The document discusses how effective the combination of a music video and ancillary materials are for promoting an indie pop artist named Nyla. A questionnaire was used to understand audience preferences and ensure the music video and materials reflected the indie pop genre. Nyla's star image was promoted across all platforms including the music video, website, and digipak. Research was done on other artists' websites and digipaks to guide the development of these materials. All the materials were given a consistent style with Nyla's name in capital letters. The website allows the music video and digipak to be distributed on a single platform. The music video will be released on YouTube to make it freely accessible to the target audience.

1. Evaluation Question Two
How effective is the combination of your main product and ancillary
texts?

2. What the audience expected~
• It was very important that we were able to attract our target
audience and they were appealed to what we produced. We
created a questionnaire in order to identify what the audience
wanted to see, it also gave us key information on what they were
fond of. The questionnaire gave us the ability and the knowledge to
understand, what we needed to include in our ancillary task and
main production. An example, would be never to include colours
that didn’t reflect the genre in this case, dark and grey colours
would be completely incorrect for our music video. As it had no
moral connection with the indie pop genre. It also gave us an
expectation to live up to, as we had an large amount of information
on what was expected in the music video .

3. The star image across the board~
• The star of our ‘Skinny Genes’ music video and ancillary task was Nyla. We
created a star image by promoting her across all platforms and media
boards, with our main task we used close up shots to build on star image.
But, with the ancillary task we used a range of things to promote her star
image for example.
ØDigipak
ØWebsite
ØMusic Video
We built a Nyla fan base and produced a artist that had a large career base,
which is why I created a store to sell Nyla merchandise giving out artist a
realist effect and building on the image of our artist. On the website there
was also an ‘About’ page which allowed us to distribute information about
Nyla to our audience, which also builds upon her star image.

4. How your work fits into the context of
other similar products ?
• Through the production process and all of my tasks & activities, I’ve
always done a large amount of research in order to build my
knowledge and give myself a guide. For example, when beginning
my website I created three blog post on website research, this was
done to improve my knowledge and give myself ideas. Also with my
digipak research I used mainstream digipaks for a moral compass to
follow when developing my very own version.
David Guetta Digipak> Nyla Digipak>

5. How your work fits into the context of
other similar products ?
• When analysing the work I’ve produce, I noticed I gave the all the
products a similar style that was used across all tasks. For instance,
the digipak, website and main product all have the title Nyla in
capital letters, they also correspond on a similar levels and platform.
The website is a great example of how, the digipak and music video
can all be distributed all on the same platform. The website makes
the combination of the various platforms possible.

6. How the audience will access these
productsTechnology has influenced the ways we access music, over the years
the number of hard disc sold has fallen dramatically and the amount of
online sales have increase. Our music video will be available on
YouTube, as it’s a very covenant online platform that anyone can
access. Artist have become fond of making deals, with major music
outlets such as Apple music, Tidal music and ITunes; to release their
music exclusively to certain music outlets. However, I believe a
YouTube release would be the most suitable way for our audience, to
access our music video. The indie pop isn’t about making large sums of
money, the target audience isn’t usually very wealthy but, moderately
comfortable with their disposable income. Which is why I believe a free
access to our music video is relevant.

7. How the audience will access these
productsTechnology has influenced the ways we access music, over the years
the number of hard disc sold has fallen dramatically and the amount of
online sales have increase. Our music video will be available on
YouTube, as it’s a very covenant online platform that anyone can
access. Artist have become fond of making deals, with major music
outlets such as Apple music, Tidal music and ITunes; to release their
music exclusively to certain music outlets. However, I believe a
YouTube release would be the most suitable way for our audience, to
access our music video. The indie pop isn’t about making large sums of
money, the target audience isn’t usually very wealthy but, moderately
comfortable with their disposable income. Which is why I believe a free
access to our music video is relevant.