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Avertising campaign for March Madness - advertising class with Key Fowler at Univeristy of Miami 2008 by Masha Zunich, Wendy Sung and Sean Flynn
Tree house   We believe good ideas have the power to change the world.  Good ideas cost no more than bad ones, but at the end they become priceless! Tree house = Playful  creativity in friendly atmosphere with a view  Strong tree = agency  knowledge Our commitment to diversity starts with our most valued asset – our employees – we are friends.
[object Object],[object Object],[object Object],Strategy
3.Key facts..   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some insights where we go with our friends and watch a game  sometimes we are cheering for different teams but still friends Is a good way to get the energy out and let it gooo
Media Selection & Timing BEFORE START DURING Direct mail * * Grassroots Sign up begins after Selection Sunday, school tournaments should be finished before Final 4 Weekend * Interactive Linked to Grassroots, should be placed after Selection Sunday on student frequently visited websites Outdoor on billboards, buses, train stations, subways.  * * TV *  run after the tournament starts & continue to keep people excited ,  on major sports entertainment, News networks * Diversity TV mainly in urban centers (especially Cal) on News, Sports and Entertainment networks
Direct Mail
Direct Mail
Grassroots
Interactive
Show me what u got?
 
Diversity
 
 
 
 
 
 
 
 
Watch it on
Tv Spot
 
???
 
 
 
 
Watch it on
College basketball has an extremely passionate following.  What’s unique about the sport is that everyone bonds over March Madness, regardless of what team you are rooting for—be it your friend or your rival.

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Masha zunich advertising_campaign_march_madness_univrsity_of_miami_advertising_class

  • 1. Avertising campaign for March Madness - advertising class with Key Fowler at Univeristy of Miami 2008 by Masha Zunich, Wendy Sung and Sean Flynn
  • 2. Tree house We believe good ideas have the power to change the world. Good ideas cost no more than bad ones, but at the end they become priceless! Tree house = Playful creativity in friendly atmosphere with a view  Strong tree = agency knowledge Our commitment to diversity starts with our most valued asset – our employees – we are friends.
  • 3.
  • 4.
  • 5. Some insights where we go with our friends and watch a game sometimes we are cheering for different teams but still friends Is a good way to get the energy out and let it gooo
  • 6. Media Selection & Timing BEFORE START DURING Direct mail * * Grassroots Sign up begins after Selection Sunday, school tournaments should be finished before Final 4 Weekend * Interactive Linked to Grassroots, should be placed after Selection Sunday on student frequently visited websites Outdoor on billboards, buses, train stations, subways. * * TV * run after the tournament starts & continue to keep people excited , on major sports entertainment, News networks * Diversity TV mainly in urban centers (especially Cal) on News, Sports and Entertainment networks
  • 11. Show me what u got?
  • 12.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21.  
  • 24.  
  • 25. ???
  • 26.  
  • 27.  
  • 28.  
  • 29.  
  • 31. College basketball has an extremely passionate following. What’s unique about the sport is that everyone bonds over March Madness, regardless of what team you are rooting for—be it your friend or your rival.