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Rubén Martinez
With the assistance of Marizel Davila Figueroa;
William Escalante and Christian Ramirez
Annual Advisory Meeting
East Lansing, MI
June 18, 2013

Pre-evaluation of current behavioral
barriers to adopting mastitis control
protocols
To understand current
behaviors/practices, knowledge, and
beliefs about mastitis control and
antimicrobial use on dairy farms
 Survey of dairy farms (pre-assessment)
 Focus groups with owners/managers and
employees
Sub-aim 1a
2

Conducted between from February
through April in MI, PA & FL
Piloted in MI (two focus groups in Dec,
2012)
Five in MI (additional Spanish-speaking
groups)
Four in PA (additional Amish group)
Three in FL (three key groups)
Focus Groups
3

Employers/Managers
Spanish Speaking Employees
English Speaking Employees
Amish owners
Groups
4

Employees generally have an understanding
of mastitis prevention
Various types of bedding are used (manure;
sawdust; sand; water beds)
Milker training is inconsistent
Information usually obtained from
veterinarians, other managers, newsletters,
etc.
Mastitis = Farm costs
Key Findings
5

Cleanliness -- Farm-wide practices
 Bedding
 Milking practices
 Stripping
 Dipping Variable across farms
 Post-dipping
 Sealing
 Clean equipment (liner replacement, vacuum
lines, milking machines)
Mastitis Prevention
6

Well functioning equipment (pulsators;
regulators, etc.)
Avoid overcrowding
 Use of free stalls
 Minimizing stress
Close observation of cows
7
Mastitis Prevention Cont’d

Training of milkers is inconsistent and
usually done by co-workers (gap in views
between workers & owners/mgrs)
Limited training provided by veterinarians,
occasional workshops
Self learning through videos (limited use)
Manual (SOP; Protocol) for farm use (PA vets
group)
Limited understanding of SCC 8
Training Issues

Mixed responses regarding communication
problems with Spanish-speaking
 ―Language a problem in other spheres‖ – getting to
know them beyond workplace issues (―know their
opinion of us‖)
 Limited translators (usu. through a Latino
manager)
Limited communications between work shifts
Latino workers reluctant to report problems
(―don’t upset the boss‖; ―clam up when someone
breaks something‖; seek to make temporary fixes)
9
Communication Issues
[Latino workers] don’t like gray areas—‖they
want a boss‖
Limited understanding of SCC among
workers
Banding marking
 Inconsistent use of colors
 Minimizes communications between shifts
Minimum communications between ―bosses
and workers‖ – limited opportunities for
worker input
 Meeting do not seek worker inputs 10
Communication Issues
Cont’d

Meetings with management have limited
discussion (esp. with Latino workers);
characterized by scolding/accusatory climate
Veterinarians → Mgmt → Workers
Owners → Foremen → Workers
11
Communication Issues
Cont’d

Veterinarians
Other Managers
Magazines/Newsletters
Local sales guys
Labels on meds
Nutritionist
Internet
12
Information Sources

Pressure on milkers to produce
 Milkers get all the pressure—whole farm depends
on them
Number of cows milked by employees
suggested is 500 per shift (milking up to 800;
maybe more)
―Quantity over Quality‖ climate; ―time
pressures lead to shoddy work‖; distraction;
―Rapid pace leads to increased mastitis‖
13
Production Issues
Lack of consistency in cleanliness
 Inconsistent practices across shifts
 Protocol drift; ―employee drift‖ (85-95%
consistency)
 Dirty bedding (problems with wet, frozen, and
recycled sawdust and sand; removing dirty
sand and adding to sand)
 Dirty equipment (machines, hoses, etc.)
 Improper use of gloves
 Heat and humidity/wet pastures (lead to spikes) 14
Mastitis Prevention
Problems
Keeping sick cows too long (should sell
earlier despite productive cows)
Undermilking and overmilking identified as
problems (workers)
Cross-cutting measures lead to employee
turnover, which leads to spikes in mastitis
Knowing which antibiotic to use in treatment
Part-time employees are inconsistent
Lack of team effort on the farm
Investment in prevention (costs money)
15
Mastitis Prevention
Problems Cont’d
Punitive model of worker management
 Upper management only meets with milkers when things
have gone wrong (―save downed cows and never
rewarded‖; ―not even a tap on the shoulder‖)
Limited incentive models
 SCC bonuses by wholesale buyers don’t always flow
down to workers
 Lack of wage increases (unpaid time; 30 early arrival for
shift communication – FL)
 Limited time off (12 hour work-shifts; no OT pay; 6 day
work week;)
Little or no breaks provided for workers 16
Human Resource Mgmt

Cultural Gaps – instrumental (task-oriented vs
personal-oriented culture)
 Language communication problems are basis for lack
of communication on personal level with workers
 Spanish speaking workers feel very isolated
―Workers are not respected‖ – leads to worker
apathy (les vale); workers view themselves as
invisible
 Mutual respect is critical
17
Issues Peculiar to
Latino Workers

Gap between worker and owner/manager
views -- latter view them as hardworking and
reliable
Workers want increased understanding of the
how and why of practices
18
Issues Peculiar to
Latino Workers Cont’d

Mastitis = costs (important to avoid treatment
costs)
Family farms take pride in quality – they are
personally invested in the product
Profit rate is greater with low SCC
Employees want to perform well on behalf of
employers
19
Values
Achieve consistency in training; provide
constant reminders of protocol consistency
Provide information/education to meet (Latino)
managers/employees desire to know more
View industry in transitional phase from family
farm to corporate businesses and the need for
HR development
Find ways to improve communications
 Translate materials (manuals) into Spanish
20
Summary
Recommendations
“Happy cows are productive cows”
21
Happy Workers are Productive Workers
22

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Mastitis Focus Grips

  • 1. Rubén Martinez With the assistance of Marizel Davila Figueroa; William Escalante and Christian Ramirez Annual Advisory Meeting East Lansing, MI June 18, 2013
  • 2.  Pre-evaluation of current behavioral barriers to adopting mastitis control protocols To understand current behaviors/practices, knowledge, and beliefs about mastitis control and antimicrobial use on dairy farms  Survey of dairy farms (pre-assessment)  Focus groups with owners/managers and employees Sub-aim 1a 2
  • 3.  Conducted between from February through April in MI, PA & FL Piloted in MI (two focus groups in Dec, 2012) Five in MI (additional Spanish-speaking groups) Four in PA (additional Amish group) Three in FL (three key groups) Focus Groups 3
  • 4.  Employers/Managers Spanish Speaking Employees English Speaking Employees Amish owners Groups 4
  • 5.  Employees generally have an understanding of mastitis prevention Various types of bedding are used (manure; sawdust; sand; water beds) Milker training is inconsistent Information usually obtained from veterinarians, other managers, newsletters, etc. Mastitis = Farm costs Key Findings 5
  • 6.  Cleanliness -- Farm-wide practices  Bedding  Milking practices  Stripping  Dipping Variable across farms  Post-dipping  Sealing  Clean equipment (liner replacement, vacuum lines, milking machines) Mastitis Prevention 6
  • 7.  Well functioning equipment (pulsators; regulators, etc.) Avoid overcrowding  Use of free stalls  Minimizing stress Close observation of cows 7 Mastitis Prevention Cont’d
  • 8.  Training of milkers is inconsistent and usually done by co-workers (gap in views between workers & owners/mgrs) Limited training provided by veterinarians, occasional workshops Self learning through videos (limited use) Manual (SOP; Protocol) for farm use (PA vets group) Limited understanding of SCC 8 Training Issues
  • 9.  Mixed responses regarding communication problems with Spanish-speaking  ―Language a problem in other spheres‖ – getting to know them beyond workplace issues (―know their opinion of us‖)  Limited translators (usu. through a Latino manager) Limited communications between work shifts Latino workers reluctant to report problems (―don’t upset the boss‖; ―clam up when someone breaks something‖; seek to make temporary fixes) 9 Communication Issues
  • 10. [Latino workers] don’t like gray areas—‖they want a boss‖ Limited understanding of SCC among workers Banding marking  Inconsistent use of colors  Minimizes communications between shifts Minimum communications between ―bosses and workers‖ – limited opportunities for worker input  Meeting do not seek worker inputs 10 Communication Issues Cont’d
  • 11.  Meetings with management have limited discussion (esp. with Latino workers); characterized by scolding/accusatory climate Veterinarians → Mgmt → Workers Owners → Foremen → Workers 11 Communication Issues Cont’d
  • 12.  Veterinarians Other Managers Magazines/Newsletters Local sales guys Labels on meds Nutritionist Internet 12 Information Sources
  • 13.  Pressure on milkers to produce  Milkers get all the pressure—whole farm depends on them Number of cows milked by employees suggested is 500 per shift (milking up to 800; maybe more) ―Quantity over Quality‖ climate; ―time pressures lead to shoddy work‖; distraction; ―Rapid pace leads to increased mastitis‖ 13 Production Issues
  • 14. Lack of consistency in cleanliness  Inconsistent practices across shifts  Protocol drift; ―employee drift‖ (85-95% consistency)  Dirty bedding (problems with wet, frozen, and recycled sawdust and sand; removing dirty sand and adding to sand)  Dirty equipment (machines, hoses, etc.)  Improper use of gloves  Heat and humidity/wet pastures (lead to spikes) 14 Mastitis Prevention Problems
  • 15. Keeping sick cows too long (should sell earlier despite productive cows) Undermilking and overmilking identified as problems (workers) Cross-cutting measures lead to employee turnover, which leads to spikes in mastitis Knowing which antibiotic to use in treatment Part-time employees are inconsistent Lack of team effort on the farm Investment in prevention (costs money) 15 Mastitis Prevention Problems Cont’d
  • 16. Punitive model of worker management  Upper management only meets with milkers when things have gone wrong (―save downed cows and never rewarded‖; ―not even a tap on the shoulder‖) Limited incentive models  SCC bonuses by wholesale buyers don’t always flow down to workers  Lack of wage increases (unpaid time; 30 early arrival for shift communication – FL)  Limited time off (12 hour work-shifts; no OT pay; 6 day work week;) Little or no breaks provided for workers 16 Human Resource Mgmt
  • 17.  Cultural Gaps – instrumental (task-oriented vs personal-oriented culture)  Language communication problems are basis for lack of communication on personal level with workers  Spanish speaking workers feel very isolated ―Workers are not respected‖ – leads to worker apathy (les vale); workers view themselves as invisible  Mutual respect is critical 17 Issues Peculiar to Latino Workers
  • 18.  Gap between worker and owner/manager views -- latter view them as hardworking and reliable Workers want increased understanding of the how and why of practices 18 Issues Peculiar to Latino Workers Cont’d
  • 19.  Mastitis = costs (important to avoid treatment costs) Family farms take pride in quality – they are personally invested in the product Profit rate is greater with low SCC Employees want to perform well on behalf of employers 19 Values
  • 20. Achieve consistency in training; provide constant reminders of protocol consistency Provide information/education to meet (Latino) managers/employees desire to know more View industry in transitional phase from family farm to corporate businesses and the need for HR development Find ways to improve communications  Translate materials (manuals) into Spanish 20 Summary Recommendations
  • 21. “Happy cows are productive cows” 21
  • 22. Happy Workers are Productive Workers 22