The document discusses the importance of business models for startups. It notes that startups and fundraising are both difficult endeavors currently. Venture capital funding amounts and deals are down in recent years. However, it also provides examples of companies like Facebook and Uber that were able to achieve significant growth through bootstrapping alone. The document encourages entrepreneurs to be realistic about the runway needed and where funding could come from, and to prioritize developing a business model from the beginning to set themselves up for success.

1. Why
Business
Models
Ma0er
Nov
14,
2012
#hashtag

2. Who am I?
Brian
L.
Shields
@BrianLeeShields
Investor
Entrepreneur
Movie
Addict
2

3. What is IncuateNYC (@IncubateNYC)?
An
educa=onal
hub
for
entrepreneurial
people
to
gain
the
experience
they
need
to
be
successful
People with …Founders walk out with a
ideas walk in… prototype and early traction
3

4. Why
Business
Models
Ma0er
Startups
are
HARD
4

5. Why
Business
Models
Ma0er
Fundraising
is
HARD
$ of Funds Raised YTD # of Deals Done YTD
$3,000
400
350
$2,500
300
$2,000
250
$1,500
200
$1,000
150
YTD
2009 YTD
2010 YTD
2011 YTD
2012 YTD
2009 YTD
2010 YTD
2011 YTD
2012
NY
Metro New
England NY
Metro New
England
That is what we call “going down”
Source: National Venture Capital Association data Q3 2012. 5

6. But
Brian,
its
Damn
Near
Impossible
to
Bootstrap!
Heard
of
these
companies?
6

7. Entrepreneurs
Make
Awesome
out
of
the
Impossible
Be
real
with
yourself
about
the
runway
you
need
Be
real
with
yourself
about
where
it
can
come
from
Set
yourself
up
for
victory
from
the
beginning
by
planning
for
a
business
model
ASAP
Play
hard,
play
smart,
and
WIN!
7

8. www.incubatenyc.com
@incubatenyc