Licensing is a method of foreign market entry based on an agreement between an international company (licensor) and a company abroad (licensee). It allows the licensor's assets, such as intellectual property, to be used by the licensee. Licensing provides small companies fast market access and low-cost entry while allowing the licensor to gain from the licensee's activities without large capital investments. However, licensing also carries risks if the licensee damages the licensor's reputation or creates future competitors. Examples given are Coca-Cola licensing beverage production in many countries and Harley-Davidson licensing toys.
Una breve descripción de lo que estamos haciendo y hemos hecho en los últimos años en materia de concienciación ciudadana sobre la recogida de excrementos.
Vogue Apartments South Yarra is a trustworthy and reliable real estate company in south Yarra that make it easy for you to deal in property. We have an eye on every apartment to grab in our possession.
Una breve descripción de lo que estamos haciendo y hemos hecho en los últimos años en materia de concienciación ciudadana sobre la recogida de excrementos.
Vogue Apartments South Yarra is a trustworthy and reliable real estate company in south Yarra that make it easy for you to deal in property. We have an eye on every apartment to grab in our possession.
2. Licensing it is a method of foreing
market entry, that is based in an
agreement between an international
company (licensor) and another
company abroad (licensee).
3. A Parent company to their foreign
affiliates.
An International enterprise to
foreign private or government enterprise.
5. Good alternative
to small Fast market Low cost
company acces information
Ability to take
a competitive
advantages
Attractive to firms
No requiring a that are new to the
large capital international
investment business arena
6. Marketing
Creation of Passive
underperformance
future interaction with
may not be
competitors local market
controlled
Limited
the licensee It can be
flexibility to
could create damage the
apply
problems for the licensor´s
sophisticated
licensor reputation
technology
7. COCA COLA
HARLEY
Coca cola oversees DAVIDSON
more than 320
licensees in 57 Harley Davidson
countries, more than licenses for toys
10,000 than like Barbies to
manufactured products reach the female
with his image. market.
8. International Management: Managing (text only) 2 edition by
A. Phatak.R.Bhagat.R.Kashlak: A.
Phatak.R.Bhagat.R.Kashlak: Amazon.com: Books. (2008,
May 23).Amazon.com: Online Shopping for Electronics,
Apparel, Computers, Books, DVDs & more. Retrieved March
19, 2013, from http://www.amazon.com/International-
Management-Managing-text-Phatak-R-Bhagat-R-
Kashlak/dp/B003T0FFUS
Fundamentos de Marketing - Philip Kotler, Gary M. Armstrong
- Google Libros. (2008, July 16). Google Books. Retrieved
March 22, 2013, from
http://books.google.com.co/books?id=sLJXV_z8XC4C&pg=P
A294&lpg=PA294