The document describes two case studies of communication projects led by Michael Meyer. In the first case, Meyer helped a seed company ("De Ruiter Seeds") announce an acquisition by Monsanto. Meyer conducted interviews to understand stakeholder perceptions, framed key messages and answers to questions, and trained spokespeople. In the second case, Meyer worked to increase awareness of plant disease risks through interactive framing of messages with relevant stakeholders. The document concludes that communication can play a key role if done interactively with the right stakeholders to frame messages that address the issues at hand.