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Representations introduction
A Representation …

is a depiction or construction of
events or people as interpreted
by its producer, creator or viewer.
Or in other words…

words, images, sounds or stories
that stand for something else like
ideas, people, groups, places, em
otions or things.
A red rose may
be just a flower
but it can also
represent
love, passion, or
gratitude.
What could this
image represent?
Representations can appear
in many different forms. They
can depict:
• Individuals
• Social groups
• Institutions
• Ideas
• Events
• issues
The Media


represents or re-presents
places, people, things, ideas and
situations through a process of
selection and construction.
Representations introduction
Barack Obama
How is Barack Obama
represented in this picture?
Barack Obama
How is Barack Obama
represented in this picture?
Barack Obama
How is Barack Obama
represented in this picture?
Barack Obama
How is Barack Obama
represented in this picture?
Barack Obama
How is Barack Obama
represented in this picture?
Barack Obama
How is Barack Obama
represented in this picture?
Barack Obama
This is from The Washington Post
2012 after his second election as
President.
Not much has changed from the
American perspective but
consider the next image.
2012 Election – The Guardian – UK
How is Barack represented here?
Representations introduction
How are females
    represented in the
    following
    advertisements?
Questions you can ask:


o        Who made it?
o        What is the purpose of the ad?
o        Who benefits from the
         representation or whose point of
         view does it support?
o        When was it made?
o        Who is in the advertisement?
o         How are they dressed?
o        What are they doing?


Look closely at the images and also at the
text.
Representations introduction
Representations introduction
women
This is an ad for a washing
detergent also. How are women
represented in this ad?
Representations introduction
Representations introduction
http://www.youtube.com/watch?v=moip243T4Nw
TV Advertisements
http://aso.gov.au/titles/ads/rinso-easy-does-it/clip1/
Representations introduction
Representation Analysis
 Select one of the following products or negotiate a
 product with Ms Henriksen.
    Cigarettes
    Alcohol
    Sunscreen
    Coke or Fanta
 Find a selection of images, advertisements, excerpts from films and write
 about how that product is represented through the ages.You will need a
 minimum of 5 and max of 10 examples. Your analysis should be done as a
 powerpoint or keynote presentation. Make sure you put the links to the
 examples or the actual images in your presentation and email through the
 ultranet preferably to oliver.debbie.a@edumail.vic.gov.au.
Support Material
 Available on the Ultranet SHS Media Unit 1
 Collaborative Space
 Very important that every class member brings their
 laptop to every class next year
 We will be using the Ultranet for all our
 tasks, assessment next year so…
 If you can’t log on please let Ms Henriksen know
 a.s.a.p..

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Representations introduction

  • 2. A Representation … is a depiction or construction of events or people as interpreted by its producer, creator or viewer.
  • 3. Or in other words… words, images, sounds or stories that stand for something else like ideas, people, groups, places, em otions or things.
  • 4. A red rose may be just a flower but it can also represent love, passion, or gratitude.
  • 6. Representations can appear in many different forms. They can depict: • Individuals • Social groups • Institutions • Ideas • Events • issues
  • 7. The Media represents or re-presents places, people, things, ideas and situations through a process of selection and construction.
  • 9. Barack Obama How is Barack Obama represented in this picture?
  • 10. Barack Obama How is Barack Obama represented in this picture?
  • 11. Barack Obama How is Barack Obama represented in this picture?
  • 12. Barack Obama How is Barack Obama represented in this picture?
  • 13. Barack Obama How is Barack Obama represented in this picture?
  • 14. Barack Obama How is Barack Obama represented in this picture?
  • 15. Barack Obama This is from The Washington Post 2012 after his second election as President. Not much has changed from the American perspective but consider the next image.
  • 16. 2012 Election – The Guardian – UK How is Barack represented here?
  • 18. How are females represented in the following advertisements? Questions you can ask: o Who made it? o What is the purpose of the ad? o Who benefits from the representation or whose point of view does it support? o When was it made? o Who is in the advertisement? o How are they dressed? o What are they doing? Look closely at the images and also at the text.
  • 21. women This is an ad for a washing detergent also. How are women represented in this ad?
  • 27. Representation Analysis Select one of the following products or negotiate a product with Ms Henriksen. Cigarettes Alcohol Sunscreen Coke or Fanta Find a selection of images, advertisements, excerpts from films and write about how that product is represented through the ages.You will need a minimum of 5 and max of 10 examples. Your analysis should be done as a powerpoint or keynote presentation. Make sure you put the links to the examples or the actual images in your presentation and email through the ultranet preferably to oliver.debbie.a@edumail.vic.gov.au.
  • 28. Support Material Available on the Ultranet SHS Media Unit 1 Collaborative Space Very important that every class member brings their laptop to every class next year We will be using the Ultranet for all our tasks, assessment next year so… If you can’t log on please let Ms Henriksen know a.s.a.p..