Mastering Flippa.com and Buying Websites in 2013

Mastering Flippa in 2013
A look at buying, selling and flipping
websites in 2013: What’s new, what’s
going to work, what’s not…

By David Gass and Chris Yates
Co-Creators of BuyingandSellingWebsites.com and
The Internet Investment Summit

www.BuyingandSellingWebsites.com

Outline
• Flippa in Review (2012)
– And Buying/Selling Websites in General
• New for 2013
– Flippa
– Buyers/Sellers
• CEO Dave Slutzkin, Flippa.com NEW FOR 2013
• What All This Means for Us

www.BuyingandSellingWebsites.com ©2013 BuyingandSellingWebsites.com

2012 Recap

• 98,523 New Users Joined Flippa.com
• 8,000 Users were Banned or Suspended
• 29,000+ Websites & Domains Were Sold
• Over $22million in Sales


New in 2012 for Flippa.com
• From CEO of Flippa.com Dave Slutzkin

“The biggest change is one that users won’t see.
We’re now in a better position than ever to
catch shill bidders, recalcitrant scammers and
walk-away bidders. In fact we’ve been able to
participate in police investigations.”


• Second Chance Offers
– Used when winning bidder doesn’t move forward
– Offered to second closest bidder
• Privacy Upgrades
– Hide Listing $30


• Automated Bid Management
– Only accept bidder not individual bids


• New Site Sales
– Brand new sites are listed as “NEW WEBSITE”
– Can’t claim traffic,
revenue, site age
– $9 instead of $29
listing fee
– 15% rather than
5% success fee


• More Enforcement of
Critical Stats
– Claiming Revenue
– Claiming Site Age
– Minimum of 2 Months
Revenue History Required


• Buyer Certification
– Must be certified to
bid over $200
– $5 Fund check on
credit card


• Flippa Marketing Activities
– Flippa Valuation Tool
– https://flippa.com/valuation

• Affiliate Program
– Share-a-Sale Program
– Rolled Out Jan 2013


• Listing Verification
– Verified Adsense
– Verified Analytics
• Will More Verifications be Coming in 2013


• User Reputation
– Tracking where people login and making it public
– If a user loses a dispute, it’s made public


• Latest Pricing and Upgrade Prices
– https://flippa.com/pricing
– Listing and success Fee can range from $9 to $2,000
– Upgrades for websites can be from $5 to $250 each


• Top UserVoice Requests Under Review
– Don’t allow auction owner to delete comments


• Planning to Implement According to UserVoice
– Iphone App for Flippa
– Receive emails from listings in watch list when
seller reduces BIN price
– Add BIN range to the search


– Create a live logged chat
– Track the success or failure of sites sold through a
blog with in depth articles
– Make an option to view more listings at a time
rather than scrolling


– Format Auction for Printing
– Create More Badges and Links
– Allow Profit to be Negative


• From CEO Dave Slutzkin

“Website Portfolio Management Tool –
Dashfolio. …It’s a revolution for those who care
about keeping their website running at its best.
…Keeping track of all your websites information
in one place.”


• From CEO Dave Slutzkin
Question: Updates clients need to know about for
the industry?

“No secrets here – content, content, content. If you
don’t currently have a scalable way of creating
content for your sites then you need to get one…
The sites selling best at the moment are those with
really solid content fundamentals.”

Competitors Gaining Ground
• Apptopia.com – Is Flippa ignoring Mobile Apps


• Digital Point Marketplace – Newly Redesigned


• Latonas.com – Other Brokers Selling Privately


• The Key to Success in This Market
– Direct Negotiation
– Cold Calling


Big Trends for 2013
• Few sites with
steady revenue
due to Google
updates
• More buyers –
few quality sites


Big Trends for 2013
• Buyers getting more educated, experienced
• Harder for sellers to exaggerate stats


Big Trends for 2013
• Quality sites will go for more
money (supply/demand)
• Some focus shifting to mobile


Be In Front of The Competition
• Learn Cold Call
Techniques that
Can Lead to 75%
Close Rates on
Undervalued Sites
• Learn How to Prospect
for the Best
Undervalued Sites


Be In Front of The Competition

Rhodium


• View Video from Webinar at
Part I - https://www.youtube.com/watch?v=Osx11_kNJWM
Part II - https://www.youtube.com/watch?v=DV-h0GCTePQ
Part III - https://www.youtube.com/watch?v=HvKJOSuYIhQ

Mastering Flippa.com and Buying Websites in 2013

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