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Create a Website for Two 
Beans in a Pod 
Dustin Watson 
Web Developer
Two Beans in a Pod 
Overview 
The website for Two Beans in a Pod will serve as an online 
place of business and advertising tool for the company. 
Benefits and Risk Creating a Website: 
Research shows many benefits to taking a business online: 
 Increased brand visibility. 
 Avoid Seller Fees. 
 Improved Company Image 
 Ever Growing Market 
There are also some potential risk to creating a website: 
 (IT) Internet Security 
 Transaction Processing 
 Website Maintenance 
FinalProjectPresentation_- 2 - DustinWatson.pptx
Two Beans in a Pod 
What we have: What we Need: 
• Sells high quality candles and tarts. 
• Made with cleaner burning soy 
wax. 
• Great customer satisfaction. 
Introduction 
• Brand Visibility 
• A way to inform customers of Two 
Beans products. 
• A place for customers to purchase 
Two Beans products directly from 
you. 
FinalProjectPresentation_- 3 - DustinWatson.pptx
Two Beans in a Pod 
The Opportunity 
FinalProjectPresentation_- 4 - DustinWatson.pptx 
Current Situation: 
• Sells Products primarily in temporary 
rented spaces. 
• Only online presence is a few 
products on sites such as EBay. 
• No way to update customers on 
current products. 
• No way to hold long term customer 
attention and interest.
Two Beans in a Pod 
The Opportunity 
Why Building a Website is a Good Business Decision: 
FinalProjectPresentation_- 5 - DustinWatson.pptx 
 Build Brand Awareness. 
 A place to inform customers about Two Beans products. 
 Reach new customers. 
 By taking the business online we can reach a much larger source of 
potential customers. 
 Reduce fees. 
 Avoid paying other sites to host, and sell your products for you. 
 Sell more Products. 
 With your own webpage and proper promotion, Two Beans in a Pod 
can greatly increase its overall revenue.
Two Beans in a Pod 
Benefits of Strategic Option 
 Increased Brand Visibility. 
 Showcase your brand and products. 
 Avoid Seller Fees and restrictions. 
 Don’t lose 10% of your sales to sites like EBay. 
 Improved Company Image. 
 Customers have come to expect businesses to have an 
online presence. 
 Ever Growing Market. 
 Every year more people are shopping online. 
 Forrester Research Inc. (Forrester Research, 2014) 
predicts that by 2017 60% of all U.S. retail sales will 
involve the internet in some way. 
FinalProjectPresentation_- 6 - DustinWatson.pptx
Two Beans in a Pod 
Benefits of Strategic Option 
FinalProjectPresentation_- 7 - DustinWatson.pptx 
Reasons Customers Prefer 
to Shop Online, according to 
the data collected by 
PricewaterhouseCoopers 
International (PWC, 2014). 
Top Reasons: 
• Can Shop Anytime 
• Better Offers 
• Quicker than Visiting Shops. 
• Easier than Visiting Shops.
 Internet Security 
Two Beans in a Pod 
Risk of Strategic Option 
 Protect the site by hosting on secure servers. 
 Transaction Processing 
 Use reputable card processing services 
 Website Maintenance 
 Critical to long term performance. 
 Customers want current and up to date 
information. 
FinalProjectPresentation_- 8 - DustinWatson.pptx
Two Beans in a Pod 
Recommendation 
1. Purchase the Domain Name. 
• Select a name that strongly relates to the company and product 
2. Determine what hosting package you need. 
• Select a hosting services that meets your sites requirement 
FinalProjectPresentation_- 9 - DustinWatson.pptx 
needs. 
3. Make sure you have a clear idea of the website and content 
you want. 
• Have clear outlines of content type and placement, website 
needs to feel easy and intuitive to visitors. 
4. Develop the website. 
• Carefully develop the site using the outlines as a guide, and use 
the chosen service to host it online.
Two Beans in a Pod 
Recommendation 
5. Submitting your website to search engines. 
• Submit the site to search engine to show up in 
FinalProjectPresentation_- 10 - DustinWatson.pptx 
internet searches. 
• Some hosting providers may submit to several 
search engines for you. 
6. Advertise for your site. 
• Post on related forums, Create a Blog and/or Facebook 
page, share links with related businesses. 
7. Keep content fresh and up to date. 
• The site reflects on the business, keep it organized, 
easy to navigate, and up to date with all current 
information.
Two Beans in a Pod 
Highlighted References 
Forrester Research. (2014, Dec). U.S. online retail sales will grow 57% by 2018. 
Retrieved from Internet Retailer: 
https://www.internetretailer.com/2013/10/30/60-us-retail-sales-will-involve-web- 
FinalProjectPresentation_- 11 - DustinWatson.pptx 
2017 
PwC PricewaterhouseCoopers International. (2014, Dec). Understaning How US online 
shoppers are reshaping the retail experience. Retrieved from pwc.com: 
http://www.pwc.com/en_us/us/retail-consumer/publications/assets/pwc-us-multichannel- 
shopping-survey.pdf 
Bloomberg Business Week. (2014, Dec). Bloomberg QuickTake. 
Retrieved from: 
http://www.bloombergview.com/quicktake/internet-security

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Final projectpresentation dustinwatson

  • 1. Create a Website for Two Beans in a Pod Dustin Watson Web Developer
  • 2. Two Beans in a Pod Overview The website for Two Beans in a Pod will serve as an online place of business and advertising tool for the company. Benefits and Risk Creating a Website: Research shows many benefits to taking a business online:  Increased brand visibility.  Avoid Seller Fees.  Improved Company Image  Ever Growing Market There are also some potential risk to creating a website:  (IT) Internet Security  Transaction Processing  Website Maintenance FinalProjectPresentation_- 2 - DustinWatson.pptx
  • 3. Two Beans in a Pod What we have: What we Need: • Sells high quality candles and tarts. • Made with cleaner burning soy wax. • Great customer satisfaction. Introduction • Brand Visibility • A way to inform customers of Two Beans products. • A place for customers to purchase Two Beans products directly from you. FinalProjectPresentation_- 3 - DustinWatson.pptx
  • 4. Two Beans in a Pod The Opportunity FinalProjectPresentation_- 4 - DustinWatson.pptx Current Situation: • Sells Products primarily in temporary rented spaces. • Only online presence is a few products on sites such as EBay. • No way to update customers on current products. • No way to hold long term customer attention and interest.
  • 5. Two Beans in a Pod The Opportunity Why Building a Website is a Good Business Decision: FinalProjectPresentation_- 5 - DustinWatson.pptx  Build Brand Awareness.  A place to inform customers about Two Beans products.  Reach new customers.  By taking the business online we can reach a much larger source of potential customers.  Reduce fees.  Avoid paying other sites to host, and sell your products for you.  Sell more Products.  With your own webpage and proper promotion, Two Beans in a Pod can greatly increase its overall revenue.
  • 6. Two Beans in a Pod Benefits of Strategic Option  Increased Brand Visibility.  Showcase your brand and products.  Avoid Seller Fees and restrictions.  Don’t lose 10% of your sales to sites like EBay.  Improved Company Image.  Customers have come to expect businesses to have an online presence.  Ever Growing Market.  Every year more people are shopping online.  Forrester Research Inc. (Forrester Research, 2014) predicts that by 2017 60% of all U.S. retail sales will involve the internet in some way. FinalProjectPresentation_- 6 - DustinWatson.pptx
  • 7. Two Beans in a Pod Benefits of Strategic Option FinalProjectPresentation_- 7 - DustinWatson.pptx Reasons Customers Prefer to Shop Online, according to the data collected by PricewaterhouseCoopers International (PWC, 2014). Top Reasons: • Can Shop Anytime • Better Offers • Quicker than Visiting Shops. • Easier than Visiting Shops.
  • 8.  Internet Security Two Beans in a Pod Risk of Strategic Option  Protect the site by hosting on secure servers.  Transaction Processing  Use reputable card processing services  Website Maintenance  Critical to long term performance.  Customers want current and up to date information. FinalProjectPresentation_- 8 - DustinWatson.pptx
  • 9. Two Beans in a Pod Recommendation 1. Purchase the Domain Name. • Select a name that strongly relates to the company and product 2. Determine what hosting package you need. • Select a hosting services that meets your sites requirement FinalProjectPresentation_- 9 - DustinWatson.pptx needs. 3. Make sure you have a clear idea of the website and content you want. • Have clear outlines of content type and placement, website needs to feel easy and intuitive to visitors. 4. Develop the website. • Carefully develop the site using the outlines as a guide, and use the chosen service to host it online.
  • 10. Two Beans in a Pod Recommendation 5. Submitting your website to search engines. • Submit the site to search engine to show up in FinalProjectPresentation_- 10 - DustinWatson.pptx internet searches. • Some hosting providers may submit to several search engines for you. 6. Advertise for your site. • Post on related forums, Create a Blog and/or Facebook page, share links with related businesses. 7. Keep content fresh and up to date. • The site reflects on the business, keep it organized, easy to navigate, and up to date with all current information.
  • 11. Two Beans in a Pod Highlighted References Forrester Research. (2014, Dec). U.S. online retail sales will grow 57% by 2018. Retrieved from Internet Retailer: https://www.internetretailer.com/2013/10/30/60-us-retail-sales-will-involve-web- FinalProjectPresentation_- 11 - DustinWatson.pptx 2017 PwC PricewaterhouseCoopers International. (2014, Dec). Understaning How US online shoppers are reshaping the retail experience. Retrieved from pwc.com: http://www.pwc.com/en_us/us/retail-consumer/publications/assets/pwc-us-multichannel- shopping-survey.pdf Bloomberg Business Week. (2014, Dec). Bloomberg QuickTake. Retrieved from: http://www.bloombergview.com/quicktake/internet-security