This document provides advice on how to create an effective pitch presentation. It recommends that a pitch tell an interesting story about a boring topic and have a clear beginning, middle, and end. It should also have a singular theme or message and make people feel emotionally connected. The document then outlines the key components a pitch should cover, including the problem being solved, the proposed solution, how users will be acquired, the business model, traction so far, and a request. It encourages pitching teams to practice and use the suggested outline when crafting their own pitch.

1. Crush the Pitch: LSM Newark
March 3, 2013

2. Who am I?
Brian L. Shields
@BrianLeeShields
Investor Entrepreneur Movie Addict
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3. What is a Pitch, Really?
• A pitch is an interesting story about a boring topic
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4. What Makes a Story Good?
• Have a beginning, middle and end
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5. What Makes a Story Good?
• Have a clear theme and message to get across
– “We see a great opportunity in the market and here’s why”
– “You should partner with us to do business because…”
– “We are what we believe we can be”
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6. What Makes a Story Good?
• Make people feel it
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7. So How Should Our Story Look?
• The Team (can go here…)
• The Problem
– What you see in the market
– How big it is
– How real it is (personal experiences, etc) • 7-10 slides max
• The Solution (est. 5 mins /
– Why its great slide)
– How it works • Use visual aides
• How to Get Users to It whenever
possible
• The Revenue Model
• Practice!
• User Acquisition Costs
• The Team (…or here)
• Traction / Progress
– What have you done so far
– What could this mean?
• The Ask
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8. Practice Time
• In your teams, put together a pitch deck outline for the company below
• Imagine you were them when they first started
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9. Remember…
• Tell a story like a story should be told, with a beginning,
middle and end
• Have a singular theme you want to get across
• Be concise and clear
• Use the outline & touch all major points
• Make them FEEL it
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10. Thank You
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