SlideShare a Scribd company logo
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 1 
©2014 
Matt Dobson 
Death of Tap: Designing for a Future without the Keyboard
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 2 
©2014
innovation & design 
www.kinneirdufort.com 
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©2014 
The Death of Tap 
Designing for a Future Without the Keyboard
innovation & design 
www.kinneirdufort.com 
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p 4 
©2014
innovation & design 
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©2014 
<Typewriter video> 
© Dr Typewriter, YouTube 2014
innovation & design 
www.kinneirdufort.com 
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p 6 
©2014
innovation & design 
www.kinneirdufort.com 
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innovation & design 
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©2014
innovation & design 
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©2014
innovation & design 
www.kinneirdufort.com 
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©2014
innovation & design 
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©2014
innovation & design 
www.kinneirdufort.com 
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©2014 
© Apple Inc. 2014
innovation & design 
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©2014 
<Amazon fire TV video> 
© Amazon Inc. 2014
innovation & design 
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James Holmes 
The Death of Tap 
Designing for a Future Without the Keyboard
innovation & design 
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The Power of Context
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©2014 
The sale of a boat? 
Or the sail of a boat?
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innovation & design 
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© Google
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©2014 
© SAMSUNG 2014
innovation & design 
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innovation & design 
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innovation & design 
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© August 2014
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©2014
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© Nest Labs. 2014
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innovation & design 
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Phil Jenkins 
Virtual Physical Interfaces
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How emerging technologies might change the way we physically interact with products and services
innovation & design 
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©2014 
But first…
innovation & design 
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©2014 
If Engineering is the art of 
Creating Technology…
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Design is the art of 
Humanising Technology
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User Experience Design (UX) makes our interactions with technology understandable to people who aren’t computer scientists
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User Needs 
Functional 
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Physical
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Design for the 80% 
User Needs 
Number of Users
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©2014 
Design for the 80% 
User Needs 
Number of Users
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©2014 
Design for the 80% 
We balance out the simplest product that meets the needs of the largest number of users
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©2014 
Simplify the product for the majority 
Business reasons
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Current interaction with digital products and services
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©2014
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©2014
innovation & design 
www.kinneirdufort.com 
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©2014
innovation & design 
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+44 (0)117 901 4000 
p 49 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
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©2014 
Touchscreens often feel like glass walls
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 51 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
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©2014
innovation & design 
www.kinneirdufort.com 
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©2014 
The Opportunity 
Decrease the load on our visual senses 
Enhance the quality of tactile feedback 
Maintain flexibility and adaptability
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 54 
©2014 
Fixed Function 
Adaptable 
Visual 
Tactile
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 55 
©2014 
Fixed Function 
Adaptable 
Visual 
Tactile
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 56 
©2014 
Turning air into surfaces
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 57 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 58 
©2014 
Haptic Feedback
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 59 
©2014 
Haptic Feedback 
Gesture 
Recognition
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 60 
©2014 
Haptic Feedback 
Gesture 
Recognition 
Holographic Display
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 61 
©2014 
Virtual Physical Interfaces
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 62 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 63 
©2014
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 64 
©2014 
Personal Interfaces
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 65 
©2014 
Design for the 80% 
User Needs 
Number of Users
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 66 
©2014 
Design for the 100% 
User Needs 
Number of Users
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 67 
©2014 
Empowering users to form technology to suit their personal needs
innovation & design 
www.kinneirdufort.com 
+44 (0)117 901 4000 
p 68 
©2014 
matt dobson 
matt.dobson@kinneirdufort.com 
+ 44 (0) 78 85 97 84 01

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