The document outlines the contributions and biographies of several notable designers, including Alvar Aalto, Alfred Roth, Werner Max Moser, and Ignazio Gardella, highlighting their architectural philosophies and significant works. It emphasizes the evolution of their designs from early functionalist influences to organic architecture, while also discussing specific furniture pieces that reflect their design principles. The document reflects on the impact of these designers in the realm of modern architecture and furniture design.

2. IGNAZIO GARDELLA
Designer
ALVAR AALTO
Designer
WERNER MAX MOSER
Designer
ALFRED ROTH
Designer
The story is a great present, and never only a past.

3. Master designers icon pieces
Atelier is part of Misuraemme Group and
it was created from a mental concept, a
particular vision of what furniture means,
not originated from a traditional craftmans’
or cabinet-makers’ workshop, but it was
created as an editor of very special design
collections.
The story is a great
present, and never
only a past.

4. Alvar Aalto DESIGNER
From 1927 to 1935 Alvar Aalto worked on
two buildings which were to become the
this point on, his biography is rich with
contribute to his fame on an international
events and success, ranging from the design
level: the Municipal Library of Viipuri and the
of a simple sauna stool in birch to urbanistic
Paimio Sanatorium. In these constructions
projects such as the Säynätsalo Island and
of rationalistic imprint, Aalto succeeded
the reconstruction plans for Rovaniemi. He
in introducing the defining character of
was also responsible for numerous projects
organic architecture as exemplified in the
abroad, including the M.I.T. dormitory
use of form and material which eventually
Designer
new techniques developed by Aalto. From
masterpieces of his juvenile period and
ALVAR AALTO
warped wood furniture achieved through
in Cambridge, MA (USA) and the Riola
led to a new understanding of architecture.
Church near Bologna, Italy. Outside his
Based on the experience with the furniture
homeland, however, the organic approach
designed for these two buildings, Aalto
to architecture was intended as a pure
together with both his wife Aino and Maire
relationship between man-made projects
Gullichsen, founded the Artek trademark in
and nature. Alvar Aalto died in 1976 at the
1935 that specialized in the production of
age of 78.

5. Alvar Aalto AA1 sofa bed
Numbered
historical piece.
Sofa bed with adjustable seat and backrests.
With reinforced foam mattress. Structure in
satined brushed and chromed metal tubular
steel. Armrests in solid wood with clear
varnish or black lacquer with glossy finish.
With removable cover.
Required fabric cm 430xh140.
Accurately handcrafted.

6. AA1 sofa bed CURIOSITY
Alvar Aalto’s sofa bed
is a mostly unknown
part in the biography of
the finish master.
In fact, before becoming internationally
famous, towards the end of the 1920’ies
Aalto adhered to the Germanic influenced
Functionalist Movement and in 1924
took part in the CIAM congress about the
“Exhistenzminimum” at Francfort where he
got in contact witch Gropius, Moholy-Nagy
and Giedion. In the same year he participated
in a competition organized by Thonet
Mundus for the design of chairs and furniture
with structure in bent steel tubing. It was
also Siegfried Giedion who called on him
for a collection he realized for Wohnbedarf
and then put in production a chair as well
as the adjustable sofabed which, in fact,
reflects perfectly the principles of economy,
simplicity of use and “lightness” in the
figurative sense recommended at Frankfurt.
The sofa, slightly modified on Giedion’s
was presented at
Stoccarda in 1932 and
on the occasion of the
Universal Exposition at
Bruxelles in 1935.
advice,

7. Alfred Roth DESIGNER
Was born in Wangen, Switzerland May 21st
on architecture. Many of his publications
1903 and studied architecture in Zürich
focused on his liaisons with the most
with Karl Moser. He worked in the studio
famous exponents of modern architecture,
of Le Corbusier and Pierre Jeanneret, for
such as Le Corbusier, Loos, Hoffmann,
whom he designed the two houses of the
Perret, Van De Velde, and Piet Mondrian.
International Exposition in Stuttgart. In 1931
he opened his own atelier and carried out
important projects in Switzerland, Sweden,
the United States, and in the Middle East.
In collaboration with Marcel Breuer he
ALFRED ROTH
Designer
constructed the “Doldertal” houses in Zürich.
In addition to serving as guest professor
at the Universities of Harvard and Saint
Louis as well as at the Polytechnic High
School in Zürich, he published several books

8. Alfred Roth AR1 trolley bar
Numbered
historical piece.
Structure in stained brushed and chromed
tubular steel 20mm, container with two
small flap doors in maple lacquered in
a black color, ice holder in light metal
sheet and a bottle container in perforated
aluminum. Wheels in chromed
steel with rigid tires in a white color, pullout top in multilayer panel with steel profile
on the edges and covered in melamine in a
black color.

9. Werner Max Moser DESIGNER
Born in 1896 in Karlsruhe (D), studied
and Rudolf Graber, founded the Wohnbedarf
architecture both in Zürich with his father
AG Zurich–the collection for which he
Karl Moser and at Stuttgart with Bonatz,
designed numerous models.
Abel and Fiechter. He worked with different
architects in Holland and in the USA, where
he spent two years at Frank Lloyd Wright’s
atelier. He carried out important projects
in Switzerland and Germany, such as the
Budge-Heim house in Frankfurt and the
Neubühl Siedlung in Zürich, constructed
Werner Max Moser
Designer
with the collaboration of Mart Stam and
Ferdinand Kramer. After lecturing at Harvard
University, he became professor at the
Polytechnic High School of Zürich.
In 1931 Moser, along with Siegfried Giedon

10. Werner Max Moser WM1 – WM2 armchair and ottoman
Numbered
historical pieceS.
WM1 - Armchair
Structure in stained brushed and chromed
tubular steel. Cushions, seat and backrest
in expanded resonated reinforced with
multilayer beech. Armrest in solid wood
with transparent varnish or black lacquer
with glossy finish. With removable cover.
Required fabric cm 180xh140.
WM1 - Armchair
Structure of the pouf in stained brushed
and chromed tubular steel. Cushion and
seat in expanded resonated reinforced with
multilayer beech.
Required fabric cm 90xh140.

11. Wolfgang Laubersheimer DESIGNER
Wolfgang Laubersheimer: born in Bad
Kreuznach (D) in 1955, is one of the founders
of the “Pentagon” group which had a great
success on the exhibition “Documenta 8”
at Kassel. Furniture of simple forms using
durable materials which contrast on one side
with the “Gute Form” of postwar Bauhaus
traditions and on the other the post-modern
tendencies of the 80’s.
The intention of these young German
Wolfgang Laubersheimer
Designer
designers was to create independent
projects which radically change the
traditional concept of living.

12. Wolfgang Laubersheimer WL2 bookcase
Numbered
historical piece.
Tenso bookcase
in raw steel sheet thickness 3 mm. Finishes
metallic grey or lacquered in a rusty color.
Steel cable as straightening element.
Accurately handcrafted.
Numbered piece.

13. Ignazio Gardella DESIGNER
Ignazio Gardella was born in Milan in 1905
where he lived all his life and had his own
he travelled to the USA for the E.C.A., in
office Gardella-Martini, continuing the
1956 he accompanied students of the
work of his father. He received his first
architecture school of Venice to Greece and
Civil Engineering PhD from the Polytechnic
participated in international meetings of
University of Milan and his PhD in
Modern Architecture in Bergamo, Aix-en-
Architecture from the Istituto Universitario
Provence, La Sarraz after the war. He began
di Architettura of Venice. From the early
teaching in 1940 at various universities and
thirties he started expanding his travels
Designer
regarding modern architecture, in 1950
office. He started working in 1929 at the
IGNAZIO GARDELLA
in numerous congresses and discussions
was eventually appointed professor of the
abroad for both study and work, for example
“Elements of Composition” course in 1962 at
his stay in 1931 in Germany where he met
the Istituto Universitario of Architettura of
a groupe of architects in Frankfurt, his
Venice.
trip with Arch. Pagano in 1939 to Finland,
Sweden and Norway where he participated

14. Ignazio Gardella Elegie bookshelf
Numbered
historical piece.
Elegie - a reissue of a 1949 Ignazio Gardella
design noted also for being one of the very
first realizations that spearheaded the
concept of modularity - has undergone a
renewal thanks to the skillful imprint of
the Master applied only to the harmony of
finishes, with the discovery of new color
combinations obtained from different
materials.
The design of this shelf unit/book-case is
still very current in spite of the considerably
far removed date of its birth certificate.
Lengthwise assimilability is obtained by
simply placing several modules next to each
other.

15. to be continued