This document provides an overview of Maruti Suzuki India Ltd., the largest car manufacturer in India. It discusses Maruti's history, beginning in 1981 as Maruti Udyog Ltd. with majority ownership by the Indian government. Key details about Maruti's current leadership team and subsidiaries are also outlined. The document notes Maruti's slogan of "Way of Life" and vision to become the leader in the Indian automobile industry and a pride of India, while its mission focuses on modernizing the industry and developing affordable vehicles.

2. Prestneted By,
Swapnaja Rachalwar

3. Introduction
 At the heart of any business strategy is a
marketing strategy.
 Marketing strategy is defined by Prophet's
David Aaker as a process that can allow
an organization to concentrate its
resources on the optimal opportunities
with the goals of increasing sales and
achieving a sustainable competitive
advantage.

4. History
 The first lot of Maruti cars assembled in
1983.
 Maker of all time best selling car in India,
Maruti suzuki India Ltd. Dates back to year
1981. It’s origins ,when It was known as
Maruti Udyog Ltd. And 18.2855 of its shares
where under the ownership pf Indian
Government.

5. Key peoples
Mr. R.C. Bhargava Chairman
Mr.Kenichi Ayukawa Managing Director & CEO
Mr.Toshiaki Hasuike Joint Managing Director
Mr.Osamu Suzuki Director
Mr.Amal Ganguli Independent Director
Mr. D.S. Brar Independent Director
Mr. Toshihiro Suzuki Director
Mr. Kazuhiko Ayabe Director & Managing Executive
Officer(supply chain)
Mr.Shigetoshi Torii Director(Production)

6. Mr. Kinjib Saito Director
Ms. Pallavi Shorff Independent Director
Mr. R.P. Singh Independent
Director

7. Subsidiaries
 Maruti Insurance Business Agency Ltd.
 Maruti Insurance Distribution services Ltd.
 Maruti Insurance Agency Logistics Ltd.
 Maruti Insurance Agency Solutions Ltd.
 Maruti Insurance Agency Network Ltd.
 Maruti Insurance Broker Ltd.
 Maruti Insurance Agency Service Ltd.

8.  Slogan: “Way of Life”
 Products: Omni, Alto,Eeco,Ritz,Swift etc.
 Owners: S.K. Jain
 Founder: Sanjay Gandhi

9. Visions
 “The Leader in the Indian Automobile
Industry, creating Customer Delight1 and
Shareholder’s wealth2; eventually
become a pride of India.”

10. Mission
 Modernization of the Indian Automobile
Industry.
 Developing cars faster and selling them
for less.
 Partner relationship management, Value
chain, Value delivery network.

11. Thank You