A group of college friends started an event management company in 2003 focused on campus activations and entertainment. Over the years, the company has expanded its services and geographic reach. It now has a proven track record of over a decade organizing various events across India, including concerts, festivals, brand activations, and conferences. The company aims to provide high quality planning and execution for unique client experiences.

2. Shifted gears. Created own
and associated properties
NOBO creating a niche
Execution to planning and
conceptualizing (started with
biggest street event of India)
Group of College Friends with a dream to start up something of their own…
2003
2004
2012
2005
2013
2014
Geographic and services
expansion asThinking Hats
Entertainment Solutions
First break
with College
activations
Ventured into
Activations and
Event Mgmt
..started
As Campus
entertainment

3.  One of the most professional run and managed companies with a
proven track record of more than a decade.
 Over the years,THES has expanded its role from an execution
based model to the conceptualsing model by adding on services.
 Strict control over quality of planning and execution.
 THES has been able to establish a network of direct manpower
and associates across the length & breadth of the country.
 The multiple events & activations across domains givesTHES an
advantage to get the best & the most competitive prices for its
clients and have

4. S
O
P
C
Servicing
Creatives
Production
Operations
Our dedicated SPOC
team is available 24 by 7
to provide a seamless
experience to our clients
by managing the projects
flawlessly.

7. • Live Concerts • Live concerts
• Festivals
• Strategising Brand
Ambassadors,Artist
Management &
Contracting
• Project/Campaign
Management
• Launch Campaigns
• Brand/Marketing
Activations
• Exclusive Events
• Marketing Events
• Employee Engagement
Programs
• MICE events
• Production, Designing
and Execution
Open for
Partnership/sponsorship
and association

8.  Organise live concerts of renowned artists
 First concert of Shafqat Amanat Ali in 2014 at Bangalore
o Perfomance by the maestro after six years in Bangalore was a refreshing
change for Bangaloriites.
o The ticketed concert was organized in Phoenix Market city in Bangalore
which resulted in rise in footfall of the mall by almost 60% on the day of
the concert.
 We aim to take unique soulful music across the country
 We aim to create similar concerts in High traffic locations viz. Malls, High Street
or corporate locations.
 We are open for exploring partnerships/associations for creating unforgettable
experience

10.  Organise live concerts in association
 Created Nobo: No Boundaries
 BroughtArijit Singh andAtif Aslam on stage live for the first time
 A ticketed show with audience over 20,000.
 Aims to take Nobo to greater heights through innovative blend of artists
from all over the world
 Nobo is not restricted to musical but will have performance of different
genres in future
 We have been associated with brands for their campaigns as ‘Experience
Partner’ or ‘Event Partner’ like Jashn-e-Ghulam Ali, FeverTribute etc.
 We are open for exploring partnerships/associations for creating
unforgettable experience

14.  Strategising Brand Ambassadors, Artist Management &
Contracting
 We help brands srategise for their Brand Ambassadors in consistency to their
Mission andVision.
 Ability to create cultural and entertainment festivals of international stature.
 One such effort was Nobo, which took Delhi NCR by surprise and has become
one of the most talked about entertainment event in the city.
 We strive to create experience through our efforts that builds relationship
with stakeholders, customers and employees.
 It may be a unique concert, a full festival or a global touring strategy.We
provide pin to plane event management experiences and manages each
project from conception to completion and review.

17.  Project/Campaign Management
 Over the years we have ventured into rolling out marketing or brand
campaigns on a turnkey basis rather than mere vanilla on ground
management.
 Annual youth driven brand campaigns like HT Fresh on Campus, DelhiTimes
Fresh Face,Youth Nexus are few examples of those.
 Launch Campaigns
 We help you plan your Launch events with panache and sophistication.Our
approach is not just executing it as an event but proposing a package in
consistent to the brand requirements and philosophy to cater to your target
audience.
 Product or Service Launch
 Brand/Marketing Campaign Launch
 Mall/Store Launch

19.  Brand/MarketingActivations:Activations are one of the integral part of
the Marketing Calendar and it aims to not just maximize the no. of
eyeballs but also aims to engage with theTargetAudience.We are proud
to have roll out innovative activations for our clients
 School / College Contact Programs and Activations
 Road Shows, Canter Services
 RWA / Apartment Activations
 In-store Branding and Merchandizing
 POP and Other Branding Material
 Mall Promotions
 Catchment Activations
 Club Activations
 Sampling andTasting Events

23.  Exclusive Events: Sports and Fitness, Glitz and Glamour, Spotlights and
Red Carpets, Celebrities and Socialites,Charities and Fund Raisers –
Rolling out large scale events to enhance the experience
 Weekly Street event (Raahgiri Day)
 Marathons and Sports Events
 Corporate Social Responsibility Events
 Fashion Shows
 Marketing Events
 As part of your sales strategy, we create a platform to interact with your
associates in a unique style.
 Sales/Dealers/Associate/Partner Meets
 PressConference Sets

25.  Employee Engagement Programs:We understand the importance of
‘5th P’ of marketing and it is of utmost priority to make them feel special.
Our team makes sure to craft a perfect event for one of the most
important asset of your organization.
 Annual Days and Family Days
 Team Building Outings
 Rewards and Recognition Programs and events
 Gifting
 Festivals and Milestone Events
 MICE events:These events may be simple, tricky, sophisticated … the
list is endless.We approach these in a detailed aspect and provide a glitch
free experience.
 Meetings
 Incentives
 Conferences
 Exhibitions & Stalls

27.  Production, Designing and Execution: It plays one of the most important
parts as it builds imagery about the campaign/event in the mind of the
consumer.We have an experienced design team who work on film/TV
commercial/Radio conceptualising and design the collaterals in sync with the
campaign. Not only do we design but also bring it to life through our
production team.
 Film Production
 TV Commercial development
 Radio spot development and strategy
 MarketingCollaterals Designing
 Logo Design
 Outdoor Design
 On Ground Event Branding
 Office Stationery Design
 Customise Design (on the basis of brief)

28.  NOBO – No Boundaries
 Brand/Client:Our own property in association with Big Bounce
 Objective:Our team has always looked out for challenging projects and
one such effort was to create a property of our own.We decided to take
our experience beyond mere managing the events and as a result NOBO
was born.
 TG: MIG and HIG segment of all age groups
 Activity Brief: Establish a property that celebrates music from different
parts of the country on a single platform.The First edition of NOBO had a
live performance by 2 of the biggest musical stars from across the
borders – Arijit Singh andAtif Aslam.
 NOBO aims to bring together performers from different countries on a
single stage.
 Results: More than 20,000 witnessed the musical extravaganza and
became a talking point in Delhi NCR.

30.  Brand/Client:TheTimes of India/HindustanTimes/MCG
 Objective: Raahgiri Day is an adaptation of an event called Cyclovia in
Bogota where a part of the streets is blocked for motorized transport and
opened for walking, jogging, running, cycling, skating and other leisure
activities only.The roads see a carnival kind of atmosphere every week
on Sunday and Raahgiri Day has been able to bring a strong community
connect in the cities where it is organized now.
 Target Group: It is a unique activity that involves everyone in the city.An
activity that can be perfectly termed as For All.

31.  Activity Brief: To make it an engaging activity where people can come
every week and express themselves by hosting numerous activities.The
major challenge was to plan these activities every week with same zeal.
 We planned to set up a stage with emcee engagement and activities by
schools/communities on the stage, Rock Band performances, cycle stand,
sports arena, share your selfie moment, voting meter and lots more. Along
with the engagement activities, a seamless brand visibility experience is also
created at the venue for our clients.
 We have also been able to create a pool of 100 odd bands from schools,
colleges, communities who come and perform at the Raahgiri Day.

32.  Results: Started on 17th Nov 2013 in Gurgaon the event has become a
permanent affair in everyone’s calendar.With more than 15,000 people
participating every week this has surely caught every attention.
 The success can be seen from the face that now it has moved to Delhi in
Connaught Place and Dwarka.
 Not only Delhi but Raahgiri Day is also organized in Mumbai, Ahmedabad,
Bhopal, Ludhiana etc.
 The turnout touched 30,000 in Raahgiri Day in Connaught Place and Dwarka.
The engaging activities have ensured continued interest of the residents.
 Expansion: Now we have been organsing Raahgiri Day since 17 Nov 2013
forTheTimes of India, HindustanTimes, MunicipalCorporation of
Gurgaon and Gurgaon police.

34.  Brand/Client
 TheTimes of India – Fresh Face (Talent Hunt)
 HindustanTimes –Youth Nexus and Fresh on Campus
 Fever Jam – Fever Entertainment (Cultural)
 Objective:
 Connect withYouth through round the year activities.
 Fresh Face and Fresh on campus aim to connect with freshers in the campus
 Youth Nexus and Fever Jam bring together the entire university on a common
platform and celebrate multiple activities in the campus
 Target Group: Youth – College students

35.  Activity Brief: Chalk out a plan for college activation yearly.
 Results:
 We have been managing the relationship for our clients for almost a decade
now with successful activations in colleges.All the properties have their own
identity in the campus and every year students wait eagerly for these
campaigns.
 Most of the properties have been taken to a national level by our clients.
These are rigorous campaigns which span across 3-4 months in colleges.

37.  Brand/Client
 TheTimes of India – MissionAdmission
 HindustanTimes – Campus Calling
 Objective:Organise seminar to guide students who have just passed 12th
standard and planning to join undergraduate courses and shape their
careers
 Target Group: 12th pass students
 Activity Brief: Conduct seminar in colleges with experts from various
universities/colleges.These campaigns act as a decision support system
for students.

38.  Results:
 We have been managing the relationship
for our clients for more than 6 years now by
conducting seminars in colleges for
students aspiring to join colleges.
 Both the campaigns have been taken to a
national level by our clients.
 On an average every seminar see 400-500
students turning out and getting their
doubts cleared about their careers.
 Every year there are approx 20-25 seminars
orgainsed in various parts of Delhi NCR.
 In 2014,we also broadcasted the Mission
Admission seminar live through Google
Hangout .