Presentation by Herman Kienhuis on SanomaVentures and on the Dutch innovation ecosystems at the ABNAMRO TMTecosystem seminar 15 feb 2013 in Rotterdam.

1. ABNAMRO #TMTecosysteem
Rotterdam, 15 feb 2013
herman kienhuis (@kienhuis)

2. •introduction
•why corporate venturing
•building an innovation ecosystem
•Q&A

3. introduction

4. chemical engineering /
mckinsey / mba / sanoma
strategy / M&A / product
development / recruiting
family-man / music-maker /
vintage-lover / internet-geek

5. Sanoma Corporation: European media &
learning group, based in Helsinki; presence in
NL:
•Sanoma Media: #1 magazine publisher (a.o.
Libelle, Donald Duck, VTWonen, Autoweek), #1
online publisher (a.o. NU.nl, Kieskeurig.nl,
Startpagina.nl, Viva.nl)
•SBS:#2 commercial broadcaster (SBS6, Net5,
Veronica TV), #1 TV-guide publisher (Veronica
Magazine)
•Malmberg: #1 educational publisher

6. SanomaVentures
•Venturingarm of Sanoma Corporation, started in
2012, with offices in Amsterdam and Helsinki
•Strategic investor in early-stage internet start-ups
•Offering
cash, media, professional network, online
expertise and mentoring; deal size: €100k - €500k
•Focus segments:
•consumer web
•mobile & tablet apps
•video & connected TV
•marketing data & services
•e-commerce
•e-learning

8. SanomaVentures Portfolio
• fashionchick.com:
FASHIONCHICK.COM
e-commerce fashion aggregator
• veilingacties.nl:
auction-based deal site
• vault79.com:
designer fashion sales
• scoupy.nl:
mobile couponing app
• peerby.com:
p2p rental platform
• trulyyours.nl:
cosmetics e-commerce subscription
• virtuagym.com:
online fitness platform
• nosto.com:
e-commerce personalization tools

9. 2012
nominated nominated nominated
‘best web app’ ‘best mobile app’ ‘best investor’

10. why corporate venturing?

11. access to unrestricted
innovation by
entrepreneurial talent

12. create multiple options for
future portfolio expansion
and revenue growth

13. low risk - high potential
value creation, enforced with our
media reach, expertise and network

14. right time:
growing entrepreneurial and
incubator activity and financing
demand

15. Sanoma innovation & growth approaches
Internal
Internal
BusDev
accelerator
Talent/ Customers/
Product Market
Sanoma
M&A
Ventures
External

16. supporting an innovation ecosystem

17. start-up funding options
>20.000 start
stock exchange
20.000 private equity
10.000
5.000 venture capital
capital need (EUR x 1000)
2.500
bank loans
1.000
strategic (corporate) investors
500
250
informal investors
100
crowdfunding
50 supplier credit
friends & family
25
preparation start-up inital growth fast growth consolidation maturity
high risk low risk
development phase
(adaptation of original source: ABNAMRO)

18. ECOSYSTEM research
corporate institutes educational
R&D institutions
skilled
innovation labor
incentives force
invention entre-
preneurship
training
venture
talent
friendly
legislation policy
incubator
entrepreneurship centres/
areas
infra-
economic
development demand structure support
professions &
networks
accessible
funding
marketplace /
informal
distribution
investors
large
venture capital
corporates
banks

19. PARC STANFORD
SILICON research
BERKELY
SRI
corporate institutes educational
VALLEY 1960 R&D
NASA institutions JOSE
SAN DEFENSE
skilled
innovation labor INDUSTRY
incentives force
ENGINEERS
invention entre-
preneurship
training
SMALL BUSINESS
venture
talent
friendly
INVESTMENT legislation
ACT policy
incubator STANFORD
entrepreneurship centres/
areasINDUSTRIAL PARK
EMERGING infra-
COMPUTER
economic
development demand structure support
MARKET professions &
networks
accessible
funding
marketplace /
informal
distribution
HEWLETT-PACKARD DRAPER & JOHNSON
investors
large
FAIRCHILD,VARIAN, XEROX,
corporates
DAVIS
venture capital & ROCK
banks
KODAK MAYFIELD

20. Importance of physical proximity:
Silicon Valley = 30km radius around Mountain View
10km
Amsterdam-
10km Eindhoven: 130km

22. EINDHOVEN TUE
research
NATLAB
corporate institutes DESIGN
educational
R&D institutions
ACADEMY
skilled labor
innovation force
incentives HARDWARE
invention ENGINEERS
entre-
preneurship
WBSO, IBSK training
TECHNO-venture friendly talent
legislation policy
PARTNER
HIGH TECH
incubator
entrepreneurship CAMPUS,
centres / areas
EMERGING infra- STRIJP-S
LIFESTYLE development
economic
demand structure
TECH MARKET support
BRAIN-
professions &
networks
funding PORT
accessible
marketplace /
distribution informal
investors
PHILIPS,
large corporates venture capital
ASML banks

23. A’DAM-H’SUM- CWI UVA,VU, UU
research
UTRECHT NOVAY
corporate institutes UU, HU, HKU,
educational
R&D institutions
URICS NIJENRODE
skilled labor
innovation force
incentives DIGITAL
CREATIVES
invention ROCKSTART
entre-
preneurship
WBSO, IBSK STARTUP-
training
venture friendly talent BOOTCAMP
TECHNO- legislation policy
PARTNER SCIENCE PARK
incubator
entrepreneurship A’DAM, MEDIAPARK,
centres / areas
EMERGING infra- UTRECHT INC.
LIFESTYLE APPeconomic
development demand structure
MARKET APPSTERDAM
support
professions &
IMMOVATOR
networks
accessible
funding MEDIAVALLEY
marketplace /
ENDEMOL, UPC,
distribution informal
ENDEIT
investors
VODAFONE,
large corporates venture capital PRIME
TOMTOM, banks
AHOLD, ING

24. NL
OPEN / JOINT
corporate
research
institutes educational EDUCATE &
RESEARCH
R&D institutions
ATTRACT MORE
skilled labor
innovation ENGINEERS
force
incentives
EDUCATE
REDUCE invention entre-
ENTRE-
preneurship
ADMINISTRATIVE PRENEURSHIP
training
venture friendly talent
BURDENS,legislation policy REDEVELOP
MORE RISK REDUCING
OFFICES INTO
INCENTIVES entrepreneurship
incubator
centres / areas STARTUP
infra- CENTRES
economic
development demand structure support
professions &
networks
accessible
funding MORE ENTRE-
marketplace /
distribution informal PRENEURS
FACILITATE OPEN MORE PROFES- investors
BECOMING
INNOVATION, SIONAL
large corporates venture capital
ANGELS
INCREASE RISK banks VENTURE
TOLERANCE CAPITAL

25. RESEARCH W/
UNIVERSITIES,research SHARE
DEVELOPERS,
corporate
R&D
institutes educational
institutions EXPERTISE,
USERS MASTERCLASS,
skilled labor
innovation force
incentives MEDIAPARADE
PROVIDE
GUARANTEES
invention entre-
preneurship
training
FOR IBSK
venture friendly talent
legislation policy PROVIDE OFFICE
SPACE AND
incubator
entrepreneurship centres FACILITIES
/ areas
infra-
economic
development demand structure LEGAL &
MEDIA REACH, support
ACCESS TO B2B FINANCE
professions &
networks
NETWORK, accessible funding SUPPORT
LAUNCHING marketplace / informal
CUSTOMER
distribution
PROVIDE investors
Sanoma
large corporates
banks
venture capital
RISK
CAPITAL

26. Case: Scoupy

27. Q&A

28. more info:
www.sanomaventures.com
@sanomaventures | @kienhuis