The document discusses the potential benefits of container technologies like Docker. It notes that containers offer significantly higher density than virtual machines by avoiding hypervisor overhead. This density improvement can lead to major cost reductions by reducing infrastructure needs. Containers also improve developer efficiency by making development environments portable and disposable. This allows more rapid experimentation and innovation, potentially translating to increased revenue. Technologies like Amazon Lambda take the on-demand aspects of containers even further by abstracting compute resources. The document promotes StackEngine as a solution for managing containers at scale in production environments.

1. Apache Software
Foundation:
What’s Next?
Matt Franklin
Foundation Member
Incubator PMC Member
PMC Chair & Vice President, Apache Rave

2. The Apache Software Foundation
“The Apache Software Foundation provides support for
the Apache community of open-source software projects,
which provide software products for the public good.”

3. Apache Projects
Over 300 Open Source Projects
Over 25 different programming languages
Over 20 different categories from big data to e-mail

4. The Apache Incubator
“The Incubator project is the entry path into The Apache
Software Foundation for projects and codebases wishing
to become part of the Foundation’s efforts.”

5. Apache TinkerPop (incubating)
• A graph computing framework
– Defines and manages the Gremlin graph
query language
– Provides abstracted server runtime for most
major graph databases
• Neo4J
• TinkerGraph
• Sail Graph
• Titan
• Working on their first official Apache release
• Last pre-Apache release: 3.0.0M3

6. Apache NiFi(incubating)
• Distributed data processing system
– Guaranteed Delivery
– Data Buffering w/ Throttling
– Prioritized Queuing
– Configurable QoS optimizations
– Data Provenance
– Visual C2
– Security
• Latest Release 0.0.1-incubating

7. Apache Kylin(incubating)
• Distributed Analytics Engine
– Open sourced from eBay
– Provides a SQL interface
– Supports existing BI tools
– Sub-second response across large data
sets
– Leverages Hadoop as a data store
• Working on their first official Apache
release
• Last pre-Apache release: 0.6.6

8. Apache Zeppelin (incubating)
• Web-based Analytics Visualization System
– Integrates Apache Spark for data
processing
– Multi-language backend and query engine
– Rich plugin and extension capability
– Native visualizations with embedding
capability
– Organized into a sharable notebook for
collaboration
• Working on their first official Apache
release

9. Apache HTrace (incubating)
• Provides a mechanism for easily
tracing processes in distributed
systems
• Simple integration model by
wrapping threads
• Modular tracing receivers allows
for custom back-ends
• Supports Zipkin natively
• Latest release 3.1.0-incubating

10. Apache Ignite (incubating)
• In-memory data fabric
– Distributed processing
– Supports multiple use cases
• In-memory DBMS operations with persistent backend
• High performance, massively-parallel computing
• Distributed messaging
• Advanced clustering capabilities
• Distributed data structures
– Optimized for speed in all cases
• Latest release 1.0.0-RC1

11. Groovy
• Popular dynamic programming language for
the JVM
– Interoperability with any JVM libraries
– More permissive programming model than
Java
– Allows for a wider set of use cases than java
• Dynamic scripting
• Programming console
• Proposed Apache Incubator project
• Latest Pre-Apache Release 2.4

12. Boyd Hemphill
Technology Evangelist | StackEngine

13. Tsunami
Docker is here and Lambda is next.
Boyd E. Hemphill - @behemphi

14. Pants?
Nope

15. Gyros?
Nope

16. Linux Container Virtualization?
Yes!

17. What is StackEngine?
We’ll get there

18. Who am I?
Director of Evangelism - StackEngine Jesus, Jobs, Gates - Pick a religion

19. A Brief History of Virtualization
Is history repeating itself?

20. History from an Engineers
Perspective
First there were
containers (1982, 1998,
2005) but they were hard

21. History from an Engineers
Perspective
First there were
containers (1982, 1998,
2005) but they were hard
Then there was the cloud
(2009). It was easy.

22. History from an Engineers
Perspective
First there were containers
(1982, 1998, 2005) but they
were hard
Then there was the cloud
(2009). It was easy.
Today there is Docker and
containers are ready for mere
mortals

23. What’s a Container
Should all horses become unicorns?

24. What is a Container
A Virtual Machine (Cloud)
is a full copy of an entire
computer running in
software via a hypervisor

25. What is a Container
A Virtual Machine (Cloud) is
a full copy of an entire
computer running in
software via a hypervisor
A Container is a slice of a
computer with no hypervisor
overhead.

26. A Virtual Machine (Cloud) is a full
copy of an entire computer running
in software via a hypervisor
A Container is a slice of a
computer with no hypervisor
overhead.
Executive Summary: The lack of
extra stuff in the bottom picture
means big efficiency gains
What is a Container

27. But Wait!
Why do I care?
Typical
Rockstar
CTO
Starts
with,
“Why?”

28. Why you care
In the cloud a physical
machine might practically
be split into 16 VMs.

29. Why you care
In the cloud a physical
machine might practically
be split into 16 VMs.
With containers the
number is in the 100s for
the same machine
(Density)

30. Why you care
In the cloud a physical machine
might practically be split into 16
VMs.
With containers the number is in
the 100s for the same machine
(Density)
In the cloud it can take minutes
to get a new VM

31. Why you care
In the cloud a physical machine
might practically be split into 16
VMs.
With containers the number is in the
100s for the same machine
(Density)
In the cloud it can take minutes to
get a new VM
Containers start in milliseconds.
(Agility)

32. Yeah, still don’t see why it matters.
But I am listening …

33. Cost Reduction - Density
Today you have 100’s or
1000’s of machines.

34. Cost Reduction - Density
Today you have 100’s or
1000’s of machines.
Tomorrow you have
10,000’s containers (and
10 to 100 machines).

35. Cost Reduction - Density
Today you have 100’s or
1000’s of machines.
Tomorrow you have 10,000’s
containers (and 10 or 100
machines).
You pay for machines, not
containers.

36. Cost Reduction - Better Geek
Efficiency
Geeks are expensive

37. Cost Reduction - Better Geek
Efficiency
Geeks are expensive
Containerized
development
environments save
developer time.

38. Cost Reduction - Better Geek
Efficiency
Geeks are expensive
Containerized development
environments save developer
time.
At W2O using VMs we recouped
up to 8 hours per week
(measured) of geek time!
~$250,000 per year. Containers
can be better!

39. Cost Reduction - Better Geek
Efficiency
Geeks are expensive
Containerized development
environments save developer time.
At W2O using VMs we recouped up to 8
hours per week (measured) of geek
time! ~$250,000 per year. Containers
can be better!
We did not measure the recovered
opportunity costs (shame)

40. OK … I like spending less money.
But will it help me grow revenue?

41. Revenue Growth -
Innovation
Remember that 8 hours
per week we saved
developers?

42. Revenue Growth -
Innovation
Remember that 8 hours
per week we saved
developers?
8 hours per week more
features

43. Revenue Growth -
Innovation
Remember that 8 hours
per week we saved
developers?
8 hours per week more
features
Features = Revenue

44. Revenue Growth -
Innovation
These containerized
development
environments are
disposable

45. Revenue Growth -
Innovation
These containerized
development
environments are
disposable
Developers want to
upgrade for the latest
features.

46. Revenue Growth -
Innovation
These containerized
development environments are
disposable
Geeks want to upgrade for the
latest features.
Majority of Developers have
bespoke development
environments

47. Revenue Growth -
Innovation
These containerized development
environments are disposable
Geeks want to upgrade for the latest
features.
Majority of Developers have
bespoke development environments
Easy to make, easy to throw away.
Easy to try something new.

48. Revenue Growth -
Innovation
These containerized development
environments are disposable
Geeks want to upgrade for the latest
features.
Majority of Developers have
bespoke development environments
Easy to make, easy to throw away.
Easy to try something new.

49. Revenue Growth -
Innovation
These containerized development
environments are disposable
Geeks want to upgrade for the latest
features.
Instead of bespoke development
environments
Easy to make, easy to throw away.
Easy to try something new.
Easy to go back if you don’t like the
result

50. Al … most … care
What else you got?

51. A/B Testing
Marketing is more metrics
driven than engineering
teams (irony?)

52. A/B Testing
Marketing is more metrics
driven than engineering
teams (irony?)
Build, Measure, Learn,
Lather, Rinse, Repeat

53. A/B Testing
Marketing is more metrics
driven than engineering
teams (irony?)
Build, Measure, Learn,
Lather, Rinse, Repeat
Bullets not Cannonballs

54. We should look into this Docker thing. You also
mentioned Lamb Chops?
It’s all Geek to me.

55. Amazon Lambda
Containers mean truly on
demand compute

56. Amazon Lambda
Containers mean truly on
demand compute
In the same way the cloud
abstracted all the details of
a machine, lambda does
the same for compute

57. Amazon Lambda
Containers mean truly on
demand compute
In the same way the cloud
abstracted all the details of a
machine lambda does the
same for compute
Tsunami #2

58. Amazon Lambda
Containers mean truly on
demand compute
In the same way the cloud
abstracted all the details of a
machine lambda does the
same for compute
Tsunami #2
Don’t be caught

59. So what is StackEngine?

60. StackEngine
We provide a way to
manage containers in a
Production environment

61. StackEngine
We provide a way to
manage containers in a
Production environment
Cattle not Pets -> Ants not
Cattle

62. StackEngine
We provide a way to manage
containers in a Production
environment
Cattle not Pets -> Ants not
Cattle
Want some help
understanding this potential?
Look us up!

63. StackEngine
We provide a way to manage
containers in a Production
environment
Cattle not Pets -> Ants not
Cattle
Want some help understanding
this potential? Look us up!
http://stackengine.com

64. Tech Colophon
Containers vs. VMs at Pantheon - Use Case -
goo.gl/u3ztxj and goo.gl/gRkKGN
Disposable Development Environments - Vagrant -
goo.gl/whsRV3
Docker 101 - tech tutorial - goo.gl/cuXUU6
Amazon Lambda - announcement - goo.gl/sb1rLh

65. Reading Colophon
Bullets not Cannonballs, Creative Empiricism - Great by Choice - Jim
Collins
Start with Why - Simon Sinek
Measured Learning - The Lean Start up - Eric Reis
Features = Revenue - The Goal, It’s not Luck - Eliyahu Goldratt
Change or Die (goo.gl/Y8cMNT)- The Three Horsemen of the Digital
Apocalypse Considered - Michael Cote

66. Open Source Software Panel

67. Digital Marketing /Design

68. Jon Kolko
Director & Founder| Austin Design Center

69. Daina Middleton
Twitter | Head of Global Business

70. Kurt Holstein
President | Azoic Ventures

71. Matthew Zito
VP Products | Synthesio

72. Digital Marketing /Design Panel

73. Security / Cloud

74. TK Keanini
CTO| Lancope

75. Cybersecurity: a game of
Innovation
TK Keanini, CTO
Lancope, Inc.

76. Evolution of Cyber Conflict
War Dialing, Phone Phreaking …
Manual Attacks (1980s)
Viruses, Worms …
Mechanized Attacks (1988)
Google, RSA …
Talented Human /
Mechanized Attackers (2009)
Target, Neiman Marcus …
DIY Human
/
Mechanized
Attackers (2011)
Intellige
nce
Driven
76
Manual DefensesUnplug
Mechanized DefenFirewall, IDS/IPS
Targeted
Human/M
echanized
Defenders
Reputation, App-aware Firewall

77. © 2014 Lancope, Inc. All rights reserved.
Running the numbers for Feb 2015
http://hackmageddo

78. © 2014 Lancope, Inc. All rights reserved.
Target Distribution for Feb 2015

79. © 2014 Lancope, Inc. All rights reserved.
Industry Drill Down Feb 2015

83. We are losing!

84. Defenders need to find
hundreds of
vulnerabilities and fix
them all, while the
Attackers only need to
find one
Attackers need to
complete a series of
operations without being
detected, while the
Defenders only need to
detect them in one
Changing the Game

85. © 2014 Lancope, Inc. All rights reserved.
Security is Everyone’s Problem!
• Be social about security
– Establish methods of authentication proactively
– Neighborhood watch
• Healthy Paranoia
– Extra care with any call to action (click on this, download that..)
• Use 2-factor authentication early and often.
– https://twofactorauth.org/
• Pay for security features and demand more from vendors!
• The only secure data is encrypted data
• Security is everyone’s problem – do your part and out innovate your
attacker!

86. • tk@lancope.com
• Follow me on Twitter
– @tkeanini
• Personal Blog:
– tkonsecurity.com
• Professional Blog
– www.lancope.com/blog
• LinkedIn:
www.linkedin.com/in/tkkeaninipub/
• Goodreads: TK Keanini
Because I’m noisy

87. © 2014 Lancope, Inc. All rights reserved.
MAHALO! (Thank you)

88. Michael Crosno
CEO| Click Security

89. Changing Security Landscape

90. CNET, 2013
Cyber Crime Market
Page 90Click Security Confidential
Criminal Action Estimated Costs
Global Cyber Activity $300 billion – $1 trillion
Drug Trafficking $600 billion
Piracy $1 billion – $16 billion
Globally, we spend $70 billion per year to stop the bad guys
The bad guys are making $300+ billion a year

91. Why Security Systems are Failing
Page 91Click Security Confidential
 Attack Surfaces
 Adversaries
 Enterprise Defenses

92. Expanding Attack Surfaces
Page 92Click Security Confidential
Humans
78% of IT professionals
consider employees as the
biggest security threat
508 is the average
number of applications
in an enterprise
Networks
5.2 is the average number of
devices per knowledge worker
connecting to a network
Software
Citrix, 2013
Forbes, 2014 Ponemon Institute, 2015

93. AV-test.org, 2015.
Evolution of Adversaries
Page 93Click Security Confidential
$1,300 is the average
attacker payment for a
banking Trojan
400,000 hackers
estimated in China alone &
growing daily
Malware Explosion # Skilled Hackers Black Market
383,000 new
malware variants
every day
US Intelligence, infosecisland.com
darkreading.com, 2012AV-test.org, 2015

94. Overwhelmed Defenses
Page 94Click Security Confidential
1-3 is the average
number of headcount
devoted to IT security
64% of US companies
face 10,000+ alerts
per month
Point Products Insufficient Workloads Increasing Budgets Underfunded
8% of incidents are detected
by endpoint, firewall &
network solutions
FireEye, 2015
FireEye, 2015Verizon DBIR, 2013

95. Impact on your Enterprise
Page 95Click Security Confidential
32 is the average number
of days to resolve &
lockdown an attack
173 is the average
number of days from
infiltration to discovery
$8.9m is the cost of
the average enterprise
breach
Escalating Costs Slow to Discover Long to Resolve
Verizon 2012 DBIR Ponemon Institute, 2013darkreading.com, 2012

96. Stuxnet – Iran’s Nuclear Power Plants
Page 96Click Security Confidential

97. Dave & Buster’s Restaurant
Page 97Click Security Confidential

98. D&B – Slow and Methodical
Page 98Click Security Confidential
Event Date Time Kill Chain Description of Actor’s Activities
Dave & Busters Feb. 1 0 1 Estonian and Ukrainian intruders scan /evaluate restaurant internet-facing connections
Dave & Busters Mar. 1 28 2 Estonian and Ukrainian intruders breached network security controls at a restaurant
Dave & Busters Mar. 2 1 4 Intruders breach a poorly secured retail system with internal network access, explore network
Dave & Busters Mar. 15 13 3 Yastremskiy and Suvorov contract Albert Gonzalez to customize sniffer for DB network
Dave & Busters Apr. 1 17 4 Intruders used network access to install packet sniffer designed to capture track 2 credit card data
Dave & Busters Apr. 15 14 5 The initial tests of the sniffer failed by crashing or failing to record data
Dave & Busters Apr. 15 0 5 Revised packet sniffer often failed to capture the intended information
Dave & Busters Sept. 1 139 5 Over 6 months intruders improved, tested and monitored their tools
Dave & Busters Sept. 22 1 6 Intruders establishing reliable and persistent control of the restaurant environments
Dave & Busters Sept. 3 1 6 Intruders prepare for breaching the corporate network in Dallas
Dave & Busters Sept. 15 12 5 Corporate servers breached, and admin passwords allow access to network devices
Dave & Busters Sept. 16 1 7 Intruders install the refined tools at 11 locations without detection
Dave & Busters Sept. 17 1 8 Packet capture tools return over 130,000 credit cards' full track data
Dave & Busters Sept. 30 13 10 The intruders were eventually blocked and identified by financial records

99. New Model for Security
Page 99Click Security Confidential
The bad guys are
going to get in – how
do you find them
before they do
damage?

100. Transformational Changes
Page 100Click Security Confidential
Current Security Practices
• Blocking & preventing attacks will work
• Big data produces better results
• Monitoring events will find bad actors
• Canned rules in SIEM’s are enough
Future Solutions Focus
• Detection, profiling & lockdown
• Adversary monitoring & investigation
• Actor kill-chain visualization & analysis
• User created analytics & sharing
Focus on what they do, not
what they use…

101. Page 101Click Security Confidential

102. Michael Cote
Director, Technical Marketing| Pivotal

103. Security / Cloud Panel

104. Emerging Technologies

105. Alex Gruzen
CEO, WiTricity

106. Andres Carvallo
CEO, CMG

107. EDGE POWER
DRIVING
SUSTAINABILITY
2ND EDITION
THE ADVANCED
SMART GRID
Andres Carvallo
CEO & Founder, CMG
www.512cmg.com
2003 – 2015 © Andres Carvallo 107

108. AE Smart Grid Program 2003 - 2011
 First deployment of 127,000 AMR meters in 2003
• Enterprise Architecture deployed in 2006
– Portal, Enterprise Service Bus, Data Warehouse, Business Intelligence, Cyber Security,
IT Management Tools, Fiber backbone
• 2-way RF network upgraded in 2007
– One way RF network built in 2003
• Nodal Market Tools deployed in 2008
– New Generation Management System, New Network Model, SCADA/EMS Upgrades,
Maximo / Power Plant for Generation
• All 430,000 AMI meters installed in 2009
• New IVR and VOIP call center installed in 2009
• New Meter Data Management System deployed in 2009
• 120,000 smart thermostats installed (25% of homes in Austin)
– Started in 2003, 80k residential, 6k commercial, double by 2015
• New Billing System installed in April of 2011
– RT/TOU Pricing, Pre-pay, Web2.0, TXT/SMS, Self-service
• New Distribution Management System installed in June of 2011
– Piloting with 2,500 sensors in 2009. Grow to 20,000 sensors
2003 – 2014 © Andres Carvallo 108

109. We Have Been Here Before
The Grid must be
upgraded to become
an Advanced Smart
Grid because the
nature of technology
is to evolve over time
to empower
individuals at the
edge.
The electricity
industry will follow
similar trend lines
described by
evolution in the IT and
telecom industries.
2003 – 2014 © Andres Carvallo 109

110. Multiple Versions of The Truth
2003 – 2014 © Andres Carvallo 110

111. The Advanced Smart Grid Architecture Design
2003 – 2014 © Andres Carvallo 111

112. What is the Smart Grid 1.0 (SG1)?
It is the automation of the entire Utility Grid
• Smart Grid 1.0 = GA + TA + SA + DA +AMI
• Smart Grid 1.0 (SG1) monitors, controls and manages the
creation, distribution and consumption of energy, AND has
dynamic visibility and control of the distribution assets,
including meters.
• This step requires the logical integration of SCADA/EMS
with DMS with GIS with AMI/MDM in a new way.
2003 – 2014 © Andres Carvallo 112

113. What is the Smart Grid 2.0 (SG2)?
Utility Grids + Buildings + Homes + Vehicles
• My Smart Grid definition since March 5, 2004 united the
Utility Grid, Buildings, Homes, and Vehicles into one grid
• Smart Grid = GA + TA + SA + DA + DR + AMI + DER (i.e.
DG + ES + EV)
• The Smart Grid monitors, controls and manages the
creation, distribution and consumption of energy
• The Smart Grid of the future is distributed, interactive, self-
healing and reaches every device connected to it.
2003 – 2014 © Andres Carvallo 113

114. Smart Home Design
2003 – 2014 © Andres Carvallo 114

115. Smart Building Design
2003 – 2014 © Andres Carvallo 115

116. Smart Utility Design
2003 – 2014 © Andres Carvallo 116

117. SG2 Enables Smart City
2003 – 2014 © Andres Carvallo 117

118. What is the Smart Grid 3.0?
Smart Grid 2.0’s interconnected enabling energy roaming
• My Smart Grid definition since March 5, 2004 unites the
Utility Grid, Buildings, Homes, and Vehicles into one grid and
predicts the eventual roaming of energy among service
territories.
• Either ISO/RTOs, Utilities or New Energy Service Providers
will perform such roaming exchange and settlements.
• This new reality will decouple the transaction for the
commodity from the physical delivery of it regionally,
national, internationally, globally.
2003 – 2014 © Andres Carvallo 118

119. SG3 enables Smart Nation
2003 – 2014 © Andres Carvallo 119

120. Trends to Watch
• Technology Disruptions
–Renewable and Distributed Energy,
Demand Response, Microgrids, Energy
Storage and Electric Vehicles.
• Business Disruptions
–Retail Choice, Product Bundling,
Municipalization, Nationwide Wholesale
Markets, and New Business Models (i.e.
EaaS).
2003 – 2014 © Andres Carvallo 120

121. Questions?
Andres Carvallo
CEO & Founder, CMG
www.512cmg.com
andres@512cmg.com
512-215-9080
@andresecarvallo
2003 – 2015 © Andres Carvallo 121

122. Alexander (Xan) Oser
Dir. Of Business Development | Metaio

124. Metaio
Key Enabling
Technologies
• AREngine
• Thermal Touch
Over 12 Years
of Augmented Reality and
Computer Vision Experience
Optimized
For Next Gen Devices
Best in Class
Software for Professionals
• Metaio Suite
• Metaio Creator
• Metaio SDK
• Metaio Cloud
Largest Product
AR Distribution
• Every I
• V
• Audi AR V

128. Mitsubishi MeView

129. BMW Window to the World

130. Audi Smart Manual

133. Emerging Technologies Panel

134. Future of Tech / Marketing

135. Zita Casszzi
Chief Digital Officer | TOMS

136. Beyond Omni-Channel
Zita Cassizzi
@ZitaC

137. • Your purpose – your reason for existing – is your key
message…and it is not “to make a profit”.
• Why are you really in business?
• Your audience are those that connect with that purpose,
and whose values align with yours. Know your brand
values!
It all starts with your PURPOSE

138. • You don’t own your brand.
• Your customers thoughts and emotions about your
brand are more important.
• Inspire and collaborate with your fans in co-creating
brand stories and content with you, making them
participants and leading stars!
• Empower via site, social media to create & foster a
sense of community and belonging both online and
offline.
From “Customer” to “Advocate”

139. #TRAVELINGTOMS

140. #TOMSHOLIDAYCHEER

141. • Create events and moments = experiences that
connect your fans with the rest of the community.
• Use your brand as a platform for this connectedness
and foster the sense of belonging.
• Examples:
– Brand Moments and Milestones
– Instameets
– Store Openings or events with influencers
– Music Festival
Weaving Physical & Digital

142. Diverse touchpoints
Offline Online
Mobile
Responsive
Website Mobile Site
Mobile App
One Day Without Shoes
Experiential
Social Media
TOMS Stores
Experiential
Retail Partners
Community Outreach
Campus Programs
Giving Trips
Ticket to Give
Sweepstakes
Customer
Service

143. Cohesive creative and delivery

144. deliver memorable
moments
INSPIRE and MOTIVATE to TAKE ACTION
• CREATE a dialog – in physical and digital contexts.
• INVITE to be active participators.
• CO-CREATE and deliver value.
• PROVIDE a sense of fun and entertainment.
Beyond Touchpoints / Places …

145. Thank you!
Zita Cassizzi
@ZitaC

146. Becky Brown
VP/ Director of Media | Intel

147. Pete Blackshaw
Global Head of Digital & Social | Nestle

148. Future of Tech/ Marketing Panel

149. THANK YOU!
See you tonight at Geek-a-cue!