1. Create a Website for Two
Beans in a Pod
Dustin Watson
Web Developer
2. Two Beans in a Pod
Overview
The website for Two Beans in a Pod will serve as an online
place of business and advertising tool for the company.
Benefits and Risk Creating a Website:
Research shows many benefits to taking a business online:
Increased brand visibility.
Avoid Seller Fees.
Improved Company Image
Ever Growing Market
There are also some potential risk to creating a website:
(IT) Internet Security
Transaction Processing
Website Maintenance
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3. Two Beans in a Pod
What we have: What we Need:
• Sells high quality candles and tarts.
• Made with cleaner burning soy
wax.
• Great customer satisfaction.
Introduction
• Brand Visibility
• A way to inform customers of Two
Beans products.
• A place for customers to purchase
Two Beans products directly from
you.
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4. Two Beans in a Pod
The Opportunity
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Current Situation:
• Sells Products primarily in temporary
rented spaces.
• Only online presence is a few
products on sites such as EBay.
• No way to update customers on
current products.
• No way to hold long term customer
attention and interest.
5. Two Beans in a Pod
The Opportunity
Why Building a Website is a Good Business Decision:
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Build Brand Awareness.
A place to inform customers about Two Beans products.
Reach new customers.
By taking the business online we can reach a much larger source of
potential customers.
Reduce fees.
Avoid paying other sites to host, and sell your products for you.
Sell more Products.
With your own webpage and proper promotion, Two Beans in a Pod
can greatly increase its overall revenue.
6. Two Beans in a Pod
Benefits of Strategic Option
Increased Brand Visibility.
Showcase your brand and products.
Avoid Seller Fees and restrictions.
Don’t lose 10% of your sales to sites like EBay.
Improved Company Image.
Customers have come to expect businesses to have an
online presence.
Ever Growing Market.
Every year more people are shopping online.
Forrester Research Inc. (Forrester Research, 2014)
predicts that by 2017 60% of all U.S. retail sales will
involve the internet in some way.
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7. Two Beans in a Pod
Benefits of Strategic Option
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Reasons Customers Prefer
to Shop Online, according to
the data collected by
PricewaterhouseCoopers
International (PWC, 2014).
Top Reasons:
• Can Shop Anytime
• Better Offers
• Quicker than Visiting Shops.
• Easier than Visiting Shops.
8. Internet Security
Two Beans in a Pod
Risk of Strategic Option
Protect the site by hosting on secure servers.
Transaction Processing
Use reputable card processing services
Website Maintenance
Critical to long term performance.
Customers want current and up to date
information.
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9. Two Beans in a Pod
Recommendation
1. Purchase the Domain Name.
• Select a name that strongly relates to the company and product
2. Determine what hosting package you need.
• Select a hosting services that meets your sites requirement
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needs.
3. Make sure you have a clear idea of the website and content
you want.
• Have clear outlines of content type and placement, website
needs to feel easy and intuitive to visitors.
4. Develop the website.
• Carefully develop the site using the outlines as a guide, and use
the chosen service to host it online.
10. Two Beans in a Pod
Recommendation
5. Submitting your website to search engines.
• Submit the site to search engine to show up in
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internet searches.
• Some hosting providers may submit to several
search engines for you.
6. Advertise for your site.
• Post on related forums, Create a Blog and/or Facebook
page, share links with related businesses.
7. Keep content fresh and up to date.
• The site reflects on the business, keep it organized,
easy to navigate, and up to date with all current
information.
11. Two Beans in a Pod
Highlighted References
Forrester Research. (2014, Dec). U.S. online retail sales will grow 57% by 2018.
Retrieved from Internet Retailer:
https://www.internetretailer.com/2013/10/30/60-us-retail-sales-will-involve-web-
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2017
PwC PricewaterhouseCoopers International. (2014, Dec). Understaning How US online
shoppers are reshaping the retail experience. Retrieved from pwc.com:
http://www.pwc.com/en_us/us/retail-consumer/publications/assets/pwc-us-multichannel-
shopping-survey.pdf
Bloomberg Business Week. (2014, Dec). Bloomberg QuickTake.
Retrieved from:
http://www.bloombergview.com/quicktake/internet-security