Monza R6 is Impinj’s latest high-performance RAIN RFID tag chip which enables businesses to gain Item Intelligence by connecting items to the Internet. Monza R6 allows retailers and brand owners to achieve significant system performance improvements, unmatched data integrity and the lowest applied tag cost in their RFID operations while using smaller and more versatile tags that extend the benefits of Item Intelligence to new product categories. Innovations in Monza R6 such as Integra, AutoTune and Enduro deliver rapid and consistent scaling of use cases such as retail omnichannel fulfillment and personalized in-store consumer experiences.

1. Impinj Proprietary and Confidential
© Impinj 2014
Using Monza R6 Tag Chips to Enable Item Intelligence
Nikhil Deulkar, Director of Product Marketing – Monza RAIN RFID tag silicon
December 9th, 2014

2. © 2014 Impinj, Inc.
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Agenda
•Introduction
•Overview of Monza R6
•Benefits of Technology exclusive to Monza R6
•Questions and Answers
Nikhil Deulkar
Director of Product Marketing - Monza

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Impinj at a Glance
Global
Footprint
150+ Employees
Founded in 2000
2000
200+ Patents Issued & Pending
Based in Seattle, WA
Leader in Item Intelligence
#1 Market Share
Sole Item Intelligence Platform
Blue-Chip Customers and Partners
IP and Standards Leadership

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Confluence of Megatrends
DEVICE
CONNECTIVITY
ITEM CONNECTIVITY
Authenticate
Locate
Identify
ITEM INTELLIGENCE
Billions
Trillion+

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Item Intelligence Potential is Huge
Trillion+
Connectable Items in 20141
Apparel
Personal Care consumables
Pharmaceuticals
Packages
Consumer Electronics
Healthcare Consumables
Liquor
Fresh Food
(1) Source: US Trust, Bank of America and Cisco Systems

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Diorio’ s Law
2005
2014
RAIN RFID inlay sensitivities improve ~10% per year
8
10
12
14
16
18
20
22
Monza 1
G2XL
Monza 3
Higgs 3
G2iL
Monza 4
Monza 5
Ucode 7
Monza R6
Read (DRM)
Write
Inlay Sensitivity in –dBm

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Monza R6 Makes Item Tagging Easier
•Performance leader
–25% greater read range
•Integra™
–Improves tag data reliability
•Enduro™
–Improves tag yield & reliability
•AutoTune™
–Compensates for environmental detuning

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Full Generation Ahead Performance
FCC
5
7.5
10
12.5
15
17.5
20
860
870
880
890
900
910
920
930
Read Range [meters]
Frequency (MHz)
Ucode7
(70x14)
Cardboard
Monza R6
(70x14)
Cardboard
ETSI
Monza R6 versus Ucode 7 on Cardboard
Impinj Lab Measurements

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Consistently On Various Materials
5
7.5
10
12.5
15
17.5
20
860
870
880
890
900
910
920
930
Read Range [meters]
Frequency (MHz)
uCode7
(70x14)
Jeans
Monza R6
(70x14)
Jeans
ETSI
FCC
Monza R6 versus Ucode 7 on Jeans
Impinj Lab Measurements

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Data Integrity is Critical for Item Intelligence

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Mechanical Damage and Encoding Defects
Damaged chip under microscope

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Enduro™ : Die Attach Revolution
Stronger die = Reduced cracking and data errors
10X contact area = Improved reliability of antenna connections
Bumps
Enduro Pads
Silicon
Repassivation
Monza R6
Previous generation chips
Covered by Impinj patents. See www.impinj.com/patents

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Integra™ Technology Suite
•TID Parity check
–48 bit serial TID programmed by Impinj must be even parity. Indicates mechanical damage if not even parity.
•Self-Check on Read
–Tag chip self-checks its memory for weak writes before responding with EPC. Prevents incorrect bits from escaping the chip.
•Margin Read command
–Allows readers to diagnose weak writes of the memory, guaranteeing reliability of encoded data

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Tag Value Chain Delivering Top Data Quality
Service Bureau
End User
Encodes TID with a parity bit
Verifies EPC data integrity and TID parity in outgoing tags
Monza R6 self-checks EPC data integrity at power-up during inventory
Builds chips with Enduro pads
Double tests every memory bit

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Environmental Detuning Affects Performance

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840
860
880
900
920
940
-20
-19
-18
-17
-16
-15
-14
Power [dBm]
AutoTune Compensates Against Detuning
840
860
880
900
920
940
-20
-19
-18
-17
-16
-15
-14
Power [dBm]
840
860
880
900
920
940
-20
-19
-18
-17
-16
-15
-14
Power [dBm]
AutoTune disabled
AutoTune enabled
Detuning on Jeans
Detuning on Cardboard
AutoTune automatically adjusts the radio in Monza R6 to achieve best performance for the dielectric of the tagged item
Lower Power value indicates Longer Read Range
Covered by Impinj patents. See www.impinj.com/patents

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Tagging New Categories = Smaller Tags
AutoTune in Monza R6 enables smaller antenna loops resulting in smaller tags that deliver high performance
Inner antenna loop size reduced going from Monza 4 to Monza R6

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xArray Gateway: A Paradigm Shift
•Always on
•Broad coverage
•Locates items
•Easily deployed

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Test Setup
•96 sweaters under the xArray at 11ft
•Each sweater has a Monza R6 and a Ucode 7 tag (same size)
•30 second inventory rounds with increasing reader power
MR6
MR6
U7
U7

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Monza R6 + xArray = Better Together
Monza R6 tags perform 4dB better under xArray
Monza R6 tags effectively double the coverage area of xArray gateways

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ItemEncode: World’s Fastest Encoding System
•Enables High-Speed Encoding and Verification Machines
•Delivers Failsafe Tag Data Quality

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Monza R6 : World’s Fastest Tag Chip
Monza R6 and ItemEncode enable service bureaus to deliver high-volume and fast turn around time
Monza 5
+
STP
Monza R6 + ItemEncode (STP 2.x)
3,000+ tags per minute
9,500+ tags per minute

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Think Green
High Performance and AutoTune is enabling the industry to transition to environmentally friendly paper inlays

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Summary
•Monza R6 is designed to scale Item Intelligence applications such as Retail
–Full generation ahead performance
–Enterprise-class data integrity
–Consistent performance across various materials
–Smaller sized, world-wide tuned tags
–Larger coverage area with xArray gateway
–Breakthrough encoding speed with ItemEncode
–Environmentally friendly tags