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2
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATION
We develop artists and entrepreneurs by providing a platform of shared
resources and knowledge that enable independent creatives to build their
own ecosystems within a larger universe of co-collaborators.
We also help partners and clients tell stories through music and film in
order to create culturally relevant, commercial grade content.
INTRODUCTION
3
WILLJOURNEYJACKSON
PRODUCTION
DAVIDR.IANNONEJR.
MARKETING
CHARLESJ.JUGANSIII
FINANCING
KEITHTISDALL
FILM
+20yearsDJ/RadioPersonality,
Music/Production/Founder
+20yearsDJ,+10yearsCommercial
Brand/ MobileTech/Development
+19yearsFilm&TelevisionProduction/
Development/Finance
+15yearsCommercial(SAG)
Acting/Retail/Fundraising
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATIONPARTNERS
4
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATIONPRODUCTS
We believe that the medium is the message, and that a storyline is a
sum of messages. Every post, picture, video, and appearance is an
opportunity to communicate a piece of a script from a story.
5CONFIDENTIAL AND PROPRIETARY INFORMATION
#SXSW13
Journey & Dave
Meet in Austin
Public Enemy Rock
& Roll Hall of Fame
Induction (Mentors)
#MassivelyEpic
Radio on
RAPstation.com
#ArtistEngage
Music Building
CBGB Festival
Launch NYC
Keith Shocklee
Terror Dome 2
#SXSW14
#ArtistLounge
JBL / Artists
#GRAMMYWDC
#GuruReview
Pitch
#ArtistTransform
#MassivelyEpic
Absolut Vodka#MassivelyEpic
Independent Artist
Tour NYC
#Playcade
Disney, Peavey
Dubspot,
Spectrum City
2015 Composers
Now Festival /
Universe of
Mend
#NAMM15
Peavey Keith
Shocklee S.C.R.D.
Artist Launch
STORYLINE
King Shaw
Kris Payne
Nick Hews
Dev
Musiic Galloway
Mind Labs
(Lester
Mendoza)
2013 2014 2015 2016 2017
Mame
Scrogans
Khzzari
Young MG
King Myers
Luis Aguilera
Christina Milian
Shay Gray
Nicole Benjamin
Flourish $
Prosper
Dash Radio /
Native Rhymes
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATION
6
1. 34.2 Million Latino Americans spend $720m
on streaming, $4.8bn on live music and
$6.1bn on movie theater tickets.
2. 52 Million millennials not yet subscribing to
digital streaming services represent a $6bn
opportunity.
3. 50 Million prosumers interested in or
considered an enthusiast of music, spend
$6.4bn a year as “Super Fans.”
4. 82 Million 13-24 YOs interested in Hip Hop,
represent $1tn in spending power.
HISPANIC
CONSUMER
PROSUMER
HIP HOP
FILM
MUSIC
STORYLINES
TECHNOLOGY
!
MARKET OPPORTUNITY
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATION
7
4.6M 4.5M
1.5M 9.1K
100K
+9 Million
GROSS FAN AUDIENCE
INTERESTSAUDIENCE
ARTISTS / AUDIENCE
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATION
8
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATIONPROCESS
Development, Production, Packaging and Promotion are the pillars of
the process that we have developed in order to create storylines that
emerge as engaging products - Content as a Product (CaaP).
Paid Placement
9
PRODUCTION (AUDIO)
• Composition / Lyrics
• Pre-production demo
• Studio production /
arrangement
• Orchestration / vocal
recording
• Mixdown / Variations
• Master
• Sound Recording
PRODUCTION (VIDEO)
• Concept / storyboard
• Timeline / Budget
• Casting / location
procurement
• Wardrobe / Makeup
• Editing / Post-production
• Graphics / animation
PACKAGING
• Album Art / hero visual
• Artist Logo / lock-up
• Distribution packaging
• Audio/Video files ID Tags
• Correct label and meta data /
information
• Credits, key words
• Submission for distribution /
release
STEP 1 STEP 2A STEP 2B STEP 3
Packaging
Distribution
PRODUCTION
Production
Engineering
PERFORMANCE
Feedback
Analysis
Research
Planning
PACKAGING PROMOTION
Micro
Influence
Development
Partnerships
STEP 4
PROMOTION
• Electronic Press Kit
• Press release
• Campaigns (social/email)
• 5-10 content pieces for FB,
TT, IG, TY, Blogs
• Paid advertising budget
• Trip Digital Radio feat.
• PR push to blogs
DEVELOPMENT
• Research
• Target audience
• Insights
• Storyline development
• Rights / License / Royalties
• Contract / agreement
Design
Composition
PROCESS
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATION
Single story, full package global
release to major streaming and
download outlets with explicit,
radio, instrumental tracks, and
sometimes acapellas and
remixes. Designed to give
producers, DJs and remixers
what they need.
Multi-story body of work that
ladders up to a larger overall
storyline, full package global
release to major streaming and
download outlets with exclusive
content.
Mixtapes and multi-artist
releases that feature previously
released material, within or
across genres, styles or themes.
10
Provide artists with relevant
writing exercises on remixes
created by our producers of
current songs in order to recruit
new fans.
REMIXES MAXI SINGLES EP/ALBUMS COMPILATIONS
PRODUCTS > MUSIC
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATION
11
PRODUCTS > RADIO
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATION
Provide artists with a platform
to share their perspective
outside of their art. Topics vary
and reflect each curator’s
background and personality.
2017: +20 episodes from 3
artists, to expand to +15 artists
in 2018.
Behind the Sound, Art, and
Expression with top emerging
artists.
2017: 30 Episodes yield 333
subscribers and over 1m views.
Re-broadcast Wed. on Dash
reaching 85,000 active weekly
listeners.
TRIP DIGITAL RADIO LA PODCASTS
Behind the Sound, Art, and
Expression with top emerging
artists.
2017: 3 Episodes broadcast via
Franchise Record Pool TV
(FRPTV) to reach 55,000
audience in New York City area.
TRIP DIGITAL RADIO NY
2017
2018
Weekly show pulling content
from across artists products,
currently in production work,
and new raw still in
development from across
borders and genres.
LAUNCHING 2018
BEATS 1 RADIO
The vintage 1980’s brand, made
popular by Will Smith as the
Fresh Prince of Bel-Air and
Damon Wayans on “In Living
Color” seeks to establish its
legacy and reignite the brand
through a docu-series interview
with key cultural icons who
initially established its
popularity within culture.
12
PRODUCTS > FILM / TV
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATION
The unknowing heir of a famous
musical dynasty must navigate
a centuries-old riddle to unlock
her fate, and save both herself
and her family’s fortune which
is hidden in dangerous new
technology.
Six sexy biracial women move
to L.A. with two goals in mind:
to make it big and to find love!
This dram-edy follows their
story told through the eyes of
real estate agent and social
gossip blogger LORIS
SANCHEZ, played by Christina
Milian. The series follows their
trek in the hard town of L.A. that
they have come to love and
adore: “L.A. Mi Amore”.
LA MI AMORE THE UNIVERSE OF MEND
A budding prima ballerina rebels
against fame, fortune and
family in order to reclaim her
true dancing spirit.
A cocky inner-city drug
transporter with extraordinary
driving ability struggles to rise
above his criminal past in order
to become NASCAR’s first
Latino Champio
LUIS AGUILERA PROJECT
2018
2019
NEW HERITAGE
FEATURE / SERIES FEATURE / SERIES(2-4) FEATURES DOCUMENTARY / SERIES
13
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATIONSTRATEGY
Through rapid-prototyping, we are able to develop high quality talent
and content faster than the industry standard, at a much lower cost.
S.C.R.D. - The Crave
(Instrumental)
14
Updated: 10.24.2017
© 2017 Trip Digital Inc.
CONFIDENTIAL & PROPRIETARY INFORMATIONCATALOG (EXAMPLES)
PRODUCTION RELEASED TRIP DIGITAL RADIO
UNRELEASED
Made With SUBPAC -
Offensive Innovation -
Produced by DJ Journey
Made With SUBPAC -
ANXIETY Pt. 2 Produced
by DJ Journey
Been Wasting My Time
(Disco Flip)
Kris Payne - Block (feat
King Myers)
King Shaw - Briddy Bop
(prod by DJ Journey)
Dev & Nick Hews - Done
That (prod by DJ Journey)
Shaq - Changes (feat
Chuck D, Kris Payne)
Khzzari - Jazz Kat (prod
by DJ Journey)
King Myers - Wicked (feat
JAMO) [prod by DJ
Journey]
Kris Payne - W.O.P [prod
by Anthony “T1” Fenner]
Mame - Hope (prod by DJ
Journey)
Sweet Chuck - Breaking
News (prod by DJ
Journey)
Dj Journey - Lunchbox
Beatape, Vol.67
Young MG - Dirty Whine
(feat Anna Awe) [prod by
Ravin Dave]
Josh Lopez & Musiic
Galoway - Modern Living
(prod by DJ Journey)
King Myers - Fake News
(prod by DJ Journey)
Scrogans - Combat (prod
by DJ Journey)
The Klick - Summertime
(prod by DJ Journey)
King Shaw - Viola (feat
Gio) [prod by Ravin Dave]
Examined (prod by Ravin
Dave)
S.C.R.D. - Phone Sext
(feat Sweet Chuck) [prod
by Ravin Dave]
King Shaw - Beautiful
(feat Che’nelle) [prod by
Ravin Dave]

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Trip Digital Inc. 2018 Business Overview

  • 1.
  • 2. 2 Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATION We develop artists and entrepreneurs by providing a platform of shared resources and knowledge that enable independent creatives to build their own ecosystems within a larger universe of co-collaborators. We also help partners and clients tell stories through music and film in order to create culturally relevant, commercial grade content. INTRODUCTION
  • 4. 4 Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATIONPRODUCTS We believe that the medium is the message, and that a storyline is a sum of messages. Every post, picture, video, and appearance is an opportunity to communicate a piece of a script from a story.
  • 5. 5CONFIDENTIAL AND PROPRIETARY INFORMATION #SXSW13 Journey & Dave Meet in Austin Public Enemy Rock & Roll Hall of Fame Induction (Mentors) #MassivelyEpic Radio on RAPstation.com #ArtistEngage Music Building CBGB Festival Launch NYC Keith Shocklee Terror Dome 2 #SXSW14 #ArtistLounge JBL / Artists #GRAMMYWDC #GuruReview Pitch #ArtistTransform #MassivelyEpic Absolut Vodka#MassivelyEpic Independent Artist Tour NYC #Playcade Disney, Peavey Dubspot, Spectrum City 2015 Composers Now Festival / Universe of Mend #NAMM15 Peavey Keith Shocklee S.C.R.D. Artist Launch STORYLINE King Shaw Kris Payne Nick Hews Dev Musiic Galloway Mind Labs (Lester Mendoza) 2013 2014 2015 2016 2017 Mame Scrogans Khzzari Young MG King Myers Luis Aguilera Christina Milian Shay Gray Nicole Benjamin Flourish $ Prosper Dash Radio / Native Rhymes Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATION
  • 6. 6 1. 34.2 Million Latino Americans spend $720m on streaming, $4.8bn on live music and $6.1bn on movie theater tickets. 2. 52 Million millennials not yet subscribing to digital streaming services represent a $6bn opportunity. 3. 50 Million prosumers interested in or considered an enthusiast of music, spend $6.4bn a year as “Super Fans.” 4. 82 Million 13-24 YOs interested in Hip Hop, represent $1tn in spending power. HISPANIC CONSUMER PROSUMER HIP HOP FILM MUSIC STORYLINES TECHNOLOGY ! MARKET OPPORTUNITY Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATION
  • 7. 7 4.6M 4.5M 1.5M 9.1K 100K +9 Million GROSS FAN AUDIENCE INTERESTSAUDIENCE ARTISTS / AUDIENCE Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATION
  • 8. 8 Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATIONPROCESS Development, Production, Packaging and Promotion are the pillars of the process that we have developed in order to create storylines that emerge as engaging products - Content as a Product (CaaP).
  • 9. Paid Placement 9 PRODUCTION (AUDIO) • Composition / Lyrics • Pre-production demo • Studio production / arrangement • Orchestration / vocal recording • Mixdown / Variations • Master • Sound Recording PRODUCTION (VIDEO) • Concept / storyboard • Timeline / Budget • Casting / location procurement • Wardrobe / Makeup • Editing / Post-production • Graphics / animation PACKAGING • Album Art / hero visual • Artist Logo / lock-up • Distribution packaging • Audio/Video files ID Tags • Correct label and meta data / information • Credits, key words • Submission for distribution / release STEP 1 STEP 2A STEP 2B STEP 3 Packaging Distribution PRODUCTION Production Engineering PERFORMANCE Feedback Analysis Research Planning PACKAGING PROMOTION Micro Influence Development Partnerships STEP 4 PROMOTION • Electronic Press Kit • Press release • Campaigns (social/email) • 5-10 content pieces for FB, TT, IG, TY, Blogs • Paid advertising budget • Trip Digital Radio feat. • PR push to blogs DEVELOPMENT • Research • Target audience • Insights • Storyline development • Rights / License / Royalties • Contract / agreement Design Composition PROCESS Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATION
  • 10. Single story, full package global release to major streaming and download outlets with explicit, radio, instrumental tracks, and sometimes acapellas and remixes. Designed to give producers, DJs and remixers what they need. Multi-story body of work that ladders up to a larger overall storyline, full package global release to major streaming and download outlets with exclusive content. Mixtapes and multi-artist releases that feature previously released material, within or across genres, styles or themes. 10 Provide artists with relevant writing exercises on remixes created by our producers of current songs in order to recruit new fans. REMIXES MAXI SINGLES EP/ALBUMS COMPILATIONS PRODUCTS > MUSIC Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATION
  • 11. 11 PRODUCTS > RADIO Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATION Provide artists with a platform to share their perspective outside of their art. Topics vary and reflect each curator’s background and personality. 2017: +20 episodes from 3 artists, to expand to +15 artists in 2018. Behind the Sound, Art, and Expression with top emerging artists. 2017: 30 Episodes yield 333 subscribers and over 1m views. Re-broadcast Wed. on Dash reaching 85,000 active weekly listeners. TRIP DIGITAL RADIO LA PODCASTS Behind the Sound, Art, and Expression with top emerging artists. 2017: 3 Episodes broadcast via Franchise Record Pool TV (FRPTV) to reach 55,000 audience in New York City area. TRIP DIGITAL RADIO NY 2017 2018 Weekly show pulling content from across artists products, currently in production work, and new raw still in development from across borders and genres. LAUNCHING 2018 BEATS 1 RADIO
  • 12. The vintage 1980’s brand, made popular by Will Smith as the Fresh Prince of Bel-Air and Damon Wayans on “In Living Color” seeks to establish its legacy and reignite the brand through a docu-series interview with key cultural icons who initially established its popularity within culture. 12 PRODUCTS > FILM / TV Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATION The unknowing heir of a famous musical dynasty must navigate a centuries-old riddle to unlock her fate, and save both herself and her family’s fortune which is hidden in dangerous new technology. Six sexy biracial women move to L.A. with two goals in mind: to make it big and to find love! This dram-edy follows their story told through the eyes of real estate agent and social gossip blogger LORIS SANCHEZ, played by Christina Milian. The series follows their trek in the hard town of L.A. that they have come to love and adore: “L.A. Mi Amore”. LA MI AMORE THE UNIVERSE OF MEND A budding prima ballerina rebels against fame, fortune and family in order to reclaim her true dancing spirit. A cocky inner-city drug transporter with extraordinary driving ability struggles to rise above his criminal past in order to become NASCAR’s first Latino Champio LUIS AGUILERA PROJECT 2018 2019 NEW HERITAGE FEATURE / SERIES FEATURE / SERIES(2-4) FEATURES DOCUMENTARY / SERIES
  • 13. 13 Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATIONSTRATEGY Through rapid-prototyping, we are able to develop high quality talent and content faster than the industry standard, at a much lower cost.
  • 14. S.C.R.D. - The Crave (Instrumental) 14 Updated: 10.24.2017 © 2017 Trip Digital Inc. CONFIDENTIAL & PROPRIETARY INFORMATIONCATALOG (EXAMPLES) PRODUCTION RELEASED TRIP DIGITAL RADIO UNRELEASED Made With SUBPAC - Offensive Innovation - Produced by DJ Journey Made With SUBPAC - ANXIETY Pt. 2 Produced by DJ Journey Been Wasting My Time (Disco Flip) Kris Payne - Block (feat King Myers) King Shaw - Briddy Bop (prod by DJ Journey) Dev & Nick Hews - Done That (prod by DJ Journey) Shaq - Changes (feat Chuck D, Kris Payne) Khzzari - Jazz Kat (prod by DJ Journey) King Myers - Wicked (feat JAMO) [prod by DJ Journey] Kris Payne - W.O.P [prod by Anthony “T1” Fenner] Mame - Hope (prod by DJ Journey) Sweet Chuck - Breaking News (prod by DJ Journey) Dj Journey - Lunchbox Beatape, Vol.67 Young MG - Dirty Whine (feat Anna Awe) [prod by Ravin Dave] Josh Lopez & Musiic Galoway - Modern Living (prod by DJ Journey) King Myers - Fake News (prod by DJ Journey) Scrogans - Combat (prod by DJ Journey) The Klick - Summertime (prod by DJ Journey) King Shaw - Viola (feat Gio) [prod by Ravin Dave] Examined (prod by Ravin Dave) S.C.R.D. - Phone Sext (feat Sweet Chuck) [prod by Ravin Dave] King Shaw - Beautiful (feat Che’nelle) [prod by Ravin Dave]