsers equally. The document also stresses the importance of meeting and exceeding user expectations around performance and satisfaction to drive adoption of mobile apps and websites.
Presentation Dayton area marketing preofessionals on strategies for leveraging mobile apps as marketing tools. Provides update on new mobile technologies such as NFC. Explains native apps vs. mobile apps and how apps can be constructed and integrated with web sites and print media.
This document discusses the growing importance of mobile optimization for businesses. It notes that 45% of consumers use smartphones for in-store research and 39% of walkouts were due to lack of smartphone optimization. The document then proposes mobile-optimized websites, apps, marketing, and services that businesses can use to better engage smartphone users. Finally, it outlines the mobile landscape and sectors businesses can target, as well as the services the company can provide to help businesses expand to mobile.
Managing user experience for your business applicationsCompuware ASEAN
The document discusses managing user experience for mobile applications. It provides 5 tips: 1) adopt the end-user's perspective for all visits from any device, 2) be prepared for success by testing from the end-user perspective under peak traffic, 3) ensure end-users can access the mobile service 24/7, 4) embrace a "one web" approach to manage performance across mobile and web, and 5) benchmark performance against competitors. The document emphasizes the importance of meeting and exceeding high user expectations for load times and a positive experience across diverse devices and platforms.
Thriving in the Mobile App Economy: Mobility Market Overview & StrategyCA Technologies
In today’s mobile app economy, providing the best user experience is critical to building customer loyalty. For example, 67% of Australian consumers left a brand because of slow mobile app load time.
In this presentation, Jonathan Lindo, CA Technologies VP of Enterprise Mobility, global expert on software best practices and mobility strategy, shows how you can:
• Accelerate your speed-to-market, gain complete visibility and deliver value to your business with DevOps for Mobile.
• Proactively resolve problems with your mobile applications.
• Deliver a 5-star application experience to your mobile users.
Get a trial of CA Mobile App Analytics (CA MAA) here: http://cainc.to/MY96fo
JUMP13 Whitepapers Live: Mobile InnovationJamie Brighton
A new statistic or report seems to be released every day about device adoption, app downloads or the changing ways in which consumers are interacting on mobile channels. Behind these statistics are significant business challenges that also represent significant business opportunities for those brands and marketers that embrace mobile marketing. This session will explore those opportunities and look at some specific examples of companies that are innovating in the mobile channel - by providing uniquely mobile customer experiences that truly enhance the relationship that the customer has with the brand. It will also look at the tools that are available to help marketers address the mobile channel, from app creation and management to behavioural analytics and mobile content optimisation and targeting.
The document discusses the growing importance and usage of mobile internet and applications. Some key points include:
- Over 40 million people in the US use mobile internet and there are over 3.7 billion mobile users globally.
- Mobile apps are popular with 1 in 4 US adults using apps for activities like taking pictures, texting, accessing the internet and using email. However, developing apps may not generate much profit for producers.
- The mobile web faces challenges of supporting the wide variety of mobile devices and browsers, though display quality is improving as newer devices adopt WebKit.
This document provides 20 tips for creating a successful mobile candidate experience when applying for jobs using a smartphone. It begins with an overview of mobile market trends showing growing smartphone usage. The tips are organized into four categories: capability, formatting, functionality, and integration. The document advocates designing mobile job applications that are optimized for small screens, maintain functionality across different devices, and integrate in real-time with applicant tracking systems. It also emphasizes building trust through consistent branding and configurability to mimic the full website experience.
The document summarizes a presentation on mobile user experience (UX) given on June 14th, 2012. It covers:
- Background on the state of mobile platforms and importance of custom mobile apps.
- Changes since the last briefing in 2009, including growth in app downloads and mobile usage statistics.
- Design principles for mobile like reducing content and prioritizing tasks.
- Current trends like responsive design, which adapts content for different screens using CSS.
- The future of mobile, including gestures and testing techniques.
3 th mobile leadership program mobile assetsRein Mahatma
This document provides guidance on designing effective mobile websites. It discusses how most user time is spent on mobile apps rather than mobile sites. However, mobile sites still serve important purposes like introducing new users and supporting commercial tasks. The document outlines principles for mobile site design like keeping homepage navigation simple, making search visible and relevant, and breaking forms into small, manageable chunks. It emphasizes easing the consumer experience by allowing guest checkout and partial form saves.
This document summarizes a presentation about mobile apps versus mobile websites from the user's perspective. It provides statistics on mobile usage and discusses two case studies - the mobile traveler and mobile job seeker. It then covers the business/technical perspectives of apps and mobile websites in terms of functionality, usability, and discoverability. Finally, it discusses important factors for users in deciding between a mobile app or website, such as context, cost, performance, usability, consistency, discoverability, usage, social/cultural aspects, functionality, and relevance.
Complexity At The Edge How To Maximize The Mobile OpportunityCompuware APM
Mobile applications and websites are increasingly complex due to different networks, browsers, devices and technologies. Ensuring good performance across this complex mobile landscape is challenging. Poor mobile performance can significantly impact businesses through increased abandonment rates and reduced conversions. Application performance monitoring solutions are needed to optimize mobile experiences, understand performance issues and their business impacts, and quickly resolve problems.
Managing Cost in Public Cloud EnvironmentsCompuware APM
This document discusses managing costs in public cloud environments. It begins by explaining that moving to public clouds is about on-demand provisioning and easy scaling to save resources and money. However, there is a paradigm shift, as the risk moves from unplanned capacity needs to unplanned operational costs. To manage this new risk, companies must monitor resource usage and understand how application usage drives costs. This allows identification of costly transactions, features, user behavior, and tenants to better optimize spending.
Don't Lose Your Viewers: Keep Their Attention With High Performance StreamingCompuware APM
Significant effort and investment go into producing great online advertisements, music videos, and trailers for blockbuster movies. If the video stream is not available, you end up with “dead air.” If the stream rebuffers repeatedly, causing users long wait times, you’re creating poor end-user experience and, worse, possibly losing them as customers. Both outcomes are going to result in a negative impact on your brand and your revenue.
Why Server Virtualization Demands an End-user’s PerspectiveCompuware APM
Enterprises regularly refresh server platforms to harness improvements in compute capacity, power consumption and maintenance costs. In 2012, servers are more likely to be virtualized than physical, presenting new challenges in a migration project. Monitoring at a component-level won't improve performance but subjective monitoring of the end-user experience (EUE) does.
Today's Application Performance Management (APM) tools employ EUE monitoring so pre-migration baselines and post-migration SLAs are based on what matters: the subjective quality of user experience. The added benefit? APM identifies and resolves problems more quickly than component monitoring tools. This shields server migration projects from costly extensions and infrastructure overlaps by accelerating problem identification and resolution.
Join Compuware and featured guest Forrester Research, Inc. in this webcast to understand:
- Forrester's definition of the user experience network or UxN
- Why dynamic virtualized environments demand end user monitoring
- Four new principles for I&O Managers to enhance UxN
- How APM ensures successful migration projects
Register today and receive a complimentary copy of the December 2011 Forrester Research report: "Virtual Network Infrastructure", authored by Andre Kindness
Speakers:
Andre Kindness, Senior Analyst, Forrester Research Inc.
Andre serves IT Infrastructure & Operations Professionals. He is a leading expert on network operations and architecture. His research focuses on the networking technology and strategy, mobile network infrastructure, application delivery networking, data center convergence, and network infrastructure security.
Webcast: CIO Insights: How to Optimize User Experience Across 60 Hospitals Compuware APM
** If you would like to download a copy of the slides- please email jessica.murphy@compuware.com and she will send the slideset to you via email.**
For health services provider Christus Health, poorly performing applications are never an option. Just as medical equipment cannot fail, the applications supporting Christus Health must operate flawlessly. In order to avoid lost revenue, decreased clinical productivity and increased risk to patients, Christus employs an end-user perspective to application performance management.
Join Christus Health CIO George Conklin in this Compuware webcast to learn:
• What impacts healthcare app performance has on customer experience and business goals
• How Christus IT and the business teams optimize customer experience
• Real-world best practices for improving user experience without slowing down your healthcare processes and procedures
What You Will Learn:
George Conklin, Senior VP and CIO of Christus will share real-world experiences and Christus Heath’s best practice approach for ensuring users in their healthcare system have the best application performance possible.
3 Keys to Great Customer Experience When Launching Web and Mobile ApplicationsCompuware APM
Designing a great application is only part of ensuring a great customer experience. Ensuring that the application meets business and user expectations in a way that attracts and keeps customers wanting more, yet protecting and increasing business interests is the key to a great customer experience.
Join guest speaker Margo Visitacion of Forrester Research Inc, and Mark Eshelby of Compuware for this webinar about Designing and Launching Web and Mobile Applications that delight your customers and are good business.
In this webinar learn how:
• Today’s teams must focus on a wider range of requirements to verify in complex environments
–how do web and mobile applications change the customer experience?
• Why application development professionals must use collaborative test design principles and approaches .
• How to approach testing your Web and Mobile Applications focusing on the end user experience.
The State Of Mobile Commerce – Are You Meeting Your Mobile Customers’ Expecta...Compuware APM
Are you meeting your customers’ mobile experience expectations?
According to Forrester Research*, mobile commerce is booming: sales via mobile devices, such as smartphones and tablets, will grow 40 percent per year for the next five years, capturing $31 billion by 2016. With mobile your websites and applications are literally in your customers’ hands. But are you meeting their expectations? According to Compuware research 75% of the top US retailers are not meeting mobile end-users’ web performance expectations.
Speed and availability are key requirements of the mobile channel. Customers on tablets and smartphones expect quick transactions that work flawlessly anytime, anywhere. Failure to identify and resolve a slow – or worse, malfunctioning – mobile site or application will result in lost revenue, rising operational costs and irreparable brand damage.
Join our featured speakers, Sucharita Mulpuru, Vice President, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO, Steve Tack to learn:
• The current state of mobile commerce and key mobile trends
• Why tablet owners are a key component of mobile success
• Common mistakes that prohibit companies from capitalizing on the mobile opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone and tablet users
*Mobile Commerce Forecast 2011 to 2016", Forrester Research Inc, June 17, 2011
Speed Your Apps Launch to Market: Learn Six Best Practices for DevOpsCompuware APM
Today’s pace of business and competitive pressures are driving organizations to constantly release new applications and features. Organizations are embracing the concept of DevOps to enable apps to be designed, developed and deployed more quickly, at lower cost and with fewer problems. New technology and best practices can help propel organizations towards a successful DevOps model.
Join featured industry experts from Forrester Research Inc. and Compuware dynaTrace to learn:
• Six Steps IT Ops Can Take To Build A Tighter Relationship With Development Groups
• How to identify hidden dependencies and unforeseen risks
• Overview of current and future tools used in DevOps environments
Recent Survey Reveals that Optimized APM Approaches Increase Business Efficie...Compuware APM
The document summarizes findings from a 2011 survey on application performance management (APM). Key findings include:
1) Over 60% of organizations spend too much time troubleshooting performance issues and want to identify issues before they affect users.
2) Top challenges for APM include management costs, usability of performance data, and lack of transaction monitoring across IT infrastructure.
3) Capabilities like single-platform monitoring and in-screen metrics are driving new adoption of APM tools.
4) Time to value, ease of use, and demonstrated effectiveness are top evaluation criteria for APM solutions.
Web applications that perform well can strengthen a company's brand, reputation, and create customer loyalty. Web applications that perform poorly put all of that at risk. Web load testing is a critical component to any risk management plan for web applications.
Join Scott Barber, President of PerfTestPlus and Colin Mason, Product Manager, Compuware to learn the whys and wherefores of Web Load Testing as they present Web Load Testing for Dummies.
You will learn:
* The ins and outs of web load testing — know what to expect from web load testing
* The importance of outside-in load testing — determine what the performance feels like to an actual user
* Why and when to test — set goals, gather your team, and implement
* How to manage ongoing analysis— monitor how your testing is going
* How diagnostics tools combined with web load testing dramatically reduces time to problem resolution
Scott Barber, Chief Technologist, President and CEO of PerfTestPlus is a writer, consultant, and speaker. He is a prominent thought-leader in the area of software system performance testing and served as the Executive Director of the Association for Software Testing, and is the co-founder of the Workshop on Performance and Reliability.
He has contributed to several books including the upcoming How to Reduce the Cost of Testing, Taylor & Francis.
Colin Mason, Product Manager for Gomez Web Load Testing, at Compuware, has over a decade of performance testing experience and has conducted over hundreds of load tests for companies world wide. He has presented at numerous industry conferences, including STAR, and has authored industry-acclaimed papers on performance testing web applications.
Measure Twice, Cut Once: 5 Best Practices For Selecting Your Cloud Service Pr...Compuware APM
So, you’ve defined your cloud strategy, developed the business plan, published your cloud application roadmap, and got buy-in from all the stakeholders. Now comes the hard part – selecting your cloud service providers and partners!
Many companies are finding out the hard way that while the cloud is a simple concept, beneath the billows lays a complex application delivery chain with many hidden dependencies and unforeseen business risks. And with the business demanding faster and faster ‘time-to-value’, you have less time to do more, often without good information. The net result is your risk of choosing the wrong cloud service provider is significant. It could even reduce or eliminate the planned business benefits and ROI.
So how can you ensure that your selection process for cloud service providers and partners is fast but well-informed, based on reliable data and mitigates the risk of hidden surprises?
Join EMA and Compuware in this webinar and discover:
• Where to find reliable, actionable data on CSP performance and availability
• What factors you should take into account that are unique to you
• Whether SLAs matter when it comes to selecting a CSP
• How to identify hidden dependencies and unforeseen risks
• How to do cost-effective, real-world performance testing of CSPs
How to Mitigate the Performance Risk of Third-party Web ComponentsCompuware APM
No website is an island. To provide rich customer experiences, websites increasingly depend on third-party components such as shopping carts, ads, customer reviews, web analytics, social networking, search engine optimization, video, and many more. Third-party components enrich your website’s functionality to drive more traffic to your site, offer interactive experiences, increase conversion, and add new functionality when it becomes available.
The problem: Your entire website can be vulnerable to degraded performance or a complete shutdown if any one of these components fails. The solution is to follow best practices in website design and monitoring to happily use third-party components while mitigating the risk of dependency.
Forrester principal analyst Mike Gualtieri and Compuware APM CTO Steve Tack to show:
• How third-party components can make your website better and why this trend will only increase.
• Why service level agreements give you a false sense of security.
• Best practices to mitigate the risks of using third-party components.
Optimizing web and mobile site performance using page speedCompuware APM
End-users’ expectations for web and mobile site performance keep rising. In a 2011 survey of 4,014 mobile web users 71% stated they expect websites to load as quickly, almost as quickly or faster on their mobile phone than on the computer they use at home – up from 58% in 2009.
With web and mobile sites your customers expect transactions that are fast and work faultlessly. Failure to deliver quality web experiences through slow or malfunctioning sites will result in lost customers and business.
Featured speakers, Bryan McQuade, Senior Software Engineer at Google and Page Speed tech lead, and Compuware APM CTO Steve Tack show:
• What end-users rising performance expectations mean for website owners and developers
• The impact of web and mobile site performance on business results
• Best practices to optimize web and mobile site performance using Page Speed
Delta Air Lines Shares Best Practices for Becoming a Top Performing WebsiteCompuware APM
Delivering a fast and reliable website is critical to achieving business results. Research shows that a one second delay in website load time decreases conversions by 7%. That is quite significant when you are Delta Air Lines.
What You Will Learn:
Our featured speaker, Faiz Ahmad, Director of eCommerce Channels at Delta Air Lines, will share Delta's best practices for maintaining a top performing website that achieves their business goals
Join Delta's Ahmad and Compuware's performance expert, Matt Poepsel, to learn:
* About the impact of web performance on customer experience and business goals
* How Delta Air Lines integrates performance metrics to overall website success metrics
* How marketing and IT at Delta work together to optimize customer experience
* Best practices for improving your own customer experience without slowing down your site
"What Users Want from Mobile - A study of consumers’ mobile web and applicati...Compuware APM
The document summarizes research showing that mobile users expect fast loading websites and apps. 71% of mobile users expect faster loading than desktop, but 77% of top North American companies have mobile page loads over 5 seconds. Slow loading and crashes are major issues, causing 46% not to return and 57% not to recommend sites. Most mobile users will wait only 5 seconds before leaving. The document urges companies to monitor mobile performance.
Are Your Applications Delivering What Your End-Users Expect?Compuware APM
The end user experience is a critical pillar of application performance management. It requires a global view that tracks the path of an application from data center through the Internet, and all the way to "the last mile" of delivery to the end user's computer or device.
Although a well-established discipline, traditional application performance management approaches provide highly silo'ed views of application delivery to the end user. A full picture requires breadth and depth, and a view of the full business impact.
Featured speakers, Tony Baer, Senior Analyst from independent research firm Ovum, and Compuware APM CTO Steve Tack to show:
• Why traditional monitoring doesn’t tell the full story
• The top 5 APM best practices
• How to build your APM roadmap: applying best practices and creating your performance journey
Managing Complexity Across Today’s Application Delivery Chain:Six key indicat...Compuware APM
Managing Complexity Across Today’s Application Delivery Chain:
Six key indicators for prioritizing application performance improvements
Today’s application delivery chain is harder to manage than ever. Applications ranging from mission-critical legacy systems to innovative productivity tools running on employee-owned smartphones all must be delivered flawlessly. Additionally, technologies like virtualization, the cloud and WAN optimization make managing performance even more complex. As each new application generation is deployed on top of existing assets, managing system-wide application availability and performance becomes increasingly dependent on a growing collection of incompatible tools, informal processes and multiple – often siloed – stakeholders.
This complexity is only going to grow. In this webinar, you will learn how to tame complexity and optimally manage application availability and performance.
• J.P. Garbani, of Forrester Research, highlights new research that assesses the complexity in IT operations, both now and in the future.
• Compuware’s Steve Tack details a strategic approach that will allow customers to plan and implement a coherent, structured APM framework based on the concept of an APM “Performance Journey.”
You'll learn :
• six key indicators that will reveal your APM problem areas
• how to develop a performance journey roadmap based on five core areas of APM best practices in order to manage and monitor application complexity more efficiently
• how to achieve the following goals:
• increase productivity while lowering costs
• maintain and improve service quality
• adopt new service demand quickly and efficiently
• align IT goals to meet business needs
• what the future holds for IT operations
Top Tips To Deliver Quality Mobile Web And App Experiences To Smartphone UsersCompuware APM
Are you delivering quality web and app experiences to your mobile customers?
With mobile websites and applications your customers expect quick, anytime transactions that work flawlessly. Failure to deliver quality end-user experiences through slow or malfunctioning mobile websites and applications will result in lost customers and revenue.
Charles Golvin, Principal Analyst from independent research firm Forrester Research, Inc., and Compuware APM CTO Steve Tack describe:
• What growing mobile web and application adoption and rising customer expectations mean for mobile service owners
• Why smartphone owners are the key to your mobile success
• Common challenges that prohibit companies from capitalizing on the mobile market opportunity
• Best practices to deliver quality mobile web and application experiences to smartphone users
5 Best Practices for Successful Cloud Deployments – and the Pitfalls to AvoidCompuware APM
Companies that rely on enforcing Service Level Agreements (SLAs) from their Cloud Service Providers to manage the performance of their cloud applications are increasingly discovering that they are failing to meet their business objectives. The reality is that by the time an SLA has been missed, your end users and customers have already been severely impacted, resulting in poor adoption and missed revenue opportunities.
Successful cloud deployments require real-time visibility of application performance and service level trends across the entire delivery chain – from first mile (your data center) to last mile (your users). This insures that companies are able to detect problems anywhere in the delivery chain, before end users, customers, and your business are impacted.
This webinar will provide evidence of the revenue impact of poor cloud application performance and service level management, and will present an integrated cross-domain services and application performance management strategy that will dramatically improve the business results that you achieve with Cloud Computing. The information will be of use to anyone who is responsible for the successful execution of their company’s cloud strategy, both in the line-of-business and IT.
Dennis Drogseth, Vice President, Enterprise Management Associates, Inc and Richard Stone, Compuware’s Cloud Solutions Manager talk about:
• Research results showing how and where companies are benefitting most, and conversely where they’ve had issues, or had to rethink and redirect their cloud initiatives
• Best practices to adopt – and pitfalls to avoid – that will enable you to get cloud deployments right the first time from both a process and an APM perspective
Best Practices For Delivering Quality Web Experiences In A Mobile, Multi-Brow...Compuware APM
Are you delivering quality web experiences to all your end-users – no matter what browser or mobile device they use?
Research shows 60% of mobile Web users had a problem in the past year when accessing a Website on their mobile device.
No matter what your customers use to access your website – from Internet Explorer 9 on a PC to Safari on an iPhone – they expect your site to be fast and work flawlessly.
Join renowned mobile platform strategist Peter-Paul Koch and Compuware CTO APM Steve Tack to learn:
- What growing web and mobile browser proliferation means for IT and Web app owners and developers
- The latest browser trends including the evolution of mobile browsers and HTML 5
- How to meet customers’ web experience expectations regardless of browser or device
- What problems exist for companies attempting to maintain cross-browser interoperability
- Best practices to deliver quality web experiences to all customers no matter what browser or device they use
Best Practices For Delivering Quality Web Experiences In A Mobile, Multi-Brow...
Maximize Your M-Commerce Strategy
1. Maximize Your M-Commerce Strategy
Presented at MeasureWorks
Mobile Performance Meet-up
March 16, 2011
Imad Mouline – CTO APM Solutions, Compuware
@imadmouline
2. Agenda
The big question: Native App or Mobile Site?
The typical evolution of a mobile strategy
Mobile performance: whose problem is it?
Best Practices and Recommendations
3. How Do We Engage Mobile Users?
Optimized mobile Mobile native
Regular website website application
4. Should We Just Go With Our Website?
Most smart and feature phones and tablets do not support complex,
high bandwidth Flash & Ajax applications
Common problems include usability hindrances, navigation paradigm
clashes and screen real estate management issues
iPhone 4 Blackberry Bold T-Mobile G1
5. Should We Just Go With Our Website?
Internet Explorer 7.0 - 9.8 sec. iPad 3.2 - 18.7 sec. iPhone - 43.0 sec.
Firefox 3.6.3 - 6.5 sec.
“Full website” performance tested
on mobile browsers using WiFi
6. We Need A Mobile Strategy – Should We Focus On A Mobile Site,
Or A Mobile App, Or SMS?
What is the profile of our end-users and what are they trying to
achieve using our mobile initiative?
RICHNESS OF EXPERIENCE/
DEVELOPMENT COST
Smart-
App App phones
Smart & mid-end
Mobile site Mobile site phones
Smart, mid-end & feature
SMS SMS phones
ADDRESSABLE AUDIENCE DEVICE FOCUS
7. What Are The Pros And Cons Of A Mobile Website?
Pros
Latest browsers increasingly
support
- access to local resources
- latest performance
optimization approaches
Short time to market
Higher level of device
compatibility
Cons
No access to certain native
resources – e.g. camera
Sophisticated performance
optimization techniques
difficult to master
8. What Are The Pros And Cons Of A Mobile Application?
Pros
Device-specific look and feel
Access to local/native
resources
One touch startup
Opportunities for improved
perceived performance
Cons
Friction
Need to maintain backwards
compatibility/fragmentation
Long time to launch/approval
process
9. What Types Of Devices Should We Support?
Research shows smartphone owners are by far the most active users of
the mobile web
F e
e p
a h
t o
u n
r e
Q
M
D
S
mh
ao
rn
t e
p
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Daily Weekly Monthly
Source: Forrester Research North American Technographics® Benchmark Surveys, Q2 2010
10. The Typical Evolution of a Company’s Mobile Strategy
Denial – Don’t do anything Limitation
“Mobile Phone Users? Do we have any?”
“Just have them go to our regular website”
(Reluctant) Acceptance – Create a minimal mobile site
“Let’s create a simple version of our website that works across all devices”
Lowest common denominator approach
Panic – Get an app store presence as quickly as possible
“We have to have a native app. Everyone else is doing it”
Create a thin native wrapper around the browser object. Low effort.
Questionable value.
Contemplation – Fix the native app
“Wow! These phones can do that?”
Iteratively replace browser object with native calls, add device-specific
capabilities
Opportunity
Maturity – Optimize the mobile site
“Wow! I can do that in a browser? Really?”
Use the mobile-specific browser capabilities to enhance mobile site
12. Smartphones Have Redefined Mobile End-Users’
Experience Expectations
By end of 2011 Nielsen
expects more smartphones in
U.S. than feature phones
As of November 2010
31 percent of U.S. mobile
subscribers own smartphones
45 percent of recent
acquirers chose a smartphone
over a feature phone
Mobile users expect rich,
engaging mobile website and
application end-user
experiences
14. Not Meeting Your Customers’ Mobile Web Experience Expectations
Negatively Impacts Brand Equity And Revenue
Research shows 60% of mobile Web users had a problem in the past year when
accessing a Website on their phone
Media company
has no insight
into performance
or availability of
outsourced
mobile website
Social media allows users to voice and record
their frustration in real-time, negatively
impacting revenue and brand equity
15. Not Meeting Your Customers’ Mobile App Experience Expectations
Negatively Impacts Brand Equity And Revenue
Mobile app stores feature
built-in end-user feedback
mechanisms that directly
impact app uptake
16. Mobile Service Performance Impacts Business Results
Abandonment Rate Across 200+ Sites / 177+ Million Page Views
Over 2 weeks / All Browsers
30
25
Abandonment Rate (%)
20
Abandonment Rate -
15 All Browsers
10
5
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Page Load Time Band (sec.)
Source: Gomez real user monitoring
17. Mobile Service Performance Impacts Business Results
Abandonment Rate Across 200+ Sites / 177+ Million Page Views
Over 2 weeks / All Browsers vs. iPhone Safari
30
25
Abandonment Rate (%)
20 Abandonment Rate -
All Browsers
15
Abandonment Rate -
iPhone Safari
10
5
0
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Page Load Time Band (sec.)
Source: Gomez real user monitoring
18. Mobile Website And Application Performance Is Not
Somebody Else’s Problem
Your competitors’ mobile services are delivered over the same
wireless networks as your own
Differences in mobile web page response times across verticals
3 US locations, AT&T/iPhone, 27 Dec 2010 to 24 Jan 2011
BANKING TRAVEL NEWS RETAIL SPORTS
Fastest Fastest Fastest Fastest Fastest
3.138 sec 4.086 sec 6.301 sec 8.602 sec 15.837 sec
Slowest Slowest Slowest Slowest Slowest
19. iPhone Performance in the Netherlands – February 2011
Load Time Perceived Render Time
20
18
16
14
12
10
8
6
4
2
-
20. Delivering Quality Mobile Web And App Experiences Is Difficult
1. What is 2. Where is
the the root
business cause?
impact?
Cloud Customers
Private Public Browsers
Local
Data Center ISP
3rd Party/
Virtual/Physical Environment Cloud Services
Is it my
Mainframe
DB
Servers
App
Servers Is it an
Web
Servers Is it a
Load
Balancers Is it a
data ISP or the 3rd party browser Major
center?
Storage
NetworkInternet? provider? or device? ISP
Content
Delivery
Networks
Web Mobile WAN
Services Components Optimization Mobile
Carrier
Devices
Employees Employees
(via WAN)
21. Know Your End-Users And Their Context
Can end-users complete key transactions in the mobile context?
Under time pressure
While on the move
Often one-handed
With intermittent network connections & GPS signals
What devices do they use?
What networks are they on?
What are their usage patterns?
What is their location?
What else are they doing?
22. Know Your Application
Inside the Outside the firewall User’s device
firewall
Web
Shopping analytics
Session cart
Information
Ads from
Adserver
Search
CMS
content Video from
media server
CDN
content
23. Know Your Browsers: Browsers Are Evolving
HTML5 support
Application cache canvas,
audio, video, local storage,
geo-location, web workers
etc.
CSS3 Support
Webfonts, animations,
gradients, shadows, etc.
Performance improvements
Faster JavaScript processing
Parallel download of JS scripts
More parallel connections
Resource pre-fetching
Multi-threading in JS
Key Trend - more and more client-side processing
24. Browsers Are Evolving Fast
Google and Apple driving HTML5 support for web & mobile browsers
“We're betting big on HTML 5.” - Vic Gundotra, Google
“The world is moving to HTML5.” - Steve Jobs, Apple
HTML5 Test is an indicator of browser support for HTML5 features
Safari, Chrome and mobile browsers lead the way
IE 7 IE 8 IE 9 beta FF 3.6
iPad 3.2 Android 2.2 iPhone 4.2 Safari 5.0 Chrome 6
HTML5 Test (max 300 points ) - http://html5test.com/
25. Leverage HTML 5 Support For Improved Performance And Better
Experiences Across A Wide Range Of Devices
26. Simplify And Think End-User Goals
Fewer steps to complete an end-user goal equals better perceived
performance from an end-users’ perspective
27. Know If Your Mobile Site’s Performance Compares Favorably
To The Competition
Your competitors’ mobile
site and app performance
contributes to shaping your
customers’ expectations
28. Validate Your Mobile Site Renders As Expected For All End-Users
Android 2.2 – Nexus One BlackBerry OS 5 – Storm 2 iOS 4.1 – iPhone 3GS
29. Make Sure Your Mobile Service Performs As Expected For All End-Users
30. Prepare For Success
Mobile site & app traffic exceeded expectations
& overwhelmed mobile delivery infrastructure
leading to slow load times & outages
31. Adopt A “One Web” Application Performance
Management Philosophy
What constitutes mobile?
Web & mobile sites & applications often share infrastructure & web services
Important to leverage established and common best practices, metrics and
technologies for both mobile and web channels
Garner operational efficiencies
Identify mobile specific problems, web specific problems or both across the entire
web application delivery chain – from device to datacenter
iPad & Safari
iPhone & Safari iPhone App
Windows 7 & Chrome
32. How To Assure The Customer Mobile Web Experience
Stop thinking of mobile as a channel
with limitations
Know your end-users and their context
Simplify and think end-user goals
Make sure your mobile service meets
end-users’ experience & performance
expectations
Know if your mobile site’s
performance compares favorably to
the competition
Prepare for success
Adopt a “One Web” application
performance management philosophy
33. Ensure Your Mobile Initiatives Perform
Deliver quality mobile Website, Benchmark mobile service performance
application and SMS experiences against the competition
Ensure mobile sites & apps perform Identify, diagnose & resolve performance
optimally under peak traffic conditions issues before customers are impacted
34. Questions
Gomez Customers Enjoy
Measurable Benefits
Increased conversions 10%
Reduced homepage load time from
11.3 seconds to 3.4 seconds
Improved page load times 23%
Saved 50%+ in staff and fees
Reduced seven-step
transaction time by 50%
Reduced downtime 45%
Achieved under 3 second
response time and 99%+
availability
Validated decision to consolidate
three data centers
For more information visit Gomez.com or contact us at +1 781.778.2700