Passive Recruiting Strategy

1. Passive Recruiting Strategy
2012 LinkedIn Solution
Jaeho Jang (장재호)
Korea Account Director
Talent Solutions
LinkedIn
Recruiting Solutions

2. Context Facebook VS Twitter VS LinkedIn
Platform Connections 사용 목적
가족과 친구 간의 연락,
소셜네트워킹
친구 & 가족 정보 수집과 취미 생활,
서비스 회사제품(서비스) 통보
소셜 네트워킹 & 사적인 정보 공유,
사적인 의견교환,
마이크로 블로그 팬 & 팔로워
비즈니스 정보 공유
서비스 비즈니스 의견교환
구직 & 채용,
비즈니스 전문 비즈니스 인맥 확장,
비즈니스 인맥 & 동료
네트워크 전문성 있는 정보 공유,
회사 제품(서비스) 공유
Recruiting Solutions

3. Mission:
Connect the world’s
professionals to make
them more productive
and successful
Recruiting Solutions

4. The world’s largest professional
network
175M+
Asia Pacific 30M+
Indonesia 1.5M+
90 5M+
Singapore 870K+ New Members / month
Malaysia 1M+
Thailand 435K+
Vietnam 435K+
Philippines
New Zealand
1.3M+
670K+
55 All
Hong Kong 550K+ Of the Fortune 500
Japan 684K+ represented in our members
32
8
17 420,861
members (as of 9/26/2012)
2 4
Republic of Korea
2004 2005 2006 2007 2008 2009 2010 2011
LinkedIn Members (Millions)
Recruiting Solutions

5. Talent Pool
Passive and active candidates require
different approaches
Active Candidates Passive Candidates
Work on their job search Work on doing their jobs better
- Search job boards - Develop networks
- Seek out many opportunities - Only listen to the right opportunities
(적극적 구직자) (수동적 후보자)
Recruiting Solutions

6. Hire the best candidates, not just the actives
<20% Active
175M+
members
>80% 80
Passive
Recruiting Solutions Note: Active-passive figures come from 2011 third-party study conducted by Lou Adler and the
Adler Group

7. Recruitment
Agencies
Jobs
Recruiting Solutions

8. Reach the best candidates, not just the actives
Active
Push relevant jobs
out to them
Passive
Source and
contact them
directly
Engage them with
your brand
Recruiting Solutions

9. Passive Recruiting Strategy
On LinkedIn
Career Page LinkedIn
Jobs Network
Recruiter
Now that your audience is Reach out to the most
Build your brand foundation by warmed up and qualified, passive &
giving your audience a destination aware, advertise all your active talent for your
to learn about your employees & job opportunities team while organizing &
company culture
collaborating
Social Recruiting Strategy on LinkedIn
“Your social media recruitment strategy should be about Posted on July 10, 2011 on
OnlineMarketingAdvisor.net
identifying the addressable market of potential talent and
finding a way to connect with them directly. “
Recruiting Solutions

10. LinkedIn Career Pages
passive candidates research Your Company here to learn about your employees & company culture
before deciding to apply or not. Put your best foot forward to hire the best of them.
개인화된 콘텐츠와 강력한 고용주 브랜드로
인재 사로잡기
Companies Home | Your Company
Your Company Careers 8,593 followers
 Build a larger ‘Following’
 Career Page를 보는 회원의 LinkedIn
프로필에 따라 다른 내용의 페이지를
표시합니다.
Join the team that is transforming the future.
We are passionate about what we do.
 귀사에 대한 동영상이나 배너 등을 Jobs at Your Company
게시하여 귀사를 다른 회사와 차별화 Ariel Hsiao Emily Meinhardt VP Business
VP Business Account Executive
VP Business
귀사를 팔로우하고 있는 회원의 목록을
Todd Logan Hillary Carroll
 VP of Finance Manager of Operations Senior VP Business
확인하실 수 있으며, 그들에게 채용 VP Business
정보와 회사 행사 등에 관련된 자동 Senior VP Business
업데이트를 보내실 수 있습니다 ABOUT Your Company Watch the video for a peek into the fast-
paced world at our headquarters. Every
day, our employees are working on
Director of Accounting
exciting projects that make a real
Director of Accounting
difference for our customers.
 Drive passive candidates to apply
Plus, we’re really excited to show off our
newly remodeled office space!
Check out the links below for more about
us:
Our Career Site ►
Amazon
Recruiting Solutions Note: company page viewers reflect unique members visiting your company page 10

11. Customize your LinkedIn Career Page:
Tailor your message to each target audience
Custom Banner
Relevant Jobs
Custom Message
Audience: IT Audience: Engineer
Recruiting Solutions Confidential

12. LinkedIn Job Slots
Now that your audience is warmed up and aware, advertise all your job opportunities at Your Company
• Flexibility of Job Slots (rotate postings in your slots)
• Rather than purchase 30 day postings, you can purchase year long job slots which allow you to change
description and location at any time
• We reveal the best matches (up to 50)
• Over 50% of job applicants on LinkedIn come from recommended jobs – not searched
• Analytics to see the effectiveness of your postings
Recruiters and hiring managers rated LinkedIn as the top
source of quality applicants at
48%
over 3x
the rate of the job boards
13%
10% 10% 10%
7%
2%
Recruiting Solutions Confidential 12

13. LinkedIn Recruiter
Reach out to the most qualified, passive & active talent for your team while organizing & collaborating
•175M+ 명의 우수 인재의 전체
성명과 프로필 정보를 확인
•보다 신속하게 최고의 인재를
찾아드립니다
• 헤드 헌터와 제 3 자 기관을
사용하는 필요성/의존도
낮춤, 이에 Reduce cost-per-hire
and time-to-fill
Recruiting Solutions Confidential 13

14. Recruiting Solutions 14

15. ROI– Your LI Relationship Manager will Measure it:
Recruiting Solutions 15

16. 12K + Clients:
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