Maximising your investment in social media
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A presentation on maximising your use of social networking tools. Originally presented to members of the Pietermaritzburg Chamber of Business and then via the web to people attending an Aldes Business Brokers presentation. Copyright and trademark rights of all parties mentioned (or screen capture images used) acknowledged
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We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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- 1. Maximising your investment in social media/networks Presentation with compliments of Bryce Biggs ©
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