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Mini Bells
Mini Bells is launching a luxury experiential retail store chain in India catering to upper middle and upper class customers. They have developed a 6 month project plan to launch their first store in Kochi by March 2021. The plan involves modules on customer research, branding, digital assets, store design, marketing strategies, and launching a basic website by December. The goal is to successfully execute all modules on time to open the flagship store.
Adhithya forestry network
This document outlines the marketing strategy and media plan for Adhithya Forestry Network. It introduces forestry investments in India and their benefits such as attractive returns, capital preservation, and inflation hedging. The target group is young professionals who want sustainable long-term investments. Ads will position 1-acre tree plantation units that offer minimum 65% returns over 10 years along with annual camping access. Social media, websites, videos, and search engine optimization will promote the product for Rs. 6.5 lakhs over 6 months, along with an offline promotion campaign budget of Rs. 4 lakhs.
Lyle Cosmetics
Lyle Cosmetics has engaged Di Mark to develop a brand positioning and marketing campaign to establish itself as a trusted cosmetics brand in India. Di Mark proposes a two-fold strategy of reinvigorating its existing market in Kerala while also expanding online across India. Key elements include redesigning packaging, launching smaller product sizes, implementing seasonal offers, revamping the website, and managing social media. The one-year media plan outlines budgets for photography, design work, videos, social media management and more to build brand awareness and loyalty among Indian women.
M -Mark Footwear
Mmark is a leading footwear brand in South India known for combining style and quality. However, its online presence is weak with few social media followers and an outdated website. Di Mark proposes a multi-phase digital marketing strategy to improve Mmark's online positioning and sales. The first phase focuses on optimizing Mmark's website and increasing its social media presence. Subsequent phases expand its online campaigns and integrate customer relationship management. Di Mark offers full service digital marketing solutions to help Mmark compete effectively online.
Odyssia Footwear
This document provides an overview of a demand generation campaign being proposed for Odyssia, a leading footwear brand in Kerala. While Odyssia is known for its popular school uniform shoe line "Odyssia Classmate", the brand wants to expand its perception beyond children's shoes and establish itself more broadly as a fashion brand. The proposed campaign would reposition Odyssia and introduce a new product line targeting adults through digital and traditional marketing strategies over multiple phases. Key recommendations include updating Odyssia's online presence and social media, running promotional campaigns, and exploring new sales channels.
Saico spices kerala
Saico Spices is a 50-year-old company that manufactures various food products like spices, curry powders, breakfast items, and more. While it has a long history and produces quality products, its online and digital presence is lacking compared to competitors. Di Mark recommends a multi-phase digital marketing strategy for Saico Spices to improve its website, increase social media followers, run online advertising campaigns, create video content, and eventually expand into e-commerce to boost its brand awareness and sales.
Marrybrown
This document compares the digital marketing of Marrybrown, a halal quick service restaurant chain, to its competitors KFC and Texas Chicken in the UAE market. It finds that Marrybrown has much lower social media followings and recommends improving this through market segmentation, targeted creative executions portraying the dining experience, and a media plan across Facebook, YouTube and Instagram including videos, images and hashtags. The proposed monthly cost is AED 6,000 plus additional video production expenses.
Saic MG cars
This document proposes two CSR program options for MG cars during Ramadan in the Gulf Cooperation Council region.
Option 1 involves a social media campaign called "Click Ihsan Ramadan" where users can click to "like" daily posts, with each like counting as a point towards charitable donations such as food aid. The amount of charity is directly related to the number of likes generated.
Option 2 aims to provide travel opportunities for underprivileged employees/servants to visit their home countries or families for Eid celebrations by filling out an online form suggesting candidates for return air tickets.
Both options would require managing social media pages, partnering with social organizations for local distribution, and extensive promotional support
Recommended
Mini Bells
Mini Bells is launching a luxury experiential retail store chain in India catering to upper middle and upper class customers. They have developed a 6 month project plan to launch their first store in Kochi by March 2021. The plan involves modules on customer research, branding, digital assets, store design, marketing strategies, and launching a basic website by December. The goal is to successfully execute all modules on time to open the flagship store.
Adhithya forestry network
This document outlines the marketing strategy and media plan for Adhithya Forestry Network. It introduces forestry investments in India and their benefits such as attractive returns, capital preservation, and inflation hedging. The target group is young professionals who want sustainable long-term investments. Ads will position 1-acre tree plantation units that offer minimum 65% returns over 10 years along with annual camping access. Social media, websites, videos, and search engine optimization will promote the product for Rs. 6.5 lakhs over 6 months, along with an offline promotion campaign budget of Rs. 4 lakhs.
Lyle Cosmetics
Lyle Cosmetics has engaged Di Mark to develop a brand positioning and marketing campaign to establish itself as a trusted cosmetics brand in India. Di Mark proposes a two-fold strategy of reinvigorating its existing market in Kerala while also expanding online across India. Key elements include redesigning packaging, launching smaller product sizes, implementing seasonal offers, revamping the website, and managing social media. The one-year media plan outlines budgets for photography, design work, videos, social media management and more to build brand awareness and loyalty among Indian women.
M -Mark Footwear
Mmark is a leading footwear brand in South India known for combining style and quality. However, its online presence is weak with few social media followers and an outdated website. Di Mark proposes a multi-phase digital marketing strategy to improve Mmark's online positioning and sales. The first phase focuses on optimizing Mmark's website and increasing its social media presence. Subsequent phases expand its online campaigns and integrate customer relationship management. Di Mark offers full service digital marketing solutions to help Mmark compete effectively online.
Odyssia Footwear
This document provides an overview of a demand generation campaign being proposed for Odyssia, a leading footwear brand in Kerala. While Odyssia is known for its popular school uniform shoe line "Odyssia Classmate", the brand wants to expand its perception beyond children's shoes and establish itself more broadly as a fashion brand. The proposed campaign would reposition Odyssia and introduce a new product line targeting adults through digital and traditional marketing strategies over multiple phases. Key recommendations include updating Odyssia's online presence and social media, running promotional campaigns, and exploring new sales channels.
Saico spices kerala
Saico Spices is a 50-year-old company that manufactures various food products like spices, curry powders, breakfast items, and more. While it has a long history and produces quality products, its online and digital presence is lacking compared to competitors. Di Mark recommends a multi-phase digital marketing strategy for Saico Spices to improve its website, increase social media followers, run online advertising campaigns, create video content, and eventually expand into e-commerce to boost its brand awareness and sales.
Marrybrown
This document compares the digital marketing of Marrybrown, a halal quick service restaurant chain, to its competitors KFC and Texas Chicken in the UAE market. It finds that Marrybrown has much lower social media followings and recommends improving this through market segmentation, targeted creative executions portraying the dining experience, and a media plan across Facebook, YouTube and Instagram including videos, images and hashtags. The proposed monthly cost is AED 6,000 plus additional video production expenses.
Saic MG cars
This document proposes two CSR program options for MG cars during Ramadan in the Gulf Cooperation Council region.
Option 1 involves a social media campaign called "Click Ihsan Ramadan" where users can click to "like" daily posts, with each like counting as a point towards charitable donations such as food aid. The amount of charity is directly related to the number of likes generated.
Option 2 aims to provide travel opportunities for underprivileged employees/servants to visit their home countries or families for Eid celebrations by filling out an online form suggesting candidates for return air tickets.
Both options would require managing social media pages, partnering with social organizations for local distribution, and extensive promotional support
Al Abbas Travels - AAT
This document provides a digital marketing strategy and media plan for AAT Holidays over a 6 month period. It begins with an understanding of the brand and outlines challenges specific to AAT such as less brand awareness, competition, and tight marketing budgets. The solution is to go digital with platforms like Facebook, YouTube, Instagram and Pinterest. An initial awareness campaign is proposed called "Millions of thrilling moments" to establish the brand. A diagnosis of the current technical, SEO and social media performance identifies areas for improvement. A media plan is then outlined including Google PPC, email, social media posts and videos. The monthly costs are estimated to be AED 6,100 with agency fees of AED 5,000
Suzuki gixxxer sf - presentation
The document outlines a proposed 2-month digital marketing strategy and media plan for Suzuki Gixxer ABS in Bangalore from October to November 2018. The campaign aims to boost online engagement and sales conversions for the motorcycle, which is underperforming currently. Key elements include a microsite, search ads, social media posts, videos and contests to promote the "Not For Everyone" theme and target 18-30 year olds. The total estimated cost is Rs. 10 lakhs.
What is digital marketing by DiMark
Digital marketing is any form of marketing that exists online using electronic devices and the internet. It encompasses various marketing efforts including search engine optimization, social media marketing, paid search advertising, content marketing, email marketing, mobile marketing, and more. Digital marketing allows for effective measurement of results and easy adjustment of campaigns for better performance.
Shoexpress presentation
- Shoexpress, a footwear retail chain, wants to rebrand its entire product range including ladies, gents, kids footwear and accessories with separate brand identities.
- The agency provided recommendations including new brand names, logos, and positioning thoughts for the ladies/gents segment and kids segment.
- For ladies/gents, brand name options included "Xpress", "Mesmerize", "FNE", and positioning lines like "Express yourself, Express and mesmerize, The finest way to express, Express and shine". For kids, brand name options included "sweet expressions" and logos of colorful drops.
GCP re-branding recommendations
This document discusses the importance and reasons for rebranding a company. It provides examples of major companies like Pepsi, Google, and Starbucks that have rebranded multiple times. The document outlines some of the top reasons for rebranding, including staying relevant in a changing market, improving consumer loyalty, and attracting new opportunities. It emphasizes that rebranding is essential for business success to keep up with competition and changing consumer preferences. A well-executed rebranding involves careful strategy, stakeholder engagement, and memorable visual elements to introduce a new brand position and identity that connects with current and new audiences.
GCP logo presentation
The document presents 6 logo design options for GCP brand identity. Each option uses different visual elements like fonts, shapes, colors and imagery to make the brand look more contemporary, reliable, energetic, pleasing and vibrant. The options range from retaining elements of the existing logo to more abstract expressions incorporating symbols, Arabic calligraphy, and nature imagery like a kite or globe. The goal is to select a new logo design that best represents the updated brand identity attributes while still connecting to GCP's roots.
Aasa logo presentation
This document presents 4 options for a brand identity presentation and 4 corresponding brand positioning statements for an organization.
Option 1 features bold, curvy text and stylized greater than signs in a deep royal blue color. Option 2 has a more poised and elegant design that imparts the organization's core values. Option 3 uses a graphical element derived from the letter A to represent a high-rise tower. Option 4 is described as sassy, curvy, thin yet powerful, with the letters CP establishing a parent company relationship.
The 4 brand positioning statements are: 1) Togetherness among members, leading forward futuristically. 2) We build with passion, emphasizing construction sector and attitude. 3) Committed to
Net Yatra -Final deck
The document describes Intel's Net Yatra initiative in India to promote internet connectivity. The key points are:
- Net Yatra aims to spread awareness of the internet and the importance of connectivity to a billion Indians through a countrywide tour of vehicles visiting schools, colleges and public places.
- The tour will last from October through December visiting over 70 cities and is projected to reach over 200,000 people. Onboard demonstrations will showcase internet applications and allow participants to sign up for connectivity.
- Detailed plans cover the cities and sites to visit, promotional materials like posters, flyers and banners, and activities at each stop including presentations, demonstrations and offline signups.
- The goal is to promote
Intel Yuvamanch Presentation
The document discusses plans for the Intel Yuva Manch event in Pune. The event will have two phases and feature several activities to engage youth. Phase 1 in May-June will include gaming competitions, showcasing new technologies, and information on the Intel Youth program. Phase 2 in June-July will include tech talks, a tech quiz, and seminars on technology adoption. The event aims to provide a platform for youth to interact with Intel and explore new mobile and PC technologies.
Intel various promotions combined
Client: Intel
Project: Co-marketing campaign with HCL and Staples
The brief is to create a demand generation campaign for Intel's Centrino and Core 2 Quad processors focusing on the small office/home office market. HCL will bundle some SKUs of C2Q and Centrino laptops and desktops with routers, e-pens, netbooks and other items to make them more appealing. Three creative designs are proposed including an idea to "Jazz up your office for the price of a computer" by upgrading winners' workspaces.
Intel Various Collaterals
The document contains a collection of marketing collaterals from Intel and its partners promoting various technology products and initiatives. This includes posters, flyers, banners, brochures, and other materials advertising campaigns focused on connected learning, computer education programs, netbooks, and more. The collaterals involve co-marketing partnerships between Intel and companies like NIIT, Tata Indicom, Acer, and others to spread awareness about technologies and their social impact in India.
Virgin Atlantic
This document proposes demand generation campaigns and media recommendations for Virgin Atlantic for 2017 by Sharaf Travels, their General Sales Agent in the UAE and Oman. It analyzes Virgin Atlantic's business model, customers, products, and competition. Two campaign ideas are presented: an incentive program called "Fun to Earn" for travel agency staff and a "Fly Fresh" campaign positioning the airline as a refreshing experience through interactive advertising. The agency seeks to partner with Sharaf Travels to execute a two-pronged B2B and B2C marketing strategy using various online, print, outdoor, and event-based media.
Shriram Life
The document discusses the challenges faced by life insurance companies in India. It notes that insurance still needs to be actively sold rather than bought. Regulations limit incentivization of sales and agents can only show limited returns. There is also a low proportion of contributing agents and lack of training. While LIC dominates the brand, private players face challenges. Customers now demand meaningful engagement and need-based products. The document then analyzes distribution channels and target customer profiles for mass affluent and low affluent groups. It proposes positioning and communications strategies tailored for each group's mindset and aspirations.
Shoe express Positioning
This document discusses two potential positioning strategies for a product: 1) "Follow your heart" which encourages customers to listen to their inner feelings and desires and forget their routines, and 2) "Say it loud" which promotes speaking and acting with confidence and distinction to stand out from others. Both strategies aim to appeal to customers emotionally rather than rationally. The document also suggests visual treatments for each strategy, including romantic, humorous, and attitude-based imagery.
Saic MG cars
The document proposes demand generation campaigns for two new SUV models, the RX5 and ZS, in the Gulf Cooperation Council region. It identifies target customer groups for each vehicle and recommends advertising media that include digital platforms, print media, television commercials, outdoor signage, and industry event sponsorships. The goal is to position the RX5 as appealing to large-hearted, family-oriented men and the ZS as fitting for fun-loving, active millennials. Both campaigns would utilize an integrated marketing mix of above-the-line, below-the-line, and new media strategies.
Nova Medical Centre
Nova Medical Centre is a chain of daycare surgical centres established in 2009 with its first centre in Koromangala, Bangalore. It has since expanded to other cities like Chennai, Delhi, and Mumbai. Each centre partners with 35-40 renowned surgeons. Nova provides over 700 surgical procedures including gynecology, urology, plastic surgery, and more in a minimally invasive and cost effective manner. Patients are typically discharged within a day. The document recommends developing a strong brand identity and effective communication strategy to increase patient enrollment by 30% and establish Nova as a preferred brand over competitors in the healthcare market.
GCP Re-branding
This document discusses the importance and reasons for rebranding a company. It provides examples of major companies like Pepsi, Google, and Starbucks that have rebranded multiple times. The document outlines some of the top reasons for rebranding, including staying relevant in a changing market, improving consumer loyalty, and attracting new opportunities. It emphasizes that rebranding is essential for business success to keep up with competition and changing consumer preferences. A well-executed rebranding involves strategic changes to a company's logo, image, marketing and can help a company reach new audiences and avoid becoming outdated.
Garden city college – brand communication strategy
Garden City College is seeking a brand and communication strategy recommendation from Percept IBD. Percept IBD presented their credentials and expertise in handling brands across categories. They suggested developing a proactive creative and brand strategy to provide a new perspective. The presentation aims to integrate existing thoughts with new ideas for better brand saliency.
GCC is an established college offering various undergraduate and postgraduate programs. It has best infrastructure, facilities and placements. However, it faces competition from established national players and local colleges. The recommendation proposes conducting a SWOT analysis and defining the target audience. It outlines various branding ideas like testimonials, campaigns, prospectus design etc. to create a distinct identity and preference for GCC.
Bharat Matrimony Presentation
The document outlines a demand generation campaign for Bharat Matrimony, an online matrimony service, to increase registrations from GCC countries. It analyzes the target audience which includes Indians working in GCC and their parents. It identifies their preferences like education level, financial stability, religion, etc. and notes they seek traditional matches. The issue is registrations from GCC are not meeting targets. Possible reasons include ignorance of the site and lack of trust. The campaign will create awareness of the site's benefits through communication highlighting how it allows users to find a perfect, traditional match and make their parents proud. The media plan will use leaflets, SMS, radio, social media and mall promotions. An event called "Bhar
Axon Medica Presentation
This document provides a marketing proposal for launching Axon Medica as an outstanding healthcare institution. It includes a SWOT analysis of Axon Medica, identifying opportunities in the growing market and competitive landscape, as well as weaknesses as a new entrant. The proposal recommends targeting local and expatriate audiences in the UAE through a multimedia campaign including print, radio, outdoor, and social media advertising over two quarters. A detailed budget and schedule are provided outlining the proposed placements and timing for each medium. The goal is to generate immediate awareness of Axon Medica and establish it as a trusted healthcare provider through effective branding and communication of its service edge and expertise.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
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Al Abbas Travels - AAT
This document provides a digital marketing strategy and media plan for AAT Holidays over a 6 month period. It begins with an understanding of the brand and outlines challenges specific to AAT such as less brand awareness, competition, and tight marketing budgets. The solution is to go digital with platforms like Facebook, YouTube, Instagram and Pinterest. An initial awareness campaign is proposed called "Millions of thrilling moments" to establish the brand. A diagnosis of the current technical, SEO and social media performance identifies areas for improvement. A media plan is then outlined including Google PPC, email, social media posts and videos. The monthly costs are estimated to be AED 6,100 with agency fees of AED 5,000
Suzuki gixxxer sf - presentation
The document outlines a proposed 2-month digital marketing strategy and media plan for Suzuki Gixxer ABS in Bangalore from October to November 2018. The campaign aims to boost online engagement and sales conversions for the motorcycle, which is underperforming currently. Key elements include a microsite, search ads, social media posts, videos and contests to promote the "Not For Everyone" theme and target 18-30 year olds. The total estimated cost is Rs. 10 lakhs.
What is digital marketing by DiMark
Digital marketing is any form of marketing that exists online using electronic devices and the internet. It encompasses various marketing efforts including search engine optimization, social media marketing, paid search advertising, content marketing, email marketing, mobile marketing, and more. Digital marketing allows for effective measurement of results and easy adjustment of campaigns for better performance.
Shoexpress presentation
- Shoexpress, a footwear retail chain, wants to rebrand its entire product range including ladies, gents, kids footwear and accessories with separate brand identities.
- The agency provided recommendations including new brand names, logos, and positioning thoughts for the ladies/gents segment and kids segment.
- For ladies/gents, brand name options included "Xpress", "Mesmerize", "FNE", and positioning lines like "Express yourself, Express and mesmerize, The finest way to express, Express and shine". For kids, brand name options included "sweet expressions" and logos of colorful drops.
GCP re-branding recommendations
This document discusses the importance and reasons for rebranding a company. It provides examples of major companies like Pepsi, Google, and Starbucks that have rebranded multiple times. The document outlines some of the top reasons for rebranding, including staying relevant in a changing market, improving consumer loyalty, and attracting new opportunities. It emphasizes that rebranding is essential for business success to keep up with competition and changing consumer preferences. A well-executed rebranding involves careful strategy, stakeholder engagement, and memorable visual elements to introduce a new brand position and identity that connects with current and new audiences.
GCP logo presentation
The document presents 6 logo design options for GCP brand identity. Each option uses different visual elements like fonts, shapes, colors and imagery to make the brand look more contemporary, reliable, energetic, pleasing and vibrant. The options range from retaining elements of the existing logo to more abstract expressions incorporating symbols, Arabic calligraphy, and nature imagery like a kite or globe. The goal is to select a new logo design that best represents the updated brand identity attributes while still connecting to GCP's roots.
Aasa logo presentation
This document presents 4 options for a brand identity presentation and 4 corresponding brand positioning statements for an organization.
Option 1 features bold, curvy text and stylized greater than signs in a deep royal blue color. Option 2 has a more poised and elegant design that imparts the organization's core values. Option 3 uses a graphical element derived from the letter A to represent a high-rise tower. Option 4 is described as sassy, curvy, thin yet powerful, with the letters CP establishing a parent company relationship.
The 4 brand positioning statements are: 1) Togetherness among members, leading forward futuristically. 2) We build with passion, emphasizing construction sector and attitude. 3) Committed to
Net Yatra -Final deck
The document describes Intel's Net Yatra initiative in India to promote internet connectivity. The key points are:
- Net Yatra aims to spread awareness of the internet and the importance of connectivity to a billion Indians through a countrywide tour of vehicles visiting schools, colleges and public places.
- The tour will last from October through December visiting over 70 cities and is projected to reach over 200,000 people. Onboard demonstrations will showcase internet applications and allow participants to sign up for connectivity.
- Detailed plans cover the cities and sites to visit, promotional materials like posters, flyers and banners, and activities at each stop including presentations, demonstrations and offline signups.
- The goal is to promote
Intel Yuvamanch Presentation
The document discusses plans for the Intel Yuva Manch event in Pune. The event will have two phases and feature several activities to engage youth. Phase 1 in May-June will include gaming competitions, showcasing new technologies, and information on the Intel Youth program. Phase 2 in June-July will include tech talks, a tech quiz, and seminars on technology adoption. The event aims to provide a platform for youth to interact with Intel and explore new mobile and PC technologies.
Intel various promotions combined
Client: Intel
Project: Co-marketing campaign with HCL and Staples
The brief is to create a demand generation campaign for Intel's Centrino and Core 2 Quad processors focusing on the small office/home office market. HCL will bundle some SKUs of C2Q and Centrino laptops and desktops with routers, e-pens, netbooks and other items to make them more appealing. Three creative designs are proposed including an idea to "Jazz up your office for the price of a computer" by upgrading winners' workspaces.
Intel Various Collaterals
The document contains a collection of marketing collaterals from Intel and its partners promoting various technology products and initiatives. This includes posters, flyers, banners, brochures, and other materials advertising campaigns focused on connected learning, computer education programs, netbooks, and more. The collaterals involve co-marketing partnerships between Intel and companies like NIIT, Tata Indicom, Acer, and others to spread awareness about technologies and their social impact in India.
Virgin Atlantic
This document proposes demand generation campaigns and media recommendations for Virgin Atlantic for 2017 by Sharaf Travels, their General Sales Agent in the UAE and Oman. It analyzes Virgin Atlantic's business model, customers, products, and competition. Two campaign ideas are presented: an incentive program called "Fun to Earn" for travel agency staff and a "Fly Fresh" campaign positioning the airline as a refreshing experience through interactive advertising. The agency seeks to partner with Sharaf Travels to execute a two-pronged B2B and B2C marketing strategy using various online, print, outdoor, and event-based media.
Shriram Life
The document discusses the challenges faced by life insurance companies in India. It notes that insurance still needs to be actively sold rather than bought. Regulations limit incentivization of sales and agents can only show limited returns. There is also a low proportion of contributing agents and lack of training. While LIC dominates the brand, private players face challenges. Customers now demand meaningful engagement and need-based products. The document then analyzes distribution channels and target customer profiles for mass affluent and low affluent groups. It proposes positioning and communications strategies tailored for each group's mindset and aspirations.
Shoe express Positioning
This document discusses two potential positioning strategies for a product: 1) "Follow your heart" which encourages customers to listen to their inner feelings and desires and forget their routines, and 2) "Say it loud" which promotes speaking and acting with confidence and distinction to stand out from others. Both strategies aim to appeal to customers emotionally rather than rationally. The document also suggests visual treatments for each strategy, including romantic, humorous, and attitude-based imagery.
Saic MG cars
The document proposes demand generation campaigns for two new SUV models, the RX5 and ZS, in the Gulf Cooperation Council region. It identifies target customer groups for each vehicle and recommends advertising media that include digital platforms, print media, television commercials, outdoor signage, and industry event sponsorships. The goal is to position the RX5 as appealing to large-hearted, family-oriented men and the ZS as fitting for fun-loving, active millennials. Both campaigns would utilize an integrated marketing mix of above-the-line, below-the-line, and new media strategies.
Nova Medical Centre
Nova Medical Centre is a chain of daycare surgical centres established in 2009 with its first centre in Koromangala, Bangalore. It has since expanded to other cities like Chennai, Delhi, and Mumbai. Each centre partners with 35-40 renowned surgeons. Nova provides over 700 surgical procedures including gynecology, urology, plastic surgery, and more in a minimally invasive and cost effective manner. Patients are typically discharged within a day. The document recommends developing a strong brand identity and effective communication strategy to increase patient enrollment by 30% and establish Nova as a preferred brand over competitors in the healthcare market.
GCP Re-branding
This document discusses the importance and reasons for rebranding a company. It provides examples of major companies like Pepsi, Google, and Starbucks that have rebranded multiple times. The document outlines some of the top reasons for rebranding, including staying relevant in a changing market, improving consumer loyalty, and attracting new opportunities. It emphasizes that rebranding is essential for business success to keep up with competition and changing consumer preferences. A well-executed rebranding involves strategic changes to a company's logo, image, marketing and can help a company reach new audiences and avoid becoming outdated.
Garden city college – brand communication strategy
Garden City College is seeking a brand and communication strategy recommendation from Percept IBD. Percept IBD presented their credentials and expertise in handling brands across categories. They suggested developing a proactive creative and brand strategy to provide a new perspective. The presentation aims to integrate existing thoughts with new ideas for better brand saliency.
GCC is an established college offering various undergraduate and postgraduate programs. It has best infrastructure, facilities and placements. However, it faces competition from established national players and local colleges. The recommendation proposes conducting a SWOT analysis and defining the target audience. It outlines various branding ideas like testimonials, campaigns, prospectus design etc. to create a distinct identity and preference for GCC.
Bharat Matrimony Presentation
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Axon Medica Presentation
This document provides a marketing proposal for launching Axon Medica as an outstanding healthcare institution. It includes a SWOT analysis of Axon Medica, identifying opportunities in the growing market and competitive landscape, as well as weaknesses as a new entrant. The proposal recommends targeting local and expatriate audiences in the UAE through a multimedia campaign including print, radio, outdoor, and social media advertising over two quarters. A detailed budget and schedule are provided outlining the proposed placements and timing for each medium. The goal is to generate immediate awareness of Axon Medica and establish it as a trusted healthcare provider through effective branding and communication of its service edge and expertise.
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Garden city college – brand communication strategy
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Compitive analysis on Noise pvt Ltd.pptx
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
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https://instblast.com/instagram/free-instagram-views
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