This masterclass by Caroline Harris, MD of Spirit PR, will guide you through the rapidly-changing world of public relations and show how businesses large and small can plan and execute an effective communications strategy to build influence where it really matters. The session will offer guidance on a wide range of PR tools including handling the media, establishing yourself or your company as a thought leader and using wider communication channels. Using client examples, Caroline will show how you can build your reputation in your industry and amongst your target audiences to underpin your business objectives.