The document profiles two potential buyers for UF Cheerleading: Allison, an upcoming freshman who was a high school cheerleader looking to try out for the UF team, and Matt, a lifelong Gator fan who loves attending games. It provides background on their demographics, goals, challenges, social media usage, potential marketing messages, and sample social media conversations to engage them. The profiles aim to help UF Cheerleading understand and connect with these types of supporters.

1. UF Cheerleading
Buyer Persona Overview
October, 2015

2. Allison the High School
Cheerleader
BACKGROUND:
• Upcoming freshman at the University of
Florida
• Mother and Father both went to the
University of Florida
• Grew up a Gator fan
• Cheerleader in High School, Captain her
senior year
DEMOGRAPHICS:
• 14-17
• Female
• In High School
• From St. Petersburg, Florida
• Lives at home with her mother, father, and
two brothers
IDENTIFIERS:
• Passionate about sports
• Anxious to go to college and leaving friends
at home. Wants to find a close knit group of
friends at college
• Practices cheerleading extra so she can be
prepared for tryouts

3. GOALS:
• Wants to make the UF
Cheerleading team
• Wants to follow the daily lives of
cheerleaders
CHALLENGES:
• The team is very competitive and
small
• This will take Allison out of her
comfort zone from her squad at
home
• She is not used to stunting with
boys.
HOW WE HELP:
• Make it easy to show some of the
requirements for tryouts
• Show the exciting parts about
being members of the team
• Shares updates on current Gator
sports
Allison the High School
Cheerleader

4. Allison the High School
Cheerleader
REAL QUOTES:
• “Being a member of Florida Cheerleading
looks like a lot of fun but a lot of
commitment, as well.”
• “From seeing all of the photos from away
games, traveling with the football team
looks like a lot of fun.”
• “I’ve grown up a Gator fan my whole life.
I would love to represent the Gator
Nation on the field of Ben Hill Griffin.”
• “I’ve been going to Gator games since I
was 5 years old watching the
cheerleaders.”
COMMON OBJECTIONS:
• “I don’t think that I will make the team,
so why try out?”
• “Cheerleading in college is too much
commitment. I would much rather just
join the club team.”

5. Allison the High School
Cheerleader
SOCIAL PLATFORMS:
• Instagram
• Twitter
• Facebook
• Tumblr
• Snapchat
MARKETING MESSAGING:
• Active reaffirmation of benefits of
being a member of the team
ELEVATOR PITCH:
• We give you a glimpse of the life of
being a Florida Cheerleader.
Through all of the practices and
work outs, we perform in front of
90,000 screaming Gator fans and
cheer on the Gators to a victory.

6. Allison the High School
Cheerleader
SOCIAL MEDIA MARKETING
MESSAGES:
Twitter:
• @GatorLover98: I got a picture with
a cheerleader at UF! I can’t wait to
hopefully be cheering on this field
one day!”
Instagram:
• @Allison_UF: Cheer pictures finally
came out! <3”

7. Matt the Gator Fan
BACKGROUND:
• Grew up in Gainesville, Florida
• Mother and Father both went to the
University of Florida
• Grew up a Gator fan
DEMOGRAPHICS:
• 37-45
• Male
• From Gainesville, Florida
• Married with 2 small children, one boy
one girl
IDENTIFIERS:
• Loves every UF sport
• Attends every single UF sporting event
decked out in orange and blue

8. GOALS:
• Wants to be noticed by the UF
Cheer team
• Wants to have pictures taken
with the Cheerleaders
CHALLENGES:
• The team is often busy and
cannot respond to all of his
messages.
• The team is too busy on game
days to take a picture with Matt
HOW WE HELP:
• We show each and every
cheerleader so that Matt can get
to know the cheerleaders
• We take pictures with Gator fans
at all home games and
appearances!
Matt the Gator Fan

9. Matt the Gator Fan
REAL QUOTES:
• “I love everything about the Florida
Gators!”
• “I think that the Cheerleaders are a
great representation of the University”
• “I’ll do whatever it takes to get a
picture with a UF Cheerleader!”
COMMON OBJECTIONS:
• “I don’t think that the UF Cheer team
will ever really talk to me.”
• “The team seems to avoid my constant
messages.”

10. Matt the Gator Fan
SOCIAL PLATFORMS:
• Instagram
• Twitter
• Facebook
• Snapchat
MARKETING MESSAGING:
• The closest you can get to know the
Florida Cheerleaders
ELEVATOR PITCH:
• We give you a glimpse of the life of
being a Florida Cheerleader. We
introduce you to each member
throughout the year. Follow us on
the road to games and keep up with
us on game days!

11. Matt the Gator Fan
SOCIAL MEDIA MARKETING
MESSAGES:
Twitter:
@MattRodriguez: What an amazing
win against Ole Miss! Go Gators!
@MattRodriguez: Those Gator
cheerleaders helped the team pull out
the win!!!
Facebook:
Messages to @UFCheer
@MattRodriguez: Hi @UFCheer can I
meet up with you to take a picture?
@MattRodriguez: Great game last
weekend! Go Gators!
@MattRogrigues: Good luck next
weekend!!
@UFCheer: Thank you, Matt!

12. @UFCheer was an
accepted brand 