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Pitch Session
- 1. Looking for professionals with great ideas
- 3. Jury Pitch Session #1 Coralie Berael Director at the Forest National Area Brussels (BE) Dorothée Hannequin Musician and Singer inThe Rodeo (FR) Holger Jan Schmidt General Secretary atYourope (DE)
- 4. Fellows 2021 “UNO-HU! brings audiences closer to the music artists they follow by offering a unique personal and highly interactive hangout experience, making it possible for anyone to connect and spend time with their favorite music artists in an exclusive setting. ”
- 5. Fellows 2021 “An engaging new way to experience music and its story through Augmented Reality.”
- 15. Fellows 2021 “Be the DJ of your own wellbeing; a virtual space where you can create your personal sound therapy.”
- 25. Fellows 2021 “Music platform for artists and producers to publish music demos, gather feedback and promote music releases.”
- 26. i n t e l l i g e n t m u s i c p r o m o t i o n
- 28. AGAIN...?
- 30. G ro o v l y ' s m i s s i o n To a m p l i f y a n d c h a n n e l t h e w o r k o f t h e a r t i s T a s a t r a n s f o r m a t i v e f o r c e o f g l o b a l c u l t u r e
- 31. promotion 📣 " m o d e r n " m u s i c p ro m o t i o n Pay to play💰💰 examples: Submithub, playlist push music 🎶 Feedback ✏️ streaming platforms Music curators Fans Artists / labels
- 32. G ro o v l y ' s p ro m o t i o n m o d e l ` Media outlets Fans Artists & labels streaming platforms Groovly Live campaigns 🏆 Talent sourcing👩🏻 🎤 Track submission 🎼 content 📡 engagement 👀 music 🎶 votes ⭐️ music 🎶 promotion 📣
- 33. H o w d o e s G ro o v l y wo r k ?
- 34. G ro o v l y ' s va l u e p ro p o s i t i o n • fan-sourced emerging talent • helps media outlets engage and grow their audience • Helps Artists get heard and promoted • Helps you produce more relevant editorial content
- 35. W h at ' s n ex t • Launch on Q1 2022 • Pre-register at groovly.fm today to reserve your spot! • Are you a media company? Get in touch!
- 36. t h a n k yo u !
- 37. Fellows 2021 “The Radio 2.0 about Creative Industries from Eastern Europe.”
- 39. DIGITALHUB SPECIALIZEDABOUT FESTIVALS, MUSIC AND CULTURAL TOURISMIN EASTERN EUROPE
- 43. SEO SOCIAL NETWORKS INNOVATIVE CONTENT STRATEGY BUSINESS MODEL PUBLICITY PARTNERSHIP AFFILIATION LINKS
- 45. Fellows 2021 “Music exploration focused on you. ”
- 61. Fellows 2021 “Overview Ark was created to bridge the gap between gaming and concerts. The platform we have developed is a persistent world that brings together artists, gamers, fans and the music industry”
- 69. Fellows 2021 “The idea behind the Restart project is to find an innovative way to speak about mental health in the music industry, normalizing it in our communication and helping people deal with it.”
- 71. THE PROBLEM In 2016, the University of Westminster (UK), at the request of Help Musician UK - an organization for the support of musicians in the British territory - conducted a pilot study through a specially created questionnaire, with the aim of evaluating the incidence of mental distress related to anxiety and depression among British musicians. The survey was launched in May 2016 at The Great Escape festival in Brighton (UK). The present study focused exclusively on t he incidence of mental distress related to anxiety and depression within the target population: professional musicians (who identify themselves as such) and professionals of the sector , including music managers, producers, composers, engineers of the sound and so on.
- 72. THE SCENARIO In this scenario, the single individual constantly feels the weight of a mechanical and repetitive misunderstanding from the industry in which he operates, very often feeling reluctant to ask for help even for the exorbitant prices of therapeutic paths. HOW ABOUT PEOPLE? HOW ABOUT COMPANIES? On the other hand, companies in the music industry are increasingly disoriented in terms of psychological support for their employees because the standard corporate therapeutic response is not adaptable to the needs of those who work in the music business.
- 73. THE SOLUTION
- 74. Restart - A Safe Space For Music Minds MEET THE IDEA The idea comes from experience, observation, attention to the problems that afflict this category and to which, often, the right importance is not given. With this project, we are committed to keeping the focus on the cooperation and support we intend to give to musicians and to our own colleagues, with whom we have shared difficult moments that could have undermined a career built with courage and perseverance. Precisely in those moments we would have needed listening, support, but also just understanding: the human side, a lack that exists and that we want to fill.
- 75. We want to become a point of reference, creating a safe space where the music industry can find a landing and starting point, addressing its own inconveniences and weaknesses with greater awareness and a proactive approach. WHAT WE DO? Restart - A Safe Space For Music Minds
- 76. Restart - A Safe Space For Music Minds We create connections with the main players in the music industry to better convey their message and help professionals and companies to improve their relationship with mental health. N E T W O R K I N G We offer direct support to musicians and professionals in the sector through a network of certified psychologists, psychotherapists and coaches. S U P P O RT We help to spread a new, modern and inclusive narrative of mental health, communicating at 360 ° topics of common interest, with an eye always aimed at breaking the stigma. AWA R E N E S S We organize with continuity and with referenced teachers workshops and group activities dedicated to a greater knowledge and awareness of mental disorders E D U C AT I O N HOW WE DO IT
- 77. Restart - A Safe Space For Music Minds Dedicated to both individual professionals and companies, our one-to-one consultations aim to improve the quality of life and the relationship with one's work. C O U N S E L I N G Our team of specialized psychologists and psychotherapists offers the possibility of training courses, full immersion on specific topics useful to musicians and professionals. W O R K S H O P S From the first lockdown we have activated an online support office for musicians and professionals involved in the pandemic. We hope to keep it active until the sector's working activities are fully resumed. S U P P O RT O F F I C E Experiential moments, of confrontation in which, through role plays and others activities, the different participants can get in touch with their own experiences and understand better oneself and each other. C I R C L E T I M E MEET THE ACTIVITIES
- 78. Based on an annual subscription, our business model aims to offer a basic service for all users, both companies and individuals. Depending on the specificity of the request, however, Restart is able to provide tailor-made support and advice suitable for all user needs at controlled prices. OUR BUSINESS MODEL Restart - A Safe Space For Music Minds
- 79. Restart - A Safe Space For Music Minds MEET OUR TEAM The Restart team from 2019 has come to welcome over 50 volunteers, including psychologists and communication and marketing experts who, united under the same philanthropic mission, have decided to spread a unique and shared message: mental health in music business counts and must be protected with a new, inclusive, stigma-proof narrative.
- 80. Restart - A Safe Space For Music Minds WHAT MEDIA SAY ABOUT US (CLICK ON THE LOGO FOR THE COMPLETE ARTICLE)
- 81. Restart - A Safe Space For Music Minds OUR PARTNERSHIPS
- 82. Restart - A Safe Space For Music Minds CONTACTS
- 83. T H A N K S F O R Y O U R AT T E N T I O N
- 84. Fellows 2021 “Incorporating installations, projections and technology to create a larger form of immersive non-linear walk-through music theater performances that push the boundary of connecting technology and human consciousness.”
- 104. JUMP is co-funded by the Creative Europe Programme of the European Comission, coordinated by MaMA Festival & Convention (FR) and implemented by a network composed of Un-Convention (UK), M.I.L. (PT), A.M.W. (GR), Nouvelle Prague (CZ) and Linecheck (IT). Thank you for your attention See you tomorrow at 12 : 20 for the second Pitch Session
Editor's Notes
- Hi everyone, it’s a pleasure to be here today. My name is Martin and I am the founder of Groovly. Groovly is a music intelligence platform connecting media, artists and fans to optimize music promotion.
- In 1993 a popular movie called Groundhog Day came out. In it, the main character falls victim of a spell where every day he wakes up, it's the same day as yesterday.
- Now, I have a bit of a confession to make: I have also fallen victim of a similar spell. Only for me, instead of running into the same sales person over and over, I run into artist after artist...
- ...many of them with the ability to move you to tears with their music – and yet not being able to gain much traction in their careers. So I decided to break the spell by helping artists get the recognition they deserve, while also helping media outlets engage and grow their audiences.
- Groovly’s mission is to amplify and channel the work of the artist as a transformative force of global culture.
- The way that modern music promotion works is that artists are usually required to pay music curators in order to get promoted and playlisted. And since promotion is usually not guaranteed, their return on investment can very well be zero. This also has the drawback that curators get flooded with more submissions than they can handle. And under this model fans remain passive consumers without any say in what ends up getting promoted.
- Groovly flips the script through the concept of live campaigns. A live campaign is a virtual stage for music where artists can showcase their work and fans can listen on and vote on their favorites in an gamified, engaging way.
- A live campaign can be accessed either standalone or it can be embedded on your website and customized to fit your own company's branding.
- A live campaign allows you to exclusively crowd-source emerging talent and it also provides you with an invaluable source of analytics data into your audience that can help you create more relevant editorial content to drive traffic. It also helps artists extend their reach by getting heard and promoted.
- We plan on launching early next year, so if you're interested be sure to pre-register at groovly.fm today to reserve your spot. And if you are a media company please reach out to us, we’re very interested to hear about your specific challenges going forward.
- Thank you so much!