SlideShare a Scribd company logo
Mass Media
I n g l e s
E s c o l a S e c u n d a r i a D i o g o
M a c e d o
A g r u p a m e n t o s E s c o l a s
D i o g o M a c e d o
Domingos Castro Nº 9 T:11ºD
1
Índex
Introduction........................................................................................................................2
MassMedia..........................................................................................................................3
1) Definition.................................................................................................................3
2) Its importance ..........................................................................................................3
Positive Side ....................................................................................................................4
Negative Side...................................................................................................................5
Its influence on society.....................................................................................................6
Conclusion..........................................................................................................................7
Webgraphy..........................................................................................................................8
2
Introduction
Entertainment and media always go hand in hand, but in addition to the
entertainment, mass media also remain to be an effective medium for communication,
exchange of information, advertising, marketing, and in general, for expressing and
sharing views, opinions, and ideas.
With all these facilities no doubt that today mass media has both positive as
well as negative influences on every walk of life and the society as a whole.
And this is what I’ll try to demonstrate in this essay.
3
MassMedia
Nowadays, the most commonly used media are
Newspaper, Television, Radio, and Internet. It is a
task in itself to just imagine our lives without mass
media.
1) Definition
"Mass media" is a deceptively simple term encompassing a countless array of
institutions and individuals who differ in purpose, scope, method, and cultural context.
Mass media include all forms of information communicated to large groups of people,
from a handmade sign to an international news network. There is no standard for how
large the audience needs to be before communication becomes "mass"
communication. There are also no constraints on the type of information being
presented. A car advertisement and a U.N. resolution are both examples of mass
media.
2) Its importance
Mass communicated media saturate the world. The television in the living
room, the newspaper on the doorstep, the radio in the car, the computer at work, and
the fliers in the mailbox are just a few of the media channels daily delivering
advertisements, news, opinion, music, and other forms of mass communication.
The media are so prevalent in industrialized countries that they have a
powerful impact on how those populations view the world.
The media, therefore, have enormous importance to conflict resolution
because they are the primary -- and frequently only -- source of information regarding
conflicts. If a situation doesn't make the news, it simply does not exist for most people.
4
Positive Side
Without the media, most people would know little of events beyond their
immediate neighborhood. With the news, however, all one has to do is turn on a
television or turn to the Internet. Even when it is influenced or limited, it is a picture of
what is happening around the world.
Technological advances in many industrialized (primarily Western) countries
make it possible to read papers and watch broadcasts from around the globe. While
language skills can be a barrier, it is possible to live in the United States and watch
Arab-language broadcasts from the Middle East, or to get on the Internet and read
scores of Chinese newspapers. Having access to these alternative voices limits the
power of monopolies over information.
Another important benefit of a functioning mass news media is that
information can be relayed quickly in times of crisis. Tornado and hurricane
announcement can give large populations advance warning and allow them to take
precautions and move out of harm's way. In a country suffering war, a radio broadcast
outlining where the latest fighting is can alert people to areas to avoid. In quieter
times, the media can publish other useful announcements, from traffic reports to how
to avoid getting HIV. It is a stabilizing and civilizing force.
Mass media significantly generates large amount of job opportunity for
individuals with good vocabulary and speaking skills
5
Negative Side
But as someone once said every coin has two sides mass media also comes with
its own dark abyss.
At times the information reported may not be accurate. T.V news channels
start blame games and manipulate and influence the minds of the audience.
Unnecessary importance given to the world of glamour and film industry makes
youngsters live in a world of fantasy. The same media which was the reason for passing
a bill was also the reason for death of Princess Diana. Many strategic militaristic
operations could be foiled if media were to give away too much of information to the
common man.
The mass media industry can be a dog-eat-dog industry at times. This may lead
to the media propagating.
Large amount of complex data which in actual may be distorted perception of
the real world in order to generate sensational news.
The news media thrive on conflict. The lead story for most news programs is
typically the most recent and extreme crime or disaster. Conflict attracts viewers,
listeners, and readers to the media; the greater the conflict the greater the audience,
and large audiences are imperative to the financial success of media outlets.
Therefore, it is often in the media's interest to not only report conflict, but to play it
up, making it seem more intense than it really is. Long-term, on-going conflict-
resolution processes such as mediation are not dramatic and are often difficult to
understand and report, especially since the proceedings are almost always closed to
the media. Thus conflict resolution stories are easily pushed aside in favor of the most
recent, the most colorful, and the most shocking aspects of a conflict.
6
Its influenceonsociety
Teens, youngsters are in a stage of life where they want to be accepted by their
peers, they want to be loved and be successful. The media creates the ideal image of
beautiful men and women with all the ingredients of a successful person, you can see
it in movies and TV. It’s a subliminal way to persuade the masses that if you want to be
successful and look like them then you have to buy that particular brand or product.
Another negative influence in teenagers that has grown over the last years is obesity.
There are millions of adolescents fighting obesity, but at the same time they are
exposed to thousands of advertisements of junk food, while the ideal image of a
successful person is told to be thin and wealthy.
The media has a huge impact on society in shaping the public opinion of the
masses. They can form or modify the public opinion in different ways depending of
what is the objective.
One way to influence is with polls and trends, especially in political campaigns.
The candidates that can pay for more TV and media exposure have more influence on
public opinion and thus can receive more votes.
7
Conclusion
Thus one can realize that the mass media is both a boon and a bane. However it
is in the hands of the public to take the news in the right sense and use mass media to
bring about a change for the good of the entire mankind.
As someone once said, “The media's power is frail. Without the people's
support, it can be shut off with the ease of turning a light switch.”
Therefore people should use the mass media carefully and wisely.
8
Webgraphy
[1] Schaffert, Richard W. "The Media's Influence on the Public's Perception of
Terrorism and the Question of Media Responsibility." Media Coverage and Political
Terrorists. New York: Praeger Publishers. 1992: 61-79
[2] Kohut, Andrew. "Self-Censorship: Counting the Ways." Columbia Journalism
Review. May/June 2002.http://www.cjr.org/year/00/2/censorship.asp
[3] http://www.mediachannel.org/ownership/chart.shtml

More Related Content

What's hot

Effects of new media on our society
Effects of new media on our societyEffects of new media on our society
Effects of new media on our society
Arooj Ashiq
 
Introduction to mass communications
Introduction to mass communicationsIntroduction to mass communications
Introduction to mass communications
Da Professa
 
Mass media messages and behavioral effects
Mass media messages and behavioral effectsMass media messages and behavioral effects
Mass media messages and behavioral effects
chaosgirl13
 
influence of media on the society
influence of media on the societyinfluence of media on the society
influence of media on the society
varmaprudhvi97
 
COM 101 | Chapter 2: Perspectives on Mass Communication
COM 101 | Chapter 2: Perspectives on Mass CommunicationCOM 101 | Chapter 2: Perspectives on Mass Communication
COM 101 | Chapter 2: Perspectives on Mass Communication
Val Bello
 
Pavlik Chapter 13
Pavlik Chapter 13Pavlik Chapter 13
Pavlik Chapter 13
jbraun128
 
Future of Mass Media
Future of Mass MediaFuture of Mass Media
Future of Mass Media
sagecast
 
Lecture # 02 (media & society)
Lecture # 02 (media & society)Lecture # 02 (media & society)
Lecture # 02 (media & society)
Dynamic Research Centre & institute
 
Mass media-reading-comprehension-exercises 43804
Mass media-reading-comprehension-exercises 43804Mass media-reading-comprehension-exercises 43804
Mass media-reading-comprehension-exercises 43804
suzana lima
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
GurpreetKaur1041
 
Mass Media and Society, Chapter 1: Media and Culture
Mass Media and Society, Chapter 1: Media and CultureMass Media and Society, Chapter 1: Media and Culture
Mass Media and Society, Chapter 1: Media and Culture
czavisca
 
The Power of Media and Information
The Power of Media and InformationThe Power of Media and Information
The Power of Media and Information
EILLEN IVY PORTUGUEZ
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
ChristineMc
 
Multimedia journalism
Multimedia journalismMultimedia journalism
Multimedia journalism
Cheldy S, Elumba-Pableo
 
mass communication
mass communicationmass communication
mass communication
eba ali
 
WCC COMM 101 research paper-Fall '21 Luther
WCC COMM 101 research paper-Fall '21 Luther WCC COMM 101 research paper-Fall '21 Luther
WCC COMM 101 research paper-Fall '21 Luther
profluther
 
Chapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital AgeChapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital Age
jbraun128
 
Media role in communication
Media role in communicationMedia role in communication
Media role in communication
Salman Jailani
 
Mass median and everyday life
Mass median and everyday lifeMass median and everyday life
Mass median and everyday life
Inge Salsabila Suryaman
 
Social media, news, etc -- What social media is doing to/for news
Social media, news, etc -- What social media is doing to/for newsSocial media, news, etc -- What social media is doing to/for news
Social media, news, etc -- What social media is doing to/for news
Benoit Wirz
 

What's hot (20)

Effects of new media on our society
Effects of new media on our societyEffects of new media on our society
Effects of new media on our society
 
Introduction to mass communications
Introduction to mass communicationsIntroduction to mass communications
Introduction to mass communications
 
Mass media messages and behavioral effects
Mass media messages and behavioral effectsMass media messages and behavioral effects
Mass media messages and behavioral effects
 
influence of media on the society
influence of media on the societyinfluence of media on the society
influence of media on the society
 
COM 101 | Chapter 2: Perspectives on Mass Communication
COM 101 | Chapter 2: Perspectives on Mass CommunicationCOM 101 | Chapter 2: Perspectives on Mass Communication
COM 101 | Chapter 2: Perspectives on Mass Communication
 
Pavlik Chapter 13
Pavlik Chapter 13Pavlik Chapter 13
Pavlik Chapter 13
 
Future of Mass Media
Future of Mass MediaFuture of Mass Media
Future of Mass Media
 
Lecture # 02 (media & society)
Lecture # 02 (media & society)Lecture # 02 (media & society)
Lecture # 02 (media & society)
 
Mass media-reading-comprehension-exercises 43804
Mass media-reading-comprehension-exercises 43804Mass media-reading-comprehension-exercises 43804
Mass media-reading-comprehension-exercises 43804
 
Role of media in social awareness
Role of media in social awarenessRole of media in social awareness
Role of media in social awareness
 
Mass Media and Society, Chapter 1: Media and Culture
Mass Media and Society, Chapter 1: Media and CultureMass Media and Society, Chapter 1: Media and Culture
Mass Media and Society, Chapter 1: Media and Culture
 
The Power of Media and Information
The Power of Media and InformationThe Power of Media and Information
The Power of Media and Information
 
Citizen journalism
Citizen journalismCitizen journalism
Citizen journalism
 
Multimedia journalism
Multimedia journalismMultimedia journalism
Multimedia journalism
 
mass communication
mass communicationmass communication
mass communication
 
WCC COMM 101 research paper-Fall '21 Luther
WCC COMM 101 research paper-Fall '21 Luther WCC COMM 101 research paper-Fall '21 Luther
WCC COMM 101 research paper-Fall '21 Luther
 
Chapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital AgeChapter 2 - Media Literacy in the Digital Age
Chapter 2 - Media Literacy in the Digital Age
 
Media role in communication
Media role in communicationMedia role in communication
Media role in communication
 
Mass median and everyday life
Mass median and everyday lifeMass median and everyday life
Mass median and everyday life
 
Social media, news, etc -- What social media is doing to/for news
Social media, news, etc -- What social media is doing to/for newsSocial media, news, etc -- What social media is doing to/for news
Social media, news, etc -- What social media is doing to/for news
 

Mass media

  • 1. Mass Media I n g l e s E s c o l a S e c u n d a r i a D i o g o M a c e d o A g r u p a m e n t o s E s c o l a s D i o g o M a c e d o Domingos Castro Nº 9 T:11ºD
  • 2. 1 Índex Introduction........................................................................................................................2 MassMedia..........................................................................................................................3 1) Definition.................................................................................................................3 2) Its importance ..........................................................................................................3 Positive Side ....................................................................................................................4 Negative Side...................................................................................................................5 Its influence on society.....................................................................................................6 Conclusion..........................................................................................................................7 Webgraphy..........................................................................................................................8
  • 3. 2 Introduction Entertainment and media always go hand in hand, but in addition to the entertainment, mass media also remain to be an effective medium for communication, exchange of information, advertising, marketing, and in general, for expressing and sharing views, opinions, and ideas. With all these facilities no doubt that today mass media has both positive as well as negative influences on every walk of life and the society as a whole. And this is what I’ll try to demonstrate in this essay.
  • 4. 3 MassMedia Nowadays, the most commonly used media are Newspaper, Television, Radio, and Internet. It is a task in itself to just imagine our lives without mass media. 1) Definition "Mass media" is a deceptively simple term encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Mass media include all forms of information communicated to large groups of people, from a handmade sign to an international news network. There is no standard for how large the audience needs to be before communication becomes "mass" communication. There are also no constraints on the type of information being presented. A car advertisement and a U.N. resolution are both examples of mass media. 2) Its importance Mass communicated media saturate the world. The television in the living room, the newspaper on the doorstep, the radio in the car, the computer at work, and the fliers in the mailbox are just a few of the media channels daily delivering advertisements, news, opinion, music, and other forms of mass communication. The media are so prevalent in industrialized countries that they have a powerful impact on how those populations view the world. The media, therefore, have enormous importance to conflict resolution because they are the primary -- and frequently only -- source of information regarding conflicts. If a situation doesn't make the news, it simply does not exist for most people.
  • 5. 4 Positive Side Without the media, most people would know little of events beyond their immediate neighborhood. With the news, however, all one has to do is turn on a television or turn to the Internet. Even when it is influenced or limited, it is a picture of what is happening around the world. Technological advances in many industrialized (primarily Western) countries make it possible to read papers and watch broadcasts from around the globe. While language skills can be a barrier, it is possible to live in the United States and watch Arab-language broadcasts from the Middle East, or to get on the Internet and read scores of Chinese newspapers. Having access to these alternative voices limits the power of monopolies over information. Another important benefit of a functioning mass news media is that information can be relayed quickly in times of crisis. Tornado and hurricane announcement can give large populations advance warning and allow them to take precautions and move out of harm's way. In a country suffering war, a radio broadcast outlining where the latest fighting is can alert people to areas to avoid. In quieter times, the media can publish other useful announcements, from traffic reports to how to avoid getting HIV. It is a stabilizing and civilizing force. Mass media significantly generates large amount of job opportunity for individuals with good vocabulary and speaking skills
  • 6. 5 Negative Side But as someone once said every coin has two sides mass media also comes with its own dark abyss. At times the information reported may not be accurate. T.V news channels start blame games and manipulate and influence the minds of the audience. Unnecessary importance given to the world of glamour and film industry makes youngsters live in a world of fantasy. The same media which was the reason for passing a bill was also the reason for death of Princess Diana. Many strategic militaristic operations could be foiled if media were to give away too much of information to the common man. The mass media industry can be a dog-eat-dog industry at times. This may lead to the media propagating. Large amount of complex data which in actual may be distorted perception of the real world in order to generate sensational news. The news media thrive on conflict. The lead story for most news programs is typically the most recent and extreme crime or disaster. Conflict attracts viewers, listeners, and readers to the media; the greater the conflict the greater the audience, and large audiences are imperative to the financial success of media outlets. Therefore, it is often in the media's interest to not only report conflict, but to play it up, making it seem more intense than it really is. Long-term, on-going conflict- resolution processes such as mediation are not dramatic and are often difficult to understand and report, especially since the proceedings are almost always closed to the media. Thus conflict resolution stories are easily pushed aside in favor of the most recent, the most colorful, and the most shocking aspects of a conflict.
  • 7. 6 Its influenceonsociety Teens, youngsters are in a stage of life where they want to be accepted by their peers, they want to be loved and be successful. The media creates the ideal image of beautiful men and women with all the ingredients of a successful person, you can see it in movies and TV. It’s a subliminal way to persuade the masses that if you want to be successful and look like them then you have to buy that particular brand or product. Another negative influence in teenagers that has grown over the last years is obesity. There are millions of adolescents fighting obesity, but at the same time they are exposed to thousands of advertisements of junk food, while the ideal image of a successful person is told to be thin and wealthy. The media has a huge impact on society in shaping the public opinion of the masses. They can form or modify the public opinion in different ways depending of what is the objective. One way to influence is with polls and trends, especially in political campaigns. The candidates that can pay for more TV and media exposure have more influence on public opinion and thus can receive more votes.
  • 8. 7 Conclusion Thus one can realize that the mass media is both a boon and a bane. However it is in the hands of the public to take the news in the right sense and use mass media to bring about a change for the good of the entire mankind. As someone once said, “The media's power is frail. Without the people's support, it can be shut off with the ease of turning a light switch.” Therefore people should use the mass media carefully and wisely.
  • 9. 8 Webgraphy [1] Schaffert, Richard W. "The Media's Influence on the Public's Perception of Terrorism and the Question of Media Responsibility." Media Coverage and Political Terrorists. New York: Praeger Publishers. 1992: 61-79 [2] Kohut, Andrew. "Self-Censorship: Counting the Ways." Columbia Journalism Review. May/June 2002.http://www.cjr.org/year/00/2/censorship.asp [3] http://www.mediachannel.org/ownership/chart.shtml